Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
143
Website Rank
Luxury Nob Hill landmark site featuring a dramatic hero image, booking widget above the fold, detailed room listings, featured offers, and extensive hotel information across a long-scroll layout.
C
Conversion Qualification*
#
143
Website Rank
C
Conversion Qualification*
Luxury Nob Hill landmark site featuring a dramatic hero image, booking widget above the fold, detailed room listings, featured offers, and extensive hotel information across a long-scroll layout.
#
143
Website Rank
Luxury Nob Hill landmark site featuring a dramatic hero image, booking widget above the fold, detailed room listings, featured offers, and extensive hotel information across a long-scroll layout.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong brand identity with striking high-resolution hero imagery.
Strong brand identity with striking high-resolution hero imagery.
Strong brand identity with striking high-resolution hero imagery.
circle-check
circle-check
Intuitive booking bar visible above the fold accelerates conversion.
Intuitive booking bar visible above the fold accelerates conversion.
Intuitive booking bar visible above the fold accelerates conversion.
circle-check
circle-check
Clear typography hierarchy enhances readability across sections.
Clear typography hierarchy enhances readability across sections.
Clear typography hierarchy enhances readability across sections.
circle-check
circle-check
Sectioned layout uses whitespace effectively to group related content.
Sectioned layout uses whitespace effectively to group related content.
Sectioned layout uses whitespace effectively to group related content.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of room types listed without filtering options.
Overwhelming number of room types listed without filtering options.
Overwhelming number of room types listed without filtering options.
circle-exclamation
circle-exclamation
No customer reviews or testimonials to build trust and credibility.
No customer reviews or testimonials to build trust and credibility.
No customer reviews or testimonials to build trust and credibility.
circle-exclamation
circle-exclamation
Lack of visible pricing details hinders quick decision-making.
Lack of visible pricing details hinders quick decision-making.
Lack of visible pricing details hinders quick decision-making.
circle-exclamation
circle-exclamation
Navigation shows too many items, increasing cognitive load.
Navigation shows too many items, increasing cognitive load.
Navigation shows too many items, increasing cognitive load.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout scales navigation and content but image scaling needs refinement.
Responsive layout scales navigation and content but image scaling needs refinement.
check
check
Navigation collapses to a hamburger menu for smaller screens.
Navigation collapses to a hamburger menu for smaller screens.
xmark
xmark
Some images do not adjust smoothly to tablet and mobile breakpoints.
Some images do not adjust smoothly to tablet and mobile breakpoints.
lightbulb
lightbulb
Optimize responsive image loading and breakpoints for better consistency.
Optimize responsive image loading and breakpoints for better consistency.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout scales navigation and content but image scaling needs refinement.
check
Navigation collapses to a hamburger menu for smaller screens.
xmark
Some images do not adjust smoothly to tablet and mobile breakpoints.
lightbulb
Optimize responsive image loading and breakpoints for better consistency.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of influence tactics; no scarcity cues or social proof present.
Limited use of influence tactics; no scarcity cues or social proof present.
check
check
Newsletter signup encourages lead capture for remarketing.
Newsletter signup encourages lead capture for remarketing.
xmark
xmark
Absent scarcity indicators reduce urgency to book quickly.
Absent scarcity indicators reduce urgency to book quickly.
lightbulb
lightbulb
Add low-availability labels or countdown timers to create urgency.
Add low-availability labels or countdown timers to create urgency.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of influence tactics; no scarcity cues or social proof present.
check
Newsletter signup encourages lead capture for remarketing.
xmark
Absent scarcity indicators reduce urgency to book quickly.
lightbulb
Add low-availability labels or countdown timers to create urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Content structure is standard for hospitality sites with little standout creativity.
Content structure is standard for hospitality sites with little standout creativity.
check
check
Heritage storytelling section adds narrative value to the brand.
Heritage storytelling section adds narrative value to the brand.
xmark
xmark
Lacks interactive or unique multimedia elements to engage users.
Lacks interactive or unique multimedia elements to engage users.
lightbulb
lightbulb
Incorporate an interactive map or virtual 360° tour for differentiation.
Incorporate an interactive map or virtual 360° tour for differentiation.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Content structure is standard for hospitality sites with little standout creativity.
check
Heritage storytelling section adds narrative value to the brand.
xmark
Lacks interactive or unique multimedia elements to engage users.
lightbulb
Incorporate an interactive map or virtual 360° tour for differentiation.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User flows follow hotel site norms but overloaded menus and content cause friction.
User flows follow hotel site norms but overloaded menus and content cause friction.
check
check
Booking widget placement above the fold simplifies hotel search initiation.
Booking widget placement above the fold simplifies hotel search initiation.
xmark
xmark
Excessive menu options and room listings overwhelm first-time visitors.
Excessive menu options and room listings overwhelm first-time visitors.
lightbulb
lightbulb
Consolidate menu items and add filters to reduce decision complexity.
Consolidate menu items and add filters to reduce decision complexity.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User flows follow hotel site norms but overloaded menus and content cause friction.
check
Booking widget placement above the fold simplifies hotel search initiation.
xmark
Excessive menu options and room listings overwhelm first-time visitors.
lightbulb
Consolidate menu items and add filters to reduce decision complexity.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and labels are descriptive but some text is verbose and repetitive.
Headings and labels are descriptive but some text is verbose and repetitive.
check
check
Room type labels clearly communicate size and features.
Room type labels clearly communicate size and features.
xmark
xmark
FAQ questions are long, making scan and skimming difficult.
FAQ questions are long, making scan and skimming difficult.
lightbulb
lightbulb
Shorten headlines and use bullet points for key information.
Shorten headlines and use bullet points for key information.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and labels are descriptive but some text is verbose and repetitive.
check
Room type labels clearly communicate size and features.
xmark
FAQ questions are long, making scan and skimming difficult.
lightbulb
Shorten headlines and use bullet points for key information.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant classic design with high-quality imagery but heavy content weight.
Elegant classic design with high-quality imagery but heavy content weight.
check
check
Hero section delivers impactful brand presence with fine architectural details.
Hero section delivers impactful brand presence with fine architectural details.
xmark
xmark
Some sections feel visually flat due to minimal color accent usage.
Some sections feel visually flat due to minimal color accent usage.
lightbulb
lightbulb
Introduce accent colors on CTAs to draw user attention and break monotony.
Introduce accent colors on CTAs to draw user attention and break monotony.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant classic design with high-quality imagery but heavy content weight.
check
Hero section delivers impactful brand presence with fine architectural details.
xmark
Some sections feel visually flat due to minimal color accent usage.
lightbulb
Introduce accent colors on CTAs to draw user attention and break monotony.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Integrate customer review snippets with star ratings near each room option to build trust.
Integrate customer review snippets with star ratings near each room option to build trust.
Important
Easy fix
Streamline Top Navigation
Streamline Top Navigation
Streamline Top Navigation
Consolidate and group navigation links into dropdowns to reduce clutter and simplify choices.
Consolidate and group navigation links into dropdowns to reduce clutter and simplify choices.
Suggestion
Moderate fix
Display Scarcity Timers
Display Scarcity Timers
Display Scarcity Timers
Show real-time room availability or countdown timers on offers to encourage faster bookings.
Show real-time room availability or countdown timers on offers to encourage faster bookings.
Suggestion
Easy fix
Show Starting Prices
Show Starting Prices
Show Starting Prices
Add 'From $XXX' starting rate labels on room cards to improve transparency and decision-making.
Add 'From $XXX' starting rate labels on room cards to improve transparency and decision-making.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025