Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

88

Website Rank

Grand Traverse Resort & Spa homepage features a large hero image with integrated booking widget, followed by sections for stay options, special offers, amenities, an interactive map, and a footer with E-club sign-up modal.

C+

Conversion Qualification*

#

88

Website Rank

C+

Conversion Qualification*

Grand Traverse Resort & Spa homepage features a large hero image with integrated booking widget, followed by sections for stay options, special offers, amenities, an interactive map, and a footer with E-club sign-up modal.

#

88

Website Rank

Grand Traverse Resort & Spa homepage features a large hero image with integrated booking widget, followed by sections for stay options, special offers, amenities, an interactive map, and a footer with E-club sign-up modal.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero booking form integrates primary CTA prominently.

Hero booking form integrates primary CTA prominently.

Hero booking form integrates primary CTA prominently.

circle-check

circle-check

High-quality images create an inviting first impression.

High-quality images create an inviting first impression.

High-quality images create an inviting first impression.

circle-check

circle-check

Content sections are well-chunked for easy scanning.

Content sections are well-chunked for easy scanning.

Content sections are well-chunked for easy scanning.

circle-check

circle-check

Interactive map enhances engagement and provides context.

Interactive map enhances engagement and provides context.

Interactive map enhances engagement and provides context.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Mega-menu navigation presents too many options at once.

Mega-menu navigation presents too many options at once.

Mega-menu navigation presents too many options at once.

circle-exclamation

circle-exclamation

No visible social proof to build trust with visitors.

No visible social proof to build trust with visitors.

No visible social proof to build trust with visitors.

circle-exclamation

circle-exclamation

Offers lack urgency indicators or countdown elements.

Offers lack urgency indicators or countdown elements.

Offers lack urgency indicators or countdown elements.

circle-exclamation

circle-exclamation

Email pop-up interrupts browsing without clear timing.

Email pop-up interrupts browsing without clear timing.

Email pop-up interrupts browsing without clear timing.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout appears modular and grid-based but mobile adaptations aren’t observable here.

Layout appears modular and grid-based but mobile adaptations aren’t observable here.

check

check

Section chunks suggest responsive stacking on narrower viewports.

Section chunks suggest responsive stacking on narrower viewports.

xmark

xmark

Mega-menu complexity may not translate well on mobile screens.

Mega-menu complexity may not translate well on mobile screens.

lightbulb

lightbulb

Simplify navigation for smaller screens to enhance usability.

Simplify navigation for smaller screens to enhance usability.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout appears modular and grid-based but mobile adaptations aren’t observable here.

check

Section chunks suggest responsive stacking on narrower viewports.

xmark

Mega-menu complexity may not translate well on mobile screens.

lightbulb

Simplify navigation for smaller screens to enhance usability.

Needs work

Needs work

Check insights

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Effective CTAs drive bookings, but scarcity and social proof are underutilized.

Effective CTAs drive bookings, but scarcity and social proof are underutilized.

check

check

Save 10%' pop-up offers clear value and incentive for users.

Save 10%' pop-up offers clear value and incentive for users.

xmark

xmark

No reviews or testimonials to instill trust and social validation.

No reviews or testimonials to instill trust and social validation.

lightbulb

lightbulb

Add customer testimonials and limited-time deal indicators to boost conversions.

Add customer testimonials and limited-time deal indicators to boost conversions.

Needs work

Check insights

Influence Principles

55

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Effective CTAs drive bookings, but scarcity and social proof are underutilized.

check

Save 10%' pop-up offers clear value and incentive for users.

xmark

No reviews or testimonials to instill trust and social validation.

lightbulb

Add customer testimonials and limited-time deal indicators to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

The site follows familiar resort site patterns, with modest creative touches like circular icons.

The site follows familiar resort site patterns, with modest creative touches like circular icons.

check

check

Circular feature icons add a friendly and distinctive visual touch.

Circular feature icons add a friendly and distinctive visual touch.

xmark

xmark

Overall layout feels conventional and lacks a standout brand element.

