SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

Needs work

Conversion Qualification*

#

180

Website Rank

Devil's Backbone Adventure Resort's homepage features a scenic hero banner, prominent CTAs, and amenity cards highlighting cabins, trails, dining, and facilities. Despite clear contact info, the layout feels cluttered and lacks social proof or urgency cues.

Needs work

Conversion Qualification*

#

180

Website Rank

Needs work

Conversion Qualification*

Devil's Backbone Adventure Resort's homepage features a scenic hero banner, prominent CTAs, and amenity cards highlighting cabins, trails, dining, and facilities. Despite clear contact info, the layout feels cluttered and lacks social proof or urgency cues.

#

180

Website Rank

Devil's Backbone Adventure Resort's homepage features a scenic hero banner, prominent CTAs, and amenity cards highlighting cabins, trails, dining, and facilities. Despite clear contact info, the layout feels cluttered and lacks social proof or urgency cues.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clear hero CTA 'Book Now' is prominently visible.

Clear hero CTA 'Book Now' is prominently visible.

Clear hero CTA 'Book Now' is prominently visible.

circle-check

circle-check

Feature cards showcase amenities with images.

Feature cards showcase amenities with images.

Feature cards showcase amenities with images.

circle-check

circle-check

Contact hours and reservation info are easily found.

Contact hours and reservation info are easily found.

Contact hours and reservation info are easily found.

circle-check

circle-check

Consistent color palette aligned with brand.

Consistent color palette aligned with brand.

Consistent color palette aligned with brand.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu overcrowded with too many links.

Navigation menu overcrowded with too many links.

Navigation menu overcrowded with too many links.

circle-exclamation

circle-exclamation

Overwhelming chunks of text in footer info cards.

Overwhelming chunks of text in footer info cards.

Overwhelming chunks of text in footer info cards.

circle-exclamation

circle-exclamation

Lack of social proof or guest testimonials.

Lack of social proof or guest testimonials.

Lack of social proof or guest testimonials.

circle-exclamation

circle-exclamation

No visible map or directions embed.

No visible map or directions embed.

No visible map or directions embed.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

65

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

No responsive variants visible; grid layout suggests adaptability but mobile view is not shown.

No responsive variants visible; grid layout suggests adaptability but mobile view is not shown.

check

check

Grid of cards likely adapts fluidly across viewports.

Grid of cards likely adapts fluidly across viewports.

xmark

xmark

No mobile navigation toggle visible to confirm responsive menu.

No mobile navigation toggle visible to confirm responsive menu.

lightbulb

lightbulb

Implement and showcase a responsive hamburger menu for smaller screens.

Implement and showcase a responsive hamburger menu for smaller screens.

Good

Solid start

mobile

Responsive Design

65

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

No responsive variants visible; grid layout suggests adaptability but mobile view is not shown.

check

Grid of cards likely adapts fluidly across viewports.

xmark

No mobile navigation toggle visible to confirm responsive menu.

lightbulb

Implement and showcase a responsive hamburger menu for smaller screens.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Includes CTAs but lacks scarcity, social proof, or limited-time offers to drive urgency.

Includes CTAs but lacks scarcity, social proof, or limited-time offers to drive urgency.

check

check

Primary 'Book Now' button draws immediate attention.

Primary 'Book Now' button draws immediate attention.

xmark

xmark

Offers no testimonials or guest ratings to build trust.

Offers no testimonials or guest ratings to build trust.

lightbulb

lightbulb

Add scarcity messaging and guest reviews to enhance urgency and credibility.

Add scarcity messaging and guest reviews to enhance urgency and credibility.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Includes CTAs but lacks scarcity, social proof, or limited-time offers to drive urgency.

check

Primary 'Book Now' button draws immediate attention.

xmark

Offers no testimonials or guest ratings to build trust.

lightbulb

Add scarcity messaging and guest reviews to enhance urgency and credibility.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design is functional but adheres to standard hospitality templates without distinct flair.

Design is functional but adheres to standard hospitality templates without distinct flair.

check

check

The 'ride in, ride out' slogan adds thematic character.

