DOUBLING CONVERSION FOR SANDALS
THE MISSION
Having built a new website and seeing a loss on revenue from it, Sandals needed to find a way to increase their conversion rate.
THE OUTCOME
After working for two months with them, we were able to increase their conversion rate by 112%, improving the UX on the website.
THE IMPACT
After the implementation, Sandals had a x3 increase in their direct channel revenue, with an ROI of 30:1.
Increase in conversion rate
Increase in RevPAR
ROI
THE CLIENT
Sandals Resorts is celebrated for offering luxury, all-inclusive resort experiences. Known for their commitment to excellence, they provide guests with exceptional getaways that include gourmet dining, premium accommodations, and an array of water sports.
Each resort is uniquely designed to enhance the natural beauty of its location, offering guests a blend of local charm and luxurious comfort, making every stay a memorable adventure.
Last but not least, it has also been featured in popular TV shows like The Office and Extreme Makeover, making it a big part of American culture!
THE CHALLENGE
Beaches Resorts faced a critical challenge: the existing booking process was not converting visitors into customers as effectively as expected.
The website struggled with user navigation issues, unclear booking steps, and a lack of optimized content for target audiences.
This resulted in a suboptimal conversion rate, directly impacting revenue and undermining marketing efforts. The goal was to transform this by refining the online experience to match the high standards of their physical resorts.
OBSTACLES
Complex Navigation - Users found the website difficult to navigate, often leading to frustration and abandoned bookings.
The existing content and layout did not effectively engage potential customers, failing to highlight the unique selling propositions of SANDALS Resorts.
Technical Limitations - The platform was not fully equipped to handle dynamic content updates or integrate advanced analytics for behavior tracking.
PROCESS
The initiative began with a comprehensive audit of Beaches Resorts' digital assets and stakeholder interviews to align project objectives.
The team mapped out user journeys to pinpoint friction points and redesigned the UX/UI to simplify the booking process and enhance visual appeal.
The process included rigorous A/B testing to refine changes based on real user feedback, ensuring that each adjustment improved the overall user experience and the conversion rate.
RESULTS
After implementing the optimized user interface and streamlined booking process, Beaches Resorts witnessed a dramatic improvement in conversion rates, achieving an increase of 112%.
This improvement not only boosted direct bookings substantially but also significantly enhanced overall revenue.
The project's success underscored the effectiveness of targeted CRO strategies, reinforcing Sandals Resorts' position as a leader in the hospitality industry.
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