Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

111

Website Rank

Minimalistic artful design with solid press citations and clear layout; CTAs hidden below the fold and lacking detailed room info hinder quick booking.

C+

Conversion Qualification*

#

111

Website Rank

C+

Conversion Qualification*

Minimalistic artful design with solid press citations and clear layout; CTAs hidden below the fold and lacking detailed room info hinder quick booking.

#

111

Website Rank

Minimalistic artful design with solid press citations and clear layout; CTAs hidden below the fold and lacking detailed room info hinder quick booking.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong high-impact hero imagery aligns with brand.

Strong high-impact hero imagery aligns with brand.

Strong high-impact hero imagery aligns with brand.

circle-check

circle-check

Clean typographic hierarchy highlights key sections.

Clean typographic hierarchy highlights key sections.

Clean typographic hierarchy highlights key sections.

circle-check

circle-check

Effective social proof via press endorsements.

Effective social proof via press endorsements.

Effective social proof via press endorsements.

circle-check

circle-check

Booking form fields are intuitive and clear.

Booking form fields are intuitive and clear.

Booking form fields are intuitive and clear.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No visible booking CTA above the fold.

No visible booking CTA above the fold.

No visible booking CTA above the fold.

circle-exclamation

circle-exclamation

Hero section too tall; pushes content down.

Hero section too tall; pushes content down.

Hero section too tall; pushes content down.

circle-exclamation

circle-exclamation

Lack of detailed room descriptions.

Lack of detailed room descriptions.

Lack of detailed room descriptions.

circle-exclamation

circle-exclamation

Missing pricing info prevents quick decisions.

Missing pricing info prevents quick decisions.

Missing pricing info prevents quick decisions.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears consistent but oversized hero may impact mobile view.

Layout appears consistent but oversized hero may impact mobile view.

check

check

Menu button simplifies navigation on mobile.

Menu button simplifies navigation on mobile.

xmark

xmark

Large hero images might slow load on low bandwidth.

Large hero images might slow load on low bandwidth.

lightbulb

lightbulb

Ensure responsive image loading and adaptive sizes for mobile.

Ensure responsive image loading and adaptive sizes for mobile.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears consistent but oversized hero may impact mobile view.

check

Menu button simplifies navigation on mobile.

xmark

Large hero images might slow load on low bandwidth.

lightbulb

Ensure responsive image loading and adaptive sizes for mobile.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong social proof but lacks urgency triggers and clear offers.

Strong social proof but lacks urgency triggers and clear offers.

check

check

Press endorsements serve as robust third-party validation.

Press endorsements serve as robust third-party validation.

xmark

xmark

No scarcity messaging or limited-time offers.

No scarcity messaging or limited-time offers.

lightbulb

lightbulb

Implement limited-time offers to create a sense of urgency.

Implement limited-time offers to create a sense of urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong social proof but lacks urgency triggers and clear offers.

check

Press endorsements serve as robust third-party validation.

xmark

No scarcity messaging or limited-time offers.

lightbulb

Implement limited-time offers to create a sense of urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Stylish approach reflects brand but follows common hotel patterns.

Stylish approach reflects brand but follows common hotel patterns.

check

check

Artful imagery differentiates the site visually.

Artful imagery differentiates the site visually.

xmark

xmark

Sections follow standard website conventions.

Sections follow standard website conventions.

lightbulb

lightbulb

Introduce interactive elements to elevate uniqueness.

Introduce interactive elements to elevate uniqueness.

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Stylish approach reflects brand but follows common hotel patterns.

check

Artful imagery differentiates the site visually.

xmark

Sections follow standard website conventions.

lightbulb

Introduce interactive elements to elevate uniqueness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear sectioning aids scanning but CTAs are hidden too deep below fold.

Clear sectioning aids scanning but CTAs are hidden too deep below fold.

check

check

Section-based layout supports easy scanning.

Section-based layout supports easy scanning.

xmark

xmark

CTA buried too low, reducing immediate conversion potential.

CTA buried too low, reducing immediate conversion potential.

lightbulb

lightbulb

Add a prominent above-the-fold booking button to boost signups.

Add a prominent above-the-fold booking button to boost signups.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear sectioning aids scanning but CTAs are hidden too deep below fold.

check

Section-based layout supports easy scanning.

xmark

CTA buried too low, reducing immediate conversion potential.

lightbulb

Add a prominent above-the-fold booking button to boost signups.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise, on-brand taglines but lacks descriptive details for users.

Concise, on-brand taglines but lacks descriptive details for users.

check

check

Taglines capture the Brooklyn vibe effectively.

Taglines capture the Brooklyn vibe effectively.

xmark

xmark

Insufficient room and facility descriptions.

Insufficient room and facility descriptions.

lightbulb

lightbulb

Include brief room highlights to inform and entice visitors.

Include brief room highlights to inform and entice visitors.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise, on-brand taglines but lacks descriptive details for users.

check

Taglines capture the Brooklyn vibe effectively.

xmark

Insufficient room and facility descriptions.

lightbulb

Include brief room highlights to inform and entice visitors.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Minimalistic aesthetic with generous white space and luxury cues.

Minimalistic aesthetic with generous white space and luxury cues.

check

check

Elegant typography and rich imagery create a luxe feel.

Elegant typography and rich imagery create a luxe feel.

xmark

xmark

Excessive blank space reduces content density.

Excessive blank space reduces content density.

lightbulb

lightbulb

Optimize white space to maintain elegance without empty gaps.

Optimize white space to maintain elegance without empty gaps.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Minimalistic aesthetic with generous white space and luxury cues.

check

Elegant typography and rich imagery create a luxe feel.

xmark

Excessive blank space reduces content density.

lightbulb

Optimize white space to maintain elegance without empty gaps.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Above-Fold CTA

Add Above-Fold CTA

Add Above-Fold CTA

Place a prominent booking button near the hero to boost immediate conversions.

Place a prominent booking button near the hero to boost immediate conversions.

Important

Moderate fix

Include Room Highlights

Include Room Highlights

Include Room Highlights

Add concise descriptions of room features beneath images to inform and entice visitors.

Add concise descriptions of room features beneath images to inform and entice visitors.

Suggestion

Moderate fix

Optimize Hero Images

Optimize Hero Images

Optimize Hero Images

Implement responsive and lazy loading for hero assets to improve mobile performance.

Implement responsive and lazy loading for hero assets to improve mobile performance.

Suggestion

Easy fix

Introduce Limited-Time Offers

Introduce Limited-Time Offers

Introduce Limited-Time Offers

Display special packages with deadlines to create urgency and drive faster bookings.

Display special packages with deadlines to create urgency and drive faster bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025