Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
132
Website Rank
A luxe hotel page showcasing iconic history immersive imagery detailed room options and extensive facilities info
B
Conversion Qualification*
#
132
Website Rank
B
Conversion Qualification*
A luxe hotel page showcasing iconic history immersive imagery detailed room options and extensive facilities info
#
132
Website Rank
A luxe hotel page showcasing iconic history immersive imagery detailed room options and extensive facilities info
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image conveys grandeur instantly
Hero image conveys grandeur instantly
Hero image conveys grandeur instantly
circle-check
circle-check
Accessible room labels are clear
Accessible room labels are clear
Accessible room labels are clear
circle-check
circle-check
Prominent call to action above fold
Prominent call to action above fold
Prominent call to action above fold
circle-check
circle-check
Loyalty info is well presented
Loyalty info is well presented
Loyalty info is well presented
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Excessive headings overload scanning
Excessive headings overload scanning
Excessive headings overload scanning
circle-exclamation
circle-exclamation
Text heavy room descriptions clutter page
Text heavy room descriptions clutter page
Text heavy room descriptions clutter page
circle-exclamation
circle-exclamation
No customer reviews or ratings visible
No customer reviews or ratings visible
No customer reviews or ratings visible
circle-exclamation
circle-exclamation
Footer is overloaded with links
Footer is overloaded with links
Footer is overloaded with links
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts but some sections appear cramped on mobile
Layout adapts but some sections appear cramped on mobile
check
check
Navigation menu condenses nicely on narrow view
Navigation menu condenses nicely on narrow view
xmark
xmark
Room cards become too tall on mobile
Room cards become too tall on mobile
lightbulb
lightbulb
Optimize stacking and spacing in mobile view
Optimize stacking and spacing in mobile view
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts but some sections appear cramped on mobile
check
Navigation menu condenses nicely on narrow view
xmark
Room cards become too tall on mobile
lightbulb
Optimize stacking and spacing in mobile view
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity and social proof reduces urgency
Limited use of scarcity and social proof reduces urgency
check
check
Loyalty program mention promotes membership
Loyalty program mention promotes membership
xmark
xmark
No time limited offers or urgency cues
No time limited offers or urgency cues
lightbulb
lightbulb
Add countdown offers and guest testimonials
Add countdown offers and guest testimonials
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity and social proof reduces urgency
check
Loyalty program mention promotes membership
xmark
No time limited offers or urgency cues
lightbulb
Add countdown offers and guest testimonials
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard luxury template lacks standout features
Standard luxury template lacks standout features
check
check
Iconic building story feels authentic
Iconic building story feels authentic
xmark
xmark
Lacks surprising interactive elements
Lacks surprising interactive elements
lightbulb
lightbulb
Incorporate immersive features to differentiate
Incorporate immersive features to differentiate
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard luxury template lacks standout features
check
Iconic building story feels authentic
xmark
Lacks surprising interactive elements
lightbulb
Incorporate immersive features to differentiate
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs but content overload hinders scannability
Clear CTAs but content overload hinders scannability
check
check
Date picker is intuitive and easy to use
Date picker is intuitive and easy to use
xmark
xmark
Too many choices at once cause decision fatigue
Too many choices at once cause decision fatigue
lightbulb
lightbulb
Simplify interface and collapse less sought sections
Simplify interface and collapse less sought sections
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs but content overload hinders scannability
check
Date picker is intuitive and easy to use
xmark
Too many choices at once cause decision fatigue
lightbulb
Simplify interface and collapse less sought sections
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Descriptive storytelling evokes emotion but overly verbose
Descriptive storytelling evokes emotion but overly verbose
check
check
Brand voice is elegant and consistent
Brand voice is elegant and consistent
xmark
xmark
Some paragraphs run too long without breaks
Some paragraphs run too long without breaks
lightbulb
lightbulb
Shorten copy and use bullet points for features
Shorten copy and use bullet points for features
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Descriptive storytelling evokes emotion but overly verbose
check
Brand voice is elegant and consistent
xmark
Some paragraphs run too long without breaks
lightbulb
Shorten copy and use bullet points for features
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean visuals but too much text crowding design
Clean visuals but too much text crowding design
check
check
High quality photography enhances perceived luxury
High quality photography enhances perceived luxury
xmark
xmark
Excess headings break visual harmony
Excess headings break visual harmony
lightbulb
lightbulb
Streamline content blocks for clarity
Streamline content blocks for clarity
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean visuals but too much text crowding design
check
High quality photography enhances perceived luxury
xmark
Excess headings break visual harmony
lightbulb
Streamline content blocks for clarity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Suggestion
Moderate fix
Reduce Heading Clutter
Reduce Heading Clutter
Reduce Heading Clutter
Collapse room lists under filters to improve scanning and reduce visual noise
Collapse room lists under filters to improve scanning and reduce visual noise
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Display guest reviews with star ratings and photos to build trust and encourage bookings
Display guest reviews with star ratings and photos to build trust and encourage bookings
Important
Easy fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Show remaining room availability or limited time offers to create urgency
Show remaining room availability or limited time offers to create urgency
Suggestion
Easy fix
Optimize Mobile Spacing
Optimize Mobile Spacing
Optimize Mobile Spacing
Adjust padding and margin on mobile to ensure balanced spacing between elements
Adjust padding and margin on mobile to ensure balanced spacing between elements
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025