Overall layout feels conventional and lacks a standout brand element.

lightbulb

lightbulb

Introduce unique interactive elements or brand storytelling to differentiate.

Introduce unique interactive elements or brand storytelling to differentiate.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

The site follows familiar resort site patterns, with modest creative touches like circular icons.

check

Circular feature icons add a friendly and distinctive visual touch.

xmark

Overall layout feels conventional and lacks a standout brand element.

lightbulb

Introduce unique interactive elements or brand storytelling to differentiate.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear content grouping and CTAs guide users, but navigation complexity may confuse them.

Clear content grouping and CTAs guide users, but navigation complexity may confuse them.

check

check

Chunked sections reduce cognitive load and direct attention effectively.

Chunked sections reduce cognitive load and direct attention effectively.

xmark

xmark

The large nav menu overwhelms with options, leading to decision overload.

The large nav menu overwhelms with options, leading to decision overload.

lightbulb

lightbulb

Consider progressive disclosure for navigation items to ease decision-making.

Consider progressive disclosure for navigation items to ease decision-making.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear content grouping and CTAs guide users, but navigation complexity may confuse them.

check

Chunked sections reduce cognitive load and direct attention effectively.

xmark

The large nav menu overwhelms with options, leading to decision overload.

lightbulb

Consider progressive disclosure for navigation items to ease decision-making.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise, descriptive labels for CTAs support scanning, though some text truncates awkwardly.

Concise, descriptive labels for CTAs support scanning, though some text truncates awkwardly.

check

check

CTA labels like 'Explore Amenities' clearly indicate next steps.

CTA labels like 'Explore Amenities' clearly indicate next steps.

xmark

xmark

Some body text appears cut off, reducing clarity and polish.

Some body text appears cut off, reducing clarity and polish.

lightbulb

lightbulb

Ensure all descriptive copy fits within its container to maintain professionalism.

Ensure all descriptive copy fits within its container to maintain professionalism.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise, descriptive labels for CTAs support scanning, though some text truncates awkwardly.

check

CTA labels like 'Explore Amenities' clearly indicate next steps.

xmark

Some body text appears cut off, reducing clarity and polish.

lightbulb

Ensure all descriptive copy fits within its container to maintain professionalism.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Strong imagery and clean typography deliver a polished, professional look.

Strong imagery and clean typography deliver a polished, professional look.

check

check

High-quality photography enhances visual appeal and sets the resort mood.

High-quality photography enhances visual appeal and sets the resort mood.

xmark

xmark

Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.

Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.

lightbulb

lightbulb

Standard travel layout works but could use unique design elements for differentiation.

Standard travel layout works but could use unique design elements for differentiation.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Strong imagery and clean typography deliver a polished, professional look.

check

High-quality photography enhances visual appeal and sets the resort mood.

xmark

Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.

lightbulb

Standard travel layout works but could use unique design elements for differentiation.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Simplify Navigation

Simplify Navigation

Simplify Navigation

Reduce the number of top-level menu items or implement a condensed mobile-friendly menu to avoid overwhelming users.

Reduce the number of top-level menu items or implement a condensed mobile-friendly menu to avoid overwhelming users.

Important

Easy fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest reviews, star ratings, or testimonials prominently to build credibility and trust with prospects.

Incorporate guest reviews, star ratings, or testimonials prominently to build credibility and trust with prospects.

Suggestion

Easy fix

Implement Scarcity Cues

Implement Scarcity Cues

Implement Scarcity Cues

Use countdown timers or limited availability markers on special offers to create urgency and encourage quicker bookings.

Use countdown timers or limited availability markers on special offers to create urgency and encourage quicker bookings.

Suggestion

Moderate fix

Refine UX Writing

Refine UX Writing

Refine UX Writing

Ensure descriptive copy is complete and free of truncation to maintain clarity and a professional tone throughout.

Ensure descriptive copy is complete and free of truncation to maintain clarity and a professional tone throughout.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025