from clicks to bookings
from clicks to bookings
from clicks to bookings
How SANDALS & BEACHES' WEBSITE Redesign BOOSTED Conversions by 30%
How SANDALS & BEACHES' WEBSITE Redesign BOOSTED Conversions by 30%
How SANDALS & BEACHES' WEBSITE Redesign BOOSTED Conversions by 30%
Project Year
Project Year
Challenge
Challenge
Solution
Solution
2023-2024
2023-2024
User Navigation Issues, Unclear Booking Steps, Unoptimized Content
User Navigation Issues, Unclear Booking Steps, Unoptimized Content
Conversion Rate Optimization
Conversion Rate Optimization
RESULTS
RESULTS
112%
112%
CONVERSION RATE
CONVERSION RATE
CONVERSION RATE
35k
nEW SUBSCRIBERS
15
AVAILABLE ITINERARIES
+18%
+18%
REVPAR
REVPAR
30:1
30:1
ROI
AVAILABLE ITINERARIES
THE CLIENT
THE CLIENT
SANDALS
SANDALS
SANDALS
Unique Vacations is an affiliate representative for the brands of leading Caribbean hospitality: Sandals Resorts International & Beaches® Resorts.
Sandals Resorts is renowned for its luxury, all-inclusive experiences in stunning beachfront locations. Each resort combines local charm with comfort, resulting in an unforgettable getaway.
Appearing on hit shows like The Office and Extreme Makeover, Sandals has become a beloved American icon. It also features exceptional dining, premium accommodations, and a range of water sports.
Unique Vacations is an affiliate representative for the brands of leading Caribbean hospitality: Sandals Resorts International & Beaches® Resorts.
Sandals Resorts is renowned for its luxury, all-inclusive experiences in stunning beachfront locations. Each resort combines local charm with comfort, resulting in an unforgettable getaway.
Appearing on hit shows like The Office and Extreme Makeover, Sandals has become a beloved American icon. It also features exceptional dining, premium accommodations, and a range of water sports.
Unique Vacations is an affiliate representative for the brands of leading Caribbean hospitality: Sandals Resorts International & Beaches® Resorts.
Sandals Resorts is renowned for its luxury, all-inclusive experiences in stunning beachfront locations. Each resort combines local charm with comfort, resulting in an unforgettable getaway.
Appearing on hit shows like The Office and Extreme Makeover, Sandals has become a beloved American icon. It also features exceptional dining, premium accommodations, and a range of water sports.
THE CHALLENGE
THE CHALLENGE
FROM BROWSING TO BOOKING
FROM BROWSING TO BOOKING
FROM BROWSING TO BOOKING
Despite their iconic status, Unique Vacations struggled to turn visitors into customers. Our goal? To revamp the online booking experience to match their world-class resorts.
Despite their iconic status, Unique Vacations struggled to turn visitors into customers. Our goal? To revamp the online booking experience to match their world-class resorts.
!
NAVIGATION DIFFICULTIES
NAVIGATION DIFFICULTIES
NAVIGATION DIFFICULTIES
x
x
UNCLEAR STEPS
UNCLEAR STEPS
UNCLEAR STEPS
x
x
UNOPTIMIZED CONTENT
UNOPTIMIZED CONTENT
UNOPTIMIZED CONTENT
=
=
SUBOPTIMAL CONVERSION RATE
SUBOPTIMAL CONVERSION RATE
SUBOPTIMAL CONVERSION RATE
PROCESS
PROCESS
DPS | OUR APPROACH
DPS | OUR APPROACH
DPS | OUR APPROACH
01 | DIAGNOSE
An initial full audit of Unique Vacations' digital assets, alongside our comprehensive benchmark analysis, helped us identify our main challenges.
We were facing a frustrating navigation experience, ineffective content, and technical limitations. After stakeholder interviews to align on objectives, we got to work.
02 | PLAN
The team mapped user journeys, found key friction points, and redesigned the UX/UI of the booking flow.
This allowed us to simplify the process and enhance it's visual appeal.
03 | SOLVE
Basing on real user feedback, we held rigorous A/B testing and refined adjustments. This ensured that each change optimized the user experience.
After our work, Unique Vacations spotted a dramatic improvement, achieving an increase of 112% in their conversion rate.
An initial full audit of Unique Vacations' digital assets, alongside our comprehensive benchmark analysis, helped us identify our main challenges.
We were facing a frustrating navigation experience, ineffective content, and technical limitations. After stakeholder interviews to align on objectives, we got to work.
01 | DIAGNOSE
The team mapped user journeys, found key friction points, and redesigned the UX/UI of the booking flow.
This allowed us to simplify the process and enhance it's visual appeal.
02 | PLAN
Basing on real user feedback, we held rigorous A/B testing and refined adjustments. This ensured that each change optimized the user experience.
After our work, Unique Vacations spotted a dramatic improvement, achieving an increase of 112% in their conversion rate.
03 | SOLVE
An initial full audit of Unique Vacations' digital assets, alongside our comprehensive benchmark analysis, helped us identify our
main challenges.
We were facing a frustrating navigation experience, ineffective content, and technical limitations. After stakeholder interviews to align on objectives, we got to work.
01 | DIAGNOSE
The team mapped user journeys, found key friction points, and redesigned the UX/UI of the booking flow.
This allowed us to simplify the process and enhance it's visual appeal.
02 | PLAN
Basing on real user feedback, we held rigorous A/B testing and refined adjustments. This ensured that each change optimized the user experience.
After our work, Unique Vacations spotted a dramatic improvement, achieving an increase of 112% in their conversion rate.
03 | SOLVE
RESULTS
RESULTS
THE OUTCOME
THE OUTCOME
112%
112%
CONVERSION RATE
CONVERSION RATE
The project's success shows how effective targeted CRO strategies are.
We boosted Unique Vacations Resorts’ direct bookings and revenue, reinforcing their position as leaders in hospitality.
The project's success shows how effective targeted CRO strategies are.
We boosted Unique Vacations Resorts’ direct bookings and revenue, reinforcing their position as leaders in hospitality.
The project's success shows how effective targeted CRO strategies are.
We boosted Unique Vacations Resorts’ direct bookings and revenue, reinforcing their position as leaders in hospitality.
TESTIMONIALS
TESTIMONIALS
OUR CLIENTS SPEAK FOR US
OUR CLIENTS SPEAK FOR US
OUR CLIENTS SPEAK FOR US
MICHAEL DELGADO
MICHAEL DELGADO
MICHAEL DELGADO
GLOBAL CIO @ SANDALS
GLOBAL CIO @ SANDALS
GLOBAL CIO @ SANDALS
“
“
Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!
Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!
Zerf is a well-run company with a strong corporate culture rooted in hard work and collaboration. I highly recommend them!
GET YOUR PROJECT MOVING
GET YOUR PROJECT MOVING
We'll respond within 24 hours
We'll respond within 24 hours
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
We'll have a 30-minute discovery call to discuss your goals and determine if we're a good match
You'll be talking to product and tech experts (no account managers).
You'll be talking to product and tech experts (no account managers).
You'll be talking to product and tech experts (no account managers).
We'll create a proposal offering several options for you to choose from
We'll create a proposal offering several options for you to choose from
We'll create a proposal offering several options for you to choose from
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