Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
157
Website Rank
Homepage presents strong visuals and clear content sections featuring packages hotels dining and contact form but lacks social proof price transparency and mobile form clarity
C+
Conversion Qualification*
#
157
Website Rank
C+
Conversion Qualification*
Homepage presents strong visuals and clear content sections featuring packages hotels dining and contact form but lacks social proof price transparency and mobile form clarity
#
157
Website Rank
Homepage presents strong visuals and clear content sections featuring packages hotels dining and contact form but lacks social proof price transparency and mobile form clarity
60
60
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand consistency across sections
Strong brand consistency across sections
Strong brand consistency across sections
circle-check
circle-check
High quality images enhance visual appeal
High quality images enhance visual appeal
High quality images enhance visual appeal
circle-check
circle-check
Clear section headings guide user journey
Clear section headings guide user journey
Clear section headings guide user journey
circle-check
circle-check
Contrasting CTAs stand out effectively
Contrasting CTAs stand out effectively
Contrasting CTAs stand out effectively
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Booking form labels are misaligned and unclear
Booking form labels are misaligned and unclear
Booking form labels are misaligned and unclear
circle-exclamation
circle-exclamation
No guest reviews or social proof present
No guest reviews or social proof present
No guest reviews or social proof present
circle-exclamation
circle-exclamation
Navigation menu contains too many options
Navigation menu contains too many options
Navigation menu contains too many options
circle-exclamation
circle-exclamation
Pricing information is not visible on page
Pricing information is not visible on page
Pricing information is not visible on page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
60
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Grid based layout suggests responsiveness but cannot confirm mobile scaling
Grid based layout suggests responsiveness but cannot confirm mobile scaling
check
check
Grid sections likely adapt across screen sizes
Grid sections likely adapt across screen sizes
xmark
xmark
Hero image and form may not scale well on small screens
Hero image and form may not scale well on small screens
lightbulb
lightbulb
Test and adjust hero section layout for mobile devices
Test and adjust hero section layout for mobile devices
Good
Solid start
mobile
Responsive Design
60
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Grid based layout suggests responsiveness but cannot confirm mobile scaling
check
Grid sections likely adapt across screen sizes
xmark
Hero image and form may not scale well on small screens
lightbulb
Test and adjust hero section layout for mobile devices
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Functional CTAs present but lacking scarcity and social proof tactics
Functional CTAs present but lacking scarcity and social proof tactics
check
check
Early booking form encourages conversions
Early booking form encourages conversions
xmark
xmark
Missing testimonials reduces trust and credibility
Missing testimonials reduces trust and credibility
lightbulb
lightbulb
Incorporate user reviews and limited time offers to boost urgency
Incorporate user reviews and limited time offers to boost urgency
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Functional CTAs present but lacking scarcity and social proof tactics
check
Early booking form encourages conversions
xmark
Missing testimonials reduces trust and credibility
lightbulb
Incorporate user reviews and limited time offers to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard hotel template with minor unique touches like vertical text
Standard hotel template with minor unique touches like vertical text
check
check
Vertical typography in dining section adds flair
Vertical typography in dining section adds flair
xmark
xmark
Overall layout feels predictable and template like
Overall layout feels predictable and template like
lightbulb
lightbulb
Introduce unique interactive elements to differentiate brand
Introduce unique interactive elements to differentiate brand
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard hotel template with minor unique touches like vertical text
check
Vertical typography in dining section adds flair
xmark
Overall layout feels predictable and template like
lightbulb
Introduce unique interactive elements to differentiate brand
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical content flow and clear CTAs but nav overload and form clarity issues
Logical content flow and clear CTAs but nav overload and form clarity issues
check
check
Content chunks are digestible and well organized
Content chunks are digestible and well organized
xmark
xmark
Too many menu items overwhelm user choices
Too many menu items overwhelm user choices
lightbulb
lightbulb
Simplify navigation to primary actions and group secondary links
Simplify navigation to primary actions and group secondary links
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical content flow and clear CTAs but nav overload and form clarity issues
check
Content chunks are digestible and well organized
xmark
Too many menu items overwhelm user choices
lightbulb
Simplify navigation to primary actions and group secondary links
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear section titles but generic CTAs and truncated copy reduce clarity
Clear section titles but generic CTAs and truncated copy reduce clarity
check
check
Headings effectively communicate section purpose
Headings effectively communicate section purpose
xmark
xmark
Generic Learn More CTAs lack context for users
Generic Learn More CTAs lack context for users
lightbulb
lightbulb
Use descriptive CTAs to set clearer expectations
Use descriptive CTAs to set clearer expectations
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear section titles but generic CTAs and truncated copy reduce clarity
check
Headings effectively communicate section purpose
xmark
Generic Learn More CTAs lack context for users
lightbulb
Use descriptive CTAs to set clearer expectations
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Balanced color palette and clear imagery but some layout inconsistencies
Balanced color palette and clear imagery but some layout inconsistencies
check
check
Cohesive brand colors reinforce identity
Cohesive brand colors reinforce identity
xmark
xmark
Section background colors clash in places
Section background colors clash in places
lightbulb
lightbulb
Harmonize background treatments for smoother transitions
Harmonize background treatments for smoother transitions
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Balanced color palette and clear imagery but some layout inconsistencies
check
Cohesive brand colors reinforce identity
xmark
Section background colors clash in places
lightbulb
Harmonize background treatments for smoother transitions
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add customer reviews
Add customer reviews
Add customer reviews
Introduce a reviews section with star ratings and guest testimonials to build credibility
Introduce a reviews section with star ratings and guest testimonials to build credibility
Important
Easy fix
Apply scarcity timers
Apply scarcity timers
Apply scarcity timers
Display countdown timers on package offers to create urgency and encourage faster bookings
Display countdown timers on package offers to create urgency and encourage faster bookings
Important
Moderate fix
Streamline navigation
Streamline navigation
Streamline navigation
Consolidate menu items under relevant dropdowns to reduce choice overload and guide users efficiently
Consolidate menu items under relevant dropdowns to reduce choice overload and guide users efficiently
Suggestion
Easy fix
Improve CTA copy
Improve CTA copy
Improve CTA copy
Replace generic labels like Learn More with specific actions such as Explore Package Details to set expectations
Replace generic labels like Learn More with specific actions such as Explore Package Details to set expectations
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025