Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
23
Website Rank
Great Wolf Lodge homepage uses bold imagery and clear navigation to showcase offers water park activities suites and lodge locations It engages families with visuals strong CTAs and offers an interactive map and FAQs
B+
Conversion Qualification*
#
23
Website Rank
B+
Conversion Qualification*
Great Wolf Lodge homepage uses bold imagery and clear navigation to showcase offers water park activities suites and lodge locations It engages families with visuals strong CTAs and offers an interactive map and FAQs
#
23
Website Rank
Great Wolf Lodge homepage uses bold imagery and clear navigation to showcase offers water park activities suites and lodge locations It engages families with visuals strong CTAs and offers an interactive map and FAQs
78
78
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold imagery creates immediate emotional connection
Bold imagery creates immediate emotional connection
Bold imagery creates immediate emotional connection
circle-check
circle-check
Clear visual hierarchy guides user focus effectively
Clear visual hierarchy guides user focus effectively
Clear visual hierarchy guides user focus effectively
circle-check
circle-check
Vibrant colors match brand and drive attention
Vibrant colors match brand and drive attention
Vibrant colors match brand and drive attention
circle-check
circle-check
Interactive map engages users to find lodge easily
Interactive map engages users to find lodge easily
Interactive map engages users to find lodge easily
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero CTA blends into background slightly
Hero CTA blends into background slightly
Hero CTA blends into background slightly
circle-exclamation
circle-exclamation
Text overlays sometimes lack enough contrast
Text overlays sometimes lack enough contrast
Text overlays sometimes lack enough contrast
circle-exclamation
circle-exclamation
Navigation options are overwhelming at bottom
Navigation options are overwhelming at bottom
Navigation options are overwhelming at bottom
circle-exclamation
circle-exclamation
No visible scarcity or limited time offers
No visible scarcity or limited time offers
No visible scarcity or limited time offers
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
78
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adaptive layout across devices but some elements seem cramped on mobile
Adaptive layout across devices but some elements seem cramped on mobile
check
check
Grid adjusts seamlessly providing consistent experience
Grid adjusts seamlessly providing consistent experience
xmark
xmark
Bottom navigation links collapse into long list hurting usability
Bottom navigation links collapse into long list hurting usability
lightbulb
lightbulb
Consider simplifying footer menu on mobile for easier access
Consider simplifying footer menu on mobile for easier access
Good
Solid start
mobile
Responsive Design
78
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adaptive layout across devices but some elements seem cramped on mobile
check
Grid adjusts seamlessly providing consistent experience
xmark
Bottom navigation links collapse into long list hurting usability
lightbulb
Consider simplifying footer menu on mobile for easier access
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks urgency and social proof to drive immediate bookings
Lacks urgency and social proof to drive immediate bookings
check
check
Prominent book now buttons available above fold
Prominent book now buttons available above fold
xmark
xmark
No countdown or limited time deal indicators detected
No countdown or limited time deal indicators detected
lightbulb
lightbulb
Add scarcity timers or social proof to increase conversion urgency
Add scarcity timers or social proof to increase conversion urgency
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks urgency and social proof to drive immediate bookings
check
Prominent book now buttons available above fold
xmark
No countdown or limited time deal indicators detected
lightbulb
Add scarcity timers or social proof to increase conversion urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Branded design elements convey theme but layout feels familiar
Branded design elements convey theme but layout feels familiar
check
check
Unique wave shaped section dividers reinforce brand motif
Unique wave shaped section dividers reinforce brand motif
xmark
xmark
Layout patterns follow typical hospitality templates
Layout patterns follow typical hospitality templates
lightbulb
lightbulb
Experiment with novel interactive elements for differentiation
Experiment with novel interactive elements for differentiation
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Branded design elements convey theme but layout feels familiar
check
Unique wave shaped section dividers reinforce brand motif
xmark
Layout patterns follow typical hospitality templates
lightbulb
Experiment with novel interactive elements for differentiation
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section grouping but choice overload in navigation
Intuitive section grouping but choice overload in navigation
check
check
Clear CTAs prompt exploration of key sections
Clear CTAs prompt exploration of key sections
xmark
xmark
Multiple similar headings add cognitive load
Multiple similar headings add cognitive load
lightbulb
lightbulb
Reduce redundant headings and streamline menu choices
Reduce redundant headings and streamline menu choices
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section grouping but choice overload in navigation
check
Clear CTAs prompt exploration of key sections
xmark
Multiple similar headings add cognitive load
lightbulb
Reduce redundant headings and streamline menu choices
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly energetic tone matches family oriented brand
Friendly energetic tone matches family oriented brand
check
check
Headlines feel playful and engaging
Headlines feel playful and engaging
xmark
xmark
Some paragraphs cut off mid sentence lacking CTAs
Some paragraphs cut off mid sentence lacking CTAs
lightbulb
lightbulb
Ensure complete descriptive texts and direct calls to action
Ensure complete descriptive texts and direct calls to action
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly energetic tone matches family oriented brand
check
Headlines feel playful and engaging
xmark
Some paragraphs cut off mid sentence lacking CTAs
lightbulb
Ensure complete descriptive texts and direct calls to action
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
High visual impact with consistent brand colors and strong images
High visual impact with consistent brand colors and strong images
check
check
Imagery feels immersive and vibrant
Imagery feels immersive and vibrant
xmark
xmark
Some text overlays lack contrast hindering readability
Some text overlays lack contrast hindering readability
lightbulb
lightbulb
Improve overlay contrast to boost readability on hero
Improve overlay contrast to boost readability on hero
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
High visual impact with consistent brand colors and strong images
check
Imagery feels immersive and vibrant
xmark
Some text overlays lack contrast hindering readability
lightbulb
Improve overlay contrast to boost readability on hero
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Adjust overlay colors or add semi transparent backgrounds behind text to ensure readability across all hero images
Adjust overlay colors or add semi transparent backgrounds behind text to ensure readability across all hero images
Suggestion
Moderate fix
Simplify Footer Navigation
Simplify Footer Navigation
Simplify Footer Navigation
Group related links into expandable sections to reduce cognitive load and improve mobile usability
Group related links into expandable sections to reduce cognitive load and improve mobile usability
Important
Easy fix
Complete Descriptive Texts
Complete Descriptive Texts
Complete Descriptive Texts
Review all paragraph sections to remove cut offs and include a clear call to action at the end of each description
Review all paragraph sections to remove cut offs and include a clear call to action at the end of each description
Suggestion
Moderate fix
Add Scarcity Elements
Add Scarcity Elements
Add Scarcity Elements
Incorporate limited time banners or countdown timers on key offers to create a sense of urgency for bookings
Incorporate limited time banners or countdown timers on key offers to create a sense of urgency for bookings
RELATED RESOURCES
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UX/UI ANALYSIS
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RELATED RESOURCES
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025