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THE CLIENT
Boutique Homes connects adventurers with carefully curated vacation rentals selected for historical significance and aesthetic character.
2023 - 2024MARKET DIFFERENTIATIONPERFORMANCE RELIABILITY
We helped shape a platform where character and discovery meet, reflecting Boutique Homes' special offers in lodging.


Boutique Homes connects adventurers with carefully curated vacation rentals selected for historical significance and aesthetic character.
They needed a platform to make unique properties easy to find and book online while reflecting an exclusive, personalized brand.
We diagnosed the brand and customer needs, planned with user data, and solved through continuous improvement and analytics-led optimization.
Eric Jacobsen
Zerf Product Team