Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
169
Website Rank
Corporate page showcasing sustainability thought leadership hotel brands and global footprint with rich visuals and deep content but complex navigation
C+
Conversion Qualification*
#
169
Website Rank
C+
Conversion Qualification*
Corporate page showcasing sustainability thought leadership hotel brands and global footprint with rich visuals and deep content but complex navigation
#
169
Website Rank
Corporate page showcasing sustainability thought leadership hotel brands and global footprint with rich visuals and deep content but complex navigation
70
70
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image evokes luxury nature retreat
Hero image evokes luxury nature retreat
Hero image evokes luxury nature retreat
circle-check
circle-check
Gold CTA button draws attention effectively
Gold CTA button draws attention effectively
Gold CTA button draws attention effectively
circle-check
circle-check
Section headings are clear and descriptive
Section headings are clear and descriptive
Section headings are clear and descriptive
circle-check
circle-check
Consistent brand color palette reinforces identity
Consistent brand color palette reinforces identity
Consistent brand color palette reinforces identity
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation overload with too many link options
Navigation overload with too many link options
Navigation overload with too many link options
circle-exclamation
circle-exclamation
Cookie pop up interrupts content flow
Cookie pop up interrupts content flow
Cookie pop up interrupts content flow
circle-exclamation
circle-exclamation
Generic CTA labels lack persuasive power
Generic CTA labels lack persuasive power
Generic CTA labels lack persuasive power
circle-exclamation
circle-exclamation
Limited booking focused call to action
Limited booking focused call to action
Limited booking focused call to action
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile view adapts but heavy nav and long scroll reduce clarity
Mobile view adapts but heavy nav and long scroll reduce clarity
check
check
Hamburger menu collapses complex links into mobile view
Hamburger menu collapses complex links into mobile view
xmark
xmark
Long link list in overlay hinders quick findability
Long link list in overlay hinders quick findability
lightbulb
lightbulb
Prioritize key actions in mobile nav and hide secondary items
Prioritize key actions in mobile nav and hide secondary items
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile view adapts but heavy nav and long scroll reduce clarity
check
Hamburger menu collapses complex links into mobile view
xmark
Long link list in overlay hinders quick findability
lightbulb
Prioritize key actions in mobile nav and hide secondary items
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity or social proof weakens persuasive impact
Minimal use of scarcity or social proof weakens persuasive impact
check
check
Hotel counts provide basic credibility data
Hotel counts provide basic credibility data
xmark
xmark
No testimonials reviews or comparison messaging present
No testimonials reviews or comparison messaging present
lightbulb
lightbulb
Add social proof elements like guest reviews and case studies
Add social proof elements like guest reviews and case studies
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity or social proof weakens persuasive impact
check
Hotel counts provide basic credibility data
xmark
No testimonials reviews or comparison messaging present
lightbulb
Add social proof elements like guest reviews and case studies
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard corporate structure with subtle unique sustainability focus
Standard corporate structure with subtle unique sustainability focus
check
check
Sustainability messaging adds meaningful differentiation
Sustainability messaging adds meaningful differentiation
xmark
xmark
Page structure mirrors typical corporate sites with little flair
Page structure mirrors typical corporate sites with little flair
lightbulb
lightbulb
Introduce unique interactive elements to boost creativity
Introduce unique interactive elements to boost creativity
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard corporate structure with subtle unique sustainability focus
check
Sustainability messaging adds meaningful differentiation
xmark
Page structure mirrors typical corporate sites with little flair
lightbulb
Introduce unique interactive elements to boost creativity
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear layouts but overwhelming choice complexity and distraction from modals
Clear layouts but overwhelming choice complexity and distraction from modals
check
check
Gold button stands out following Von Restorff principle
Gold button stands out following Von Restorff principle
xmark
xmark
Hick law issue with too many simultaneous navigation options
Hick law issue with too many simultaneous navigation options
lightbulb
lightbulb
Group related links and reduce choices to key UX flows
Group related links and reduce choices to key UX flows
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear layouts but overwhelming choice complexity and distraction from modals
check
Gold button stands out following Von Restorff principle
xmark
Hick law issue with too many simultaneous navigation options
lightbulb
Group related links and reduce choices to key UX flows
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy explains topics but CTAs are generic and lack urgency
Copy explains topics but CTAs are generic and lack urgency
check
check
Section titles are informative and topic oriented
Section titles are informative and topic oriented
xmark
xmark
CTA text Discover is too vague to guide users
CTA text Discover is too vague to guide users
lightbulb
lightbulb
Use benefit oriented copy and add urgency in CTAs
Use benefit oriented copy and add urgency in CTAs
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy explains topics but CTAs are generic and lack urgency
check
Section titles are informative and topic oriented
xmark
CTA text Discover is too vague to guide users
lightbulb
Use benefit oriented copy and add urgency in CTAs
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern professional aesthetic with rich imagery and branded accents
Modern professional aesthetic with rich imagery and branded accents
check
check
Bold hero image and consistent styling convey luxury feel
Bold hero image and consistent styling convey luxury feel
xmark
xmark
Excessive whitespace creates disconnected feel in some sections
Excessive whitespace creates disconnected feel in some sections
lightbulb
lightbulb
Balance image impact with more informative visuals per section
Balance image impact with more informative visuals per section
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Modern professional aesthetic with rich imagery and branded accents
check
Bold hero image and consistent styling convey luxury feel
xmark
Excessive whitespace creates disconnected feel in some sections
lightbulb
Balance image impact with more informative visuals per section
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce top level link count and group secondary items into submenus to ease choice overload
Reduce top level link count and group secondary items into submenus to ease choice overload
Important
Easy fix
Promote Booking CTA
Promote Booking CTA
Promote Booking CTA
Add primary Book Now button above the fold with benefit oriented copy to drive conversions
Add primary Book Now button above the fold with benefit oriented copy to drive conversions
Suggestion
Moderate fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Include guest testimonials expert quotes or partner logos to boost credibility and trust
Include guest testimonials expert quotes or partner logos to boost credibility and trust
Suggestion
Easy fix
Refine Cookie Modal
Refine Cookie Modal
Refine Cookie Modal
Simplify consent options and defer non critical banners to reduce interruption in user journey
Simplify consent options and defer non critical banners to reduce interruption in user journey
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025