Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
80
Website Rank
Engaging resort page with immersive hero image strong CTAs and well organized stay offers amenities and map sections. High aesthetic appeal yet some content lacks urgency
B
Conversion Qualification*
#
80
Website Rank
B
Conversion Qualification*
Engaging resort page with immersive hero image strong CTAs and well organized stay offers amenities and map sections. High aesthetic appeal yet some content lacks urgency
#
80
Website Rank
Engaging resort page with immersive hero image strong CTAs and well organized stay offers amenities and map sections. High aesthetic appeal yet some content lacks urgency
75
75
/100
/100
Responsive Design
Responsive Design
45
45
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking full screen hero sets immersive tone
Striking full screen hero sets immersive tone
Striking full screen hero sets immersive tone
circle-check
circle-check
Clear bold CTAs stand out throughout
Clear bold CTAs stand out throughout
Clear bold CTAs stand out throughout
circle-check
circle-check
Sections are clearly chunked for easy scanning
Sections are clearly chunked for easy scanning
Sections are clearly chunked for easy scanning
circle-check
circle-check
Interactive map feature enhances engagement
Interactive map feature enhances engagement
Interactive map feature enhances engagement
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation suffers from link overload
Navigation suffers from link overload
Navigation suffers from link overload
circle-exclamation
circle-exclamation
No customer reviews or testimonials visible
No customer reviews or testimonials visible
No customer reviews or testimonials visible
circle-exclamation
circle-exclamation
Offer sections lack urgency messaging
Offer sections lack urgency messaging
Offer sections lack urgency messaging
circle-exclamation
circle-exclamation
Group code input is understated and easy to miss
Group code input is understated and easy to miss
Group code input is understated and easy to miss
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears modular likely adapts well across screen sizes
Layout appears modular likely adapts well across screen sizes
check
check
Section grids and buttons seem touch friendly and well spaced
Section grids and buttons seem touch friendly and well spaced
xmark
xmark
Mega menu may be challenging on small screens without optimization
Mega menu may be challenging on small screens without optimization
lightbulb
lightbulb
Simplify navigation for tighter viewports to reduce clutter
Simplify navigation for tighter viewports to reduce clutter
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears modular likely adapts well across screen sizes
check
Section grids and buttons seem touch friendly and well spaced
xmark
Mega menu may be challenging on small screens without optimization
lightbulb
Simplify navigation for tighter viewports to reduce clutter
Needs work
Needs work
Check insights
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs present but lacks social proof and urgency
Effective CTAs present but lacks social proof and urgency
check
check
Prominent reserve button encourages bookings
Prominent reserve button encourages bookings
xmark
xmark
No timers or scarcity prompts to drive immediate action
No timers or scarcity prompts to drive immediate action
lightbulb
lightbulb
Add limited time offer banners to boost conversion
Add limited time offer banners to boost conversion
Needs work
Check insights
Influence Principles
45
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs present but lacks social proof and urgency
check
Prominent reserve button encourages bookings
xmark
No timers or scarcity prompts to drive immediate action
lightbulb
Add limited time offer banners to boost conversion
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Implements common resort site patterns with some unique touches
Implements common resort site patterns with some unique touches
check
check
Interactive map adds a novel exploration experience
Interactive map adds a novel exploration experience
xmark
xmark
Layout feels similar to many hospitality competitors
Layout feels similar to many hospitality competitors
lightbulb
lightbulb
Introduce unique storytelling elements to stand out
Introduce unique storytelling elements to stand out
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Implements common resort site patterns with some unique touches
check
Interactive map adds a novel exploration experience
xmark
Layout feels similar to many hospitality competitors
lightbulb
Introduce unique storytelling elements to stand out
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure with highlighted CTAs but navigation is heavy
Intuitive structure with highlighted CTAs but navigation is heavy
check
check
Large CTA targets comply with Fitts law for easy tapping
Large CTA targets comply with Fitts law for easy tapping
xmark
xmark
Hick law issue due to excessive navigation choices
Hick law issue due to excessive navigation choices
lightbulb
lightbulb
Prune secondary links and group under clear categories
Prune secondary links and group under clear categories
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure with highlighted CTAs but navigation is heavy
check
Large CTA targets comply with Fitts law for easy tapping
xmark
Hick law issue due to excessive navigation choices
lightbulb
Prune secondary links and group under clear categories
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear headings and labels yet some microcopy lacks consistency
Clear headings and labels yet some microcopy lacks consistency
check
check
Button labels use action oriented verbs to drive clicks
Button labels use action oriented verbs to drive clicks
xmark
xmark
Inconsistent tone in taglines may confuse visitors
Inconsistent tone in taglines may confuse visitors
lightbulb
lightbulb
Standardize label style to reinforce brand voice
Standardize label style to reinforce brand voice
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear headings and labels yet some microcopy lacks consistency
check
Button labels use action oriented verbs to drive clicks
xmark
Inconsistent tone in taglines may confuse visitors
lightbulb
Standardize label style to reinforce brand voice
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean design with bold hero and consistent iconography
Modern clean design with bold hero and consistent iconography
check
check
Strong visual hierarchy with large imagery and clear CTAs
Strong visual hierarchy with large imagery and clear CTAs
xmark
xmark
Some text overlays on light areas reduce readability
Some text overlays on light areas reduce readability
lightbulb
lightbulb
Consider adding subtle overlays for improved text contrast
Consider adding subtle overlays for improved text contrast
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern clean design with bold hero and consistent iconography
check
Strong visual hierarchy with large imagery and clear CTAs
xmark
Some text overlays on light areas reduce readability
lightbulb
Consider adding subtle overlays for improved text contrast
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate menu links into logical dropdowns to reduce decision fatigue across devices
Consolidate menu links into logical dropdowns to reduce decision fatigue across devices
Important
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate customer reviews or testimonials to build trust and increase bookings
Incorporate customer reviews or testimonials to build trust and increase bookings
Suggestion
Moderate fix
Highlight Scarcity
Highlight Scarcity
Highlight Scarcity
Introduce limited time offer elements such as countdown timers on deals to drive urgency
Introduce limited time offer elements such as countdown timers on deals to drive urgency
Suggestion
Easy fix
Improve Text Contrast
Improve Text Contrast
Improve Text Contrast
Apply semi transparent overlays behind hero text for better readability on varied images
Apply semi transparent overlays behind hero text for better readability on varied images
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025