Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
115
Website Rank
Casa de Campo's homepage showcases its 50th anniversary with an elegant hero video, followed by sections for offers, accommodations, golf courses, experiences, events, and articles. Rich visuals and gold-accented CTAs convey luxury, though the navigation feels dense.
C+
Conversion Qualification*
#
115
Website Rank
C+
Conversion Qualification*
Casa de Campo's homepage showcases its 50th anniversary with an elegant hero video, followed by sections for offers, accommodations, golf courses, experiences, events, and articles. Rich visuals and gold-accented CTAs convey luxury, though the navigation feels dense.
#
115
Website Rank
Casa de Campo's homepage showcases its 50th anniversary with an elegant hero video, followed by sections for offers, accommodations, golf courses, experiences, events, and articles. Rich visuals and gold-accented CTAs convey luxury, though the navigation feels dense.
75
75
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning hero and gold CTA convey luxury effectively
Stunning hero and gold CTA convey luxury effectively
Stunning hero and gold CTA convey luxury effectively
circle-check
circle-check
High-quality imagery highlights resort features well
High-quality imagery highlights resort features well
High-quality imagery highlights resort features well
circle-check
circle-check
Logical sectioning aids information chunking
Logical sectioning aids information chunking
Logical sectioning aids information chunking
circle-check
circle-check
Consistent typography and whitespace creates elegance
Consistent typography and whitespace creates elegance
Consistent typography and whitespace creates elegance
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu is overloaded with too many options
Navigation menu is overloaded with too many options
Navigation menu is overloaded with too many options
circle-exclamation
circle-exclamation
No visible social proof or guest testimonials
No visible social proof or guest testimonials
No visible social proof or guest testimonials
circle-exclamation
circle-exclamation
Bottom lacks a clear conversion-focused CTA
Bottom lacks a clear conversion-focused CTA
Bottom lacks a clear conversion-focused CTA
circle-exclamation
circle-exclamation
Pricing lacks context (per night vs. per stay unclear)
Pricing lacks context (per night vs. per stay unclear)
Pricing lacks context (per night vs. per stay unclear)
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Likely responsive layout with adaptable grids and carousel elements, although navigation density may crowd smaller screens
Likely responsive layout with adaptable grids and carousel elements, although navigation density may crowd smaller screens
check
check
Carousel and grid adapt well to different viewports
Carousel and grid adapt well to different viewports
xmark
xmark
Dense navigation may overwhelm mobile users
Dense navigation may overwhelm mobile users
lightbulb
lightbulb
Simplify menu or collapse categories for mobile ease
Simplify menu or collapse categories for mobile ease
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Likely responsive layout with adaptable grids and carousel elements, although navigation density may crowd smaller screens
check
Carousel and grid adapt well to different viewports
xmark
Dense navigation may overwhelm mobile users
lightbulb
Simplify menu or collapse categories for mobile ease
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs but limited scarcity cues and lack of social proof reduce persuasive power
Effective CTAs but limited scarcity cues and lack of social proof reduce persuasive power
check
check
Golden CTAs stand out, prompting action
Golden CTAs stand out, prompting action
xmark
xmark
Limited scarcity and no testimonials weaken trust
Limited scarcity and no testimonials weaken trust
lightbulb
lightbulb
Incorporate real-time bookings left or countdown timers to boost urgency
Incorporate real-time bookings left or countdown timers to boost urgency
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs but limited scarcity cues and lack of social proof reduce persuasive power
check
Golden CTAs stand out, prompting action
xmark
Limited scarcity and no testimonials weaken trust
lightbulb
Incorporate real-time bookings left or countdown timers to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Website employs standard resort layout but elevates it with anniversary branding and gold accents for a unique touch
Website employs standard resort layout but elevates it with anniversary branding and gold accents for a unique touch
check
check
50th anniversary branding adds distinctiveness
50th anniversary branding adds distinctiveness
xmark
xmark
Layout patterns are familiar, lacking surprising elements
Layout patterns are familiar, lacking surprising elements
lightbulb
lightbulb
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Website employs standard resort layout but elevates it with anniversary branding and gold accents for a unique touch
check
50th anniversary branding adds distinctiveness
xmark
Layout patterns are familiar, lacking surprising elements
lightbulb
Introduce interactive elements to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear section-based layout guides users through offers, rooms, and activities, but high choice volume may increase decision fatigue
Clear section-based layout guides users through offers, rooms, and activities, but high choice volume may increase decision fatigue
check
check
Clear content grouping reduces cognitive load
Clear content grouping reduces cognitive load
xmark
xmark
High number of menu options increases complexity
High number of menu options increases complexity
lightbulb
lightbulb
Prioritize user paths and reduce decision points in navigation
Prioritize user paths and reduce decision points in navigation
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear section-based layout guides users through offers, rooms, and activities, but high choice volume may increase decision fatigue
check
Clear content grouping reduces cognitive load
xmark
High number of menu options increases complexity
lightbulb
Prioritize user paths and reduce decision points in navigation
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are compelling and consistent, though some copy feels generic and occasional truncations break flow
Headlines are compelling and consistent, though some copy feels generic and occasional truncations break flow
check
check
Strong, aspirational headlines attract attention
Strong, aspirational headlines attract attention
xmark
xmark
Some paragraphs seem cut off or lack clarity
Some paragraphs seem cut off or lack clarity
lightbulb
lightbulb
Review and refine body text to ensure completeness and context
Review and refine body text to ensure completeness and context
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are compelling and consistent, though some copy feels generic and occasional truncations break flow
check
Strong, aspirational headlines attract attention
xmark
Some paragraphs seem cut off or lack clarity
lightbulb
Review and refine body text to ensure completeness and context
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant visual design with rich imagery and gold accents creates a premium feel, though some elements compete for attention
Elegant visual design with rich imagery and gold accents creates a premium feel, though some elements compete for attention
check
check
Rich photography and whitespace lend a refined look
Rich photography and whitespace lend a refined look
xmark
xmark
Some text overlays on images reduce readability
Some text overlays on images reduce readability
lightbulb
lightbulb
Balance text and visuals to maintain elegance without clutter
Balance text and visuals to maintain elegance without clutter
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Elegant visual design with rich imagery and gold accents creates a premium feel, though some elements compete for attention
check
Rich photography and whitespace lend a refined look
xmark
Some text overlays on images reduce readability
lightbulb
Balance text and visuals to maintain elegance without clutter
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce menu items or group related links into dropdowns to streamline user choices and lower cognitive load.
Reduce menu items or group related links into dropdowns to streamline user choices and lower cognitive load.
Important
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Feature customer reviews with ratings and photos to build credibility and social proof on key pages.
Feature customer reviews with ratings and photos to build credibility and social proof on key pages.
Suggestion
Easy fix
Clarify Pricing
Clarify Pricing
Clarify Pricing
Specify whether prices are per night or per stay to avoid ambiguity and improve conversion clarity.
Specify whether prices are per night or per stay to avoid ambiguity and improve conversion clarity.
Suggestion
Moderate fix
Implement Countdown Timer
Implement Countdown Timer
Implement Countdown Timer
Add timers on limited-time offers to heighten scarcity and encourage immediate bookings.
Add timers on limited-time offers to heighten scarcity and encourage immediate bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025