Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

132

Website Rank

High-res imagery and clear sections showcase packages, hotels, and dining, guiding users well but navigation feels cluttered and social proof is missing.

C

Conversion Qualification*

#

132

Website Rank

C

Conversion Qualification*

High-res imagery and clear sections showcase packages, hotels, and dining, guiding users well but navigation feels cluttered and social proof is missing.

#

132

Website Rank

High-res imagery and clear sections showcase packages, hotels, and dining, guiding users well but navigation feels cluttered and social proof is missing.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality images create an aspirational feel.

High-quality images create an aspirational feel.

High-quality images create an aspirational feel.

circle-check

circle-check

Clear sectioning guides users through services.

Clear sectioning guides users through services.

Clear sectioning guides users through services.

circle-check

circle-check

Consistent use of brand colors enhances identity.

Consistent use of brand colors enhances identity.

Consistent use of brand colors enhances identity.

circle-check

circle-check

Prominent CTAs encourage booking actions.

Prominent CTAs encourage booking actions.

Prominent CTAs encourage booking actions.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Navigation menu feels overcrowded with links.

Navigation menu feels overcrowded with links.

Navigation menu feels overcrowded with links.

circle-exclamation

circle-exclamation

No visible social proof like reviews or testimonials.

No visible social proof like reviews or testimonials.

No visible social proof like reviews or testimonials.

circle-exclamation

circle-exclamation

Date and guest picker could be more intuitive.

Date and guest picker could be more intuitive.

Date and guest picker could be more intuitive.

circle-exclamation

circle-exclamation

Text blocks in services section are too small.

Text blocks in services section are too small.

Text blocks in services section are too small.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Likely responsive but complex nav and dense elements may challenge smaller screens.

Likely responsive but complex nav and dense elements may challenge smaller screens.

check

check

Content stacks logically, suggesting a mobile-first approach exists.

Content stacks logically, suggesting a mobile-first approach exists.

xmark

xmark

Navigation overload could lead to horizontal scrolling on mobile devices.

Navigation overload could lead to horizontal scrolling on mobile devices.

lightbulb

lightbulb

Consider collapsing less-used menu items into a hamburger menu for clarity.

Consider collapsing less-used menu items into a hamburger menu for clarity.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Likely responsive but complex nav and dense elements may challenge smaller screens.

check

Content stacks logically, suggesting a mobile-first approach exists.

xmark

Navigation overload could lead to horizontal scrolling on mobile devices.

lightbulb

Consider collapsing less-used menu items into a hamburger menu for clarity.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic CTAs and packages displayed, but missing social proof and urgency cues.

Basic CTAs and packages displayed, but missing social proof and urgency cues.

check

check

Prominent package cards and booking buttons drive conversions effectively.

Prominent package cards and booking buttons drive conversions effectively.

xmark

xmark

No countdown timers or limited-time offers to create urgency.

No countdown timers or limited-time offers to create urgency.

lightbulb

lightbulb

Add scarcity elements like limited-period discounts to increase FOMO

Add scarcity elements like limited-period discounts to increase FOMO

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic CTAs and packages displayed, but missing social proof and urgency cues.

check

Prominent package cards and booking buttons drive conversions effectively.

xmark

No countdown timers or limited-time offers to create urgency.

lightbulb

Add scarcity elements like limited-period discounts to increase FOMO

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard hotel site design best practices, but lacks unique storytelling.

Standard hotel site design best practices, but lacks unique storytelling.

check

check

Brand imagery ties offerings together but remains conventional.

Brand imagery ties offerings together but remains conventional.

xmark

xmark

No standout features or interactive elements that differentiate the brand.

No standout features or interactive elements that differentiate the brand.

lightbulb

lightbulb

Incorporate engaging elements like virtual tours or personalized recommendations.

Incorporate engaging elements like virtual tours or personalized recommendations.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard hotel site design best practices, but lacks unique storytelling.

check

Brand imagery ties offerings together but remains conventional.

xmark

No standout features or interactive elements that differentiate the brand.

lightbulb

Incorporate engaging elements like virtual tours or personalized recommendations.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive flow with clear section anchors, yet interaction points need refinement.

