Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
91
Website Rank
Multi-section homepage showcasing hotel waterpark, restaurant, marketplace, golf and events, with branded design and clear CTAs.
C+
Conversion Qualification*
#
91
Website Rank
C+
Conversion Qualification*
Multi-section homepage showcasing hotel waterpark, restaurant, marketplace, golf and events, with branded design and clear CTAs.
#
91
Website Rank
Multi-section homepage showcasing hotel waterpark, restaurant, marketplace, golf and events, with branded design and clear CTAs.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
The brand’s visual identity is strong and memorable
The brand’s visual identity is strong and memorable
The brand’s visual identity is strong and memorable
circle-check
circle-check
High-quality imagery showcases the waterpark and facilities
High-quality imagery showcases the waterpark and facilities
High-quality imagery showcases the waterpark and facilities
circle-check
circle-check
Clear sectional breakdown helps users find offerings easily
Clear sectional breakdown helps users find offerings easily
Clear sectional breakdown helps users find offerings easily
circle-check
circle-check
Consistent color palette reinforces brand recognition
Consistent color palette reinforces brand recognition
Consistent color palette reinforces brand recognition
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of urgency or special offers to prompt bookings
Lack of urgency or special offers to prompt bookings
Lack of urgency or special offers to prompt bookings
circle-exclamation
circle-exclamation
Navigation menu is overwhelming with many links
Navigation menu is overwhelming with many links
Navigation menu is overwhelming with many links
circle-exclamation
circle-exclamation
No customer reviews or testimonials visible
No customer reviews or testimonials visible
No customer reviews or testimonials visible
circle-exclamation
circle-exclamation
Some text overlays suffer from low contrast
Some text overlays suffer from low contrast
Some text overlays suffer from low contrast
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts across devices with consistent sectioning but nav could improve
Layout adapts across devices with consistent sectioning but nav could improve
check
check
Responsive images and sections maintain design integrity mobile to desktop
Responsive images and sections maintain design integrity mobile to desktop
xmark
xmark
Mobile menu icon hides extensive navigation options
Mobile menu icon hides extensive navigation options
lightbulb
lightbulb
Consider simplifying mobile nav to improve discoverability
Consider simplifying mobile nav to improve discoverability
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts across devices with consistent sectioning but nav could improve
check
Responsive images and sections maintain design integrity mobile to desktop
xmark
Mobile menu icon hides extensive navigation options
lightbulb
Consider simplifying mobile nav to improve discoverability
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks scarcity and social proof; good use of clear offers per section
Lacks scarcity and social proof; good use of clear offers per section
check
check
Each section features a clear call to action
Each section features a clear call to action
xmark
xmark
No visible testimonials or ratings to build trust
No visible testimonials or ratings to build trust
lightbulb
lightbulb
Add social proof elements like star ratings or guest quotes
Add social proof elements like star ratings or guest quotes
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks scarcity and social proof; good use of clear offers per section
check
Each section features a clear call to action
xmark
No visible testimonials or ratings to build trust
lightbulb
Add social proof elements like star ratings or guest quotes
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand’s unique tone and design stand out but section templates feel standard
Brand’s unique tone and design stand out but section templates feel standard
check
check
Creative use of custom fonts adds personality
Creative use of custom fonts adds personality
xmark
xmark
Section layouts follow a common stacked pattern
Section layouts follow a common stacked pattern
lightbulb
lightbulb
Experiment with unique layouts for key sections
Experiment with unique layouts for key sections
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand’s unique tone and design stand out but section templates feel standard
check
Creative use of custom fonts adds personality
xmark
Section layouts follow a common stacked pattern
lightbulb
Experiment with unique layouts for key sections
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section flow but choice overload in navigation and lack of urgency
Intuitive section flow but choice overload in navigation and lack of urgency
check
check
Clear section hierarchy guides users through offerings
Clear section hierarchy guides users through offerings
xmark
xmark
Too many menu items violate Hick’s law
Too many menu items violate Hick’s law
lightbulb
lightbulb
Streamline navigation and reduce decision fatigue
Streamline navigation and reduce decision fatigue
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section flow but choice overload in navigation and lack of urgency
check
Clear section hierarchy guides users through offerings
xmark
Too many menu items violate Hick’s law
lightbulb
Streamline navigation and reduce decision fatigue
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise headings but some CTAs inconsistent and generic
Concise headings but some CTAs inconsistent and generic
check
check
Headlines communicate offerings effectively
Headlines communicate offerings effectively
xmark
xmark
CTA labels vary between ‘Learn More’ ‘View More’ and ‘Read More’
CTA labels vary between ‘Learn More’ ‘View More’ and ‘Read More’
lightbulb
lightbulb
Use uniform CTA phrasing to reduce confusion
Use uniform CTA phrasing to reduce confusion
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise headings but some CTAs inconsistent and generic
check
Headlines communicate offerings effectively
xmark
CTA labels vary between ‘Learn More’ ‘View More’ and ‘Read More’
lightbulb
Use uniform CTA phrasing to reduce confusion
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing layout with cohesive branding but contrast challenges
Visually appealing layout with cohesive branding but contrast challenges
check
check
Strong brand identity with cohesive color scheme
Strong brand identity with cohesive color scheme
xmark
xmark
Contrast issues in text overlays reduce legibility
Contrast issues in text overlays reduce legibility
lightbulb
lightbulb
Increase contrast for key text to improve readability
Increase contrast for key text to improve readability
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visually appealing layout with cohesive branding but contrast challenges
check
Strong brand identity with cohesive color scheme
xmark
Contrast issues in text overlays reduce legibility
lightbulb
Increase contrast for key text to improve readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Urgency Cues
Add Urgency Cues
Add Urgency Cues
Introduce scarcity elements like limited time offers to drive bookings.
Introduce scarcity elements like limited time offers to drive bookings.
Important
Moderate fix
Substitute Social Proof
Substitute Social Proof
Substitute Social Proof
Integrate guest reviews and ratings to build trust and confidence.
Integrate guest reviews and ratings to build trust and confidence.
Suggestion
Easy fix
Improve CTA Consistency
Improve CTA Consistency
Improve CTA Consistency
Standardize button labels and styles for clearer actions across sections.
Standardize button labels and styles for clearer actions across sections.
Suggestion
Moderate fix
Enhance Contrast
Enhance Contrast
Enhance Contrast
Adjust text/background contrast in hero and sections for readability.
Adjust text/background contrast in hero and sections for readability.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025