Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
7
Website Rank
Modern hotel landing page with large hero imagery, clear sections for amenities, rooms, policies, and location. Clean layout aligns with Hilton brand but could leverage more urgency and personalization.
B+
Conversion Qualification*
#
7
Website Rank
B+
Conversion Qualification*
Modern hotel landing page with large hero imagery, clear sections for amenities, rooms, policies, and location. Clean layout aligns with Hilton brand but could leverage more urgency and personalization.
#
7
Website Rank
Modern hotel landing page with large hero imagery, clear sections for amenities, rooms, policies, and location. Clean layout aligns with Hilton brand but could leverage more urgency and personalization.
90
90
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, high-quality hero images create immediate visual appeal.
Strong, high-quality hero images create immediate visual appeal.
Strong, high-quality hero images create immediate visual appeal.
circle-check
circle-check
Clear sectioning groups amenities, rooms, and policies effectively.
Clear sectioning groups amenities, rooms, and policies effectively.
Clear sectioning groups amenities, rooms, and policies effectively.
circle-check
circle-check
Consistent Hilton branding reinforces trust and familiarity.
Consistent Hilton branding reinforces trust and familiarity.
Consistent Hilton branding reinforces trust and familiarity.
circle-check
circle-check
Amenities icons enhance scannability and quick comprehension.
Amenities icons enhance scannability and quick comprehension.
Amenities icons enhance scannability and quick comprehension.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
CTAs like “Explore Rooms” lack urgency or differentiation.
CTAs like “Explore Rooms” lack urgency or differentiation.
CTAs like “Explore Rooms” lack urgency or differentiation.
circle-exclamation
circle-exclamation
Navigation menu is text-heavy and may overwhelm new visitors.
Navigation menu is text-heavy and may overwhelm new visitors.
Navigation menu is text-heavy and may overwhelm new visitors.
circle-exclamation
circle-exclamation
Truncated descriptive text “Enjoy o” indicates missing content.
Truncated descriptive text “Enjoy o” indicates missing content.
Truncated descriptive text “Enjoy o” indicates missing content.
circle-exclamation
circle-exclamation
No visible limited-time offers to drive immediate bookings.
No visible limited-time offers to drive immediate bookings.
No visible limited-time offers to drive immediate bookings.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across viewports with responsive menus and stacked content.
Layout adapts well across viewports with responsive menus and stacked content.
check
check
Hamburger menu effectively conserves space on mobile.
Hamburger menu effectively conserves space on mobile.
xmark
xmark
Some icons and buttons appear small on touch devices.
Some icons and buttons appear small on touch devices.
lightbulb
lightbulb
Increase touch target sizes for mobile CTAs.
Increase touch target sizes for mobile CTAs.
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across viewports with responsive menus and stacked content.
check
Hamburger menu effectively conserves space on mobile.
xmark
Some icons and buttons appear small on touch devices.
lightbulb
Increase touch target sizes for mobile CTAs.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Leverages social proof and Hilton Honors benefits but misses scarcity tactics.
Leverages social proof and Hilton Honors benefits but misses scarcity tactics.
check
check
Displayed guest review score builds credibility instantly.
Displayed guest review score builds credibility instantly.
xmark
xmark
Absence of limited-time offers reduces urgency to book.
Absence of limited-time offers reduces urgency to book.
lightbulb
lightbulb
Introduce scarcity banners for special rates to boost conversions.
Introduce scarcity banners for special rates to boost conversions.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Leverages social proof and Hilton Honors benefits but misses scarcity tactics.
check
Displayed guest review score builds credibility instantly.
xmark
Absence of limited-time offers reduces urgency to book.
lightbulb
Introduce scarcity banners for special rates to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows industry norms with branded visuals but lacks unique storytelling.
Follows industry norms with branded visuals but lacks unique storytelling.
check
check
Familiar layout eases navigation for returning guests.
Familiar layout eases navigation for returning guests.
xmark
xmark
Lacks distinctive local or brand personality elements.
Lacks distinctive local or brand personality elements.
lightbulb
lightbulb
Incorporate local stories or events to deepen engagement.
Incorporate local stories or events to deepen engagement.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows industry norms with branded visuals but lacks unique storytelling.
check
Familiar layout eases navigation for returning guests.
xmark
Lacks distinctive local or brand personality elements.
lightbulb
Incorporate local stories or events to deepen engagement.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Information is clearly chunked into sections, but call-to-action frequency is low.
Information is clearly chunked into sections, but call-to-action frequency is low.
check
check
Logical grouping reduces cognitive load when scanning.
Logical grouping reduces cognitive load when scanning.
xmark
xmark
No persistent booking widget forces users to scroll up.
No persistent booking widget forces users to scroll up.
lightbulb
lightbulb
Implement a sticky booking bar to maintain conversion focus.
Implement a sticky booking bar to maintain conversion focus.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Information is clearly chunked into sections, but call-to-action frequency is low.
check
Logical grouping reduces cognitive load when scanning.
xmark
No persistent booking widget forces users to scroll up.
lightbulb
Implement a sticky booking bar to maintain conversion focus.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are descriptive and benefit-driven but some copy is truncated.
Headings are descriptive and benefit-driven but some copy is truncated.
check
check
Benefit-focused amenity labels speak to guest needs.
Benefit-focused amenity labels speak to guest needs.
xmark
xmark
Truncated description text disrupts copy clarity.
Truncated description text disrupts copy clarity.
lightbulb
lightbulb
Review and complete all copy to ensure clarity and professionalism.
Review and complete all copy to ensure clarity and professionalism.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are descriptive and benefit-driven but some copy is truncated.
check
Benefit-focused amenity labels speak to guest needs.
xmark
Truncated description text disrupts copy clarity.
lightbulb
Review and complete all copy to ensure clarity and professionalism.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout with balanced white space and branded color palette.
Clean layout with balanced white space and branded color palette.
check
check
Well-crafted hero imagery anchors the design strongly.
Well-crafted hero imagery anchors the design strongly.
xmark
xmark
Some iconography feels generic and lacks visual punch.
Some iconography feels generic and lacks visual punch.
lightbulb
lightbulb
Use accent colors to highlight CTAs and key offers.
Use accent colors to highlight CTAs and key offers.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean layout with balanced white space and branded color palette.
check
Well-crafted hero imagery anchors the design strongly.
xmark
Some iconography feels generic and lacks visual punch.
lightbulb
Use accent colors to highlight CTAs and key offers.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Sticky Booking Bar
Sticky Booking Bar
Sticky Booking Bar
Add a persistent booking bar at the top to keep the reservation CTA visible as users scroll, improving conversion potential.
Add a persistent booking bar at the top to keep the reservation CTA visible as users scroll, improving conversion potential.
Important
Easy fix
Limited-Time Offers
Limited-Time Offers
Limited-Time Offers
Implement dynamic banners with countdowns for special rates or packages to create urgency and drive quicker bookings.
Implement dynamic banners with countdowns for special rates or packages to create urgency and drive quicker bookings.
Suggestion
Easy fix
Complete Copy
Complete Copy
Complete Copy
Audit and fix any truncated or missing text throughout the site to ensure clarity and maintain a professional tone.
Audit and fix any truncated or missing text throughout the site to ensure clarity and maintain a professional tone.
Suggestion
Moderate fix
Local Storytelling
Local Storytelling
Local Storytelling
Introduce a 'Local Experience' section with insider tips or guest stories to enhance originality and emotional connection.
Introduce a 'Local Experience' section with insider tips or guest stories to enhance originality and emotional connection.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025