Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
72
Website Rank
Great Wolf Lodge’s homepage greets visitors with bold, family-oriented branding, wave-shaped sections, and vibrant call-to-action buttons guiding users to book stays or choose a lodge. Scrolling reveals themed content areas, lodge map, and FAQs.
C+
Conversion Qualification*
#
72
Website Rank
C+
Conversion Qualification*
Great Wolf Lodge’s homepage greets visitors with bold, family-oriented branding, wave-shaped sections, and vibrant call-to-action buttons guiding users to book stays or choose a lodge. Scrolling reveals themed content areas, lodge map, and FAQs.
#
72
Website Rank
Great Wolf Lodge’s homepage greets visitors with bold, family-oriented branding, wave-shaped sections, and vibrant call-to-action buttons guiding users to book stays or choose a lodge. Scrolling reveals themed content areas, lodge map, and FAQs.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold and consistent brand visuals reinforce identity.
Bold and consistent brand visuals reinforce identity.
Bold and consistent brand visuals reinforce identity.
circle-check
circle-check
Vibrant CTAs pop against dark, textured backgrounds.
Vibrant CTAs pop against dark, textured backgrounds.
Vibrant CTAs pop against dark, textured backgrounds.
circle-check
circle-check
Playful typography matches the family-friendly tone.
Playful typography matches the family-friendly tone.
Playful typography matches the family-friendly tone.
circle-check
circle-check
Wave-shaped section separators add visual interest.
Wave-shaped section separators add visual interest.
Wave-shaped section separators add visual interest.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Empty placeholders for suites reduce visual polish.
Empty placeholders for suites reduce visual polish.
Empty placeholders for suites reduce visual polish.
circle-exclamation
circle-exclamation
Lodge selection list is overwhelming and lengthy.
Lodge selection list is overwhelming and lengthy.
Lodge selection list is overwhelming and lengthy.
circle-exclamation
circle-exclamation
Carousel controls repeat in every section, causing clutter.
Carousel controls repeat in every section, causing clutter.
Carousel controls repeat in every section, causing clutter.
circle-exclamation
circle-exclamation
No visible social proof or urgency cues to boost trust.
No visible social proof or urgency cues to boost trust.
No visible social proof or urgency cues to boost trust.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout stacks sections effectively on mobile, but long lists and carousels demand heavy scrolling.
Layout stacks sections effectively on mobile, but long lists and carousels demand heavy scrolling.
check
check
CTAs remain prominent and reachable on mobile.
CTAs remain prominent and reachable on mobile.
xmark
xmark
Long lodge list forces excessive scrolling on small screens.
Long lodge list forces excessive scrolling on small screens.
lightbulb
lightbulb
Implement search or filter to streamline mobile lodge selection.
Implement search or filter to streamline mobile lodge selection.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout stacks sections effectively on mobile, but long lists and carousels demand heavy scrolling.
check
CTAs remain prominent and reachable on mobile.
xmark
Long lodge list forces excessive scrolling on small screens.
lightbulb
Implement search or filter to streamline mobile lodge selection.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Prominent booking buttons drive action but scarcity, social proof, and urgency indicators are missing.
Prominent booking buttons drive action but scarcity, social proof, and urgency indicators are missing.
check
check
Frequent, visible CTAs encourage conversions.
Frequent, visible CTAs encourage conversions.
xmark
xmark
No reviews, ratings, or limited-time offers to create urgency.
No reviews, ratings, or limited-time offers to create urgency.
lightbulb
lightbulb
Incorporate testimonials and limited-time deal banners to boost trust.
Incorporate testimonials and limited-time deal banners to boost trust.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Prominent booking buttons drive action but scarcity, social proof, and urgency indicators are missing.
check
Frequent, visible CTAs encourage conversions.
xmark
No reviews, ratings, or limited-time offers to create urgency.
lightbulb
Incorporate testimonials and limited-time deal banners to boost trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Playful wave shapes and branding add character, though overall layout feels conventional.