Intuitive flow with clear section anchors, yet interaction points need refinement.

check

check

Section anchors in the nav allow quick access to key page areas.

Section anchors in the nav allow quick access to key page areas.

xmark

xmark

Lack of feedback on date/room selection makes booking feel uncertain.

Lack of feedback on date/room selection makes booking feel uncertain.

lightbulb

lightbulb

Enhance form field states and error messages for smoother booking start.

Enhance form field states and error messages for smoother booking start.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive flow with clear section anchors, yet interaction points need refinement.

check

Section anchors in the nav allow quick access to key page areas.

xmark

Lack of feedback on date/room selection makes booking feel uncertain.

lightbulb

Enhance form field states and error messages for smoother booking start.

Good

Good

Solid start

Solid start

UX Writing

72

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise, welcoming copy but inconsistent CTA labels and some truncations.

Concise, welcoming copy but inconsistent CTA labels and some truncations.

check

check

Tone aligns with luxury hospitality and evokes a warm welcome.

Tone aligns with luxury hospitality and evokes a warm welcome.

xmark

xmark

Inconsistent button text like 'Book Weekend' vs 'LEARN MORE' confuses users.

Inconsistent button text like 'Book Weekend' vs 'LEARN MORE' confuses users.

lightbulb

lightbulb

Standardize CTA language to guide users with clear, uniform action verbs.

Standardize CTA language to guide users with clear, uniform action verbs.

Good

Solid start

UX Writing

72

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise, welcoming copy but inconsistent CTA labels and some truncations.

check

Tone aligns with luxury hospitality and evokes a warm welcome.

xmark

Inconsistent button text like 'Book Weekend' vs 'LEARN MORE' confuses users.

lightbulb

Standardize CTA language to guide users with clear, uniform action verbs.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Professional, polished layout with strong imagery and cohesive color scheme.

Professional, polished layout with strong imagery and cohesive color scheme.

check

check

Elegant color palette and high-res photos reinforce luxury positioning.

Elegant color palette and high-res photos reinforce luxury positioning.

xmark

xmark

Some sections feel cramped due to dense content and minimal whitespace.

Some sections feel cramped due to dense content and minimal whitespace.

lightbulb

lightbulb

Introduce more breathing room between elements to improve visual hierarchy.

Introduce more breathing room between elements to improve visual hierarchy.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Professional, polished layout with strong imagery and cohesive color scheme.

check

Elegant color palette and high-res photos reinforce luxury positioning.

xmark

Some sections feel cramped due to dense content and minimal whitespace.

lightbulb

Introduce more breathing room between elements to improve visual hierarchy.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Streamline Navigation Menu

Streamline Navigation Menu

Streamline Navigation Menu

Group less-used links under a single dropdown or hamburger menu to reduce clutter and improve accessibility on smaller devices.

Group less-used links under a single dropdown or hamburger menu to reduce clutter and improve accessibility on smaller devices.

Important

Easy fix

Standardize CTA Labels

Standardize CTA Labels

Standardize CTA Labels

Ensure all call-to-action buttons use consistent verbs and styles (e.g. 'Book Now') to avoid user confusion and reinforce action clarity.

Ensure all call-to-action buttons use consistent verbs and styles (e.g. 'Book Now') to avoid user confusion and reinforce action clarity.

Suggestion

Moderate fix

Introduce Social Proof

Introduce Social Proof

Introduce Social Proof

Add customer reviews or testimonials with star ratings near room packages to build trust and leverage social validation.

Add customer reviews or testimonials with star ratings near room packages to build trust and leverage social validation.

Suggestion

Moderate fix

Add Limited-Time Offers

Add Limited-Time Offers

Add Limited-Time Offers

Implement countdown timers or highlight limited-time package deals to create urgency and drive faster bookings.

Implement countdown timers or highlight limited-time package deals to create urgency and drive faster bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025