Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
40
Website Rank
Luxury resort homepage featuring a full screen aerial hero section a clear brand statement key offers and immersive visuals for rooms villas golf and experiences.
B+
Conversion Qualification*
#
40
Website Rank
B+
Conversion Qualification*
Luxury resort homepage featuring a full screen aerial hero section a clear brand statement key offers and immersive visuals for rooms villas golf and experiences.
#
40
Website Rank
Luxury resort homepage featuring a full screen aerial hero section a clear brand statement key offers and immersive visuals for rooms villas golf and experiences.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Great hero with stunning aerial beach image
Great hero with stunning aerial beach image
Great hero with stunning aerial beach image
circle-check
circle-check
Strong brand message featured prominently
Strong brand message featured prominently
Strong brand message featured prominently
circle-check
circle-check
Elegant typography enhances sense of luxury
Elegant typography enhances sense of luxury
Elegant typography enhances sense of luxury
circle-check
circle-check
Clear call to action buttons on offer cards
Clear call to action buttons on offer cards
Clear call to action buttons on offer cards
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu contains too many link options
Navigation menu contains too many link options
Navigation menu contains too many link options
circle-exclamation
circle-exclamation
Lack of visible guest reviews or social proof
Lack of visible guest reviews or social proof
Lack of visible guest reviews or social proof
circle-exclamation
circle-exclamation
Cookie banner obstructs bottom content view
Cookie banner obstructs bottom content view
Cookie banner obstructs bottom content view
circle-exclamation
circle-exclamation
Cancellation policy is not directly accessible
Cancellation policy is not directly accessible
Cancellation policy is not directly accessible
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but content density may overwhelm small screens
Layout adapts but content density may overwhelm small screens
check
check
Mobile view retains core CTAs and key imagery
Mobile view retains core CTAs and key imagery
xmark
xmark
Navigation condenses into a cramped hamburger menu
Navigation condenses into a cramped hamburger menu
lightbulb
lightbulb
Simplify mobile navigation to most important items
Simplify mobile navigation to most important items
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but content density may overwhelm small screens
check
Mobile view retains core CTAs and key imagery
xmark
Navigation condenses into a cramped hamburger menu
lightbulb
Simplify mobile navigation to most important items
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers are clear but social proof and scarcity are underused
Offers are clear but social proof and scarcity are underused
check
check
Packages section highlights clear value propositions
Packages section highlights clear value propositions
xmark
xmark
Scarcity messaging is minimal lacking urgency
Scarcity messaging is minimal lacking urgency
lightbulb
lightbulb
Add urgency timers and social proof near offers
Add urgency timers and social proof near offers
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers are clear but social proof and scarcity are underused
check
Packages section highlights clear value propositions
xmark
Scarcity messaging is minimal lacking urgency
lightbulb
Add urgency timers and social proof near offers
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually appealing yet follows common resort site conventions
Visually appealing yet follows common resort site conventions
check
check
Unique anniversary branding adds character
Unique anniversary branding adds character
xmark
xmark
Overall layout feels generic for a luxury brand
Overall layout feels generic for a luxury brand
lightbulb
lightbulb
Introduce interactive features to stand out
Introduce interactive features to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually appealing yet follows common resort site conventions
check
Unique anniversary branding adds character
xmark
Overall layout feels generic for a luxury brand
lightbulb
Introduce interactive features to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Familiar section structure aids scanning but choices overload
Familiar section structure aids scanning but choices overload
check
check
Clear visual hierarchy guides user attention down page
Clear visual hierarchy guides user attention down page
xmark
xmark
Too many options create decision fatigue
Too many options create decision fatigue
lightbulb
lightbulb
Focus on primary CTAs and hide or defer secondary links
Focus on primary CTAs and hide or defer secondary links
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Familiar section structure aids scanning but choices overload
check
Clear visual hierarchy guides user attention down page
xmark
Too many options create decision fatigue
lightbulb
Focus on primary CTAs and hide or defer secondary links
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is elegant but text blocks are lengthy and dense
Tone is elegant but text blocks are lengthy and dense
check
check
Headlines evoke luxury and adventurous living
Headlines evoke luxury and adventurous living
xmark
xmark
Dense paragraphs under hero may deter scanning
Dense paragraphs under hero may deter scanning
lightbulb
lightbulb
Break long copy into concise bullet point highlights
Break long copy into concise bullet point highlights
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is elegant but text blocks are lengthy and dense
check
Headlines evoke luxury and adventurous living
xmark
Dense paragraphs under hero may deter scanning
lightbulb
Break long copy into concise bullet point highlights
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist elegant design with high quality imagery
Minimalist elegant design with high quality imagery
check
check
High resolution photos convey a luxury atmosphere
High resolution photos convey a luxury atmosphere
xmark
xmark
Text overlays reduce legibility on detailed backgrounds
Text overlays reduce legibility on detailed backgrounds
lightbulb
lightbulb
Adjust overlay contrast for improved readability
Adjust overlay contrast for improved readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Minimalist elegant design with high quality imagery
check
High resolution photos convey a luxury atmosphere
xmark
Text overlays reduce legibility on detailed backgrounds
lightbulb
Adjust overlay contrast for improved readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize navigation
Optimize navigation
Optimize navigation
Simplify top navigation to essential links reduce decision fatigue
Simplify top navigation to essential links reduce decision fatigue
Important
Moderate fix
Add social proof
Add social proof
Add social proof
Incorporate guest reviews star ratings and testimonials to build trust
Incorporate guest reviews star ratings and testimonials to build trust
Suggestion
Easy fix
Improve readability
Improve readability
Improve readability
Increase text contrast and break long paragraphs into bullet points
Increase text contrast and break long paragraphs into bullet points
Suggestion
Easy fix
Enhance scarcity cues
Enhance scarcity cues
Enhance scarcity cues
Include countdown timers and limited availability badges on offers
Include countdown timers and limited availability badges on offers
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025