Playful wave shapes and branding add character, though overall layout feels conventional.
check
check
Wave-shaped section transitions are distinctive and on-brand.
Wave-shaped section transitions are distinctive and on-brand.
xmark
xmark
Page structure mirrors typical hospitality site patterns.
Page structure mirrors typical hospitality site patterns.
lightbulb
lightbulb
Add unique interactive or animated elements to stand out.
Add unique interactive or animated elements to stand out.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Playful wave shapes and branding add character, though overall layout feels conventional.
check
Wave-shaped section transitions are distinctive and on-brand.
xmark
Page structure mirrors typical hospitality site patterns.
lightbulb
Add unique interactive or animated elements to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear booking CTAs guide users, yet multiple carousels and extensive options may overwhelm visitors.
Clear booking CTAs guide users, yet multiple carousels and extensive options may overwhelm visitors.
check
check
Consistent repetition of CTAs helps guide decision making.
Consistent repetition of CTAs helps guide decision making.
xmark
xmark
Numerous carousels and controls increase interface complexity.
Numerous carousels and controls increase interface complexity.
lightbulb
lightbulb
Consolidate carousels and simplify controls to reduce decision fatigue.
Consolidate carousels and simplify controls to reduce decision fatigue.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear booking CTAs guide users, yet multiple carousels and extensive options may overwhelm visitors.
check
Consistent repetition of CTAs helps guide decision making.
xmark
Numerous carousels and controls increase interface complexity.
lightbulb
Consolidate carousels and simplify controls to reduce decision fatigue.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Friendly, engaging copy speaks to families but is occasionally repetitive and truncated in places.
Friendly, engaging copy speaks to families but is occasionally repetitive and truncated in places.
check
check
Taglines like "Make memories with your pack" resonate emotionally.
Taglines like "Make memories with your pack" resonate emotionally.
xmark
xmark
Truncated paragraphs interrupt messaging and undermine clarity.
Truncated paragraphs interrupt messaging and undermine clarity.
lightbulb
lightbulb
Audit page copy to remove truncations and improve message flow.
Audit page copy to remove truncations and improve message flow.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Friendly, engaging copy speaks to families but is occasionally repetitive and truncated in places.
check
Taglines like "Make memories with your pack" resonate emotionally.
xmark
Truncated paragraphs interrupt messaging and undermine clarity.
lightbulb
Audit page copy to remove truncations and improve message flow.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Vibrant, playful design with strong brand presence but some placeholder gaps.
Vibrant, playful design with strong brand presence but some placeholder gaps.
check
check
Strong color contrast and typography reinforce brand identity.
Strong color contrast and typography reinforce brand identity.
xmark
xmark
Empty placeholders for some content create a sense of incompleteness.
Empty placeholders for some content create a sense of incompleteness.
lightbulb
lightbulb
Replace placeholders with actual visuals to maintain credibility.
Replace placeholders with actual visuals to maintain credibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Vibrant, playful design with strong brand presence but some placeholder gaps.
check
Strong color contrast and typography reinforce brand identity.
xmark
Empty placeholders for some content create a sense of incompleteness.
lightbulb
Replace placeholders with actual visuals to maintain credibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Display customer testimonials and star ratings to build social proof and trust on key pages.
Display customer testimonials and star ratings to build social proof and trust on key pages.
Important
Moderate fix
Streamline Lodge Selection
Streamline Lodge Selection
Streamline Lodge Selection
Implement a searchable or filterable lodge selector to reduce scrolling and decision overload.
Implement a searchable or filterable lodge selector to reduce scrolling and decision overload.
Suggestion
Easy fix
Replace Placeholder Images
Replace Placeholder Images
Replace Placeholder Images
Swap out empty content blocks with high-quality photos of suites and attractions to maintain polish.
Swap out empty content blocks with high-quality photos of suites and attractions to maintain polish.
Suggestion
Moderate fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Add countdown timers or limited-availability labels on deals to create urgency and drive bookings.
Add countdown timers or limited-availability labels on deals to create urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025