Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
88
Website Rank
Grand Traverse Resort & Spa homepage features a large hero image with integrated booking widget, followed by sections for stay options, special offers, amenities, an interactive map, and a footer with E-club sign-up modal.
C+
Conversion Qualification*
#
88
Website Rank
C+
Conversion Qualification*
Grand Traverse Resort & Spa homepage features a large hero image with integrated booking widget, followed by sections for stay options, special offers, amenities, an interactive map, and a footer with E-club sign-up modal.
#
88
Website Rank
Grand Traverse Resort & Spa homepage features a large hero image with integrated booking widget, followed by sections for stay options, special offers, amenities, an interactive map, and a footer with E-club sign-up modal.
80
80
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero booking form integrates primary CTA prominently.
Hero booking form integrates primary CTA prominently.
Hero booking form integrates primary CTA prominently.
circle-check
circle-check
High-quality images create an inviting first impression.
High-quality images create an inviting first impression.
High-quality images create an inviting first impression.
circle-check
circle-check
Content sections are well-chunked for easy scanning.
Content sections are well-chunked for easy scanning.
Content sections are well-chunked for easy scanning.
circle-check
circle-check
Interactive map enhances engagement and provides context.
Interactive map enhances engagement and provides context.
Interactive map enhances engagement and provides context.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Mega-menu navigation presents too many options at once.
Mega-menu navigation presents too many options at once.
Mega-menu navigation presents too many options at once.
circle-exclamation
circle-exclamation
No visible social proof to build trust with visitors.
No visible social proof to build trust with visitors.
No visible social proof to build trust with visitors.
circle-exclamation
circle-exclamation
Offers lack urgency indicators or countdown elements.
Offers lack urgency indicators or countdown elements.
Offers lack urgency indicators or countdown elements.
circle-exclamation
circle-exclamation
Email pop-up interrupts browsing without clear timing.
Email pop-up interrupts browsing without clear timing.
Email pop-up interrupts browsing without clear timing.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears modular and grid-based but mobile adaptations aren’t observable here.
Layout appears modular and grid-based but mobile adaptations aren’t observable here.
check
check
Section chunks suggest responsive stacking on narrower viewports.
Section chunks suggest responsive stacking on narrower viewports.
xmark
xmark
Mega-menu complexity may not translate well on mobile screens.
Mega-menu complexity may not translate well on mobile screens.
lightbulb
lightbulb
Simplify navigation for smaller screens to enhance usability.
Simplify navigation for smaller screens to enhance usability.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears modular and grid-based but mobile adaptations aren’t observable here.
check
Section chunks suggest responsive stacking on narrower viewports.
xmark
Mega-menu complexity may not translate well on mobile screens.
lightbulb
Simplify navigation for smaller screens to enhance usability.
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Effective CTAs drive bookings, but scarcity and social proof are underutilized.
Effective CTAs drive bookings, but scarcity and social proof are underutilized.
check
check
Save 10%' pop-up offers clear value and incentive for users.
Save 10%' pop-up offers clear value and incentive for users.
xmark
xmark
No reviews or testimonials to instill trust and social validation.
No reviews or testimonials to instill trust and social validation.
lightbulb
lightbulb
Add customer testimonials and limited-time deal indicators to boost conversions.
Add customer testimonials and limited-time deal indicators to boost conversions.
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Effective CTAs drive bookings, but scarcity and social proof are underutilized.
check
Save 10%' pop-up offers clear value and incentive for users.
xmark
No reviews or testimonials to instill trust and social validation.
lightbulb
Add customer testimonials and limited-time deal indicators to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
The site follows familiar resort site patterns, with modest creative touches like circular icons.
The site follows familiar resort site patterns, with modest creative touches like circular icons.
check
check
Circular feature icons add a friendly and distinctive visual touch.
Circular feature icons add a friendly and distinctive visual touch.
xmark
xmark
Overall layout feels conventional and lacks a standout brand element.
