Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
44
Website Rank
Luxury hotel page with immersive hero image and clear CTAs for booking - extensive room listings and offers create high friction
B+
Conversion Qualification*
#
44
Website Rank
B+
Conversion Qualification*
Luxury hotel page with immersive hero image and clear CTAs for booking - extensive room listings and offers create high friction
#
44
Website Rank
Luxury hotel page with immersive hero image and clear CTAs for booking - extensive room listings and offers create high friction
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image establishes luxurious brand impression effectively
Hero image establishes luxurious brand impression effectively
Hero image establishes luxurious brand impression effectively
circle-check
circle-check
Navigation bar features clear CTAs like Book Your Stay and Check Rates
Navigation bar features clear CTAs like Book Your Stay and Check Rates
Navigation bar features clear CTAs like Book Your Stay and Check Rates
circle-check
circle-check
High quality photos showcase rooms and amenities beautifully
High quality photos showcase rooms and amenities beautifully
High quality photos showcase rooms and amenities beautifully
circle-check
circle-check
Loyalty program ALL integration is prominent and inviting
Loyalty program ALL integration is prominent and inviting
Loyalty program ALL integration is prominent and inviting
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of room types might confuse first time guests
Overwhelming number of room types might confuse first time guests
Overwhelming number of room types might confuse first time guests
circle-exclamation
circle-exclamation
Limited social proof - no guest reviews or ratings visible
Limited social proof - no guest reviews or ratings visible
Limited social proof - no guest reviews or ratings visible
circle-exclamation
circle-exclamation
No visible price comparison or best rate guarantee reminder
No visible price comparison or best rate guarantee reminder
No visible price comparison or best rate guarantee reminder
circle-exclamation
circle-exclamation
FAQ section text and links feel buried at bottom of page
FAQ section text and links feel buried at bottom of page
FAQ section text and links feel buried at bottom of page
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive grid adapts to viewports but some images and texts appear sparse on mobile
Responsive grid adapts to viewports but some images and texts appear sparse on mobile
check
check
CTA buttons shrink responsively yet remain tappable across devices
CTA buttons shrink responsively yet remain tappable across devices
xmark
xmark
Text blocks stack without adjusting line length resulting in long lines
Text blocks stack without adjusting line length resulting in long lines
lightbulb
lightbulb
Optimize mobile text layout and reduce whitespace for improved reading flow
Optimize mobile text layout and reduce whitespace for improved reading flow
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive grid adapts to viewports but some images and texts appear sparse on mobile
check
CTA buttons shrink responsively yet remain tappable across devices
xmark
Text blocks stack without adjusting line length resulting in long lines
lightbulb
Optimize mobile text layout and reduce whitespace for improved reading flow
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers prominently listed but lack scarcity signs or strong social proof elements
Offers prominently listed but lack scarcity signs or strong social proof elements
check
check
Loyalty program details and member only rates drive repeat bookings potential
Loyalty program details and member only rates drive repeat bookings potential
xmark
xmark
No real time availability or countdown timers to convey booking urgency
No real time availability or countdown timers to convey booking urgency
lightbulb
lightbulb
Introduce limited time countdowns and integrate authenticated guest reviews to boost trust
Introduce limited time countdowns and integrate authenticated guest reviews to boost trust
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers prominently listed but lack scarcity signs or strong social proof elements
check
Loyalty program details and member only rates drive repeat bookings potential
xmark
No real time availability or countdown timers to convey booking urgency
lightbulb
Introduce limited time countdowns and integrate authenticated guest reviews to boost trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic hotel page structure with premium imagery but minimal unique interactive elements
Classic hotel page structure with premium imagery but minimal unique interactive elements
check
check
Virtual Tour CTA offers an engaging alternative view of the property
Virtual Tour CTA offers an engaging alternative view of the property
xmark
xmark
Page relies on conventional carousels and static layouts lacking novelty
Page relies on conventional carousels and static layouts lacking novelty
lightbulb
lightbulb
Consider interactive room filters or immersive 360 experiences to stand out
Consider interactive room filters or immersive 360 experiences to stand out
