Great Wolf Resorts
Great Wolf Resorts
Great Wolf Resorts
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Great Wolf Resorts
Great Wolf Resorts
Great Wolf Resorts
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
72
72
out of 183 websites
out of 183 websites
74
74
74
/100
/100
/100
You ranked
out of 183 websites
72
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
CTAs remain prominent and reachable on mobile.
CTAs remain prominent and reachable on mobile.
CTAs remain prominent and reachable on mobile.
xmark
xmark
What you can improve
Long lodge list forces excessive scrolling on small screens.
Long lodge list forces excessive scrolling on small screens.
Long lodge list forces excessive scrolling on small screens.
lightbulb
lightbulb
Quick insight
Implement search or filter to streamline mobile lodge selection.
Implement search or filter to streamline mobile lodge selection.
Implement search or filter to streamline mobile lodge selection.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Frequent, visible CTAs encourage conversions.
Frequent, visible CTAs encourage conversions.
Frequent, visible CTAs encourage conversions.
xmark
xmark
What you can improve
No reviews, ratings, or limited-time offers to create urgency.
No reviews, ratings, or limited-time offers to create urgency.
No reviews, ratings, or limited-time offers to create urgency.
lightbulb
lightbulb
Quick insight
Incorporate testimonials and limited-time deal banners to boost trust.
Incorporate testimonials and limited-time deal banners to boost trust.
Incorporate testimonials and limited-time deal banners to boost trust.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Consistent repetition of CTAs helps guide decision making.
Consistent repetition of CTAs helps guide decision making.
Consistent repetition of CTAs helps guide decision making.
xmark
xmark
What you can improve
Numerous carousels and controls increase interface complexity.
Numerous carousels and controls increase interface complexity.
Numerous carousels and controls increase interface complexity.
lightbulb
lightbulb
Quick insight
Consolidate carousels and simplify controls to reduce decision fatigue.
Consolidate carousels and simplify controls to reduce decision fatigue.
Consolidate carousels and simplify controls to reduce decision fatigue.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
70
70
70
/100
/100
/100
check
check
What you nailed
Taglines like "Make memories with your pack" resonate emotionally.
Taglines like "Make memories with your pack" resonate emotionally.
Taglines like "Make memories with your pack" resonate emotionally.
xmark
xmark
What you can improve
Truncated paragraphs interrupt messaging and undermine clarity.
Truncated paragraphs interrupt messaging and undermine clarity.
Truncated paragraphs interrupt messaging and undermine clarity.
lightbulb
lightbulb
Quick insight
Audit page copy to remove truncations and improve message flow.
Audit page copy to remove truncations and improve message flow.
Audit page copy to remove truncations and improve message flow.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
85
85
85
/100
/100
/100
check
check
What you nailed
Strong color contrast and typography reinforce brand identity.
Strong color contrast and typography reinforce brand identity.
Strong color contrast and typography reinforce brand identity.
xmark
xmark
What you can improve
Empty placeholders for some content create a sense of incompleteness.
Empty placeholders for some content create a sense of incompleteness.
Empty placeholders for some content create a sense of incompleteness.
lightbulb
lightbulb
Quick insight
Replace placeholders with actual visuals to maintain credibility.
Replace placeholders with actual visuals to maintain credibility.
Replace placeholders with actual visuals to maintain credibility.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Wave-shaped section transitions are distinctive and on-brand.
Wave-shaped section transitions are distinctive and on-brand.
Wave-shaped section transitions are distinctive and on-brand.
xmark
xmark
What you can improve
Page structure mirrors typical hospitality site patterns.
Page structure mirrors typical hospitality site patterns.
Page structure mirrors typical hospitality site patterns.
lightbulb
lightbulb
Quick insight
Add unique interactive or animated elements to stand out.
Add unique interactive or animated elements to stand out.
Add unique interactive or animated elements to stand out.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Guest Reviews
Display customer testimonials and star ratings to build social proof and trust on key pages.
Important
Moderate fix
Streamline Lodge Selection
Implement a searchable or filterable lodge selector to reduce scrolling and decision overload.
Important
Easy fix
Add Guest Reviews
Display customer testimonials and star ratings to build social proof and trust on key pages.
Important
Moderate fix
Streamline Lodge Selection
Implement a searchable or filterable lodge selector to reduce scrolling and decision overload.
Suggestion
Easy fix
Replace Placeholder Images
Swap out empty content blocks with high-quality photos of suites and attractions to maintain polish.
Suggestion
Moderate fix
Introduce Scarcity Cues
Add countdown timers or limited-availability labels on deals to create urgency and drive bookings.
Suggestion
Easy fix
Replace Placeholder Images
Swap out empty content blocks with high-quality photos of suites and attractions to maintain polish.
Suggestion
Moderate fix
Introduce Scarcity Cues
Add countdown timers or limited-availability labels on deals to create urgency and drive bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025