Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
132
Website Rank
High-res imagery and clear sections showcase packages, hotels, and dining, guiding users well but navigation feels cluttered and social proof is missing.
C
Conversion Qualification*
#
132
Website Rank
C
Conversion Qualification*
High-res imagery and clear sections showcase packages, hotels, and dining, guiding users well but navigation feels cluttered and social proof is missing.
#
132
Website Rank
High-res imagery and clear sections showcase packages, hotels, and dining, guiding users well but navigation feels cluttered and social proof is missing.
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
72
72
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality images create an aspirational feel.
High-quality images create an aspirational feel.
High-quality images create an aspirational feel.
circle-check
circle-check
Clear sectioning guides users through services.
Clear sectioning guides users through services.
Clear sectioning guides users through services.
circle-check
circle-check
Consistent use of brand colors enhances identity.
Consistent use of brand colors enhances identity.
Consistent use of brand colors enhances identity.
circle-check
circle-check
Prominent CTAs encourage booking actions.
Prominent CTAs encourage booking actions.
Prominent CTAs encourage booking actions.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overcrowded with links.
Navigation menu feels overcrowded with links.
Navigation menu feels overcrowded with links.
circle-exclamation
circle-exclamation
No visible social proof like reviews or testimonials.
No visible social proof like reviews or testimonials.
No visible social proof like reviews or testimonials.
circle-exclamation
circle-exclamation
Date and guest picker could be more intuitive.
Date and guest picker could be more intuitive.
Date and guest picker could be more intuitive.
circle-exclamation
circle-exclamation
Text blocks in services section are too small.
Text blocks in services section are too small.
Text blocks in services section are too small.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Likely responsive but complex nav and dense elements may challenge smaller screens.
Likely responsive but complex nav and dense elements may challenge smaller screens.
check
check
Content stacks logically, suggesting a mobile-first approach exists.
Content stacks logically, suggesting a mobile-first approach exists.
xmark
xmark
Navigation overload could lead to horizontal scrolling on mobile devices.
Navigation overload could lead to horizontal scrolling on mobile devices.
lightbulb
lightbulb
Consider collapsing less-used menu items into a hamburger menu for clarity.
Consider collapsing less-used menu items into a hamburger menu for clarity.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Likely responsive but complex nav and dense elements may challenge smaller screens.
check
Content stacks logically, suggesting a mobile-first approach exists.
xmark
Navigation overload could lead to horizontal scrolling on mobile devices.
lightbulb
Consider collapsing less-used menu items into a hamburger menu for clarity.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic CTAs and packages displayed, but missing social proof and urgency cues.
Basic CTAs and packages displayed, but missing social proof and urgency cues.
check
check
Prominent package cards and booking buttons drive conversions effectively.
Prominent package cards and booking buttons drive conversions effectively.
xmark
xmark
No countdown timers or limited-time offers to create urgency.
No countdown timers or limited-time offers to create urgency.
lightbulb
lightbulb
Add scarcity elements like limited-period discounts to increase FOMO
Add scarcity elements like limited-period discounts to increase FOMO
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic CTAs and packages displayed, but missing social proof and urgency cues.
check
Prominent package cards and booking buttons drive conversions effectively.
xmark
No countdown timers or limited-time offers to create urgency.
lightbulb
Add scarcity elements like limited-period discounts to increase FOMO
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel site design best practices, but lacks unique storytelling.
Standard hotel site design best practices, but lacks unique storytelling.
check
check
Brand imagery ties offerings together but remains conventional.
Brand imagery ties offerings together but remains conventional.
xmark
xmark
No standout features or interactive elements that differentiate the brand.
No standout features or interactive elements that differentiate the brand.
lightbulb
lightbulb
Incorporate engaging elements like virtual tours or personalized recommendations.
