Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
Needs work
Conversion Qualification*
#
180
Website Rank
Devil's Backbone Adventure Resort's homepage features a scenic hero banner, prominent CTAs, and amenity cards highlighting cabins, trails, dining, and facilities. Despite clear contact info, the layout feels cluttered and lacks social proof or urgency cues.
Needs work
Conversion Qualification*
#
180
Website Rank
Needs work
Conversion Qualification*
Devil's Backbone Adventure Resort's homepage features a scenic hero banner, prominent CTAs, and amenity cards highlighting cabins, trails, dining, and facilities. Despite clear contact info, the layout feels cluttered and lacks social proof or urgency cues.
#
180
Website Rank
Devil's Backbone Adventure Resort's homepage features a scenic hero banner, prominent CTAs, and amenity cards highlighting cabins, trails, dining, and facilities. Despite clear contact info, the layout feels cluttered and lacks social proof or urgency cues.
65
65
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
55
55
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear hero CTA 'Book Now' is prominently visible.
Clear hero CTA 'Book Now' is prominently visible.
Clear hero CTA 'Book Now' is prominently visible.
circle-check
circle-check
Feature cards showcase amenities with images.
Feature cards showcase amenities with images.
Feature cards showcase amenities with images.
circle-check
circle-check
Contact hours and reservation info are easily found.
Contact hours and reservation info are easily found.
Contact hours and reservation info are easily found.
circle-check
circle-check
Consistent color palette aligned with brand.
Consistent color palette aligned with brand.
Consistent color palette aligned with brand.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu overcrowded with too many links.
Navigation menu overcrowded with too many links.
Navigation menu overcrowded with too many links.
circle-exclamation
circle-exclamation
Overwhelming chunks of text in footer info cards.
Overwhelming chunks of text in footer info cards.
Overwhelming chunks of text in footer info cards.
circle-exclamation
circle-exclamation
Lack of social proof or guest testimonials.
Lack of social proof or guest testimonials.
Lack of social proof or guest testimonials.
circle-exclamation
circle-exclamation
No visible map or directions embed.
No visible map or directions embed.
No visible map or directions embed.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
No responsive variants visible; grid layout suggests adaptability but mobile view is not shown.
No responsive variants visible; grid layout suggests adaptability but mobile view is not shown.
check
check
Grid of cards likely adapts fluidly across viewports.
Grid of cards likely adapts fluidly across viewports.
xmark
xmark
No mobile navigation toggle visible to confirm responsive menu.
No mobile navigation toggle visible to confirm responsive menu.
lightbulb
lightbulb
Implement and showcase a responsive hamburger menu for smaller screens.
Implement and showcase a responsive hamburger menu for smaller screens.
Good
Solid start
mobile
Responsive Design
65
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
No responsive variants visible; grid layout suggests adaptability but mobile view is not shown.
check
Grid of cards likely adapts fluidly across viewports.
xmark
No mobile navigation toggle visible to confirm responsive menu.
lightbulb
Implement and showcase a responsive hamburger menu for smaller screens.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Includes CTAs but lacks scarcity, social proof, or limited-time offers to drive urgency.
Includes CTAs but lacks scarcity, social proof, or limited-time offers to drive urgency.
check
check
Primary 'Book Now' button draws immediate attention.
Primary 'Book Now' button draws immediate attention.
xmark
xmark
Offers no testimonials or guest ratings to build trust.
Offers no testimonials or guest ratings to build trust.
lightbulb
lightbulb
Add scarcity messaging and guest reviews to enhance urgency and credibility.
Add scarcity messaging and guest reviews to enhance urgency and credibility.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Includes CTAs but lacks scarcity, social proof, or limited-time offers to drive urgency.
check
Primary 'Book Now' button draws immediate attention.
xmark
Offers no testimonials or guest ratings to build trust.
lightbulb
Add scarcity messaging and guest reviews to enhance urgency and credibility.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design is functional but adheres to standard hospitality templates without distinct flair.