Overall layout feels conventional and lacks a standout brand element.
lightbulb
lightbulb
Introduce unique interactive elements or brand storytelling to differentiate.
Introduce unique interactive elements or brand storytelling to differentiate.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
The site follows familiar resort site patterns, with modest creative touches like circular icons.
check
Circular feature icons add a friendly and distinctive visual touch.
xmark
Overall layout feels conventional and lacks a standout brand element.
lightbulb
Introduce unique interactive elements or brand storytelling to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content grouping and CTAs guide users, but navigation complexity may confuse them.
Clear content grouping and CTAs guide users, but navigation complexity may confuse them.
check
check
Chunked sections reduce cognitive load and direct attention effectively.
Chunked sections reduce cognitive load and direct attention effectively.
xmark
xmark
The large nav menu overwhelms with options, leading to decision overload.
The large nav menu overwhelms with options, leading to decision overload.
lightbulb
lightbulb
Consider progressive disclosure for navigation items to ease decision-making.
Consider progressive disclosure for navigation items to ease decision-making.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content grouping and CTAs guide users, but navigation complexity may confuse them.
check
Chunked sections reduce cognitive load and direct attention effectively.
xmark
The large nav menu overwhelms with options, leading to decision overload.
lightbulb
Consider progressive disclosure for navigation items to ease decision-making.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise, descriptive labels for CTAs support scanning, though some text truncates awkwardly.
Concise, descriptive labels for CTAs support scanning, though some text truncates awkwardly.
check
check
CTA labels like 'Explore Amenities' clearly indicate next steps.
CTA labels like 'Explore Amenities' clearly indicate next steps.
xmark
xmark
Some body text appears cut off, reducing clarity and polish.
Some body text appears cut off, reducing clarity and polish.
lightbulb
lightbulb
Ensure all descriptive copy fits within its container to maintain professionalism.
Ensure all descriptive copy fits within its container to maintain professionalism.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise, descriptive labels for CTAs support scanning, though some text truncates awkwardly.
check
CTA labels like 'Explore Amenities' clearly indicate next steps.
xmark
Some body text appears cut off, reducing clarity and polish.
lightbulb
Ensure all descriptive copy fits within its container to maintain professionalism.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong imagery and clean typography deliver a polished, professional look.
Strong imagery and clean typography deliver a polished, professional look.
check
check
High-quality photography enhances visual appeal and sets the resort mood.
High-quality photography enhances visual appeal and sets the resort mood.
xmark
xmark
Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.
Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.
lightbulb
lightbulb
Standard travel layout works but could use unique design elements for differentiation.
Standard travel layout works but could use unique design elements for differentiation.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Strong imagery and clean typography deliver a polished, professional look.
check
High-quality photography enhances visual appeal and sets the resort mood.
xmark
Typographic hierarchy is inconsistent; some headings and body text feel unbalanced.
lightbulb
Standard travel layout works but could use unique design elements for differentiation.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Reduce the number of top-level menu items or implement a condensed mobile-friendly menu to avoid overwhelming users.
Reduce the number of top-level menu items or implement a condensed mobile-friendly menu to avoid overwhelming users.
Important
Easy fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest reviews, star ratings, or testimonials prominently to build credibility and trust with prospects.
Incorporate guest reviews, star ratings, or testimonials prominently to build credibility and trust with prospects.
Suggestion
Easy fix
Implement Scarcity Cues
Implement Scarcity Cues
Implement Scarcity Cues
Use countdown timers or limited availability markers on special offers to create urgency and encourage quicker bookings.
Use countdown timers or limited availability markers on special offers to create urgency and encourage quicker bookings.
Suggestion
Moderate fix
Refine UX Writing
Refine UX Writing
Refine UX Writing
Ensure descriptive copy is complete and free of truncation to maintain clarity and a professional tone throughout.
Ensure descriptive copy is complete and free of truncation to maintain clarity and a professional tone throughout.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025