Incorporate engaging elements like virtual tours or personalized recommendations.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel site design best practices, but lacks unique storytelling.
check
Brand imagery ties offerings together but remains conventional.
xmark
No standout features or interactive elements that differentiate the brand.
lightbulb
Incorporate engaging elements like virtual tours or personalized recommendations.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive flow with clear section anchors, yet interaction points need refinement.
Intuitive flow with clear section anchors, yet interaction points need refinement.
check
check
Section anchors in the nav allow quick access to key page areas.
Section anchors in the nav allow quick access to key page areas.
xmark
xmark
Lack of feedback on date/room selection makes booking feel uncertain.
Lack of feedback on date/room selection makes booking feel uncertain.
lightbulb
lightbulb
Enhance form field states and error messages for smoother booking start.
Enhance form field states and error messages for smoother booking start.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive flow with clear section anchors, yet interaction points need refinement.
check
Section anchors in the nav allow quick access to key page areas.
xmark
Lack of feedback on date/room selection makes booking feel uncertain.
lightbulb
Enhance form field states and error messages for smoother booking start.
Good
Good
Solid start
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise, welcoming copy but inconsistent CTA labels and some truncations.
Concise, welcoming copy but inconsistent CTA labels and some truncations.
check
check
Tone aligns with luxury hospitality and evokes a warm welcome.
Tone aligns with luxury hospitality and evokes a warm welcome.
xmark
xmark
Inconsistent button text like 'Book Weekend' vs 'LEARN MORE' confuses users.
Inconsistent button text like 'Book Weekend' vs 'LEARN MORE' confuses users.
lightbulb
lightbulb
Standardize CTA language to guide users with clear, uniform action verbs.
Standardize CTA language to guide users with clear, uniform action verbs.
Good
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise, welcoming copy but inconsistent CTA labels and some truncations.
check
Tone aligns with luxury hospitality and evokes a warm welcome.
xmark
Inconsistent button text like 'Book Weekend' vs 'LEARN MORE' confuses users.
lightbulb
Standardize CTA language to guide users with clear, uniform action verbs.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Professional, polished layout with strong imagery and cohesive color scheme.
Professional, polished layout with strong imagery and cohesive color scheme.
check
check
Elegant color palette and high-res photos reinforce luxury positioning.
Elegant color palette and high-res photos reinforce luxury positioning.
xmark
xmark
Some sections feel cramped due to dense content and minimal whitespace.
Some sections feel cramped due to dense content and minimal whitespace.
lightbulb
lightbulb
Introduce more breathing room between elements to improve visual hierarchy.
Introduce more breathing room between elements to improve visual hierarchy.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Professional, polished layout with strong imagery and cohesive color scheme.
check
Elegant color palette and high-res photos reinforce luxury positioning.
xmark
Some sections feel cramped due to dense content and minimal whitespace.
lightbulb
Introduce more breathing room between elements to improve visual hierarchy.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Streamline Navigation Menu
Streamline Navigation Menu
Streamline Navigation Menu
Group less-used links under a single dropdown or hamburger menu to reduce clutter and improve accessibility on smaller devices.
Group less-used links under a single dropdown or hamburger menu to reduce clutter and improve accessibility on smaller devices.
Important
Easy fix
Standardize CTA Labels
Standardize CTA Labels
Standardize CTA Labels
Ensure all call-to-action buttons use consistent verbs and styles (e.g. 'Book Now') to avoid user confusion and reinforce action clarity.
Ensure all call-to-action buttons use consistent verbs and styles (e.g. 'Book Now') to avoid user confusion and reinforce action clarity.
Suggestion
Moderate fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Add customer reviews or testimonials with star ratings near room packages to build trust and leverage social validation.
Add customer reviews or testimonials with star ratings near room packages to build trust and leverage social validation.
Suggestion
Moderate fix
Add Limited-Time Offers
Add Limited-Time Offers
Add Limited-Time Offers
Implement countdown timers or highlight limited-time package deals to create urgency and drive faster bookings.
Implement countdown timers or highlight limited-time package deals to create urgency and drive faster bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025