Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
175
Website Rank
Minimal 404 error page presenting apology message links and multiple contact options
C
Conversion Qualification*
#
175
Website Rank
C
Conversion Qualification*
Minimal 404 error page presenting apology message links and multiple contact options
#
175
Website Rank
Minimal 404 error page presenting apology message links and multiple contact options
80
80
/100
/100
Responsive Design
Responsive Design
30
30
/100
/100
influence principles
influence principles
40
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
50
50
/100
/100
uX writing
uX writing
60
60
/100
/100
Design & Aesthetics
Design & Aesthetics
40
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear apology message
Clear apology message
Clear apology message
circle-check
circle-check
Helpful alternative links
Helpful alternative links
Helpful alternative links
circle-check
circle-check
Consistent brand typography
Consistent brand typography
Consistent brand typography
circle-check
circle-check
Contact numbers clearly visible
Contact numbers clearly visible
Contact numbers clearly visible
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No main site navigation
No main site navigation
No main site navigation
circle-exclamation
circle-exclamation
No search field present
No search field present
No search field present
circle-exclamation
circle-exclamation
No imagery to engage user
No imagery to engage user
No imagery to engage user
circle-exclamation
circle-exclamation
Lacks booking pathway
Lacks booking pathway
Lacks booking pathway
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts cleanly mobile and desktop
Layout adapts cleanly mobile and desktop
check
check
Text and links resize neatly
Text and links resize neatly
xmark
xmark
Vertical spacing too tight on small screens
Vertical spacing too tight on small screens
lightbulb
lightbulb
Improve spacing above call sections
Improve spacing above call sections
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts cleanly mobile and desktop
check
Text and links resize neatly
xmark
Vertical spacing too tight on small screens
lightbulb
Improve spacing above call sections
Needs work
Needs work
Check insights
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited persuasive elements
Limited persuasive elements
check
check
Direct link to booking
Direct link to booking
xmark
xmark
No offers or urgency presented
No offers or urgency presented
lightbulb
lightbulb
Consider adding limited time discount offer
Consider adding limited time discount offer
Needs work
Check insights
Influence Principles
30
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited persuasive elements
check
Direct link to booking
xmark
No offers or urgency presented
lightbulb
Consider adding limited time discount offer
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
40
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard error page layout
Standard error page layout
check
check
Familiar format user will recognize
Familiar format user will recognize
xmark
xmark
Feels generic and uninspired
Feels generic and uninspired
lightbulb
lightbulb
Introduce custom error illustration
Introduce custom error illustration
Needs work
Check insights
sparkles
Originality & Creativity
40
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard error page layout
check
Familiar format user will recognize
xmark
Feels generic and uninspired
lightbulb
Introduce custom error illustration
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Simple guidance reduces friction
Simple guidance reduces friction
check
check
Primary actions grouped logically
Primary actions grouped logically
xmark
xmark
No site navigation leads dead end
No site navigation leads dead end
lightbulb
lightbulb
Add global navigation menu
Add global navigation menu
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Simple guidance reduces friction
check
Primary actions grouped logically
xmark
No site navigation leads dead end
lightbulb
Add global navigation menu
Needs work
Needs work
Check insights
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone polite with apology and options
Tone polite with apology and options
check
check
Clear concise apology statement
Clear concise apology statement
xmark
xmark
No guidance on next steps beyond links
No guidance on next steps beyond links
lightbulb
lightbulb
Suggest adding search instructions
Suggest adding search instructions
Needs work
Check insights
UX Writing
50
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone polite with apology and options
check
Clear concise apology statement
xmark
No guidance on next steps beyond links
lightbulb
Suggest adding search instructions
Good
Good
Solid start
Solid start
60
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimal clean layout with brand style
Minimal clean layout with brand style
check
check
Clear typography strong brand color
Clear typography strong brand color
xmark
xmark
Lacks visual imagery brand hero
Lacks visual imagery brand hero
lightbulb
lightbulb
Consider adding subtle hero image
Consider adding subtle hero image
swatchbook
Design & Aesthetics
Good
Solid start
60
/100
Minimal clean layout with brand style
check
Clear typography strong brand color
xmark
Lacks visual imagery brand hero
lightbulb
Consider adding subtle hero image
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add search widget
Add search widget
Add search widget
Integrate a hotel search input field below apology to help users find hotels quickly
Integrate a hotel search input field below apology to help users find hotels quickly
Important
Moderate fix
Add site navigation
Add site navigation
Add site navigation
Include main navigation links in header to avoid dead ends and improve discoverability
Include main navigation links in header to avoid dead ends and improve discoverability
Suggestion
Easy fix
Add error illustration
Add error illustration
Add error illustration
Include custom branded illustration on 404 page to enhance engagement and reduce frustration
Include custom branded illustration on 404 page to enhance engagement and reduce frustration
Suggestion
Moderate fix
Add promotional callout
Add promotional callout
Add promotional callout
Promote a special offer or discount on this page to convert lost visitors
Promote a special offer or discount on this page to convert lost visitors
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025