Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
103
Website Rank
Minimal elegant hotel landing page with rich imagery; hero section showcases rooms dining and local guide; clear branding and CTAs invite bookings
B
Conversion Qualification*
#
103
Website Rank
B
Conversion Qualification*
Minimal elegant hotel landing page with rich imagery; hero section showcases rooms dining and local guide; clear branding and CTAs invite bookings
#
103
Website Rank
Minimal elegant hotel landing page with rich imagery; hero section showcases rooms dining and local guide; clear branding and CTAs invite bookings
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong full screen hero evokes strong sense of place
Strong full screen hero evokes strong sense of place
Strong full screen hero evokes strong sense of place
circle-check
circle-check
Elegant typography hierarchy supports brand tone
Elegant typography hierarchy supports brand tone
Elegant typography hierarchy supports brand tone
circle-check
circle-check
Consistent styling of CTAs encourages action
Consistent styling of CTAs encourages action
Consistent styling of CTAs encourages action
circle-check
circle-check
Clear social proof from reputable sources like Vogue
Clear social proof from reputable sources like Vogue
Clear social proof from reputable sources like Vogue
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero text low contrast on busy background reduces readability
Hero text low contrast on busy background reduces readability
Hero text low contrast on busy background reduces readability
circle-exclamation
circle-exclamation
Multiple CTAs could overwhelm new visitors
Multiple CTAs could overwhelm new visitors
Multiple CTAs could overwhelm new visitors
circle-exclamation
circle-exclamation
Lack of visible pricing might deter budget travelers
Lack of visible pricing might deter budget travelers
Lack of visible pricing might deter budget travelers
circle-exclamation
circle-exclamation
Navigation labels like READ MORE lack specificity
Navigation labels like READ MORE lack specificity
Navigation labels like READ MORE lack specificity
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts with a collapsible menu yet some elements seem dense
Layout adapts with a collapsible menu yet some elements seem dense
check
check
Hamburger menu hides complex links on smaller screens
Hamburger menu hides complex links on smaller screens
xmark
xmark
Text blocks appear tight on mobile lacking breathing room
Text blocks appear tight on mobile lacking breathing room
lightbulb
lightbulb
Review mobile paddings to improve legibility and tap targets
Review mobile paddings to improve legibility and tap targets
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts with a collapsible menu yet some elements seem dense
check
Hamburger menu hides complex links on smaller screens
xmark
Text blocks appear tight on mobile lacking breathing room
lightbulb
Review mobile paddings to improve legibility and tap targets
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some social proof present but limited scarcity or urgency
Some social proof present but limited scarcity or urgency
check
check
Third party endorsements build trust quickly
Third party endorsements build trust quickly
xmark
xmark
No visible limited time offers to drive urgency
No visible limited time offers to drive urgency
lightbulb
lightbulb
Add time bound offers or room availability cues to increase urgency
Add time bound offers or room availability cues to increase urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some social proof present but limited scarcity or urgency
check
Third party endorsements build trust quickly
xmark
No visible limited time offers to drive urgency
lightbulb
Add time bound offers or room availability cues to increase urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually refined but follows standard hotel site tropes
Visually refined but follows standard hotel site tropes
check
check
Bold typography choices add unique flair
Bold typography choices add unique flair
xmark
xmark
Layout patterns feel familiar among luxury hotels
Layout patterns feel familiar among luxury hotels
lightbulb
lightbulb
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually refined but follows standard hotel site tropes
check
Bold typography choices add unique flair
xmark
Layout patterns feel familiar among luxury hotels
lightbulb
Introduce interactive elements to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure but choice overload and vague links present
Intuitive structure but choice overload and vague links present
check
check
CTAs are prominent and consistently styled
CTAs are prominent and consistently styled
xmark
xmark
Multiple actions per section can distract from main goal
Multiple actions per section can distract from main goal
lightbulb
lightbulb
Consolidate CTAs to guide visitors along a clear path
Consolidate CTAs to guide visitors along a clear path
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure but choice overload and vague links present
check
CTAs are prominent and consistently styled
xmark
Multiple actions per section can distract from main goal
lightbulb
Consolidate CTAs to guide visitors along a clear path
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Brand voice shines yet some CTA labels are generic
Brand voice shines yet some CTA labels are generic
check
check
Microcopy like newsletter prompt feels on brand
Microcopy like newsletter prompt feels on brand
xmark
xmark
Labels like DISCOVER MORE do not convey next step
Labels like DISCOVER MORE do not convey next step
lightbulb
lightbulb
Rewrite vague links to be more descriptive and intent driven
Rewrite vague links to be more descriptive and intent driven
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Brand voice shines yet some CTA labels are generic
check
Microcopy like newsletter prompt feels on brand
xmark
Labels like DISCOVER MORE do not convey next step
lightbulb
Rewrite vague links to be more descriptive and intent driven
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimal aesthetic with generous whitespace and strong imagery
Minimal aesthetic with generous whitespace and strong imagery
check
check
High end feel from premium imagery and consistent fonts
High end feel from premium imagery and consistent fonts
xmark
xmark
Contrast issues on hero background hurt legibility
Contrast issues on hero background hurt legibility
lightbulb
lightbulb
Increase overlay opacity for text legibility over images
Increase overlay opacity for text legibility over images
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Minimal aesthetic with generous whitespace and strong imagery
check
High end feel from premium imagery and consistent fonts
xmark
Contrast issues on hero background hurt legibility
lightbulb
Increase overlay opacity for text legibility over images
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Hero Text Contrast
Improve Hero Text Contrast
Improve Hero Text Contrast
Add a subtle dark overlay under hero images to ensure white text is always legible and stands out
Add a subtle dark overlay under hero images to ensure white text is always legible and stands out
Important
Moderate fix
Consolidate CTAs
Consolidate CTAs
Consolidate CTAs
Reduce number of CTAs per section to a primary action to streamline decision making and improve conversion focus
Reduce number of CTAs per section to a primary action to streamline decision making and improve conversion focus
Suggestion
Easy fix
Enhance Mobile Spacing
Enhance Mobile Spacing
Enhance Mobile Spacing
Increase padding and line spacing on mobile to improve readability and touch target accuracy
Increase padding and line spacing on mobile to improve readability and touch target accuracy
Suggestion
Moderate fix
Add Urgency Messaging
Add Urgency Messaging
Add Urgency Messaging
Include limited time promotions or real time availability counts to leverage scarcity and drive bookings
Include limited time promotions or real time availability counts to leverage scarcity and drive bookings
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025