Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
43
Website Rank
Vibrant imagery and clear CTAs guide visitors through resort offers and activities, but missing detailed room info, urgency prompts, and guest reviews dampens conversion potential.
B
Conversion Qualification*
#
43
Website Rank
B
Conversion Qualification*
Vibrant imagery and clear CTAs guide visitors through resort offers and activities, but missing detailed room info, urgency prompts, and guest reviews dampens conversion potential.
#
43
Website Rank
Vibrant imagery and clear CTAs guide visitors through resort offers and activities, but missing detailed room info, urgency prompts, and guest reviews dampens conversion potential.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Engaging hero visuals capture attention immediately.
Engaging hero visuals capture attention immediately.
Engaging hero visuals capture attention immediately.
circle-check
circle-check
Card-based sections organize content clearly.
Card-based sections organize content clearly.
Card-based sections organize content clearly.
circle-check
circle-check
Persistent Book Now CTA encourages direct booking.
Persistent Book Now CTA encourages direct booking.
Persistent Book Now CTA encourages direct booking.
circle-check
circle-check
Comprehensive footer information aids user orientation.
Comprehensive footer information aids user orientation.
Comprehensive footer information aids user orientation.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No urgency or scarcity messaging to drive quicker bookings.
No urgency or scarcity messaging to drive quicker bookings.
No urgency or scarcity messaging to drive quicker bookings.
circle-exclamation
circle-exclamation
Absence of guest reviews or testimonials reduces trust.
Absence of guest reviews or testimonials reduces trust.
Absence of guest reviews or testimonials reduces trust.
circle-exclamation
circle-exclamation
Room details and photos are missing from homepage.
Room details and photos are missing from homepage.
Room details and photos are missing from homepage.
circle-exclamation
circle-exclamation
Currency banner design disrupts the content flow.
Currency banner design disrupts the content flow.
Currency banner design disrupts the content flow.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Navigation and layout adapt well across devices with clear CTAs.
Navigation and layout adapt well across devices with clear CTAs.
check
check
The mobile menu and CTAs remain accessible on smaller screens.
The mobile menu and CTAs remain accessible on smaller screens.
xmark
xmark
The Instagram feed can become cluttered on tablets.
The Instagram feed can become cluttered on tablets.
lightbulb
lightbulb
Optimize media queries to maintain balanced spacing on mid-size viewports.
Optimize media queries to maintain balanced spacing on mid-size viewports.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Navigation and layout adapt well across devices with clear CTAs.
check
The mobile menu and CTAs remain accessible on smaller screens.
xmark
The Instagram feed can become cluttered on tablets.
lightbulb
Optimize media queries to maintain balanced spacing on mid-size viewports.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong CTAs present but missing key psychological triggers for conversion.
Strong CTAs present but missing key psychological triggers for conversion.
check
check
Prominent Book Now buttons effectively direct users to book.
Prominent Book Now buttons effectively direct users to book.
xmark
xmark
No scarcity messaging or social proof elements visible.
No scarcity messaging or social proof elements visible.
lightbulb
lightbulb
Introduce timers and review snippets to tap into urgency and trust.
Introduce timers and review snippets to tap into urgency and trust.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong CTAs present but missing key psychological triggers for conversion.
check
Prominent Book Now buttons effectively direct users to book.
xmark
No scarcity messaging or social proof elements visible.
lightbulb
Introduce timers and review snippets to tap into urgency and trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard structure with touches of playful branding in hero section.
Standard structure with touches of playful branding in hero section.
check
check
The Deer Scout mascot adds a unique, fun element to the hero.
The Deer Scout mascot adds a unique, fun element to the hero.
xmark
xmark
Other sections follow generic card layouts without unique flair.
Other sections follow generic card layouts without unique flair.
lightbulb
lightbulb
Introduce custom illustrative accents or animations in key sections.
Introduce custom illustrative accents or animations in key sections.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard structure with touches of playful branding in hero section.
check
The Deer Scout mascot adds a unique, fun element to the hero.
xmark
Other sections follow generic card layouts without unique flair.
lightbulb
Introduce custom illustrative accents or animations in key sections.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure and familiar patterns ease navigation but lacks depth in content.
Intuitive structure and familiar patterns ease navigation but lacks depth in content.
check
check
Primary navigation choices are succinct and well grouped.
Primary navigation choices are succinct and well grouped.
xmark
xmark
Overwhelming number of footer links may cause choice paralysis.
Overwhelming number of footer links may cause choice paralysis.
lightbulb
lightbulb
Consolidate secondary links into multi-column sections to reduce overload.
Consolidate secondary links into multi-column sections to reduce overload.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure and familiar patterns ease navigation but lacks depth in content.
check
Primary navigation choices are succinct and well grouped.
xmark
Overwhelming number of footer links may cause choice paralysis.
lightbulb
Consolidate secondary links into multi-column sections to reduce overload.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear headings and concise captions support scanning but need persuasive triggers.
Clear headings and concise captions support scanning but need persuasive triggers.
check
check
Headlines like 'Welcome to Deerhurst Resort' set clear expectations.
Headlines like 'Welcome to Deerhurst Resort' set clear expectations.
xmark
xmark
Generic copy lacks emotional or persuasive language.
Generic copy lacks emotional or persuasive language.
lightbulb
lightbulb
Incorporate action-oriented and emotive copy to enhance engagement.
Incorporate action-oriented and emotive copy to enhance engagement.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear headings and concise captions support scanning but need persuasive triggers.
check
Headlines like 'Welcome to Deerhurst Resort' set clear expectations.
xmark
Generic copy lacks emotional or persuasive language.
lightbulb
Incorporate action-oriented and emotive copy to enhance engagement.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern, clean design with strong imagery and consistent branding.
Modern, clean design with strong imagery and consistent branding.
check
check
The bright hero banner and playful icon create a welcoming first impression.
The bright hero banner and playful icon create a welcoming first impression.
xmark
xmark
The currency exchange banner style clashes with the overall aesthetic.
The currency exchange banner style clashes with the overall aesthetic.
lightbulb
lightbulb
Ensure all banners align visually to maintain design consistency.
Ensure all banners align visually to maintain design consistency.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern, clean design with strong imagery and consistent branding.
check
The bright hero banner and playful icon create a welcoming first impression.
xmark
The currency exchange banner style clashes with the overall aesthetic.
lightbulb
Ensure all banners align visually to maintain design consistency.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Scarcity Messaging
Add Scarcity Messaging
Add Scarcity Messaging
Implement real-time availability banners (e.g., '5 rooms left!') to boost urgency.
Implement real-time availability banners (e.g., '5 rooms left!') to boost urgency.
Important
Moderate fix
Feature Guest Reviews
Feature Guest Reviews
Feature Guest Reviews
Add star ratings and short testimonials near the hero or relevant sections to build trust.
Add star ratings and short testimonials near the hero or relevant sections to build trust.
Important
Moderate fix
Showcase Room Details
Showcase Room Details
Showcase Room Details
Display room cards with images, descriptions, and rates directly on homepage.
Display room cards with images, descriptions, and rates directly on homepage.
Suggestion
Moderate fix
Front-load Date Picker
Front-load Date Picker
Front-load Date Picker
Integrate a date and occupancy picker above the fold beside the Book Now CTA for quick booking.
Integrate a date and occupancy picker above the fold beside the Book Now CTA for quick booking.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025