Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
166
Website Rank
Romantic luxury hotel page with rich imagery elegant layout room details galleries FAQs and loyalty features
C+
Conversion Qualification*
#
166
Website Rank
C+
Conversion Qualification*
Romantic luxury hotel page with rich imagery elegant layout room details galleries FAQs and loyalty features
#
166
Website Rank
Romantic luxury hotel page with rich imagery elegant layout room details galleries FAQs and loyalty features
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
60
60
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong use of high end imagery
Strong use of high end imagery
Strong use of high end imagery
circle-check
circle-check
Comprehensive room details
Comprehensive room details
Comprehensive room details
circle-check
circle-check
Clear loyalty integration
Clear loyalty integration
Clear loyalty integration
circle-check
circle-check
Consistent branding throughout
Consistent branding throughout
Consistent branding throughout
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming text heavy sections
Overwhelming text heavy sections
Overwhelming text heavy sections
circle-exclamation
circle-exclamation
Lack of pricing on room cards
Lack of pricing on room cards
Lack of pricing on room cards
circle-exclamation
circle-exclamation
CTA buttons blend with background
CTA buttons blend with background
CTA buttons blend with background
circle-exclamation
circle-exclamation
Limited visible scarcity cues
Limited visible scarcity cues
Limited visible scarcity cues
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well but some sections appear cramped on small screens
Layout adapts well but some sections appear cramped on small screens
check
check
Navigation collapses into clear burger menu
Navigation collapses into clear burger menu
xmark
xmark
Text blocks seem dense on mobile
Text blocks seem dense on mobile
lightbulb
lightbulb
Adjust padding and font on mobile for readability
Adjust padding and font on mobile for readability
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well but some sections appear cramped on small screens
check
Navigation collapses into clear burger menu
xmark
Text blocks seem dense on mobile
lightbulb
Adjust padding and font on mobile for readability
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Provides loyalty and offer info but lacks urgency triggers
Provides loyalty and offer info but lacks urgency triggers
check
check
Featured offers section highlights deals
Featured offers section highlights deals
xmark
xmark
Scarcity and social proof are missing
Scarcity and social proof are missing
lightbulb
lightbulb
Add limited time banners or review snippets
Add limited time banners or review snippets
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Provides loyalty and offer info but lacks urgency triggers
check
Featured offers section highlights deals
xmark
Scarcity and social proof are missing
lightbulb
Add limited time banners or review snippets
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design follows brand conventions no groundbreaking elements
Design follows brand conventions no groundbreaking elements
check
check
Fairmont Gold lounge concept stands out
Fairmont Gold lounge concept stands out
xmark
xmark
Standard grid of room cards feels generic
Standard grid of room cards feels generic
lightbulb
lightbulb
Introduce unique interactive elements for engagement
Introduce unique interactive elements for engagement
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design follows brand conventions no groundbreaking elements
check
Fairmont Gold lounge concept stands out
xmark
Standard grid of room cards feels generic
lightbulb
Introduce unique interactive elements for engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation clear sections well labeled but content depth may overload
Navigation clear sections well labeled but content depth may overload
check
check
FAQ accordion aids quick answers
FAQ accordion aids quick answers
xmark
xmark
Many choices slow decision process
Many choices slow decision process
lightbulb
lightbulb
Consider grouping similar content to reduce cognitive load
Consider grouping similar content to reduce cognitive load
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation clear sections well labeled but content depth may overload
check
FAQ accordion aids quick answers
xmark
Many choices slow decision process
lightbulb
Consider grouping similar content to reduce cognitive load
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is polished and aspirational but some phrases too verbose
Tone is polished and aspirational but some phrases too verbose
check
check
Headlines convey luxury and exclusivity
Headlines convey luxury and exclusivity
xmark
xmark
Room descriptions use repetitive structure
Room descriptions use repetitive structure
lightbulb
lightbulb
Shorten descriptions focusing on benefits
Shorten descriptions focusing on benefits
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is polished and aspirational but some phrases too verbose
check
Headlines convey luxury and exclusivity
xmark
Room descriptions use repetitive structure
lightbulb
Shorten descriptions focusing on benefits
Good
Good
Solid start
Solid start
60
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant minimalist look precise typography and layout but some images load placeholders
Elegant minimalist look precise typography and layout but some images load placeholders
check
check
High resolution hero image creates aspiration
High resolution hero image creates aspiration
xmark
xmark
Gray placeholders detract from visual polish
Gray placeholders detract from visual polish
lightbulb
lightbulb
Ensure all image slots display final photos for cohesion
Ensure all image slots display final photos for cohesion
swatchbook
Design & Aesthetics
Good
Solid start
60
/100
Elegant minimalist look precise typography and layout but some images load placeholders
check
High resolution hero image creates aspiration
xmark
Gray placeholders detract from visual polish
lightbulb
Ensure all image slots display final photos for cohesion
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify Hero Section
Simplify Hero Section
Simplify Hero Section
Reduce number of elements above fold highlight primary CTA and streamline messaging
Reduce number of elements above fold highlight primary CTA and streamline messaging
Important
Moderate fix
Transparent Pricing
Transparent Pricing
Transparent Pricing
Display starting price on each room card build trust and aid comparison
Display starting price on each room card build trust and aid comparison
Suggestion
Easy fix
Improve CTA Contrast
Improve CTA Contrast
Improve CTA Contrast
Increase button color contrast and padding to improve visibility and clickability
Increase button color contrast and padding to improve visibility and clickability
Suggestion
Moderate fix
Add Scarcity Elements
Add Scarcity Elements
Add Scarcity Elements
Show limited availability or countdown timers to create urgency and boost conversion
Show limited availability or countdown timers to create urgency and boost conversion
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025