Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
30
Website Rank
Luxury resort page with stunning imagery, clear accommodation sections, immersive content and a date picker CTA; elegant but could enhance social proof and urgency.
B
Conversion Qualification*
#
30
Website Rank
B
Conversion Qualification*
Luxury resort page with stunning imagery, clear accommodation sections, immersive content and a date picker CTA; elegant but could enhance social proof and urgency.
#
30
Website Rank
Luxury resort page with stunning imagery, clear accommodation sections, immersive content and a date picker CTA; elegant but could enhance social proof and urgency.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero imagery creates an immediate visual impact.
Striking hero imagery creates an immediate visual impact.
Striking hero imagery creates an immediate visual impact.
circle-check
circle-check
Elegant typography and whitespace lend a premium feel.
Elegant typography and whitespace lend a premium feel.
Elegant typography and whitespace lend a premium feel.
circle-check
circle-check
Clear section headings guide users through content.
Clear section headings guide users through content.
Clear section headings guide users through content.
circle-check
circle-check
Consistent color palette reinforces brand identity.
Consistent color palette reinforces brand identity.
Consistent color palette reinforces brand identity.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible pricing details to inform booking decisions.
No visible pricing details to inform booking decisions.
No visible pricing details to inform booking decisions.
circle-exclamation
circle-exclamation
Limited social proof; testimonials lack user images or ratings.
Limited social proof; testimonials lack user images or ratings.
Limited social proof; testimonials lack user images or ratings.
circle-exclamation
circle-exclamation
Date picker interface appears cluttered and non-intuitive.
Date picker interface appears cluttered and non-intuitive.
Date picker interface appears cluttered and non-intuitive.
circle-exclamation
circle-exclamation
Absence of urgency or scarcity messaging reduces conversion.
Absence of urgency or scarcity messaging reduces conversion.
Absence of urgency or scarcity messaging reduces conversion.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout stacks content neatly but navigation feels heavy.
Mobile layout stacks content neatly but navigation feels heavy.
check
check
Full-width CTAs adapt well to small screens.
Full-width CTAs adapt well to small screens.
xmark
xmark
Excessive menu items may overwhelm mobile users.
Excessive menu items may overwhelm mobile users.
lightbulb
lightbulb
Collapse secondary links into expandable submenus.
Collapse secondary links into expandable submenus.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout stacks content neatly but navigation feels heavy.
check
Full-width CTAs adapt well to small screens.
xmark
Excessive menu items may overwhelm mobile users.
lightbulb
Collapse secondary links into expandable submenus.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks prominent scarcity or social proof triggers.
Lacks prominent scarcity or social proof triggers.
check
check
Pop-up for pickleball festival captures attention.
Pop-up for pickleball festival captures attention.
xmark
xmark
No countdowns or limited availability indicators.
No countdowns or limited availability indicators.
lightbulb
lightbulb
Add limited-time offers with countdown timers.
Add limited-time offers with countdown timers.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks prominent scarcity or social proof triggers.
check
Pop-up for pickleball festival captures attention.
xmark
No countdowns or limited availability indicators.
lightbulb
Add limited-time offers with countdown timers.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant yet familiar luxury resort layout.
Elegant yet familiar luxury resort layout.
check
check
Subtle textures add depth and uniqueness.
Subtle textures add depth and uniqueness.
xmark
xmark
Overall structure mirrors standard hospitality sites.
Overall structure mirrors standard hospitality sites.
lightbulb
lightbulb
Consider interactive map or 360° virtual tours.
Consider interactive map or 360° virtual tours.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant yet familiar luxury resort layout.
check
Subtle textures add depth and uniqueness.
xmark
Overall structure mirrors standard hospitality sites.
lightbulb
Consider interactive map or 360° virtual tours.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive hierarchy but form elements could be streamlined.
Intuitive hierarchy but form elements could be streamlined.
check
check
Section grouping aligns with common user browsing flows.
Section grouping aligns with common user browsing flows.
xmark
xmark
Multiple CTAs compete for attention without clear priority.
Multiple CTAs compete for attention without clear priority.
lightbulb
lightbulb
Prioritize primary actions and simplify secondary links.
Prioritize primary actions and simplify secondary links.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive hierarchy but form elements could be streamlined.
check
Section grouping aligns with common user browsing flows.
xmark
Multiple CTAs compete for attention without clear priority.
lightbulb
Prioritize primary actions and simplify secondary links.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Rich descriptive copy evokes place but may be too poetic.
Rich descriptive copy evokes place but may be too poetic.
check
check
Copy paints a vivid picture of the resort experience.
Copy paints a vivid picture of the resort experience.
xmark
xmark
Long paragraphs could be skimmed over by busy travelers.
Long paragraphs could be skimmed over by busy travelers.
lightbulb
lightbulb
Introduce bullet points to summarize key benefits quickly.
Introduce bullet points to summarize key benefits quickly.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Rich descriptive copy evokes place but may be too poetic.
check
Copy paints a vivid picture of the resort experience.
xmark
Long paragraphs could be skimmed over by busy travelers.
lightbulb
Introduce bullet points to summarize key benefits quickly.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design is refined and cohesive with premium visuals.
The design is refined and cohesive with premium visuals.
check
check
High resolution photography and balanced whitespace impress.
High resolution photography and balanced whitespace impress.
xmark
xmark
Some text contrasts are subtle, making legibility challenging.
Some text contrasts are subtle, making legibility challenging.
lightbulb
lightbulb
Increase contrast on key text to improve readability.
Increase contrast on key text to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
The design is refined and cohesive with premium visuals.
check
High resolution photography and balanced whitespace impress.
xmark
Some text contrasts are subtle, making legibility challenging.
lightbulb
Increase contrast on key text to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add User Review Highlights
Add User Review Highlights
Add User Review Highlights
Showcase guest photos, star ratings and brief quotes to boost social proof and credibility.
Showcase guest photos, star ratings and brief quotes to boost social proof and credibility.
Important
Moderate fix
Display Pricing Details
Display Pricing Details
Display Pricing Details
Integrate clear rate ranges or sample prices on accommodation cards to aid decision making.
Integrate clear rate ranges or sample prices on accommodation cards to aid decision making.
Suggestion
Moderate fix
Simplify Date Picker
Simplify Date Picker
Simplify Date Picker
Redesign the date and guest picker with dropdowns and calendar pop-ups for better usability.
Redesign the date and guest picker with dropdowns and calendar pop-ups for better usability.
Suggestion
Easy fix
Introduce Scarcity Alerts
Introduce Scarcity Alerts
Introduce Scarcity Alerts
Implement countdown timers and 'only X rooms left' labels to create urgency and increase bookings.
Implement countdown timers and 'only X rooms left' labels to create urgency and increase bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025