Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
113
Website Rank
Landing page uses a beach hero to promote a summer sale with a booking form dynamic call to action brand overview perks sign up and newest hotels teaser at the bottom
B
Conversion Qualification*
#
113
Website Rank
B
Conversion Qualification*
Landing page uses a beach hero to promote a summer sale with a booking form dynamic call to action brand overview perks sign up and newest hotels teaser at the bottom
#
113
Website Rank
Landing page uses a beach hero to promote a summer sale with a booking form dynamic call to action brand overview perks sign up and newest hotels teaser at the bottom
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is visually appealing and thematic
Hero image is visually appealing and thematic
Hero image is visually appealing and thematic
circle-check
circle-check
Booking form is prominent and straightforward
Booking form is prominent and straightforward
Booking form is prominent and straightforward
circle-check
circle-check
Brand logos clearly communicate offerings
Brand logos clearly communicate offerings
Brand logos clearly communicate offerings
circle-check
circle-check
Member perks section stands out with contrasting CTA
Member perks section stands out with contrasting CTA
Member perks section stands out with contrasting CTA
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text over background has insufficient contrast
Text over background has insufficient contrast
Text over background has insufficient contrast
circle-exclamation
circle-exclamation
Newest hotels section appears incomplete and broken
Newest hotels section appears incomplete and broken
Newest hotels section appears incomplete and broken
circle-exclamation
circle-exclamation
Footer is cluttered with too many links
Footer is cluttered with too many links
Footer is cluttered with too many links
circle-exclamation
circle-exclamation
Lack of clear scarcity messaging beyond promo code
Lack of clear scarcity messaging beyond promo code
Lack of clear scarcity messaging beyond promo code
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but some elements crowd on smaller viewports
Layout adapts but some elements crowd on smaller viewports
check
check
Booking form and CTA remain visible above the fold across breakpoints
Booking form and CTA remain visible above the fold across breakpoints
xmark
xmark
Interactive elements like newest hotels carousel seem broken or hidden
Interactive elements like newest hotels carousel seem broken or hidden
lightbulb
lightbulb
Ensure carousel and images load properly across devices to maintain engagement
Ensure carousel and images load properly across devices to maintain engagement
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but some elements crowd on smaller viewports
check
Booking form and CTA remain visible above the fold across breakpoints
xmark
Interactive elements like newest hotels carousel seem broken or hidden
lightbulb
Ensure carousel and images load properly across devices to maintain engagement
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some scarcity and social proof cues but underutilized overall
Some scarcity and social proof cues but underutilized overall
check
check
Promo code and savings percentage communicate value proposition
Promo code and savings percentage communicate value proposition
xmark
xmark
No countdown timers or urgency reinforcing sale end dates
No countdown timers or urgency reinforcing sale end dates
lightbulb
lightbulb
Add limited time offers or guest reviews to boost urgency and credibility
Add limited time offers or guest reviews to boost urgency and credibility
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some scarcity and social proof cues but underutilized overall
check
Promo code and savings percentage communicate value proposition
xmark
No countdown timers or urgency reinforcing sale end dates
lightbulb
Add limited time offers or guest reviews to boost urgency and credibility
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard layout with familiar patterns; limited unique elements
Standard layout with familiar patterns; limited unique elements
check
check
Extended perks concept adds novelty to loyalty messaging
Extended perks concept adds novelty to loyalty messaging
xmark
xmark
Page relies heavily on generic stock imagery and common patterns
Page relies heavily on generic stock imagery and common patterns
lightbulb
lightbulb
Incorporate unique visual elements or user stories to differentiate brand
Incorporate unique visual elements or user stories to differentiate brand
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard layout with familiar patterns; limited unique elements
check
Extended perks concept adds novelty to loyalty messaging
xmark
Page relies heavily on generic stock imagery and common patterns
lightbulb
Incorporate unique visual elements or user stories to differentiate brand
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear booking flow but navigation feels heavy and choices lack focus
Clear booking flow but navigation feels heavy and choices lack focus
check
check
Primary CTA is prominent and easy to locate
Primary CTA is prominent and easy to locate
xmark
xmark
Multiple CTAs compete for attention causing decision overload
Multiple CTAs compete for attention causing decision overload
lightbulb
lightbulb
Simplify navigation and reduce competing CTAs to lower cognitive load
Simplify navigation and reduce competing CTAs to lower cognitive load
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear booking flow but navigation feels heavy and choices lack focus
check
Primary CTA is prominent and easy to locate
xmark
Multiple CTAs compete for attention causing decision overload
lightbulb
Simplify navigation and reduce competing CTAs to lower cognitive load
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise CTAs but some headings and labels could be more descriptive
Concise CTAs but some headings and labels could be more descriptive
check
check
Promo code messaging is clear and action oriented
Promo code messaging is clear and action oriented
xmark
xmark
Generic headlines like Our Newest Hotels add little context or excitement
Generic headlines like Our Newest Hotels add little context or excitement
lightbulb
lightbulb
Refine headlines and labels to be more specific and benefit driven
Refine headlines and labels to be more specific and benefit driven
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise CTAs but some headings and labels could be more descriptive
check
Promo code messaging is clear and action oriented
xmark
Generic headlines like Our Newest Hotels add little context or excitement
lightbulb
Refine headlines and labels to be more specific and benefit driven
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with strong imagery but some contrast issues
Clean modern design with strong imagery but some contrast issues
check
check
Hero and color palette align with travel theme and convey warmth
Hero and color palette align with travel theme and convey warmth
xmark
xmark
Some text layers over background lack sufficient contrast for readability
Some text layers over background lack sufficient contrast for readability
lightbulb
lightbulb
Improve contrast on overlaid text to enhance legibility and accessibility
Improve contrast on overlaid text to enhance legibility and accessibility
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern design with strong imagery but some contrast issues
check
Hero and color palette align with travel theme and convey warmth
xmark
Some text layers over background lack sufficient contrast for readability
lightbulb
Improve contrast on overlaid text to enhance legibility and accessibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Adjust overlay text styles using darker shadows or semi transparent backgrounds to meet accessibility standards
Adjust overlay text styles using darker shadows or semi transparent backgrounds to meet accessibility standards
Important
Moderate fix
Fix Newest Hotels Section
Fix Newest Hotels Section
Fix Newest Hotels Section
Ensure carousel images and links load correctly and display properly responsive so users can explore new properties
Ensure carousel images and links load correctly and display properly responsive so users can explore new properties
Suggestion
Easy fix
Reduce CTA Clutter
Reduce CTA Clutter
Reduce CTA Clutter
Limit competing calls to action by prioritizing primary booking flow and consolidating secondary links
Limit competing calls to action by prioritizing primary booking flow and consolidating secondary links
Suggestion
Moderate fix
Add Social Proof Elements
Add Social Proof Elements
Add Social Proof Elements
Incorporate guest reviews star ratings or partner logos to build trust and enhance persuasion
Incorporate guest reviews star ratings or partner logos to build trust and enhance persuasion
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025