Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

31

Website Rank

Drury Hotels homepage combines a hero booking form with clear calls to action, highlights free amenities, meeting services, dining, loyalty rewards, and includes cookie management for user control.

B

Conversion Qualification*

#

31

Website Rank

B

Conversion Qualification*

Drury Hotels homepage combines a hero booking form with clear calls to action, highlights free amenities, meeting services, dining, loyalty rewards, and includes cookie management for user control.

#

31

Website Rank

Drury Hotels homepage combines a hero booking form with clear calls to action, highlights free amenities, meeting services, dining, loyalty rewards, and includes cookie management for user control.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero imagery fosters a welcoming first impression.

Strong hero imagery fosters a welcoming first impression.

Strong hero imagery fosters a welcoming first impression.

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circle-check

Booking form is prominently placed above the fold.

Booking form is prominently placed above the fold.

Booking form is prominently placed above the fold.

circle-check

circle-check

Free amenity icons clearly communicate value-add.

Free amenity icons clearly communicate value-add.

Free amenity icons clearly communicate value-add.

circle-check

circle-check

Consistent brand colors enhance visual cohesion.

Consistent brand colors enhance visual cohesion.

Consistent brand colors enhance visual cohesion.

Things to improve

Things to improve

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circle-exclamation

Navigation menu becomes cluttered on smaller screens.

Navigation menu becomes cluttered on smaller screens.

Navigation menu becomes cluttered on smaller screens.

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circle-exclamation

Headline text styling feels inconsistent across sections.

Headline text styling feels inconsistent across sections.

Headline text styling feels inconsistent across sections.

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circle-exclamation

Limited social proof or guest testimonials visible.

Limited social proof or guest testimonials visible.

Limited social proof or guest testimonials visible.

circle-exclamation

circle-exclamation

Cookie notice overlay obstructs footer interactions.

Cookie notice overlay obstructs footer interactions.

Cookie notice overlay obstructs footer interactions.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive structure adapts to mobile and desktop with consistent branding, though menu depth challenges small screens.

Responsive structure adapts to mobile and desktop with consistent branding, though menu depth challenges small screens.

check

check

Hamburger menu and sticky nav maintain access to key links on mobile.

Hamburger menu and sticky nav maintain access to key links on mobile.

xmark

xmark

Overflowing navigation items can cause horizontal scrolling on tight viewports.

Overflowing navigation items can cause horizontal scrolling on tight viewports.

lightbulb

lightbulb

Consolidate or group menu items to simplify mobile navigation layers.

Consolidate or group menu items to simplify mobile navigation layers.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive structure adapts to mobile and desktop with consistent branding, though menu depth challenges small screens.

check

Hamburger menu and sticky nav maintain access to key links on mobile.

xmark

Overflowing navigation items can cause horizontal scrolling on tight viewports.

lightbulb

Consolidate or group menu items to simplify mobile navigation layers.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Emphasizes free amenities effectively but lacks urgency tactics and social proof to boost conversions.

Emphasizes free amenities effectively but lacks urgency tactics and social proof to boost conversions.

check

check

Highlighting complimentary perks taps into perceived value.

Highlighting complimentary perks taps into perceived value.

xmark

xmark

No countdown timers or limited-time offers to spur immediate action.

No countdown timers or limited-time offers to spur immediate action.

lightbulb

lightbulb

Integrate social proof and limited-time promotions to create urgency and credibility.

Integrate social proof and limited-time promotions to create urgency and credibility.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Emphasizes free amenities effectively but lacks urgency tactics and social proof to boost conversions.

check

Highlighting complimentary perks taps into perceived value.

xmark

No countdown timers or limited-time offers to spur immediate action.

lightbulb

Integrate social proof and limited-time promotions to create urgency and credibility.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Follows common hospitality website patterns; minor creative flair in section titles but lacks standout elements.

Follows common hospitality website patterns; minor creative flair in section titles but lacks standout elements.

check

check

Section title styling adds a playful twist to standard headings.

Section title styling adds a playful twist to standard headings.

xmark

xmark

Page structure mirrors many hotel sites, reducing uniqueness.

Page structure mirrors many hotel sites, reducing uniqueness.

lightbulb

lightbulb

Introduce unique interactive elements to better differentiate brand experience.

