Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
75
Website Rank
Deerhurst Resort homepage features a clean design with a prominent hero image strong CTAs and well segmented content but it lacks pricing details and social proof elements
B
Conversion Qualification*
#
75
Website Rank
B
Conversion Qualification*
Deerhurst Resort homepage features a clean design with a prominent hero image strong CTAs and well segmented content but it lacks pricing details and social proof elements
#
75
Website Rank
Deerhurst Resort homepage features a clean design with a prominent hero image strong CTAs and well segmented content but it lacks pricing details and social proof elements
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
85
85
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Engaging hero image with clear call to action
Engaging hero image with clear call to action
Engaging hero image with clear call to action
circle-check
circle-check
Clean consistent visual hierarchy and grid layout
Clean consistent visual hierarchy and grid layout
Clean consistent visual hierarchy and grid layout
circle-check
circle-check
Effective chunking into digestible sections
Effective chunking into digestible sections
Effective chunking into digestible sections
circle-check
circle-check
Strong brand identity with high quality photography
Strong brand identity with high quality photography
Strong brand identity with high quality photography
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menus are dense with many options risking cognitive overload
Navigation menus are dense with many options risking cognitive overload
Navigation menus are dense with many options risking cognitive overload
circle-exclamation
circle-exclamation
Lack of social proof elements to build trust
Lack of social proof elements to build trust
Lack of social proof elements to build trust
circle-exclamation
circle-exclamation
No visible pricing or availability info on initial page
No visible pricing or availability info on initial page
No visible pricing or availability info on initial page
circle-exclamation
circle-exclamation
Overwhelming footer links could distract users
Overwhelming footer links could distract users
Overwhelming footer links could distract users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts fluidly across screens with readable text and buttons
Layout adapts fluidly across screens with readable text and buttons
check
check
Navigation collapses elegantly into menu button
Navigation collapses elegantly into menu button
xmark
xmark
Map section may load slowly on mobile devices
Map section may load slowly on mobile devices
lightbulb
lightbulb
Lazy load heavy assets to improve mobile speed
Lazy load heavy assets to improve mobile speed
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts fluidly across screens with readable text and buttons
check
Navigation collapses elegantly into menu button
xmark
Map section may load slowly on mobile devices
lightbulb
Lazy load heavy assets to improve mobile speed
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Few sales triggers limited scarcity or social proof visible
Few sales triggers limited scarcity or social proof visible
check
check
Best rate guarantee encourages direct booking
Best rate guarantee encourages direct booking
xmark
xmark
Absence of real time availability info reduces urgency
Absence of real time availability info reduces urgency
lightbulb
lightbulb
Add live availability indicators to drive bookings
Add live availability indicators to drive bookings
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Few sales triggers limited scarcity or social proof visible
check
Best rate guarantee encourages direct booking
xmark
Absence of real time availability info reduces urgency
lightbulb
Add live availability indicators to drive bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design uses common hotel site patterns with custom imagery
Design uses common hotel site patterns with custom imagery
check
check
Branding feels cohesive and authentic
Branding feels cohesive and authentic
xmark
xmark
Overall layout lacks unique interactive elements
Overall layout lacks unique interactive elements
lightbulb
lightbulb
Incorporate dynamic content to stand out from competitors
Incorporate dynamic content to stand out from competitors
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design uses common hotel site patterns with custom imagery
check
Branding feels cohesive and authentic
xmark
Overall layout lacks unique interactive elements
lightbulb
Incorporate dynamic content to stand out from competitors
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
85
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User flows intuitive with clear CTAs but menu depth is high
User flows intuitive with clear CTAs but menu depth is high
check
check
Prominent book now button reduces friction
Prominent book now button reduces friction
xmark
xmark
Too many menu choices may overwhelm visitors
Too many menu choices may overwhelm visitors
lightbulb
lightbulb
Consolidate menu items into categories for simplicity
Consolidate menu items into categories for simplicity
Great
Keep it up!
browser
User Experience (UX)
85
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User flows intuitive with clear CTAs but menu depth is high
check
Prominent book now button reduces friction
xmark
Too many menu choices may overwhelm visitors
lightbulb
Consolidate menu items into categories for simplicity
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear inviting and consistent with brand voice
Copy is clear inviting and consistent with brand voice
check
check
Headings use active verbs to engage users
Headings use active verbs to engage users
xmark
xmark
Some headings repeat resort name need variation
Some headings repeat resort name need variation
lightbulb
lightbulb
Introduce varied subheads to maintain reader interest
Introduce varied subheads to maintain reader interest
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear inviting and consistent with brand voice
check
Headings use active verbs to engage users
xmark
Some headings repeat resort name need variation
lightbulb
Introduce varied subheads to maintain reader interest
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visually appealing layout high quality images and coherent style
Visually appealing layout high quality images and coherent style
check
check
High resolution images reinforce brand prestige
High resolution images reinforce brand prestige
xmark
xmark
Large hero section pushes some content below the fold
Large hero section pushes some content below the fold
lightbulb
lightbulb
Reduce hero height to highlight key content on first view
Reduce hero height to highlight key content on first view
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visually appealing layout high quality images and coherent style
check
High resolution images reinforce brand prestige
xmark
Large hero section pushes some content below the fold
lightbulb
Reduce hero height to highlight key content on first view
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Scarcity Indicators
Add Scarcity Indicators
Add Scarcity Indicators
Show limited room availability or countdown timers to boost urgency and conversions
Show limited room availability or countdown timers to boost urgency and conversions
Suggestion
Easy fix
Include Customer Testimonials
Include Customer Testimonials
Include Customer Testimonials
Add genuine guest reviews with photos to build trust and social proof
Add genuine guest reviews with photos to build trust and social proof
Important
Moderate fix
Display Pricing Teasers
Display Pricing Teasers
Display Pricing Teasers
Expose sample rates or starting prices on the hero banner to set expectations early
Expose sample rates or starting prices on the hero banner to set expectations early
Suggestion
Easy fix
Simplify Footer Navigation
Simplify Footer Navigation
Simplify Footer Navigation
Group footer links into collapsible sections to reduce clutter and improve findability
Group footer links into collapsible sections to reduce clutter and improve findability
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
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The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025