Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

43

Website Rank

Vibrant imagery and clear CTAs guide visitors through resort offers and activities, but missing detailed room info, urgency prompts, and guest reviews dampens conversion potential.

B

Conversion Qualification*

#

43

Website Rank

B

Conversion Qualification*

Vibrant imagery and clear CTAs guide visitors through resort offers and activities, but missing detailed room info, urgency prompts, and guest reviews dampens conversion potential.

#

43

Website Rank

Vibrant imagery and clear CTAs guide visitors through resort offers and activities, but missing detailed room info, urgency prompts, and guest reviews dampens conversion potential.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Engaging hero visuals capture attention immediately.

Engaging hero visuals capture attention immediately.

Engaging hero visuals capture attention immediately.

circle-check

circle-check

Card-based sections organize content clearly.

Card-based sections organize content clearly.

Card-based sections organize content clearly.

circle-check

circle-check

Persistent Book Now CTA encourages direct booking.

Persistent Book Now CTA encourages direct booking.

Persistent Book Now CTA encourages direct booking.

circle-check

circle-check

Comprehensive footer information aids user orientation.

Comprehensive footer information aids user orientation.

Comprehensive footer information aids user orientation.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No urgency or scarcity messaging to drive quicker bookings.

No urgency or scarcity messaging to drive quicker bookings.

No urgency or scarcity messaging to drive quicker bookings.

circle-exclamation

circle-exclamation

Absence of guest reviews or testimonials reduces trust.

Absence of guest reviews or testimonials reduces trust.

Absence of guest reviews or testimonials reduces trust.

circle-exclamation

circle-exclamation

Room details and photos are missing from homepage.

Room details and photos are missing from homepage.

Room details and photos are missing from homepage.

circle-exclamation

circle-exclamation

Currency banner design disrupts the content flow.

Currency banner design disrupts the content flow.

Currency banner design disrupts the content flow.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Navigation and layout adapt well across devices with clear CTAs.

Navigation and layout adapt well across devices with clear CTAs.

check

check

The mobile menu and CTAs remain accessible on smaller screens.

The mobile menu and CTAs remain accessible on smaller screens.

xmark

xmark

The Instagram feed can become cluttered on tablets.

The Instagram feed can become cluttered on tablets.

lightbulb

lightbulb

Optimize media queries to maintain balanced spacing on mid-size viewports.

Optimize media queries to maintain balanced spacing on mid-size viewports.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Navigation and layout adapt well across devices with clear CTAs.

check

The mobile menu and CTAs remain accessible on smaller screens.

xmark

The Instagram feed can become cluttered on tablets.

lightbulb

Optimize media queries to maintain balanced spacing on mid-size viewports.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong CTAs present but missing key psychological triggers for conversion.

Strong CTAs present but missing key psychological triggers for conversion.

check

check

Prominent Book Now buttons effectively direct users to book.

Prominent Book Now buttons effectively direct users to book.

xmark

xmark

No scarcity messaging or social proof elements visible.

No scarcity messaging or social proof elements visible.

lightbulb

lightbulb

Introduce timers and review snippets to tap into urgency and trust.

Introduce timers and review snippets to tap into urgency and trust.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong CTAs present but missing key psychological triggers for conversion.

check

Prominent Book Now buttons effectively direct users to book.

xmark

No scarcity messaging or social proof elements visible.

lightbulb

Introduce timers and review snippets to tap into urgency and trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard structure with touches of playful branding in hero section.

Standard structure with touches of playful branding in hero section.

check

check

The Deer Scout mascot adds a unique, fun element to the hero.

The Deer Scout mascot adds a unique, fun element to the hero.

xmark

xmark

Other sections follow generic card layouts without unique flair.

Other sections follow generic card layouts without unique flair.

lightbulb

lightbulb

Introduce custom illustrative accents or animations in key sections.

Introduce custom illustrative accents or animations in key sections.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard structure with touches of playful branding in hero section.

check

The Deer Scout mascot adds a unique, fun element to the hero.

xmark

Other sections follow generic card layouts without unique flair.

lightbulb

Introduce custom illustrative accents or animations in key sections.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive structure and familiar patterns ease navigation but lacks depth in content.

Intuitive structure and familiar patterns ease navigation but lacks depth in content.

check

check

Primary navigation choices are succinct and well grouped.

Primary navigation choices are succinct and well grouped.

xmark

xmark

Overwhelming number of footer links may cause choice paralysis.

Overwhelming number of footer links may cause choice paralysis.

lightbulb

lightbulb

Consolidate secondary links into multi-column sections to reduce overload.

Consolidate secondary links into multi-column sections to reduce overload.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive structure and familiar patterns ease navigation but lacks depth in content.

check

Primary navigation choices are succinct and well grouped.

xmark

Overwhelming number of footer links may cause choice paralysis.

lightbulb

Consolidate secondary links into multi-column sections to reduce overload.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear headings and concise captions support scanning but need persuasive triggers.

Clear headings and concise captions support scanning but need persuasive triggers.

check

check

Headlines like 'Welcome to Deerhurst Resort' set clear expectations.

Headlines like 'Welcome to Deerhurst Resort' set clear expectations.

xmark

xmark

Generic copy lacks emotional or persuasive language.

Generic copy lacks emotional or persuasive language.

lightbulb

lightbulb

Incorporate action-oriented and emotive copy to enhance engagement.

Incorporate action-oriented and emotive copy to enhance engagement.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear headings and concise captions support scanning but need persuasive triggers.

check

Headlines like 'Welcome to Deerhurst Resort' set clear expectations.

xmark

Generic copy lacks emotional or persuasive language.

lightbulb

Incorporate action-oriented and emotive copy to enhance engagement.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern, clean design with strong imagery and consistent branding.

Modern, clean design with strong imagery and consistent branding.

check

check

The bright hero banner and playful icon create a welcoming first impression.

The bright hero banner and playful icon create a welcoming first impression.

xmark

xmark

The currency exchange banner style clashes with the overall aesthetic.

The currency exchange banner style clashes with the overall aesthetic.

lightbulb

lightbulb

Ensure all banners align visually to maintain design consistency.

Ensure all banners align visually to maintain design consistency.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Modern, clean design with strong imagery and consistent branding.

check

The bright hero banner and playful icon create a welcoming first impression.

xmark

The currency exchange banner style clashes with the overall aesthetic.

lightbulb

Ensure all banners align visually to maintain design consistency.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Scarcity Messaging

Add Scarcity Messaging

Add Scarcity Messaging

Implement real-time availability banners (e.g., '5 rooms left!') to boost urgency.

Implement real-time availability banners (e.g., '5 rooms left!') to boost urgency.

Important

Moderate fix

Feature Guest Reviews

Feature Guest Reviews

Feature Guest Reviews

Add star ratings and short testimonials near the hero or relevant sections to build trust.

Add star ratings and short testimonials near the hero or relevant sections to build trust.

Important

Moderate fix

Showcase Room Details

Showcase Room Details

Showcase Room Details

Display room cards with images, descriptions, and rates directly on homepage.

Display room cards with images, descriptions, and rates directly on homepage.

Suggestion

Moderate fix

Front-load Date Picker

Front-load Date Picker

Front-load Date Picker

Integrate a date and occupancy picker above the fold beside the Book Now CTA for quick booking.

Integrate a date and occupancy picker above the fold beside the Book Now CTA for quick booking.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025