Introduce unique interactive elements to better differentiate brand experience.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Follows common hospitality website patterns; minor creative flair in section titles but lacks standout elements.

check

Section title styling adds a playful twist to standard headings.

xmark

Page structure mirrors many hotel sites, reducing uniqueness.

lightbulb

Introduce unique interactive elements to better differentiate brand experience.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive booking process and clear CTAs guide users, yet overloaded footer and link redundancies may distract.

Intuitive booking process and clear CTAs guide users, yet overloaded footer and link redundancies may distract.

check

check

Primary CTA stands out in a distinctive color, aiding conversion focus.

Primary CTA stands out in a distinctive color, aiding conversion focus.

xmark

xmark

Multiple similar links in the footer can overwhelm users seeking support.

Multiple similar links in the footer can overwhelm users seeking support.

lightbulb

lightbulb

Prioritize essential footer links and collapse less-used items under categories.

Prioritize essential footer links and collapse less-used items under categories.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive booking process and clear CTAs guide users, yet overloaded footer and link redundancies may distract.

check

Primary CTA stands out in a distinctive color, aiding conversion focus.

xmark

Multiple similar links in the footer can overwhelm users seeking support.

lightbulb

Prioritize essential footer links and collapse less-used items under categories.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise headlines highlight offerings, but inconsistent capitalization and truncated sentences affect clarity.

Concise headlines highlight offerings, but inconsistent capitalization and truncated sentences affect clarity.

check

check

Benefit-driven phrases like 'HAPPINESS IS free' resonate emotionally with travelers.

Benefit-driven phrases like 'HAPPINESS IS free' resonate emotionally with travelers.

xmark

xmark

Some descriptions end abruptly, indicating possible text truncation issues.

Some descriptions end abruptly, indicating possible text truncation issues.

lightbulb

lightbulb

Standardize headline capitalization and audit truncated text for complete messaging.

Standardize headline capitalization and audit truncated text for complete messaging.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise headlines highlight offerings, but inconsistent capitalization and truncated sentences affect clarity.

check

Benefit-driven phrases like 'HAPPINESS IS free' resonate emotionally with travelers.

xmark

Some descriptions end abruptly, indicating possible text truncation issues.

lightbulb

Standardize headline capitalization and audit truncated text for complete messaging.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, modern layout with strong visuals and cohesive color scheme, though some sections feel visually dense.

Clean, modern layout with strong visuals and cohesive color scheme, though some sections feel visually dense.

check

check

High-quality photos and iconography reinforce brand identity effectively.

High-quality photos and iconography reinforce brand identity effectively.

xmark

xmark

Some text overlays on images lack sufficient contrast for readability.

Some text overlays on images lack sufficient contrast for readability.

lightbulb

lightbulb

Increase whitespace in dense sections to improve visual breathing room.

Increase whitespace in dense sections to improve visual breathing room.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Clean, modern layout with strong visuals and cohesive color scheme, though some sections feel visually dense.

check

High-quality photos and iconography reinforce brand identity effectively.

xmark

Some text overlays on images lack sufficient contrast for readability.

lightbulb

Increase whitespace in dense sections to improve visual breathing room.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Standardize Typography

Standardize Typography

Standardize Typography

Audit and unify headline capitalization and ensure text blocks aren’t truncated for clearer, more professional copy.

Audit and unify headline capitalization and ensure text blocks aren’t truncated for clearer, more professional copy.

Important

Easy fix

Improve Footer Navigation

Improve Footer Navigation

Improve Footer Navigation

Reorganize footer links into collapsible categories to reduce clutter and help users find support resources faster.

Reorganize footer links into collapsible categories to reduce clutter and help users find support resources faster.

Suggestion

Moderate fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Include real guest reviews with star ratings in a dedicated section to enhance social proof and build trust.

Include real guest reviews with star ratings in a dedicated section to enhance social proof and build trust.

Suggestion

Moderate fix

Introduce Time-Limited Offers

Introduce Time-Limited Offers

Introduce Time-Limited Offers

Display time-sensitive deals or flash sales for select locations to leverage scarcity and drive immediate bookings.

Display time-sensitive deals or flash sales for select locations to leverage scarcity and drive immediate bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025