Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

115

Website Rank

Casa de Campo's homepage showcases its 50th anniversary with an elegant hero video, followed by sections for offers, accommodations, golf courses, experiences, events, and articles. Rich visuals and gold-accented CTAs convey luxury, though the navigation feels dense.

C+

Conversion Qualification*

#

115

Website Rank

C+

Conversion Qualification*

Casa de Campo's homepage showcases its 50th anniversary with an elegant hero video, followed by sections for offers, accommodations, golf courses, experiences, events, and articles. Rich visuals and gold-accented CTAs convey luxury, though the navigation feels dense.

#

115

Website Rank

Casa de Campo's homepage showcases its 50th anniversary with an elegant hero video, followed by sections for offers, accommodations, golf courses, experiences, events, and articles. Rich visuals and gold-accented CTAs convey luxury, though the navigation feels dense.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning hero and gold CTA convey luxury effectively

Stunning hero and gold CTA convey luxury effectively

Stunning hero and gold CTA convey luxury effectively

circle-check

circle-check

High-quality imagery highlights resort features well

High-quality imagery highlights resort features well

High-quality imagery highlights resort features well

circle-check

circle-check

Logical sectioning aids information chunking

Logical sectioning aids information chunking

Logical sectioning aids information chunking

circle-check

circle-check

Consistent typography and whitespace creates elegance

Consistent typography and whitespace creates elegance

Consistent typography and whitespace creates elegance

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu is overloaded with too many options

Navigation menu is overloaded with too many options

Navigation menu is overloaded with too many options

circle-exclamation

circle-exclamation

No visible social proof or guest testimonials

No visible social proof or guest testimonials

No visible social proof or guest testimonials

circle-exclamation

circle-exclamation

Bottom lacks a clear conversion-focused CTA

Bottom lacks a clear conversion-focused CTA

Bottom lacks a clear conversion-focused CTA

circle-exclamation

circle-exclamation

Pricing lacks context (per night vs. per stay unclear)

Pricing lacks context (per night vs. per stay unclear)

Pricing lacks context (per night vs. per stay unclear)

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Likely responsive layout with adaptable grids and carousel elements, although navigation density may crowd smaller screens

Likely responsive layout with adaptable grids and carousel elements, although navigation density may crowd smaller screens

check

check

Carousel and grid adapt well to different viewports

Carousel and grid adapt well to different viewports

xmark

xmark

Dense navigation may overwhelm mobile users

Dense navigation may overwhelm mobile users

lightbulb

lightbulb

Simplify menu or collapse categories for mobile ease

Simplify menu or collapse categories for mobile ease

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Likely responsive layout with adaptable grids and carousel elements, although navigation density may crowd smaller screens

check

Carousel and grid adapt well to different viewports

xmark

Dense navigation may overwhelm mobile users

lightbulb

Simplify menu or collapse categories for mobile ease

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective CTAs but limited scarcity cues and lack of social proof reduce persuasive power

Effective CTAs but limited scarcity cues and lack of social proof reduce persuasive power

check

check

Golden CTAs stand out, prompting action

Golden CTAs stand out, prompting action

xmark

xmark

Limited scarcity and no testimonials weaken trust

Limited scarcity and no testimonials weaken trust

lightbulb

lightbulb

Incorporate real-time bookings left or countdown timers to boost urgency

Incorporate real-time bookings left or countdown timers to boost urgency

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective CTAs but limited scarcity cues and lack of social proof reduce persuasive power

check

Golden CTAs stand out, prompting action

xmark

Limited scarcity and no testimonials weaken trust

lightbulb

Incorporate real-time bookings left or countdown timers to boost urgency

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Website employs standard resort layout but elevates it with anniversary branding and gold accents for a unique touch

Website employs standard resort layout but elevates it with anniversary branding and gold accents for a unique touch

check

check

50th anniversary branding adds distinctiveness

50th anniversary branding adds distinctiveness

xmark

xmark

Layout patterns are familiar, lacking surprising elements

Layout patterns are familiar, lacking surprising elements

lightbulb

lightbulb

Introduce interactive elements to differentiate experience

Introduce interactive elements to differentiate experience

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Website employs standard resort layout but elevates it with anniversary branding and gold accents for a unique touch

check

50th anniversary branding adds distinctiveness

xmark

Layout patterns are familiar, lacking surprising elements

lightbulb

Introduce interactive elements to differentiate experience

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear section-based layout guides users through offers, rooms, and activities, but high choice volume may increase decision fatigue

Clear section-based layout guides users through offers, rooms, and activities, but high choice volume may increase decision fatigue

check

check

Clear content grouping reduces cognitive load

Clear content grouping reduces cognitive load

xmark

xmark

High number of menu options increases complexity

High number of menu options increases complexity

lightbulb

lightbulb

Prioritize user paths and reduce decision points in navigation

Prioritize user paths and reduce decision points in navigation

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear section-based layout guides users through offers, rooms, and activities, but high choice volume may increase decision fatigue

check

Clear content grouping reduces cognitive load

xmark

High number of menu options increases complexity

lightbulb

Prioritize user paths and reduce decision points in navigation

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headlines are compelling and consistent, though some copy feels generic and occasional truncations break flow

Headlines are compelling and consistent, though some copy feels generic and occasional truncations break flow

check

check

Strong, aspirational headlines attract attention

Strong, aspirational headlines attract attention

xmark

xmark

Some paragraphs seem cut off or lack clarity

Some paragraphs seem cut off or lack clarity

lightbulb

lightbulb

Review and refine body text to ensure completeness and context

Review and refine body text to ensure completeness and context

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headlines are compelling and consistent, though some copy feels generic and occasional truncations break flow

check

Strong, aspirational headlines attract attention

xmark

Some paragraphs seem cut off or lack clarity

lightbulb

Review and refine body text to ensure completeness and context

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant visual design with rich imagery and gold accents creates a premium feel, though some elements compete for attention

Elegant visual design with rich imagery and gold accents creates a premium feel, though some elements compete for attention

check

check

Rich photography and whitespace lend a refined look

Rich photography and whitespace lend a refined look

xmark

xmark

Some text overlays on images reduce readability

Some text overlays on images reduce readability

lightbulb

lightbulb

Balance text and visuals to maintain elegance without clutter

Balance text and visuals to maintain elegance without clutter

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Elegant visual design with rich imagery and gold accents creates a premium feel, though some elements compete for attention

check

Rich photography and whitespace lend a refined look

xmark

Some text overlays on images reduce readability

lightbulb

Balance text and visuals to maintain elegance without clutter

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce menu items or group related links into dropdowns to streamline user choices and lower cognitive load.

Reduce menu items or group related links into dropdowns to streamline user choices and lower cognitive load.

Important

Moderate fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Feature customer reviews with ratings and photos to build credibility and social proof on key pages.

Feature customer reviews with ratings and photos to build credibility and social proof on key pages.

Suggestion

Easy fix

Clarify Pricing

Clarify Pricing

Clarify Pricing

Specify whether prices are per night or per stay to avoid ambiguity and improve conversion clarity.

Specify whether prices are per night or per stay to avoid ambiguity and improve conversion clarity.

Suggestion

Moderate fix

Implement Countdown Timer

Implement Countdown Timer

Implement Countdown Timer

Add timers on limited-time offers to heighten scarcity and encourage immediate bookings.

Add timers on limited-time offers to heighten scarcity and encourage immediate bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025