Choice Hotels Canada
Choice Hotels Canada
Choice Hotels Canada
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Choice Hotels Canada
Choice Hotels Canada
Choice Hotels Canada
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
23
23
out of 183 websites
out of 183 websites
77.6
77.6
77.6
/100
/100
/100
You ranked
out of 183 websites
23
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Mobile menu uses hamburger icon effectively to save space.
Mobile menu uses hamburger icon effectively to save space.
Mobile menu uses hamburger icon effectively to save space.
xmark
xmark
What you can improve
Large images slow the impression of loading on mobile.
Large images slow the impression of loading on mobile.
Large images slow the impression of loading on mobile.
lightbulb
lightbulb
Quick insight
Optimize images for faster mobile load and improved performance.
Optimize images for faster mobile load and improved performance.
Optimize images for faster mobile load and improved performance.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Time-bound gift card offer creates a sense of urgency.
Time-bound gift card offer creates a sense of urgency.
Time-bound gift card offer creates a sense of urgency.
xmark
xmark
What you can improve
No testimonials or user stories to build credibility.
No testimonials or user stories to build credibility.
No testimonials or user stories to build credibility.
lightbulb
lightbulb
Quick insight
Add real guest testimonials to reinforce trust and boost conversions.
Add real guest testimonials to reinforce trust and boost conversions.
Add real guest testimonials to reinforce trust and boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
78
78
78
/100
/100
/100
check
check
What you nailed
Search component is always accessible at the bottom for convenience.
Search component is always accessible at the bottom for convenience.
Search component is always accessible at the bottom for convenience.
xmark
xmark
What you can improve
Overabundance of CTAs may overwhelm first-time visitors.
Overabundance of CTAs may overwhelm first-time visitors.
Overabundance of CTAs may overwhelm first-time visitors.
lightbulb
lightbulb
Quick insight
Prioritize and limit primary CTAs to reduce decision fatigue.
Prioritize and limit primary CTAs to reduce decision fatigue.
Prioritize and limit primary CTAs to reduce decision fatigue.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Headlines clearly communicate key promotions.
Headlines clearly communicate key promotions.
Headlines clearly communicate key promotions.
xmark
xmark
What you can improve
Repeated phrases like unmatched benefits dilute impact.
Repeated phrases like unmatched benefits dilute impact.
Repeated phrases like unmatched benefits dilute impact.
lightbulb
lightbulb
Quick insight
Refine messaging to eliminate redundancy and strengthen uniques.
Refine messaging to eliminate redundancy and strengthen uniques.
Refine messaging to eliminate redundancy and strengthen uniques.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Consistent use of brand colors and typography enhances trust.
Consistent use of brand colors and typography enhances trust.
Consistent use of brand colors and typography enhances trust.
xmark
xmark
What you can improve
Some sections feel repetitive with similar card styles.
Some sections feel repetitive with similar card styles.
Some sections feel repetitive with similar card styles.
lightbulb
lightbulb
Quick insight
Introduce varied layouts or visuals to break visual monotony.
Introduce varied layouts or visuals to break visual monotony.
Introduce varied layouts or visuals to break visual monotony.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Use of circular image crop adds subtle visual interest.
Use of circular image crop adds subtle visual interest.
Use of circular image crop adds subtle visual interest.
xmark
xmark
What you can improve
Page structure is very similar to other hotel brand sites.
Page structure is very similar to other hotel brand sites.
Page structure is very similar to other hotel brand sites.
lightbulb
lightbulb
Quick insight
Incorporate distinctive elements or interactive features.
Incorporate distinctive elements or interactive features.
Incorporate distinctive elements or interactive features.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Contact Info
Include direct phone number, email, and address in the footer to build trust and easy support access.
Important
Moderate fix
Add Customer Testimonials
Integrate user reviews and ratings on the page to leverage social proof and build credibility.
Important
Easy fix
Enhance Contact Info
Include direct phone number, email, and address in the footer to build trust and easy support access.
Important
Moderate fix
Add Customer Testimonials
Integrate user reviews and ratings on the page to leverage social proof and build credibility.
Suggestion
Easy fix
Optimize Hero Images
Compress and serve responsive images to improve mobile load times and user experience.
Suggestion
Moderate fix
Showcase Room Details
Add a section with room types, descriptions, and photos to aid booking decisions.
Suggestion
Easy fix
Optimize Hero Images
Compress and serve responsive images to improve mobile load times and user experience.
Suggestion
Moderate fix
Showcase Room Details
Add a section with room types, descriptions, and photos to aid booking decisions.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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