( WEBSITE CONVERSION ANALYSIS )
wyndhamhotels.com/wyndham-grand/rio-grande-puerto-rico/wyndham-grand-rio-mar-puerto-rico-golf-and-beach-resort/overview
( OVERVIEW )
Listing page shows four Rio Grande hotels with filters sort options pricing cards and a heavy footer
( SCORES )
( DETAIL )
Clean card layout with consistent styling but footer feels heavy
Working: Well organized card layout anchors content
Gap: Footer is overcrowded with links and visually heavy
Insight: Simplify footer grouping to declutter lower section
Filter panel and list map toggle work well on various viewports
Working: Filter panel collapses easily in narrow view
Gap: Button text and spacing feel tight on mobile
Insight: Ensure touch targets have adequate spacing for all screens
Intuitive filters and sorting but too many options increase cognitive load
Working: Filters and sort are immediately accessible
Gap: Excessive filter categories overwhelm users
Insight: Prioritize key filters and hide less used options
Headings are clear but CTA labels and capitalization vary
Working: Headings clearly label each section
Gap: Inconsistent button labels cause confusion
Insight: Standardize CTA text and capitalization across pages
Functional layout remains generic with minimal unique visuals
Working: Brand colors maintain design coherence
Gap: Page lacks distinctive imagery and storytelling
Insight: Introduce locale images to enhance visual connection
Ratings and pricing appear but no urgency or scarcity tactics
Working: Guest ratings provide trusted social proof
Gap: No limited availability messages to drive urgency
Insight: Add scarcity badges and countdowns on hotel cards
( OPPORTUNITIES )
The highest-impact changes we'd prioritize first.
Display messages like limited rooms left or last chance badges on hotel cards to drive urgency
Group footer links into collapsible categories to reduce visual clutter and improve scanability
Ensure all buttons use consistent text and capitalization like Learn More or More to avoid confusion
Add local destination photos in hero or banners to create emotional connection and brand differentiation
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