STREAMLINING LUXURY TRAVEL
from clicks to bookings
from clicks to bookings
Revamping BOUTIQUE HOMEs’ PLATFORM for seamless experiences
Revamping BOUTIQUE HOMEs’ PLATFORM for seamless experiences
Revamping BOUTIQUE HOMEs’ PLATFORM for seamless experiences
Project Year
Project Year
Challenge
Challenge
Solution
Solution
2023-2024
2023-2024
Market Differentiation, Accessibility & Usability, Performance Reliability
Market Differentiation, Accessibility & Usability, Performance Reliability
Strategy & Planning, Data-Driven Improvements, Iterative Development
Strategy & Planning, Data-Driven Improvements, Iterative Development
RESULTS
RESULTS
+70
+70
+70
NEW BOOKINGS PER MONTH
NEW BOOKINGS PER MONTH
NEW BOOKINGS PER MONTH
35k
nEW SUBSCRIBERS
15
AVAILABLE ITINERARIES
12K
12K
USERS PER MONTH
USERS PER MONTH
1500
1500
AVAILABLE HOMES
AVAILABLE ITINERARIES
THE CLIENT
THE CLIENT
BOUTIQUE HOMES
BOUTIQUE HOMES
BOUTIQUE HOMES
Boutique Homes seeks to connect adventurers with carefully-curated vacation rentals. Each property is selected for its historical significance and aesthetic.
From striking architecture to cozy beach cottages, each stay promises long-lasting memories to travelers.
Boutique Homes seeks to connect adventurers with carefully-curated vacation rentals. Each property is selected for its historical significance and aesthetic.
From striking architecture to cozy beach cottages, each stay promises long-lasting memories to travelers.
Boutique Homes seeks to connect adventurers with carefully-curated vacation rentals. Each property is selected for its historical significance and aesthetic.
From striking architecture to cozy beach cottages, each stay promises long-lasting memories to travelers.
THE CHALLENGE
THE CHALLENGE
RISING ABOVE THE COMPETITION
RISING ABOVE THE COMPETITION
RISING ABOVE THE COMPETITION
Boutique Homes needed a platform to make their unique properties easy to find and book online. This product had to reflect their exclusive, personalized brand in a market full of generic options.
Boutique Homes needed a platform to make their unique properties easy to find and book online. This product had to reflect their exclusive, personalized brand in a market full of generic options.
CROWDED MARKET
CROWDED MARKET
CROWDED MARKET
x
x
FUNCTIONALITY ISSUES
FUNCTIONALITY ISSUES
FUNCTIONALITY ISSUES
=
=
NEED FOR A DIFFERENTIATED & RELIABLE PLATFORM
NEED FOR A DIFFERENTIATED & RELIABLE PLATFORM
NEED FOR A DIFFERENTIATED & RELIABLE PLATFORM
PROCESS
PROCESS
DPS | OUR APPROACH
DPS | OUR APPROACH
DPS | OUR APPROACH
01 | DIAGNOSE
Our team needed to understand Boutique Homes' brand, market positioning, and customer needs.
We kicked off by leading a series of workshops to deeply connect with the client's vision.
02 | PLAN
We launched this phase with a deep dive into user data and strategic planning to align technology with business goals.
Every two weeks, we rolled out new features in an iterative process.
03 | SOLVE
We then focused on continuous improvement by using the newly implemented analytics tools.
These insights helped us fine-tune the user experience and optimize performance on a weekly-basis.
Our team needed to understand Boutique Homes' brand, market positioning, and customer needs.
We kicked off by leading a series of workshops to deeply connect with the client's vision.
01 | DIAGNOSE
We launched this phase with a deep dive into user data and strategic planning to align technology with business goals.
Every two weeks, we rolled out new features in an iterative process.
02 | PLAN
We then focused on continuous improvement by using the newly implemented analytics tools.
These insights helped us fine-tune the user experience and optimize performance on a weekly-basis.
03 | SOLVE
Our team needed to understand Boutique Homes' brand, market positioning, and customer needs.
We kicked off by leading a series of workshops to deeply connect with the client's vision.
01 | DIAGNOSE
We launched this phase with a deep dive into user data and strategic planning to align technology with business goals.
Every two weeks, we rolled out new features in an iterative process.
02 | PLAN
We then focused on continuous improvement by using the newly implemented analytics tools.
These insights helped us fine-tune the user experience and optimize performance on a weekly-basis.
03 | SOLVE
RESULTS
RESULTS
THE OUTCOME
THE OUTCOME
+70
+70
NEW BOOKINGS PER MONTH
NEW BOOKINGS PER MONTH
After six months of work, the new platform launched. The new product smoothes the booking process and shows each location in rich detail, with beautiful images.
These improvements simplified operations, and increased direct bookings and customer satisfaction.
After six months of work, the new platform launched. The new product smoothes the booking process and shows each location in rich detail, with beautiful images.
These improvements simplified operations, and increased direct bookings and customer satisfaction.
After six months of work, the new platform launched. The new product smoothes the booking process and shows each location in rich detail, with beautiful images.
These improvements simplified operations, and increased direct bookings and customer satisfaction.
TESTIMONIALS
TESTIMONIALS
OUR CLIENTS SPEAK FOR US
OUR CLIENTS SPEAK FOR US
OUR CLIENTS SPEAK FOR US
ERIC JACOBSEN
ERIC JACOBSEN
ERIC JACOBSEN
HEAD OF TECHNOLOGY @ BOUTIQUE HOMES
HEAD OF TECHNOLOGY @ BOUTIQUE HOMES
HEAD OF TECHNOLOGY @ BOUTIQUE HOMES
“
“
Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level.
Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level.
Thus far I am astounded by the talent that ZERF has delivered, the work they've delivered is nothing short of enterprise-grade. ZERF exceeds my expectations at every level.
GET YOUR PROJECT MOVING
GET YOUR PROJECT MOVING
We'll respond within 24 hours
We'll respond within 24 hours
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
You'll be talking to product and tech experts (no account managers).
You'll be talking to product and tech experts (no account managers).
You'll be talking to product and tech experts (no account managers).
We'll create a proposal offering several options for you to choose from
We'll create a proposal offering several options for you to choose from
We'll create a proposal offering several options for you to choose from
YOUR TECH PARTNER
IN HOSPITALITY & TRAVEL
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2024