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( WEBSITE CONVERSION ANALYSIS )

WyndhamGrandRioMar

wyndhamhotels.com/wyndham-grand/rio-grande-puerto-rico/wyndham-grand-rio-mar-puerto-rico-golf-and-beach-resort/overview

70.5/100 Overall Score
Grade C· High· Rank #126

( OVERVIEW )

Summary

Listing page shows four Rio Grande hotels with filters sort options pricing cards and a heavy footer

( SCORES )

Category breakdown

Design & Aesthetics75
Good· Solid start
Responsiveness80
Great· Keep it up!
User Experience70
Good· Solid start
UX Writing70
Good· Solid start
Originality & Creativity60
Good· Solid start
Sales Principles60
Good· Solid start

What's working

  • Clear card layout aids visual scanning
  • Intuitive filter panel improves navigation
  • Consistent brand colors reinforce identity
  • Guest ratings offer immediate social proof

What needs work

  • Footer is overcrowded with too many links
  • Text size in hotel cards feels cramped
  • CTA button styles lack consistency sitewide
  • No scarcity cues reduce sense of urgency

( DETAIL )

Section analysis

Design & Aesthetics

75/100

Clean card layout with consistent styling but footer feels heavy

Working: Well organized card layout anchors content

Gap: Footer is overcrowded with links and visually heavy

Insight: Simplify footer grouping to declutter lower section

Responsiveness

80/100

Filter panel and list map toggle work well on various viewports

Working: Filter panel collapses easily in narrow view

Gap: Button text and spacing feel tight on mobile

Insight: Ensure touch targets have adequate spacing for all screens

User Experience

70/100

Intuitive filters and sorting but too many options increase cognitive load

Working: Filters and sort are immediately accessible

Gap: Excessive filter categories overwhelm users

Insight: Prioritize key filters and hide less used options

UX Writing

70/100

Headings are clear but CTA labels and capitalization vary

Working: Headings clearly label each section

Gap: Inconsistent button labels cause confusion

Insight: Standardize CTA text and capitalization across pages

Originality & Creativity

60/100

Functional layout remains generic with minimal unique visuals

Working: Brand colors maintain design coherence

Gap: Page lacks distinctive imagery and storytelling

Insight: Introduce locale images to enhance visual connection

Sales Principles

60/100

Ratings and pricing appear but no urgency or scarcity tactics

Working: Guest ratings provide trusted social proof

Gap: No limited availability messages to drive urgency

Insight: Add scarcity badges and countdowns on hotel cards

( OPPORTUNITIES )

Top recommendations

The highest-impact changes we'd prioritize first.

ImportantEasy fix

Add scarcity indicators

Display messages like limited rooms left or last chance badges on hotel cards to drive urgency

SuggestionModerate fix

Simplify footer sections

Group footer links into collapsible categories to reduce visual clutter and improve scanability

ImportantEasy fix

Standardize CTA labels

Ensure all buttons use consistent text and capitalization like Learn More or More to avoid confusion

SuggestionModerate fix

Enhance locale imagery

Add local destination photos in hero or banners to create emotional connection and brand differentiation

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