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic hotel page structure with premium imagery but minimal unique interactive elements
check
Virtual Tour CTA offers an engaging alternative view of the property
xmark
Page relies on conventional carousels and static layouts lacking novelty
lightbulb
Consider interactive room filters or immersive 360 experiences to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation and clear CTAs but abundant options may overwhelm users
Intuitive navigation and clear CTAs but abundant options may overwhelm users
check
check
Sticky header ensures quick access to booking tools at any scroll position
Sticky header ensures quick access to booking tools at any scroll position
xmark
xmark
Excessive room listings force deep scrolling hindering quick decision making
Excessive room listings force deep scrolling hindering quick decision making
lightbulb
lightbulb
Implement filters to let users narrow room options by features or price
Implement filters to let users narrow room options by features or price
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation and clear CTAs but abundant options may overwhelm users
check
Sticky header ensures quick access to booking tools at any scroll position
xmark
Excessive room listings force deep scrolling hindering quick decision making
lightbulb
Implement filters to let users narrow room options by features or price
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are descriptive yet body copy is verbose and repetitive
Headings are descriptive yet body copy is verbose and repetitive
check
check
Room titles concisely highlight size and key features
Room titles concisely highlight size and key features
xmark
xmark
Offer descriptions lack urgency cues and start similarly reducing impact
Offer descriptions lack urgency cues and start similarly reducing impact
lightbulb
lightbulb
Add compelling concise callouts with limited characters to sharpen messaging
Add compelling concise callouts with limited characters to sharpen messaging
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are descriptive yet body copy is verbose and repetitive
check
Room titles concisely highlight size and key features
xmark
Offer descriptions lack urgency cues and start similarly reducing impact
lightbulb
Add compelling concise callouts with limited characters to sharpen messaging
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant hero image and clean layout reflect premium brand identity but long scrolling may feel monotonous
Elegant hero image and clean layout reflect premium brand identity but long scrolling may feel monotonous
check
check
High impact hero section with bold typography immediately conveys luxury
High impact hero section with bold typography immediately conveys luxury
xmark
xmark
Large blank areas between sections break visual flow and feel empty
Large blank areas between sections break visual flow and feel empty
lightbulb
lightbulb
Introduce subtle section separators or background shifts to maintain visual momentum
Introduce subtle section separators or background shifts to maintain visual momentum
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant hero image and clean layout reflect premium brand identity but long scrolling may feel monotonous
check
High impact hero section with bold typography immediately conveys luxury
xmark
Large blank areas between sections break visual flow and feel empty
lightbulb
Introduce subtle section separators or background shifts to maintain visual momentum
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Implement Room Filters
Implement Room Filters
Implement Room Filters
Add a filter module to allow guests to narrow room options by bed type view price range and accessibility features This reduces decision fatigue and speeds up booking
Add a filter module to allow guests to narrow room options by bed type view price range and accessibility features This reduces decision fatigue and speeds up booking
Important
Easy fix
Highlight Best Rate Guarantee
Highlight Best Rate Guarantee
Highlight Best Rate Guarantee
Include a Best Rate Guarantee badge near pricing CTAs to reassure guests they are getting the optimal value directly on the site and discourage OTA visits
Include a Best Rate Guarantee badge near pricing CTAs to reassure guests they are getting the optimal value directly on the site and discourage OTA visits
Suggestion
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Incorporate real guest testimonials and star ratings in a dedicated section to leverage social proof and build trust with potential bookers
Incorporate real guest testimonials and star ratings in a dedicated section to leverage social proof and build trust with potential bookers
Suggestion
Easy fix
Mobile Text Optimization
Mobile Text Optimization
Mobile Text Optimization
Optimize mobile text layouts by adjusting line lengths and removing excessive whitespace ensuring legibility without overwhelming scrolling
Optimize mobile text layouts by adjusting line lengths and removing excessive whitespace ensuring legibility without overwhelming scrolling
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025