Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
133
Website Rank
Elegant minimal landing page showcasing resort stays spa dining and guest reviews with evocative sections and a booking widget
B
Conversion Qualification*
#
133
Website Rank
B
Conversion Qualification*
Elegant minimal landing page showcasing resort stays spa dining and guest reviews with evocative sections and a booking widget
#
133
Website Rank
Elegant minimal landing page showcasing resort stays spa dining and guest reviews with evocative sections and a booking widget
75
75
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality hero visuals create an immediate brand connection
High quality hero visuals create an immediate brand connection
High quality hero visuals create an immediate brand connection
circle-check
circle-check
Elegant typography supports the luxury feel
Elegant typography supports the luxury feel
Elegant typography supports the luxury feel
circle-check
circle-check
Clear section headings guide the user through offerings
Clear section headings guide the user through offerings
Clear section headings guide the user through offerings
circle-check
circle-check
Booking form design matches overall aesthetic well
Booking form design matches overall aesthetic well
Booking form design matches overall aesthetic well
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overly long and overwhelming
Navigation menu feels overly long and overwhelming
Navigation menu feels overly long and overwhelming
circle-exclamation
circle-exclamation
Text contrast is low making reading difficult in places
Text contrast is low making reading difficult in places
Text contrast is low making reading difficult in places
circle-exclamation
circle-exclamation
Lack of urgency or special offers may reduce conversions
Lack of urgency or special offers may reduce conversions
Lack of urgency or special offers may reduce conversions
circle-exclamation
circle-exclamation
Date picker controls are small and may be hard to use on mobile
Date picker controls are small and may be hard to use on mobile
Date picker controls are small and may be hard to use on mobile
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Page layout adapts to breakpoints but mobile details are unknown
Page layout adapts to breakpoints but mobile details are unknown
check
check
Large touch targets on desktop make interactions easy
Large touch targets on desktop make interactions easy
xmark
xmark
Navigation may be hard to scan on smaller screens
Navigation may be hard to scan on smaller screens
lightbulb
lightbulb
Test mobile layout to ensure form elements are easy to tap
Test mobile layout to ensure form elements are easy to tap
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Page layout adapts to breakpoints but mobile details are unknown
check
Large touch targets on desktop make interactions easy
xmark
Navigation may be hard to scan on smaller screens
lightbulb
Test mobile layout to ensure form elements are easy to tap
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity and social proof reduces persuasion power
Limited use of scarcity and social proof reduces persuasion power
check
check
Including guest testimonials builds trust and credibility
Including guest testimonials builds trust and credibility
xmark
xmark
Absence of limited time offers misses an upsell opportunity
Absence of limited time offers misses an upsell opportunity
lightbulb
lightbulb
Add dynamic availability alerts to create a sense of urgency
Add dynamic availability alerts to create a sense of urgency
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity and social proof reduces persuasion power
check
Including guest testimonials builds trust and credibility
xmark
Absence of limited time offers misses an upsell opportunity
lightbulb
Add dynamic availability alerts to create a sense of urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows standard resort site patterns with a refined touch
Design follows standard resort site patterns with a refined touch
check
check
Unique naming conventions like Tii Gavo add personality
Unique naming conventions like Tii Gavo add personality
xmark
xmark
Overall layout lacks unexpected interactive elements
Overall layout lacks unexpected interactive elements
lightbulb
lightbulb
Introduce subtle animations to delight users on scroll
Introduce subtle animations to delight users on scroll
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows standard resort site patterns with a refined touch
check
Unique naming conventions like Tii Gavo add personality
xmark
Overall layout lacks unexpected interactive elements
lightbulb
Introduce subtle animations to delight users on scroll
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is well sectioned but navigation depth may confuse users
Content is well sectioned but navigation depth may confuse users
check
check
Chunking of content into clear sections aids scanning
Chunking of content into clear sections aids scanning
xmark
xmark
Overly deep menu structure adds decision complexity
Overly deep menu structure adds decision complexity
lightbulb
lightbulb
Simplify primary navigation to reduce choice overload
Simplify primary navigation to reduce choice overload
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is well sectioned but navigation depth may confuse users
check
Chunking of content into clear sections aids scanning
xmark
Overly deep menu structure adds decision complexity
lightbulb
Simplify primary navigation to reduce choice overload
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative language builds atmosphere but lacks direct CTAs
Evocative language builds atmosphere but lacks direct CTAs
check
check
Descriptive copy transports user to the resort setting
Descriptive copy transports user to the resort setting
xmark
xmark
Poetic text may obscure key actions or benefits
Poetic text may obscure key actions or benefits
lightbulb
lightbulb
Add concise benefit statements to support the poetic tone
Add concise benefit statements to support the poetic tone
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative language builds atmosphere but lacks direct CTAs
check
Descriptive copy transports user to the resort setting
xmark
Poetic text may obscure key actions or benefits
lightbulb
Add concise benefit statements to support the poetic tone
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimal clean layout reflects luxury but may appear sparse
Minimal clean layout reflects luxury but may appear sparse
check
check
Consistent color scheme and white space enhance elegance
Consistent color scheme and white space enhance elegance
xmark
xmark
Font sizes are small causing legibility issues on large screens
Font sizes are small causing legibility issues on large screens
lightbulb
lightbulb
Increasing font weight or size could boost readability
Increasing font weight or size could boost readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Minimal clean layout reflects luxury but may appear sparse
check
Consistent color scheme and white space enhance elegance
xmark
Font sizes are small causing legibility issues on large screens
lightbulb
Increasing font weight or size could boost readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Readability
Enhance Text Readability
Enhance Text Readability
Increase font size weight and contrast across headings and body text to improve legibility on large screens
Increase font size weight and contrast across headings and body text to improve legibility on large screens
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce the number of top level menu items and group related links to simplify user choice and improve scanning
Reduce the number of top level menu items and group related links to simplify user choice and improve scanning
Suggestion
Easy fix
Introduce Urgency Cues
Introduce Urgency Cues
Introduce Urgency Cues
Add limited time offer badges or dynamic availability messages to booking components to encourage faster bookings
Add limited time offer badges or dynamic availability messages to booking components to encourage faster bookings
Suggestion
Moderate fix
Optimize Mobile Form Layout
Optimize Mobile Form Layout
Optimize Mobile Form Layout
Reconfigure date and guest pickers with larger touch targets and streamlined input flows to improve mobile usability
Reconfigure date and guest pickers with larger touch targets and streamlined input flows to improve mobile usability
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025