Design is functional but adheres to standard hospitality templates without distinct flair.
check
check
The 'ride in, ride out' slogan adds thematic character.
The 'ride in, ride out' slogan adds thematic character.
xmark
xmark
Visual layout and section styling feel generic and uninspired.
Visual layout and section styling feel generic and uninspired.
lightbulb
lightbulb
Integrate unique brand motifs or custom elements to stand out.
Integrate unique brand motifs or custom elements to stand out.
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design is functional but adheres to standard hospitality templates without distinct flair.
check
The 'ride in, ride out' slogan adds thematic character.
xmark
Visual layout and section styling feel generic and uninspired.
lightbulb
Integrate unique brand motifs or custom elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs and grouped amenities aid navigation, but heavy choices and dense text overwhelm users.
Clear CTAs and grouped amenities aid navigation, but heavy choices and dense text overwhelm users.
check
check
Feature cards allow quick access to key services.
Feature cards allow quick access to key services.
xmark
xmark
Too many visible options at once can cause decision paralysis.
Too many visible options at once can cause decision paralysis.
lightbulb
lightbulb
Simplify option sets and prioritize primary actions to streamline user flow.
Simplify option sets and prioritize primary actions to streamline user flow.
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs and grouped amenities aid navigation, but heavy choices and dense text overwhelm users.
check
Feature cards allow quick access to key services.
xmark
Too many visible options at once can cause decision paralysis.
lightbulb
Simplify option sets and prioritize primary actions to streamline user flow.
Needs work
Needs work
Check insights
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy clearly describes offerings, but some headings feel generic and text snippets are truncated.
Copy clearly describes offerings, but some headings feel generic and text snippets are truncated.
check
check
Calls to action are concise and directive.
Calls to action are concise and directive.
xmark
xmark
Section titles lack emotional engagement and specific benefits.
Section titles lack emotional engagement and specific benefits.
lightbulb
lightbulb
Refine headings to convey unique experiences and maintain consistent tone.
Refine headings to convey unique experiences and maintain consistent tone.
Needs work
Check insights
UX Writing
55
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy clearly describes offerings, but some headings feel generic and text snippets are truncated.
check
Calls to action are concise and directive.
xmark
Section titles lack emotional engagement and specific benefits.
lightbulb
Refine headings to convey unique experiences and maintain consistent tone.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Hero banner and bold imagery evoke adventure but the layout feels busy.
Hero banner and bold imagery evoke adventure but the layout feels busy.
check
check
Strong imagery and consistent brand colors enhance appeal.
Strong imagery and consistent brand colors enhance appeal.
xmark
xmark
Content blocks lack adequate whitespace and clear hierarchy.
Content blocks lack adequate whitespace and clear hierarchy.
lightbulb
lightbulb
Introduce more whitespace and typographic hierarchy to improve scannability.
Introduce more whitespace and typographic hierarchy to improve scannability.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Hero banner and bold imagery evoke adventure but the layout feels busy.
check
Strong imagery and consistent brand colors enhance appeal.
xmark
Content blocks lack adequate whitespace and clear hierarchy.
lightbulb
Introduce more whitespace and typographic hierarchy to improve scannability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add guest testimonials
Add guest testimonials
Add guest testimonials
Add a section showcasing customer reviews with images and ratings to build credibility.
Add a section showcasing customer reviews with images and ratings to build credibility.
Important
Moderate fix
Embed interactive map
Embed interactive map
Embed interactive map
Embed a Google Map under the contact section for visual directions and trust.
Embed a Google Map under the contact section for visual directions and trust.
Important
Moderate fix
Simplify navigation
Simplify navigation
Simplify navigation
Consolidate menu links into dropdowns to reduce clutter and improve orientation.
Consolidate menu links into dropdowns to reduce clutter and improve orientation.
Suggestion
Moderate fix
Add scarcity messaging
Add scarcity messaging
Add scarcity messaging
Introduce limited-time offers with countdown timers to create urgency and boost bookings.
Introduce limited-time offers with countdown timers to create urgency and boost bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025