The 'ride in, ride out' slogan adds thematic character.

xmark

xmark

Visual layout and section styling feel generic and uninspired.

Visual layout and section styling feel generic and uninspired.

lightbulb

lightbulb

Integrate unique brand motifs or custom elements to stand out.

Integrate unique brand motifs or custom elements to stand out.

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design is functional but adheres to standard hospitality templates without distinct flair.

check

The 'ride in, ride out' slogan adds thematic character.

xmark

Visual layout and section styling feel generic and uninspired.

lightbulb

Integrate unique brand motifs or custom elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear CTAs and grouped amenities aid navigation, but heavy choices and dense text overwhelm users.

Clear CTAs and grouped amenities aid navigation, but heavy choices and dense text overwhelm users.

check

check

Feature cards allow quick access to key services.

Feature cards allow quick access to key services.

xmark

xmark

Too many visible options at once can cause decision paralysis.

Too many visible options at once can cause decision paralysis.

lightbulb

lightbulb

Simplify option sets and prioritize primary actions to streamline user flow.

Simplify option sets and prioritize primary actions to streamline user flow.

Good

Solid start

browser

User Experience (UX)

60

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear CTAs and grouped amenities aid navigation, but heavy choices and dense text overwhelm users.

check

Feature cards allow quick access to key services.

xmark

Too many visible options at once can cause decision paralysis.

lightbulb

Simplify option sets and prioritize primary actions to streamline user flow.

Needs work

Needs work

Check insights

Check insights

UX Writing

55

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy clearly describes offerings, but some headings feel generic and text snippets are truncated.

Copy clearly describes offerings, but some headings feel generic and text snippets are truncated.

check

check

Calls to action are concise and directive.

Calls to action are concise and directive.

xmark

xmark

Section titles lack emotional engagement and specific benefits.

Section titles lack emotional engagement and specific benefits.

lightbulb

lightbulb

Refine headings to convey unique experiences and maintain consistent tone.

Refine headings to convey unique experiences and maintain consistent tone.

Needs work

Check insights

UX Writing

55

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy clearly describes offerings, but some headings feel generic and text snippets are truncated.

check

Calls to action are concise and directive.

xmark

Section titles lack emotional engagement and specific benefits.

lightbulb

Refine headings to convey unique experiences and maintain consistent tone.

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Hero banner and bold imagery evoke adventure but the layout feels busy.

Hero banner and bold imagery evoke adventure but the layout feels busy.

check

check

Strong imagery and consistent brand colors enhance appeal.

Strong imagery and consistent brand colors enhance appeal.

xmark

xmark

Content blocks lack adequate whitespace and clear hierarchy.

Content blocks lack adequate whitespace and clear hierarchy.

lightbulb

lightbulb

Introduce more whitespace and typographic hierarchy to improve scannability.

Introduce more whitespace and typographic hierarchy to improve scannability.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Hero banner and bold imagery evoke adventure but the layout feels busy.

check

Strong imagery and consistent brand colors enhance appeal.

xmark

Content blocks lack adequate whitespace and clear hierarchy.

lightbulb

Introduce more whitespace and typographic hierarchy to improve scannability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add guest testimonials

Add guest testimonials

Add guest testimonials

Add a section showcasing customer reviews with images and ratings to build credibility.

Add a section showcasing customer reviews with images and ratings to build credibility.

Important

Moderate fix

Embed interactive map

Embed interactive map

Embed interactive map

Embed a Google Map under the contact section for visual directions and trust.

Embed a Google Map under the contact section for visual directions and trust.

Important

Moderate fix

Simplify navigation

Simplify navigation

Simplify navigation

Consolidate menu links into dropdowns to reduce clutter and improve orientation.

Consolidate menu links into dropdowns to reduce clutter and improve orientation.

Suggestion

Moderate fix

Add scarcity messaging

Add scarcity messaging

Add scarcity messaging

Introduce limited-time offers with countdown timers to create urgency and boost bookings.

Introduce limited-time offers with countdown timers to create urgency and boost bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025