Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
111
Website Rank
Minimalistic artful design with solid press citations and clear layout; CTAs hidden below the fold and lacking detailed room info hinder quick booking.
C+
Conversion Qualification*
#
111
Website Rank
C+
Conversion Qualification*
Minimalistic artful design with solid press citations and clear layout; CTAs hidden below the fold and lacking detailed room info hinder quick booking.
#
111
Website Rank
Minimalistic artful design with solid press citations and clear layout; CTAs hidden below the fold and lacking detailed room info hinder quick booking.
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong high-impact hero imagery aligns with brand.
Strong high-impact hero imagery aligns with brand.
Strong high-impact hero imagery aligns with brand.
circle-check
circle-check
Clean typographic hierarchy highlights key sections.
Clean typographic hierarchy highlights key sections.
Clean typographic hierarchy highlights key sections.
circle-check
circle-check
Effective social proof via press endorsements.
Effective social proof via press endorsements.
Effective social proof via press endorsements.
circle-check
circle-check
Booking form fields are intuitive and clear.
Booking form fields are intuitive and clear.
Booking form fields are intuitive and clear.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking CTA above the fold.
No visible booking CTA above the fold.
No visible booking CTA above the fold.
circle-exclamation
circle-exclamation
Hero section too tall; pushes content down.
Hero section too tall; pushes content down.
Hero section too tall; pushes content down.
circle-exclamation
circle-exclamation
Lack of detailed room descriptions.
Lack of detailed room descriptions.
Lack of detailed room descriptions.
circle-exclamation
circle-exclamation
Missing pricing info prevents quick decisions.
Missing pricing info prevents quick decisions.
Missing pricing info prevents quick decisions.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears consistent but oversized hero may impact mobile view.
Layout appears consistent but oversized hero may impact mobile view.
check
check
Menu button simplifies navigation on mobile.
Menu button simplifies navigation on mobile.
xmark
xmark
Large hero images might slow load on low bandwidth.
Large hero images might slow load on low bandwidth.
lightbulb
lightbulb
Ensure responsive image loading and adaptive sizes for mobile.
Ensure responsive image loading and adaptive sizes for mobile.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears consistent but oversized hero may impact mobile view.
check
Menu button simplifies navigation on mobile.
xmark
Large hero images might slow load on low bandwidth.
lightbulb
Ensure responsive image loading and adaptive sizes for mobile.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong social proof but lacks urgency triggers and clear offers.
Strong social proof but lacks urgency triggers and clear offers.
check
check
Press endorsements serve as robust third-party validation.
Press endorsements serve as robust third-party validation.
xmark
xmark
No scarcity messaging or limited-time offers.
No scarcity messaging or limited-time offers.
lightbulb
lightbulb
Implement limited-time offers to create a sense of urgency.
Implement limited-time offers to create a sense of urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong social proof but lacks urgency triggers and clear offers.
check
Press endorsements serve as robust third-party validation.
xmark
No scarcity messaging or limited-time offers.
lightbulb
Implement limited-time offers to create a sense of urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Stylish approach reflects brand but follows common hotel patterns.
Stylish approach reflects brand but follows common hotel patterns.
check
check
Artful imagery differentiates the site visually.
Artful imagery differentiates the site visually.
xmark
xmark
Sections follow standard website conventions.
Sections follow standard website conventions.
lightbulb
lightbulb
Introduce interactive elements to elevate uniqueness.
Introduce interactive elements to elevate uniqueness.
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Stylish approach reflects brand but follows common hotel patterns.
check
Artful imagery differentiates the site visually.
xmark
Sections follow standard website conventions.
lightbulb
Introduce interactive elements to elevate uniqueness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sectioning aids scanning but CTAs are hidden too deep below fold.
Clear sectioning aids scanning but CTAs are hidden too deep below fold.
check
check
Section-based layout supports easy scanning.
Section-based layout supports easy scanning.
xmark
xmark
CTA buried too low, reducing immediate conversion potential.
CTA buried too low, reducing immediate conversion potential.
lightbulb
lightbulb
Add a prominent above-the-fold booking button to boost signups.
Add a prominent above-the-fold booking button to boost signups.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sectioning aids scanning but CTAs are hidden too deep below fold.
check
Section-based layout supports easy scanning.
xmark
CTA buried too low, reducing immediate conversion potential.
lightbulb
Add a prominent above-the-fold booking button to boost signups.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise, on-brand taglines but lacks descriptive details for users.
Concise, on-brand taglines but lacks descriptive details for users.
check
check
Taglines capture the Brooklyn vibe effectively.
Taglines capture the Brooklyn vibe effectively.
xmark
xmark
Insufficient room and facility descriptions.
Insufficient room and facility descriptions.
lightbulb
lightbulb
Include brief room highlights to inform and entice visitors.
Include brief room highlights to inform and entice visitors.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise, on-brand taglines but lacks descriptive details for users.
check
Taglines capture the Brooklyn vibe effectively.
xmark
Insufficient room and facility descriptions.
lightbulb
Include brief room highlights to inform and entice visitors.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalistic aesthetic with generous white space and luxury cues.
Minimalistic aesthetic with generous white space and luxury cues.
check
check
Elegant typography and rich imagery create a luxe feel.
Elegant typography and rich imagery create a luxe feel.
xmark
xmark
Excessive blank space reduces content density.
Excessive blank space reduces content density.
lightbulb
lightbulb
Optimize white space to maintain elegance without empty gaps.
Optimize white space to maintain elegance without empty gaps.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Minimalistic aesthetic with generous white space and luxury cues.
check
Elegant typography and rich imagery create a luxe feel.
xmark
Excessive blank space reduces content density.
lightbulb
Optimize white space to maintain elegance without empty gaps.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Above-Fold CTA
Add Above-Fold CTA
Add Above-Fold CTA
Place a prominent booking button near the hero to boost immediate conversions.
Place a prominent booking button near the hero to boost immediate conversions.
Important
Moderate fix
Include Room Highlights
Include Room Highlights
Include Room Highlights
Add concise descriptions of room features beneath images to inform and entice visitors.
Add concise descriptions of room features beneath images to inform and entice visitors.
Suggestion
Moderate fix
Optimize Hero Images
Optimize Hero Images
Optimize Hero Images
Implement responsive and lazy loading for hero assets to improve mobile performance.
Implement responsive and lazy loading for hero assets to improve mobile performance.
Suggestion
Easy fix
Introduce Limited-Time Offers
Introduce Limited-Time Offers
Introduce Limited-Time Offers
Display special packages with deadlines to create urgency and drive faster bookings.
Display special packages with deadlines to create urgency and drive faster bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025