Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
104
Website Rank
Listing page shows four Rio Grande hotels with filters sort options pricing cards and a heavy footer
B
Conversion Qualification*
#
104
Website Rank
B
Conversion Qualification*
Listing page shows four Rio Grande hotels with filters sort options pricing cards and a heavy footer
#
104
Website Rank
Listing page shows four Rio Grande hotels with filters sort options pricing cards and a heavy footer
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear card layout aids visual scanning
Clear card layout aids visual scanning
Clear card layout aids visual scanning
circle-check
circle-check
Intuitive filter panel improves navigation
Intuitive filter panel improves navigation
Intuitive filter panel improves navigation
circle-check
circle-check
Consistent brand colors reinforce identity
Consistent brand colors reinforce identity
Consistent brand colors reinforce identity
circle-check
circle-check
Guest ratings offer immediate social proof
Guest ratings offer immediate social proof
Guest ratings offer immediate social proof
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Footer is overcrowded with too many links
Footer is overcrowded with too many links
Footer is overcrowded with too many links
circle-exclamation
circle-exclamation
Text size in hotel cards feels cramped
Text size in hotel cards feels cramped
Text size in hotel cards feels cramped
circle-exclamation
circle-exclamation
CTA button styles lack consistency sitewide
CTA button styles lack consistency sitewide
CTA button styles lack consistency sitewide
circle-exclamation
circle-exclamation
No scarcity cues reduce sense of urgency
No scarcity cues reduce sense of urgency
No scarcity cues reduce sense of urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Filter panel and list map toggle work well on various viewports
Filter panel and list map toggle work well on various viewports
check
check
Filter panel collapses easily in narrow view
Filter panel collapses easily in narrow view
xmark
xmark
Button text and spacing feel tight on mobile
Button text and spacing feel tight on mobile
lightbulb
lightbulb
Ensure touch targets have adequate spacing for all screens
Ensure touch targets have adequate spacing for all screens
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Filter panel and list map toggle work well on various viewports
check
Filter panel collapses easily in narrow view
xmark
Button text and spacing feel tight on mobile
lightbulb
Ensure touch targets have adequate spacing for all screens
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Ratings and pricing appear but no urgency or scarcity tactics
Ratings and pricing appear but no urgency or scarcity tactics
check
check
Guest ratings provide trusted social proof
Guest ratings provide trusted social proof
xmark
xmark
No limited availability messages to drive urgency
No limited availability messages to drive urgency
lightbulb
lightbulb
Add scarcity badges and countdowns on hotel cards
Add scarcity badges and countdowns on hotel cards
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Ratings and pricing appear but no urgency or scarcity tactics
check
Guest ratings provide trusted social proof
xmark
No limited availability messages to drive urgency
lightbulb
Add scarcity badges and countdowns on hotel cards
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Functional layout remains generic with minimal unique visuals
Functional layout remains generic with minimal unique visuals
check
check
Brand colors maintain design coherence
Brand colors maintain design coherence
xmark
xmark
Page lacks distinctive imagery and storytelling
Page lacks distinctive imagery and storytelling
lightbulb
lightbulb
Introduce locale images to enhance visual connection
Introduce locale images to enhance visual connection
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Functional layout remains generic with minimal unique visuals
check
Brand colors maintain design coherence
xmark
Page lacks distinctive imagery and storytelling
lightbulb
Introduce locale images to enhance visual connection
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive filters and sorting but too many options increase cognitive load
Intuitive filters and sorting but too many options increase cognitive load
check
check
Filters and sort are immediately accessible
Filters and sort are immediately accessible
xmark
xmark
Excessive filter categories overwhelm users
Excessive filter categories overwhelm users
lightbulb
lightbulb
Prioritize key filters and hide less used options
Prioritize key filters and hide less used options
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive filters and sorting but too many options increase cognitive load
check
Filters and sort are immediately accessible
xmark
Excessive filter categories overwhelm users
lightbulb
Prioritize key filters and hide less used options
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear but CTA labels and capitalization vary
Headings are clear but CTA labels and capitalization vary
check
check
Headings clearly label each section
Headings clearly label each section
xmark
xmark
Inconsistent button labels cause confusion
Inconsistent button labels cause confusion
lightbulb
lightbulb
Standardize CTA text and capitalization across pages
Standardize CTA text and capitalization across pages
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear but CTA labels and capitalization vary
check
Headings clearly label each section
xmark
Inconsistent button labels cause confusion
lightbulb
Standardize CTA text and capitalization across pages
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean card layout with consistent styling but footer feels heavy
Clean card layout with consistent styling but footer feels heavy
check
check
Well organized card layout anchors content
Well organized card layout anchors content
xmark
xmark
Footer is overcrowded with links and visually heavy
Footer is overcrowded with links and visually heavy
lightbulb
lightbulb
Simplify footer grouping to declutter lower section
Simplify footer grouping to declutter lower section
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean card layout with consistent styling but footer feels heavy
check
Well organized card layout anchors content
xmark
Footer is overcrowded with links and visually heavy
lightbulb
Simplify footer grouping to declutter lower section
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add scarcity indicators
Add scarcity indicators
Add scarcity indicators
Display messages like limited rooms left or last chance badges on hotel cards to drive urgency
Display messages like limited rooms left or last chance badges on hotel cards to drive urgency
Suggestion
Moderate fix
Simplify footer sections
Simplify footer sections
Simplify footer sections
Group footer links into collapsible categories to reduce visual clutter and improve scanability
Group footer links into collapsible categories to reduce visual clutter and improve scanability
Important
Easy fix
Standardize CTA labels
Standardize CTA labels
Standardize CTA labels
Ensure all buttons use consistent text and capitalization like Learn More or More to avoid confusion
Ensure all buttons use consistent text and capitalization like Learn More or More to avoid confusion
Suggestion
Moderate fix
Enhance locale imagery
Enhance locale imagery
Enhance locale imagery
Add local destination photos in hero or banners to create emotional connection and brand differentiation
Add local destination photos in hero or banners to create emotional connection and brand differentiation
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025