Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
76
Website Rank
The Fairmont Sonoma Mission Inn & Spa landing page showcases a luxury wine country resort with immersive visuals, detailed room offerings, special packages, amenities, and clear contact info, but suffers from dense listings and limited interactive cues.
C+
Conversion Qualification*
#
76
Website Rank
C+
Conversion Qualification*
The Fairmont Sonoma Mission Inn & Spa landing page showcases a luxury wine country resort with immersive visuals, detailed room offerings, special packages, amenities, and clear contact info, but suffers from dense listings and limited interactive cues.
#
76
Website Rank
The Fairmont Sonoma Mission Inn & Spa landing page showcases a luxury wine country resort with immersive visuals, detailed room offerings, special packages, amenities, and clear contact info, but suffers from dense listings and limited interactive cues.
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery sets a luxurious tone.
Strong hero imagery sets a luxurious tone.
Strong hero imagery sets a luxurious tone.
circle-check
circle-check
Clear calls to action above the fold guide users.
Clear calls to action above the fold guide users.
Clear calls to action above the fold guide users.
circle-check
circle-check
Detailed room descriptions help set expectations.
Detailed room descriptions help set expectations.
Detailed room descriptions help set expectations.
circle-check
circle-check
Special offers section highlights value propositions.
Special offers section highlights value propositions.
Special offers section highlights value propositions.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of room options increases decision load.
Overwhelming number of room options increases decision load.
Overwhelming number of room options increases decision load.
circle-exclamation
circle-exclamation
Hero text contrast can be low against busy backgrounds.
Hero text contrast can be low against busy backgrounds.
Hero text contrast can be low against busy backgrounds.
circle-exclamation
circle-exclamation
Long paragraphs make quick scanning difficult.
Long paragraphs make quick scanning difficult.
Long paragraphs make quick scanning difficult.
circle-exclamation
circle-exclamation
Lacks urgency cues like countdowns or limited availability.
Lacks urgency cues like countdowns or limited availability.
Lacks urgency cues like countdowns or limited availability.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears flexible across devices but lengthy lists may overwhelm mobile users.
Layout appears flexible across devices but lengthy lists may overwhelm mobile users.
check
check
Layout adapts into clear sections likely suited for various screen sizes.
Layout adapts into clear sections likely suited for various screen sizes.
xmark
xmark
Extensive room listings could overwhelm mobile users requiring excessive scrolling.
Extensive room listings could overwhelm mobile users requiring excessive scrolling.
lightbulb
lightbulb
Implement collapsible sections for long lists to ease mobile navigation.
Implement collapsible sections for long lists to ease mobile navigation.
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears flexible across devices but lengthy lists may overwhelm mobile users.
check
Layout adapts into clear sections likely suited for various screen sizes.
xmark
Extensive room listings could overwhelm mobile users requiring excessive scrolling.
lightbulb
Implement collapsible sections for long lists to ease mobile navigation.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers section is comprehensive but lacks mechanisms to create urgency and scarcity.
Offers section is comprehensive but lacks mechanisms to create urgency and scarcity.
check
check
Wide range of packages caters to diverse traveler motivations.
Wide range of packages caters to diverse traveler motivations.
xmark
xmark
No visible countdowns or limited-time badges to induce urgency.
No visible countdowns or limited-time badges to induce urgency.
lightbulb
lightbulb
Add scarcity timers or limited-availability tags on special offers.
Add scarcity timers or limited-availability tags on special offers.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers section is comprehensive but lacks mechanisms to create urgency and scarcity.
check
Wide range of packages caters to diverse traveler motivations.
xmark
No visible countdowns or limited-time badges to induce urgency.
lightbulb
Add scarcity timers or limited-availability tags on special offers.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong brand identity and voice, though layout feels similar to competitors.
Strong brand identity and voice, though layout feels similar to competitors.
check
check
Brand voice feels authentic to wine country luxury.
