Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
90
Website Rank
A modern hotel homepage featuring a hero image search bar and sections highlighting amenities meetings history and rewards
B
Conversion Qualification*
#
90
Website Rank
B
Conversion Qualification*
A modern hotel homepage featuring a hero image search bar and sections highlighting amenities meetings history and rewards
#
90
Website Rank
A modern hotel homepage featuring a hero image search bar and sections highlighting amenities meetings history and rewards
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section features engaging high quality imagery
Hero section features engaging high quality imagery
Hero section features engaging high quality imagery
circle-check
circle-check
Search bar is prominent and easy to locate
Search bar is prominent and easy to locate
Search bar is prominent and easy to locate
circle-check
circle-check
Icons clearly illustrate free amenities offering
Icons clearly illustrate free amenities offering
Icons clearly illustrate free amenities offering
circle-check
circle-check
Navigation includes clear membership CTAs
Navigation includes clear membership CTAs
Navigation includes clear membership CTAs
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No reviews or ratings to build trust
No reviews or ratings to build trust
No reviews or ratings to build trust
circle-exclamation
circle-exclamation
Missing room details or pricing on page
Missing room details or pricing on page
Missing room details or pricing on page
circle-exclamation
circle-exclamation
Cookie notice overlays content at bottom
Cookie notice overlays content at bottom
Cookie notice overlays content at bottom
circle-exclamation
circle-exclamation
Overly many navigation links may confuse users
Overly many navigation links may confuse users
Overly many navigation links may confuse users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts to mobile with hamburger menu and stacked sections but some elements feel cramped
Responsive layout adapts to mobile with hamburger menu and stacked sections but some elements feel cramped
check
check
Mobile menu keeps navigation accessible without overwhelming screen space
Mobile menu keeps navigation accessible without overwhelming screen space
xmark
xmark
Sticky cookie banner reduces visible content on smaller screens
Sticky cookie banner reduces visible content on smaller screens
lightbulb
lightbulb
Implement collapsible footer sections to declutter mobile view and improve readability
Implement collapsible footer sections to declutter mobile view and improve readability
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts to mobile with hamburger menu and stacked sections but some elements feel cramped
check
Mobile menu keeps navigation accessible without overwhelming screen space
xmark
Sticky cookie banner reduces visible content on smaller screens
lightbulb
Implement collapsible footer sections to declutter mobile view and improve readability
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Highlights free amenities but lacks urgency social proof and scarcity triggers
Highlights free amenities but lacks urgency social proof and scarcity triggers
check
check
Clearly communicates value with free amenities proposition
Clearly communicates value with free amenities proposition
xmark
xmark
No limitedtime offers or testimonials to drive conversions
No limitedtime offers or testimonials to drive conversions
lightbulb
lightbulb
Incorporate user reviews and limited deals to build trust and urgency
Incorporate user reviews and limited deals to build trust and urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Highlights free amenities but lacks urgency social proof and scarcity triggers
check
Clearly communicates value with free amenities proposition
xmark
No limitedtime offers or testimonials to drive conversions
lightbulb
Incorporate user reviews and limited deals to build trust and urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Creative taglines add personality but overall layout follows common hotel website templates
Creative taglines add personality but overall layout follows common hotel website templates
check
check
Playful headlines differentiate brand messaging
Playful headlines differentiate brand messaging
xmark
xmark
Circular image cards feel generic and overused
Circular image cards feel generic and overused
lightbulb
lightbulb
Introduce unique interactive elements to showcase amenities innovatively
Introduce unique interactive elements to showcase amenities innovatively
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Creative taglines add personality but overall layout follows common hotel website templates
check
Playful headlines differentiate brand messaging
xmark
Circular image cards feel generic and overused
lightbulb
Introduce unique interactive elements to showcase amenities innovatively
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX organized into clear sections with familiar hotel site patterns though some key content missing
UX organized into clear sections with familiar hotel site patterns though some key content missing
check
check
Chunked sections guide users naturally through offerings
Chunked sections guide users naturally through offerings
xmark
xmark
Absence of room and pricing info may require extra clicks
Absence of room and pricing info may require extra clicks
lightbulb
lightbulb
Add quick links to room types and pricing for streamlined booking
Add quick links to room types and pricing for streamlined booking
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX organized into clear sections with familiar hotel site patterns though some key content missing
check
Chunked sections guide users naturally through offerings
xmark
Absence of room and pricing info may require extra clicks
lightbulb
Add quick links to room types and pricing for streamlined booking
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
UX writing friendly and brandaligned yet inconsistent capitalization may hinder readability
UX writing friendly and brandaligned yet inconsistent capitalization may hinder readability
check
check
Phrases like HAPPINESS IS free convey brand tone playfully
Phrases like HAPPINESS IS free convey brand tone playfully
xmark
xmark
Mixedcase headings may confuse users scanning content
Mixedcase headings may confuse users scanning content
lightbulb
lightbulb
Standardize capitalization in headings to balance style and clarity
Standardize capitalization in headings to balance style and clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
UX writing friendly and brandaligned yet inconsistent capitalization may hinder readability
check
Phrases like HAPPINESS IS free convey brand tone playfully
xmark
Mixedcase headings may confuse users scanning content
lightbulb
Standardize capitalization in headings to balance style and clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean design with strong imagery cohesive brand colors and consistent iconography
Modern clean design with strong imagery cohesive brand colors and consistent iconography
check
check
The imagery is crisp and inviting reinforcing brand quality and professionalism
The imagery is crisp and inviting reinforcing brand quality and professionalism
xmark
xmark
Text contrast in some headings may lack sufficient emphasis on key messages
Text contrast in some headings may lack sufficient emphasis on key messages
lightbulb
lightbulb
Consider adjusting heading typography hierarchy to improve visual emphasis and readability
Consider adjusting heading typography hierarchy to improve visual emphasis and readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern clean design with strong imagery cohesive brand colors and consistent iconography
check
The imagery is crisp and inviting reinforcing brand quality and professionalism
xmark
Text contrast in some headings may lack sufficient emphasis on key messages
lightbulb
Consider adjusting heading typography hierarchy to improve visual emphasis and readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Display Guest Reviews
Display Guest Reviews
Display Guest Reviews
Integrate star ratings and guest testimonials prominently below the hero or in amenities section to build trust
Integrate star ratings and guest testimonials prominently below the hero or in amenities section to build trust
Important
Moderate fix
Introduce Room Previews
Introduce Room Previews
Introduce Room Previews
Add a section with room type cards including photos descriptions and starting rates to reduce booking friction
Add a section with room type cards including photos descriptions and starting rates to reduce booking friction
Suggestion
Easy fix
Optimize Cookie Notice
Optimize Cookie Notice
Optimize Cookie Notice
Change cookie banner to a less intrusive bar or collapsible element that does not cover page content
Change cookie banner to a less intrusive bar or collapsible element that does not cover page content
Suggestion
Easy fix
Unify Heading Styles
Unify Heading Styles
Unify Heading Styles
Apply consistent capitalization rules to headings using title case or sentence case for improved readability and clarity
Apply consistent capitalization rules to headings using title case or sentence case for improved readability and clarity
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025