SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

143

Website Rank

Luxury Nob Hill landmark site featuring a dramatic hero image, booking widget above the fold, detailed room listings, featured offers, and extensive hotel information across a long-scroll layout.

C

Conversion Qualification*

#

143

Website Rank

C

Conversion Qualification*

Luxury Nob Hill landmark site featuring a dramatic hero image, booking widget above the fold, detailed room listings, featured offers, and extensive hotel information across a long-scroll layout.

#

143

Website Rank

Luxury Nob Hill landmark site featuring a dramatic hero image, booking widget above the fold, detailed room listings, featured offers, and extensive hotel information across a long-scroll layout.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

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circle-check

Strong brand identity with striking high-resolution hero imagery.

Strong brand identity with striking high-resolution hero imagery.

Strong brand identity with striking high-resolution hero imagery.

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circle-check

Intuitive booking bar visible above the fold accelerates conversion.

Intuitive booking bar visible above the fold accelerates conversion.

Intuitive booking bar visible above the fold accelerates conversion.

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circle-check

Clear typography hierarchy enhances readability across sections.

Clear typography hierarchy enhances readability across sections.

Clear typography hierarchy enhances readability across sections.

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circle-check

Sectioned layout uses whitespace effectively to group related content.

Sectioned layout uses whitespace effectively to group related content.

Sectioned layout uses whitespace effectively to group related content.

Things to improve

Things to improve

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circle-exclamation

Overwhelming number of room types listed without filtering options.

Overwhelming number of room types listed without filtering options.

Overwhelming number of room types listed without filtering options.

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circle-exclamation

No customer reviews or testimonials to build trust and credibility.

No customer reviews or testimonials to build trust and credibility.

No customer reviews or testimonials to build trust and credibility.

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circle-exclamation

Lack of visible pricing details hinders quick decision-making.

Lack of visible pricing details hinders quick decision-making.

Lack of visible pricing details hinders quick decision-making.

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circle-exclamation

Navigation shows too many items, increasing cognitive load.

Navigation shows too many items, increasing cognitive load.

Navigation shows too many items, increasing cognitive load.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout scales navigation and content but image scaling needs refinement.

Responsive layout scales navigation and content but image scaling needs refinement.

check

check

Navigation collapses to a hamburger menu for smaller screens.

Navigation collapses to a hamburger menu for smaller screens.

xmark

xmark

Some images do not adjust smoothly to tablet and mobile breakpoints.

Some images do not adjust smoothly to tablet and mobile breakpoints.

lightbulb

lightbulb

Optimize responsive image loading and breakpoints for better consistency.

Optimize responsive image loading and breakpoints for better consistency.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout scales navigation and content but image scaling needs refinement.

check

Navigation collapses to a hamburger menu for smaller screens.

xmark

Some images do not adjust smoothly to tablet and mobile breakpoints.

lightbulb

Optimize responsive image loading and breakpoints for better consistency.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited use of influence tactics; no scarcity cues or social proof present.

Limited use of influence tactics; no scarcity cues or social proof present.

check

check

Newsletter signup encourages lead capture for remarketing.

Newsletter signup encourages lead capture for remarketing.

xmark

xmark

Absent scarcity indicators reduce urgency to book quickly.

Absent scarcity indicators reduce urgency to book quickly.

lightbulb

lightbulb

Add low-availability labels or countdown timers to create urgency.

Add low-availability labels or countdown timers to create urgency.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited use of influence tactics; no scarcity cues or social proof present.

check

Newsletter signup encourages lead capture for remarketing.

xmark

Absent scarcity indicators reduce urgency to book quickly.

lightbulb

Add low-availability labels or countdown timers to create urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Content structure is standard for hospitality sites with little standout creativity.

Content structure is standard for hospitality sites with little standout creativity.

check

check

Heritage storytelling section adds narrative value to the brand.

Heritage storytelling section adds narrative value to the brand.

xmark

xmark

Lacks interactive or unique multimedia elements to engage users.

Lacks interactive or unique multimedia elements to engage users.

lightbulb

lightbulb

Incorporate an interactive map or virtual 360° tour for differentiation.

Incorporate an interactive map or virtual 360° tour for differentiation.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Content structure is standard for hospitality sites with little standout creativity.

check

Heritage storytelling section adds narrative value to the brand.

xmark

Lacks interactive or unique multimedia elements to engage users.

lightbulb

Incorporate an interactive map or virtual 360° tour for differentiation.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

User flows follow hotel site norms but overloaded menus and content cause friction.

User flows follow hotel site norms but overloaded menus and content cause friction.

check

check

Booking widget placement above the fold simplifies hotel search initiation.

Booking widget placement above the fold simplifies hotel search initiation.

xmark

xmark

Excessive menu options and room listings overwhelm first-time visitors.

Excessive menu options and room listings overwhelm first-time visitors.

lightbulb

lightbulb

Consolidate menu items and add filters to reduce decision complexity.

Consolidate menu items and add filters to reduce decision complexity.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

User flows follow hotel site norms but overloaded menus and content cause friction.

check

Booking widget placement above the fold simplifies hotel search initiation.

xmark

Excessive menu options and room listings overwhelm first-time visitors.

lightbulb

Consolidate menu items and add filters to reduce decision complexity.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings and labels are descriptive but some text is verbose and repetitive.

Headings and labels are descriptive but some text is verbose and repetitive.

check

check

Room type labels clearly communicate size and features.

Room type labels clearly communicate size and features.

xmark

xmark

FAQ questions are long, making scan and skimming difficult.

FAQ questions are long, making scan and skimming difficult.

lightbulb

lightbulb

Shorten headlines and use bullet points for key information.

Shorten headlines and use bullet points for key information.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings and labels are descriptive but some text is verbose and repetitive.

check

Room type labels clearly communicate size and features.

xmark

FAQ questions are long, making scan and skimming difficult.

lightbulb

Shorten headlines and use bullet points for key information.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant classic design with high-quality imagery but heavy content weight.

Elegant classic design with high-quality imagery but heavy content weight.

check

check

Hero section delivers impactful brand presence with fine architectural details.

Hero section delivers impactful brand presence with fine architectural details.

xmark

xmark

Some sections feel visually flat due to minimal color accent usage.

Some sections feel visually flat due to minimal color accent usage.

lightbulb

lightbulb

Introduce accent colors on CTAs to draw user attention and break monotony.

Introduce accent colors on CTAs to draw user attention and break monotony.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Elegant classic design with high-quality imagery but heavy content weight.

check

Hero section delivers impactful brand presence with fine architectural details.

xmark

Some sections feel visually flat due to minimal color accent usage.

lightbulb

Introduce accent colors on CTAs to draw user attention and break monotony.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Integrate customer review snippets with star ratings near each room option to build trust.

Integrate customer review snippets with star ratings near each room option to build trust.

Important

Easy fix

Streamline Top Navigation

Streamline Top Navigation

Streamline Top Navigation

Consolidate and group navigation links into dropdowns to reduce clutter and simplify choices.

Consolidate and group navigation links into dropdowns to reduce clutter and simplify choices.

Suggestion

Moderate fix

Display Scarcity Timers

Display Scarcity Timers

Display Scarcity Timers

Show real-time room availability or countdown timers on offers to encourage faster bookings.

Show real-time room availability or countdown timers on offers to encourage faster bookings.

Suggestion

Easy fix

Show Starting Prices

Show Starting Prices

Show Starting Prices

Add 'From $XXX' starting rate labels on room cards to improve transparency and decision-making.

Add 'From $XXX' starting rate labels on room cards to improve transparency and decision-making.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025