Brand voice feels authentic to wine country luxury.
xmark
xmark
Section layouts follow standard hotel templates, lacking unique flair.
Section layouts follow standard hotel templates, lacking unique flair.
lightbulb
lightbulb
Incorporate interactive storytelling elements to differentiate the experience.
Incorporate interactive storytelling elements to differentiate the experience.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong brand identity and voice, though layout feels similar to competitors.
check
Brand voice feels authentic to wine country luxury.
xmark
Section layouts follow standard hotel templates, lacking unique flair.
lightbulb
Incorporate interactive storytelling elements to differentiate the experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Familiar navigation and clear labels but high option density can induce choice paralysis.
Familiar navigation and clear labels but high option density can induce choice paralysis.
check
check
Navigation labels follow familiar hotel site conventions.
Navigation labels follow familiar hotel site conventions.
xmark
xmark
Too many simultaneous choices increase cognitive load.
Too many simultaneous choices increase cognitive load.
lightbulb
lightbulb
Group related offerings into tabs or accordions to reduce decision fatigue.
Group related offerings into tabs or accordions to reduce decision fatigue.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Familiar navigation and clear labels but high option density can induce choice paralysis.
check
Navigation labels follow familiar hotel site conventions.
xmark
Too many simultaneous choices increase cognitive load.
lightbulb
Group related offerings into tabs or accordions to reduce decision fatigue.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive and highlights amenities but often verbose and hard to scan.
Copy is descriptive and highlights amenities but often verbose and hard to scan.
check
check
Copy effectively highlights unique resort features and experiences.
Copy effectively highlights unique resort features and experiences.
xmark
xmark
Long paragraphs can be difficult to scan quickly.
Long paragraphs can be difficult to scan quickly.
lightbulb
lightbulb
Use bullet lists and subheadings to improve scannability.
Use bullet lists and subheadings to improve scannability.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive and highlights amenities but often verbose and hard to scan.
check
Copy effectively highlights unique resort features and experiences.
xmark
Long paragraphs can be difficult to scan quickly.
lightbulb
Use bullet lists and subheadings to improve scannability.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Images and typography convey elegance, though overlays obscure text at times.
Images and typography convey elegance, though overlays obscure text at times.
check
check
Rich hero imagery conveys luxury and sets the tone immediately.
Rich hero imagery conveys luxury and sets the tone immediately.
xmark
xmark
Text overlays on background sometimes lack contrast, impacting legibility.
Text overlays on background sometimes lack contrast, impacting legibility.
lightbulb
lightbulb
Consider simplifying overlays and adjusting text contrast for better readability.
Consider simplifying overlays and adjusting text contrast for better readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Images and typography convey elegance, though overlays obscure text at times.
check
Rich hero imagery conveys luxury and sets the tone immediately.
xmark
Text overlays on background sometimes lack contrast, impacting legibility.
lightbulb
Consider simplifying overlays and adjusting text contrast for better readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Adjust text and overlay contrast on hero and banners to ensure readability across devices.
Adjust text and overlay contrast on hero and banners to ensure readability across devices.
Important
Moderate fix
Implement Collapsible Sections
Implement Collapsible Sections
Implement Collapsible Sections
Use accordions for lengthy room lists and offer sections to reduce scroll fatigue on mobile.
Use accordions for lengthy room lists and offer sections to reduce scroll fatigue on mobile.
Suggestion
Easy fix
Add Urgency Indicators
Add Urgency Indicators
Add Urgency Indicators
Include countdown timers or 'limited availability' labels on offers to leverage scarcity principle.
Include countdown timers or 'limited availability' labels on offers to leverage scarcity principle.
Suggestion
Easy fix
Enhance Scannability
Enhance Scannability
Enhance Scannability
Break up long descriptions with bullet points and subheadings to improve content scanning.
Break up long descriptions with bullet points and subheadings to improve content scanning.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025