Welcome,
Welcome,
Drury Hotels
Drury Hotels
Drury Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
31
31
out of 183 websites
out of 183 websites
76.75
76.75
76.75
/100
/100
/100
You ranked
out of 183 websites
31
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu and sticky nav maintain access to key links on mobile.
Hamburger menu and sticky nav maintain access to key links on mobile.
Hamburger menu and sticky nav maintain access to key links on mobile.
xmark
xmark
What you can improve
Overflowing navigation items can cause horizontal scrolling on tight viewports.
Overflowing navigation items can cause horizontal scrolling on tight viewports.
Overflowing navigation items can cause horizontal scrolling on tight viewports.
lightbulb
lightbulb
Quick insight
Consolidate or group menu items to simplify mobile navigation layers.
Consolidate or group menu items to simplify mobile navigation layers.
Consolidate or group menu items to simplify mobile navigation layers.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Highlighting complimentary perks taps into perceived value.
Highlighting complimentary perks taps into perceived value.
Highlighting complimentary perks taps into perceived value.
xmark
xmark
What you can improve
No countdown timers or limited-time offers to spur immediate action.
No countdown timers or limited-time offers to spur immediate action.
No countdown timers or limited-time offers to spur immediate action.
lightbulb
lightbulb
Quick insight
Integrate social proof and limited-time promotions to create urgency and credibility.
Integrate social proof and limited-time promotions to create urgency and credibility.
Integrate social proof and limited-time promotions to create urgency and credibility.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Primary CTA stands out in a distinctive color, aiding conversion focus.
Primary CTA stands out in a distinctive color, aiding conversion focus.
Primary CTA stands out in a distinctive color, aiding conversion focus.
xmark
xmark
What you can improve
Multiple similar links in the footer can overwhelm users seeking support.
Multiple similar links in the footer can overwhelm users seeking support.
Multiple similar links in the footer can overwhelm users seeking support.
lightbulb
lightbulb
Quick insight
Prioritize essential footer links and collapse less-used items under categories.
Prioritize essential footer links and collapse less-used items under categories.
Prioritize essential footer links and collapse less-used items under categories.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Benefit-driven phrases like 'HAPPINESS IS free' resonate emotionally with travelers.
Benefit-driven phrases like 'HAPPINESS IS free' resonate emotionally with travelers.
Benefit-driven phrases like 'HAPPINESS IS free' resonate emotionally with travelers.
xmark
xmark
What you can improve
Some descriptions end abruptly, indicating possible text truncation issues.
Some descriptions end abruptly, indicating possible text truncation issues.
Some descriptions end abruptly, indicating possible text truncation issues.
lightbulb
lightbulb
Quick insight
Standardize headline capitalization and audit truncated text for complete messaging.
Standardize headline capitalization and audit truncated text for complete messaging.
Standardize headline capitalization and audit truncated text for complete messaging.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
High-quality photos and iconography reinforce brand identity effectively.
High-quality photos and iconography reinforce brand identity effectively.
High-quality photos and iconography reinforce brand identity effectively.
xmark
xmark
What you can improve
Some text overlays on images lack sufficient contrast for readability.
Some text overlays on images lack sufficient contrast for readability.
Some text overlays on images lack sufficient contrast for readability.
lightbulb
lightbulb
Quick insight
Increase whitespace in dense sections to improve visual breathing room.
Increase whitespace in dense sections to improve visual breathing room.
Increase whitespace in dense sections to improve visual breathing room.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Section title styling adds a playful twist to standard headings.
Section title styling adds a playful twist to standard headings.
Section title styling adds a playful twist to standard headings.
xmark
xmark
What you can improve
Page structure mirrors many hotel sites, reducing uniqueness.
Page structure mirrors many hotel sites, reducing uniqueness.
Page structure mirrors many hotel sites, reducing uniqueness.
lightbulb
lightbulb
Quick insight
Introduce unique interactive elements to better differentiate brand experience.
Introduce unique interactive elements to better differentiate brand experience.
Introduce unique interactive elements to better differentiate brand experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Standardize Typography
Audit and unify headline capitalization and ensure text blocks aren’t truncated for clearer, more professional copy.
Important
Easy fix
Improve Footer Navigation
Reorganize footer links into collapsible categories to reduce clutter and help users find support resources faster.
Important
Easy fix
Standardize Typography
Audit and unify headline capitalization and ensure text blocks aren’t truncated for clearer, more professional copy.
Important
Easy fix
Improve Footer Navigation
Reorganize footer links into collapsible categories to reduce clutter and help users find support resources faster.
Suggestion
Moderate fix
Add Guest Testimonials
Include real guest reviews with star ratings in a dedicated section to enhance social proof and build trust.
Suggestion
Moderate fix
Introduce Time-Limited Offers
Display time-sensitive deals or flash sales for select locations to leverage scarcity and drive immediate bookings.
Suggestion
Moderate fix
Add Guest Testimonials
Include real guest reviews with star ratings in a dedicated section to enhance social proof and build trust.
Suggestion
Moderate fix
Introduce Time-Limited Offers
Display time-sensitive deals or flash sales for select locations to leverage scarcity and drive immediate bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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