Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

23

Website Rank

Choice Hotels Canada homepage spotlights the Choice Privileges loyalty program, featuring time-bound offers, promotional cards, and mobile app info. The design is clear and consistent, but lacks hotel-specific details and social proof.

B

Conversion Qualification*

#

23

Website Rank

B

Conversion Qualification*

Choice Hotels Canada homepage spotlights the Choice Privileges loyalty program, featuring time-bound offers, promotional cards, and mobile app info. The design is clear and consistent, but lacks hotel-specific details and social proof.

#

23

Website Rank

Choice Hotels Canada homepage spotlights the Choice Privileges loyalty program, featuring time-bound offers, promotional cards, and mobile app info. The design is clear and consistent, but lacks hotel-specific details and social proof.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero section features a clear time-bound promotional offer.

Hero section features a clear time-bound promotional offer.

Hero section features a clear time-bound promotional offer.

circle-check

circle-check

Clean, modern design with consistent brand visuals.

Clean, modern design with consistent brand visuals.

Clean, modern design with consistent brand visuals.

circle-check

circle-check

Content is well-chunked into scannable sections.

Content is well-chunked into scannable sections.

Content is well-chunked into scannable sections.

circle-check

circle-check

CTAs are prominent and use contrasting colors.

CTAs are prominent and use contrasting colors.

CTAs are prominent and use contrasting colors.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No social proof, such as customer reviews or testimonials.

No social proof, such as customer reviews or testimonials.

No social proof, such as customer reviews or testimonials.

circle-exclamation

circle-exclamation

Lacks detailed hotel and room information for decision support.

Lacks detailed hotel and room information for decision support.

Lacks detailed hotel and room information for decision support.

circle-exclamation

circle-exclamation

Footer offers minimal direct contact details for customer support.

Footer offers minimal direct contact details for customer support.

Footer offers minimal direct contact details for customer support.

circle-exclamation

circle-exclamation

Ending footer feels generic, missing a memorable closing CTA.

Ending footer feels generic, missing a memorable closing CTA.

Ending footer feels generic, missing a memorable closing CTA.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well across viewports, collapsing nav and resizing content.

Layout adapts well across viewports, collapsing nav and resizing content.

check

check

Mobile menu uses hamburger icon effectively to save space.

Mobile menu uses hamburger icon effectively to save space.

xmark

xmark

Large images slow the impression of loading on mobile.

Large images slow the impression of loading on mobile.

lightbulb

lightbulb

Optimize images for faster mobile load and improved performance.

Optimize images for faster mobile load and improved performance.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well across viewports, collapsing nav and resizing content.

check

Mobile menu uses hamburger icon effectively to save space.

xmark

Large images slow the impression of loading on mobile.

lightbulb

Optimize images for faster mobile load and improved performance.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Uses scarcity principle but lacks social proof and urgency triggers.

Uses scarcity principle but lacks social proof and urgency triggers.

check

check

Time-bound gift card offer creates a sense of urgency.

Time-bound gift card offer creates a sense of urgency.

xmark

xmark

No testimonials or user stories to build credibility.

No testimonials or user stories to build credibility.

lightbulb

lightbulb

Add real guest testimonials to reinforce trust and boost conversions.

Add real guest testimonials to reinforce trust and boost conversions.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Uses scarcity principle but lacks social proof and urgency triggers.

check

Time-bound gift card offer creates a sense of urgency.

xmark

No testimonials or user stories to build credibility.

lightbulb

Add real guest testimonials to reinforce trust and boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design follows industry conventions, lacking unique flair.

Design follows industry conventions, lacking unique flair.

check

check

Use of circular image crop adds subtle visual interest.

Use of circular image crop adds subtle visual interest.

xmark

xmark

Page structure is very similar to other hotel brand sites.

Page structure is very similar to other hotel brand sites.

lightbulb

lightbulb

Incorporate distinctive elements or interactive features.

Incorporate distinctive elements or interactive features.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design follows industry conventions, lacking unique flair.

check

Use of circular image crop adds subtle visual interest.

xmark

Page structure is very similar to other hotel brand sites.

lightbulb

Incorporate distinctive elements or interactive features.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is familiar, actions are clear, but content depth is shallow.

Navigation is familiar, actions are clear, but content depth is shallow.

check

check

Search component is always accessible at the bottom for convenience.

Search component is always accessible at the bottom for convenience.

xmark

xmark

Overabundance of CTAs may overwhelm first-time visitors.

Overabundance of CTAs may overwhelm first-time visitors.

lightbulb

lightbulb

Prioritize and limit primary CTAs to reduce decision fatigue.

Prioritize and limit primary CTAs to reduce decision fatigue.

Good

Solid start

browser

User Experience (UX)

78

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is familiar, actions are clear, but content depth is shallow.

check

Search component is always accessible at the bottom for convenience.

xmark

Overabundance of CTAs may overwhelm first-time visitors.

lightbulb

Prioritize and limit primary CTAs to reduce decision fatigue.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is concise and benefits-focused but occasionally repetitive.

Copy is concise and benefits-focused but occasionally repetitive.

check

check

Headlines clearly communicate key promotions.

Headlines clearly communicate key promotions.

xmark

xmark

Repeated phrases like unmatched benefits dilute impact.

Repeated phrases like unmatched benefits dilute impact.

lightbulb

lightbulb

Refine messaging to eliminate redundancy and strengthen uniques.

Refine messaging to eliminate redundancy and strengthen uniques.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is concise and benefits-focused but occasionally repetitive.

check

Headlines clearly communicate key promotions.

xmark

Repeated phrases like unmatched benefits dilute impact.

lightbulb

Refine messaging to eliminate redundancy and strengthen uniques.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The design is modern and cohesive, with strong imagery and clear hierarchy.

The design is modern and cohesive, with strong imagery and clear hierarchy.

check

check

Consistent use of brand colors and typography enhances trust.

Consistent use of brand colors and typography enhances trust.

xmark

xmark

Some sections feel repetitive with similar card styles.

Some sections feel repetitive with similar card styles.

lightbulb

lightbulb

Introduce varied layouts or visuals to break visual monotony.

Introduce varied layouts or visuals to break visual monotony.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

The design is modern and cohesive, with strong imagery and clear hierarchy.

check

Consistent use of brand colors and typography enhances trust.

xmark

Some sections feel repetitive with similar card styles.

lightbulb

Introduce varied layouts or visuals to break visual monotony.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Contact Info

Enhance Contact Info

Enhance Contact Info

Include direct phone number, email, and address in the footer to build trust and easy support access.

Include direct phone number, email, and address in the footer to build trust and easy support access.

Important

Moderate fix

Add Customer Testimonials

Add Customer Testimonials

Add Customer Testimonials

Integrate user reviews and ratings on the page to leverage social proof and build credibility.

Integrate user reviews and ratings on the page to leverage social proof and build credibility.

Suggestion

Easy fix

Optimize Hero Images

Optimize Hero Images

Optimize Hero Images

Compress and serve responsive images to improve mobile load times and user experience.

Compress and serve responsive images to improve mobile load times and user experience.

Suggestion

Moderate fix

Showcase Room Details

Showcase Room Details

Showcase Room Details

Add a section with room types, descriptions, and photos to aid booking decisions.

Add a section with room types, descriptions, and photos to aid booking decisions.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025