Extended Stay Hotels
Extended Stay Hotels
Extended Stay Hotels
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Extended Stay Hotels
Extended Stay Hotels
Extended Stay Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
104
104
out of 183 websites
out of 183 websites
71.75
71.75
71.75
/100
/100
/100
You ranked
out of 183 websites
104
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Booking form reflows effectively on smaller screens.
Booking form reflows effectively on smaller screens.
Booking form reflows effectively on smaller screens.
xmark
xmark
What you can improve
Some text becomes very small and images fail to load placeholders.
Some text becomes very small and images fail to load placeholders.
Some text becomes very small and images fail to load placeholders.
lightbulb
lightbulb
Quick insight
Ensure consistent font sizes and test image responsiveness across breakpoints.
Ensure consistent font sizes and test image responsiveness across breakpoints.
Ensure consistent font sizes and test image responsiveness across breakpoints.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
70
70
70
/100
/100
/100
check
check
What you nailed
Countdown timer leverages scarcity to drive urgency.
Countdown timer leverages scarcity to drive urgency.
Countdown timer leverages scarcity to drive urgency.
xmark
xmark
What you can improve
No customer reviews or ratings to reinforce trust.
No customer reviews or ratings to reinforce trust.
No customer reviews or ratings to reinforce trust.
lightbulb
lightbulb
Quick insight
Add real guest testimonials or star ratings to boost credibility.
Add real guest testimonials or star ratings to boost credibility.
Add real guest testimonials or star ratings to boost credibility.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Primary 'Find Hotels' button is bold and easy to identify.
Primary 'Find Hotels' button is bold and easy to identify.
Primary 'Find Hotels' button is bold and easy to identify.
xmark
xmark
What you can improve
Excess of navigation choices increases cognitive load.
Excess of navigation choices increases cognitive load.
Excess of navigation choices increases cognitive load.
lightbulb
lightbulb
Quick insight
Group related links and consider progressive disclosure for lesser-used items.
Group related links and consider progressive disclosure for lesser-used items.
Group related links and consider progressive disclosure for lesser-used items.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Headlines like 'Summer Sale' and 'Save up to 58%' communicate value instantly.
Headlines like 'Summer Sale' and 'Save up to 58%' communicate value instantly.
Headlines like 'Summer Sale' and 'Save up to 58%' communicate value instantly.
xmark
xmark
What you can improve
Copy such as 'kitchen things' lacks specificity and credibility.
Copy such as 'kitchen things' lacks specificity and credibility.
Copy such as 'kitchen things' lacks specificity and credibility.
lightbulb
lightbulb
Quick insight
Replace generic terms with precise amenity descriptions to build trust.
Replace generic terms with precise amenity descriptions to build trust.
Replace generic terms with precise amenity descriptions to build trust.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
High-quality beach photograph creates an emotional connection with users.
High-quality beach photograph creates an emotional connection with users.
High-quality beach photograph creates an emotional connection with users.
xmark
xmark
What you can improve
Footer’s heavy link list overwhelms visual hierarchy and scanning.
Footer’s heavy link list overwhelms visual hierarchy and scanning.
Footer’s heavy link list overwhelms visual hierarchy and scanning.
lightbulb
lightbulb
Quick insight
Simplify footer layout to balance visual weight across the page.
Simplify footer layout to balance visual weight across the page.
Simplify footer layout to balance visual weight across the page.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Integration of Extended Perks loyalty program feels on-brand.
Integration of Extended Perks loyalty program feels on-brand.
Integration of Extended Perks loyalty program feels on-brand.
xmark
xmark
What you can improve
Creative tagline 'kitchen stocked with kitchen things' misses an opportunity.
Creative tagline 'kitchen stocked with kitchen things' misses an opportunity.
Creative tagline 'kitchen stocked with kitchen things' misses an opportunity.
lightbulb
lightbulb
Quick insight
Introduce interactive elements or personalized content for a fresh experience.
Introduce interactive elements or personalized content for a fresh experience.
Introduce interactive elements or personalized content for a fresh experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Moderate fix
Add Guest Testimonials
Incorporate star ratings and user reviews near CTAs to build social proof and trust.
Important
Easy fix
Simplify Footer Layout
Reduce the number of visible links by grouping or using accordion menus for easier scanning.
Important
Moderate fix
Add Guest Testimonials
Incorporate star ratings and user reviews near CTAs to build social proof and trust.
Important
Easy fix
Simplify Footer Layout
Reduce the number of visible links by grouping or using accordion menus for easier scanning.
Suggestion
Moderate fix
Enhance Responsive Text
Set consistent font scales across breakpoints and ensure alt text loads for images.
Suggestion
Easy fix
Clarify Amenity Copy
Replace vague phrases like 'kitchen things' with specific descriptions of amenities provided.
Suggestion
Moderate fix
Enhance Responsive Text
Set consistent font scales across breakpoints and ensure alt text loads for images.
Suggestion
Easy fix
Clarify Amenity Copy
Replace vague phrases like 'kitchen things' with specific descriptions of amenities provided.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
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We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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