Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
149
Website Rank
Hotel site delivers cohesive brand identity but suffers from generic imagery lengthy content and unclear pricing info affecting clarity and engagement
C+
Conversion Qualification*
#
149
Website Rank
C+
Conversion Qualification*
Hotel site delivers cohesive brand identity but suffers from generic imagery lengthy content and unclear pricing info affecting clarity and engagement
#
149
Website Rank
Hotel site delivers cohesive brand identity but suffers from generic imagery lengthy content and unclear pricing info affecting clarity and engagement
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean professional layout with cohesive brand identity
Clean professional layout with cohesive brand identity
Clean professional layout with cohesive brand identity
circle-check
circle-check
Offers and Packages images and cards are visually engaging
Offers and Packages images and cards are visually engaging
Offers and Packages images and cards are visually engaging
circle-check
circle-check
Accessibility features list is thorough and easily accessible
Accessibility features list is thorough and easily accessible
Accessibility features list is thorough and easily accessible
circle-check
circle-check
Inclusion of social proof with customer ratings and filterable reviews
Inclusion of social proof with customer ratings and filterable reviews
Inclusion of social proof with customer ratings and filterable reviews
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero section lacks compelling imagery and feels sparse
Hero section lacks compelling imagery and feels sparse
Hero section lacks compelling imagery and feels sparse
circle-exclamation
circle-exclamation
Amenities list is overwhelming and needs better organization
Amenities list is overwhelming and needs better organization
Amenities list is overwhelming and needs better organization
circle-exclamation
circle-exclamation
Pricing information on room cards is unclear or absent
Pricing information on room cards is unclear or absent
Pricing information on room cards is unclear or absent
circle-exclamation
circle-exclamation
Page content is extremely long leading to potential user fatigue
Page content is extremely long leading to potential user fatigue
Page content is extremely long leading to potential user fatigue
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Page appears adaptable to various viewports but content density may challenge small screens
Page appears adaptable to various viewports but content density may challenge small screens
check
check
Single column card layout simplifies content scaling on mobile
Single column card layout simplifies content scaling on mobile
xmark
xmark
Long continuous sections risk overwhelming users on small devices
Long continuous sections risk overwhelming users on small devices
lightbulb
lightbulb
Implement sticky CTA or back to top function to aid navigation on mobile
Implement sticky CTA or back to top function to aid navigation on mobile
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Page appears adaptable to various viewports but content density may challenge small screens
check
Single column card layout simplifies content scaling on mobile
xmark
Long continuous sections risk overwhelming users on small devices
lightbulb
Implement sticky CTA or back to top function to aid navigation on mobile
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Uses social proof and limited time offers but scarcity and guarantees are underemphasized
Uses social proof and limited time offers but scarcity and guarantees are underemphasized
check
check
Star ratings and user reviews well integrated to build trust
Star ratings and user reviews well integrated to build trust
xmark
xmark
Scarcity cues and best rate guarantees are not prominent enough to drive urgency
Scarcity cues and best rate guarantees are not prominent enough to drive urgency
lightbulb
lightbulb
Highlight exclusive member rates and real time availability to enhance conversion
Highlight exclusive member rates and real time availability to enhance conversion
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Uses social proof and limited time offers but scarcity and guarantees are underemphasized
check
Star ratings and user reviews well integrated to build trust
xmark
Scarcity cues and best rate guarantees are not prominent enough to drive urgency
lightbulb
Highlight exclusive member rates and real time availability to enhance conversion
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows familiar hotel site conventions and offers limited unique engagement elements
Follows familiar hotel site conventions and offers limited unique engagement elements
check
check
Use of unique package names adds slight character and thematic relevance
Use of unique package names adds slight character and thematic relevance
xmark
xmark
Overall layout and content feel template based with minimal differentiation
Overall layout and content feel template based with minimal differentiation
lightbulb
lightbulb
Introduce interactive storytelling elements or local highlights to boost originality
Introduce interactive storytelling elements or local highlights to boost originality
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows familiar hotel site conventions and offers limited unique engagement elements
check
Use of unique package names adds slight character and thematic relevance
xmark
Overall layout and content feel template based with minimal differentiation
lightbulb
Introduce interactive storytelling elements or local highlights to boost originality
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Information is logically chunked but lengthy sections and excessive links add complexity
Information is logically chunked but lengthy sections and excessive links add complexity
check
check
Filterable reviews help users find relevant social proof quickly
Filterable reviews help users find relevant social proof quickly
xmark
xmark
Navigation through dense amenity lists can feel daunting and slow
Navigation through dense amenity lists can feel daunting and slow
lightbulb
lightbulb
Streamline information hierarchy and use collapsible sections for better focus
Streamline information hierarchy and use collapsible sections for better focus
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Information is logically chunked but lengthy sections and excessive links add complexity
check
Filterable reviews help users find relevant social proof quickly
xmark
Navigation through dense amenity lists can feel daunting and slow
lightbulb
Streamline information hierarchy and use collapsible sections for better focus
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear and descriptive but body text is generic and sometimes truncated
Headings are clear and descriptive but body text is generic and sometimes truncated
check
check
Section titles guide users well through different content areas
Section titles guide users well through different content areas
xmark
xmark
Some descriptions end abruptly owing to text truncation impacting clarity
Some descriptions end abruptly owing to text truncation impacting clarity
lightbulb
lightbulb
Review and refine copy for completeness and stronger emotional connection
Review and refine copy for completeness and stronger emotional connection
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear and descriptive but body text is generic and sometimes truncated
check
Section titles guide users well through different content areas
xmark
Some descriptions end abruptly owing to text truncation impacting clarity
lightbulb
Review and refine copy for completeness and stronger emotional connection
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Professional and clean brand aligned design yet feels generic without compelling visuals
Professional and clean brand aligned design yet feels generic without compelling visuals
check
check
Cohesive use of brand colors and generous white space enhances readability
Cohesive use of brand colors and generous white space enhances readability
xmark
xmark
Sparse hero area lacks strong engaging imagery to showcase property
Sparse hero area lacks strong engaging imagery to showcase property
lightbulb
lightbulb
Introducing a dynamic hero image can boost visual appeal and engage users
Introducing a dynamic hero image can boost visual appeal and engage users
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Professional and clean brand aligned design yet feels generic without compelling visuals
check
Cohesive use of brand colors and generous white space enhances readability
xmark
Sparse hero area lacks strong engaging imagery to showcase property
lightbulb
Introducing a dynamic hero image can boost visual appeal and engage users
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Hero Imagery
Enhance Hero Imagery
Enhance Hero Imagery
Add a high quality background image or video to the hero section to create stronger visual impact
Add a high quality background image or video to the hero section to create stronger visual impact
Important
Moderate fix
Streamline Amenities List
Streamline Amenities List
Streamline Amenities List
Group onsite amenities into collapsible categories reducing information overwhelm
Group onsite amenities into collapsible categories reducing information overwhelm
Important
Moderate fix
Show Rates on Cards
Show Rates on Cards
Show Rates on Cards
Display starting price directly on room cards to improve price clarity and reduce friction
Display starting price directly on room cards to improve price clarity and reduce friction
Suggestion
Easy fix
Add Best Rate Banner
Add Best Rate Banner
Add Best Rate Banner
Introduce a prominent best rate guarantee banner near booking CTAs to instill confidence
Introduce a prominent best rate guarantee banner near booking CTAs to instill confidence
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025