Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

30

Website Rank

Luxury resort page with stunning imagery, clear accommodation sections, immersive content and a date picker CTA; elegant but could enhance social proof and urgency.

B

Conversion Qualification*

#

30

Website Rank

B

Conversion Qualification*

Luxury resort page with stunning imagery, clear accommodation sections, immersive content and a date picker CTA; elegant but could enhance social proof and urgency.

#

30

Website Rank

Luxury resort page with stunning imagery, clear accommodation sections, immersive content and a date picker CTA; elegant but could enhance social proof and urgency.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero imagery creates an immediate visual impact.

Striking hero imagery creates an immediate visual impact.

Striking hero imagery creates an immediate visual impact.

circle-check

circle-check

Elegant typography and whitespace lend a premium feel.

Elegant typography and whitespace lend a premium feel.

Elegant typography and whitespace lend a premium feel.

circle-check

circle-check

Clear section headings guide users through content.

Clear section headings guide users through content.

Clear section headings guide users through content.

circle-check

circle-check

Consistent color palette reinforces brand identity.

Consistent color palette reinforces brand identity.

Consistent color palette reinforces brand identity.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No visible pricing details to inform booking decisions.

No visible pricing details to inform booking decisions.

No visible pricing details to inform booking decisions.

circle-exclamation

circle-exclamation

Limited social proof; testimonials lack user images or ratings.

Limited social proof; testimonials lack user images or ratings.

Limited social proof; testimonials lack user images or ratings.

circle-exclamation

circle-exclamation

Date picker interface appears cluttered and non-intuitive.

Date picker interface appears cluttered and non-intuitive.

Date picker interface appears cluttered and non-intuitive.

circle-exclamation

circle-exclamation

Absence of urgency or scarcity messaging reduces conversion.

Absence of urgency or scarcity messaging reduces conversion.

Absence of urgency or scarcity messaging reduces conversion.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout stacks content neatly but navigation feels heavy.

Mobile layout stacks content neatly but navigation feels heavy.

check

check

Full-width CTAs adapt well to small screens.

Full-width CTAs adapt well to small screens.

xmark

xmark

Excessive menu items may overwhelm mobile users.

Excessive menu items may overwhelm mobile users.

lightbulb

lightbulb

Collapse secondary links into expandable submenus.

Collapse secondary links into expandable submenus.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout stacks content neatly but navigation feels heavy.

check

Full-width CTAs adapt well to small screens.

xmark

Excessive menu items may overwhelm mobile users.

lightbulb

Collapse secondary links into expandable submenus.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Lacks prominent scarcity or social proof triggers.

Lacks prominent scarcity or social proof triggers.

check

check

Pop-up for pickleball festival captures attention.

Pop-up for pickleball festival captures attention.

xmark

xmark

No countdowns or limited availability indicators.

No countdowns or limited availability indicators.

lightbulb

lightbulb

Add limited-time offers with countdown timers.

Add limited-time offers with countdown timers.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Lacks prominent scarcity or social proof triggers.

check

Pop-up for pickleball festival captures attention.

xmark

No countdowns or limited availability indicators.

lightbulb

Add limited-time offers with countdown timers.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant yet familiar luxury resort layout.

Elegant yet familiar luxury resort layout.

check

check

Subtle textures add depth and uniqueness.

Subtle textures add depth and uniqueness.

xmark

xmark

Overall structure mirrors standard hospitality sites.

Overall structure mirrors standard hospitality sites.

lightbulb

lightbulb

Consider interactive map or 360° virtual tours.

Consider interactive map or 360° virtual tours.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant yet familiar luxury resort layout.

check

Subtle textures add depth and uniqueness.

xmark

Overall structure mirrors standard hospitality sites.

lightbulb

Consider interactive map or 360° virtual tours.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive hierarchy but form elements could be streamlined.

Intuitive hierarchy but form elements could be streamlined.

check

check

Section grouping aligns with common user browsing flows.

Section grouping aligns with common user browsing flows.

xmark

xmark

Multiple CTAs compete for attention without clear priority.

Multiple CTAs compete for attention without clear priority.

lightbulb

lightbulb

Prioritize primary actions and simplify secondary links.

Prioritize primary actions and simplify secondary links.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive hierarchy but form elements could be streamlined.

check

Section grouping aligns with common user browsing flows.

xmark

Multiple CTAs compete for attention without clear priority.

lightbulb

Prioritize primary actions and simplify secondary links.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Rich descriptive copy evokes place but may be too poetic.

Rich descriptive copy evokes place but may be too poetic.

check

check

Copy paints a vivid picture of the resort experience.

Copy paints a vivid picture of the resort experience.

xmark

xmark

Long paragraphs could be skimmed over by busy travelers.

Long paragraphs could be skimmed over by busy travelers.

lightbulb

lightbulb

Introduce bullet points to summarize key benefits quickly.

Introduce bullet points to summarize key benefits quickly.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Rich descriptive copy evokes place but may be too poetic.

check

Copy paints a vivid picture of the resort experience.

xmark

Long paragraphs could be skimmed over by busy travelers.

lightbulb

Introduce bullet points to summarize key benefits quickly.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The design is refined and cohesive with premium visuals.

The design is refined and cohesive with premium visuals.

check

check

High resolution photography and balanced whitespace impress.

High resolution photography and balanced whitespace impress.

xmark

xmark

Some text contrasts are subtle, making legibility challenging.

Some text contrasts are subtle, making legibility challenging.

lightbulb

lightbulb

Increase contrast on key text to improve readability.

Increase contrast on key text to improve readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

The design is refined and cohesive with premium visuals.

check

High resolution photography and balanced whitespace impress.

xmark

Some text contrasts are subtle, making legibility challenging.

lightbulb

Increase contrast on key text to improve readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add User Review Highlights

Add User Review Highlights

Add User Review Highlights

Showcase guest photos, star ratings and brief quotes to boost social proof and credibility.

Showcase guest photos, star ratings and brief quotes to boost social proof and credibility.

Important

Moderate fix

Display Pricing Details

Display Pricing Details

Display Pricing Details

Integrate clear rate ranges or sample prices on accommodation cards to aid decision making.

Integrate clear rate ranges or sample prices on accommodation cards to aid decision making.

Suggestion

Moderate fix

Simplify Date Picker

Simplify Date Picker

Simplify Date Picker

Redesign the date and guest picker with dropdowns and calendar pop-ups for better usability.

Redesign the date and guest picker with dropdowns and calendar pop-ups for better usability.

Suggestion

Easy fix

Introduce Scarcity Alerts

Introduce Scarcity Alerts

Introduce Scarcity Alerts

Implement countdown timers and 'only X rooms left' labels to create urgency and increase bookings.

Implement countdown timers and 'only X rooms left' labels to create urgency and increase bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025