Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

72

Website Rank

Great Wolf Lodge’s homepage greets visitors with bold, family-oriented branding, wave-shaped sections, and vibrant call-to-action buttons guiding users to book stays or choose a lodge. Scrolling reveals themed content areas, lodge map, and FAQs.

C+

Conversion Qualification*

#

72

Website Rank

C+

Conversion Qualification*

Great Wolf Lodge’s homepage greets visitors with bold, family-oriented branding, wave-shaped sections, and vibrant call-to-action buttons guiding users to book stays or choose a lodge. Scrolling reveals themed content areas, lodge map, and FAQs.

#

72

Website Rank

Great Wolf Lodge’s homepage greets visitors with bold, family-oriented branding, wave-shaped sections, and vibrant call-to-action buttons guiding users to book stays or choose a lodge. Scrolling reveals themed content areas, lodge map, and FAQs.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Bold and consistent brand visuals reinforce identity.

Bold and consistent brand visuals reinforce identity.

Bold and consistent brand visuals reinforce identity.

circle-check

circle-check

Vibrant CTAs pop against dark, textured backgrounds.

Vibrant CTAs pop against dark, textured backgrounds.

Vibrant CTAs pop against dark, textured backgrounds.

circle-check

circle-check

Playful typography matches the family-friendly tone.

Playful typography matches the family-friendly tone.

Playful typography matches the family-friendly tone.

circle-check

circle-check

Wave-shaped section separators add visual interest.

Wave-shaped section separators add visual interest.

Wave-shaped section separators add visual interest.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Empty placeholders for suites reduce visual polish.

Empty placeholders for suites reduce visual polish.

Empty placeholders for suites reduce visual polish.

circle-exclamation

circle-exclamation

Lodge selection list is overwhelming and lengthy.

Lodge selection list is overwhelming and lengthy.

Lodge selection list is overwhelming and lengthy.

circle-exclamation

circle-exclamation

Carousel controls repeat in every section, causing clutter.

Carousel controls repeat in every section, causing clutter.

Carousel controls repeat in every section, causing clutter.

circle-exclamation

circle-exclamation

No visible social proof or urgency cues to boost trust.

No visible social proof or urgency cues to boost trust.

No visible social proof or urgency cues to boost trust.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout stacks sections effectively on mobile, but long lists and carousels demand heavy scrolling.

Layout stacks sections effectively on mobile, but long lists and carousels demand heavy scrolling.

check

check

CTAs remain prominent and reachable on mobile.

CTAs remain prominent and reachable on mobile.

xmark

xmark

Long lodge list forces excessive scrolling on small screens.

Long lodge list forces excessive scrolling on small screens.

lightbulb

lightbulb

Implement search or filter to streamline mobile lodge selection.

Implement search or filter to streamline mobile lodge selection.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout stacks sections effectively on mobile, but long lists and carousels demand heavy scrolling.

check

CTAs remain prominent and reachable on mobile.

xmark

Long lodge list forces excessive scrolling on small screens.

lightbulb

Implement search or filter to streamline mobile lodge selection.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Prominent booking buttons drive action but scarcity, social proof, and urgency indicators are missing.

Prominent booking buttons drive action but scarcity, social proof, and urgency indicators are missing.

check

check

Frequent, visible CTAs encourage conversions.

Frequent, visible CTAs encourage conversions.

xmark

xmark

No reviews, ratings, or limited-time offers to create urgency.

No reviews, ratings, or limited-time offers to create urgency.

lightbulb

lightbulb

Incorporate testimonials and limited-time deal banners to boost trust.

Incorporate testimonials and limited-time deal banners to boost trust.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Prominent booking buttons drive action but scarcity, social proof, and urgency indicators are missing.

check

Frequent, visible CTAs encourage conversions.

xmark

No reviews, ratings, or limited-time offers to create urgency.

lightbulb

Incorporate testimonials and limited-time deal banners to boost trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Playful wave shapes and branding add character, though overall layout feels conventional.

Playful wave shapes and branding add character, though overall layout feels conventional.

check

check

Wave-shaped section transitions are distinctive and on-brand.

Wave-shaped section transitions are distinctive and on-brand.

xmark

xmark

Page structure mirrors typical hospitality site patterns.

Page structure mirrors typical hospitality site patterns.

lightbulb

lightbulb

Add unique interactive or animated elements to stand out.

Add unique interactive or animated elements to stand out.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Playful wave shapes and branding add character, though overall layout feels conventional.

check

Wave-shaped section transitions are distinctive and on-brand.

xmark

Page structure mirrors typical hospitality site patterns.

lightbulb

Add unique interactive or animated elements to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear booking CTAs guide users, yet multiple carousels and extensive options may overwhelm visitors.

Clear booking CTAs guide users, yet multiple carousels and extensive options may overwhelm visitors.

check

check

Consistent repetition of CTAs helps guide decision making.

Consistent repetition of CTAs helps guide decision making.

xmark

xmark

Numerous carousels and controls increase interface complexity.

Numerous carousels and controls increase interface complexity.

lightbulb

lightbulb

Consolidate carousels and simplify controls to reduce decision fatigue.

Consolidate carousels and simplify controls to reduce decision fatigue.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear booking CTAs guide users, yet multiple carousels and extensive options may overwhelm visitors.

check

Consistent repetition of CTAs helps guide decision making.

xmark

Numerous carousels and controls increase interface complexity.

lightbulb

Consolidate carousels and simplify controls to reduce decision fatigue.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Friendly, engaging copy speaks to families but is occasionally repetitive and truncated in places.

Friendly, engaging copy speaks to families but is occasionally repetitive and truncated in places.

check

check

Taglines like "Make memories with your pack" resonate emotionally.

Taglines like "Make memories with your pack" resonate emotionally.

xmark

xmark

Truncated paragraphs interrupt messaging and undermine clarity.

Truncated paragraphs interrupt messaging and undermine clarity.

lightbulb

lightbulb

Audit page copy to remove truncations and improve message flow.

Audit page copy to remove truncations and improve message flow.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Friendly, engaging copy speaks to families but is occasionally repetitive and truncated in places.

check

Taglines like "Make memories with your pack" resonate emotionally.

xmark

Truncated paragraphs interrupt messaging and undermine clarity.

lightbulb

Audit page copy to remove truncations and improve message flow.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Vibrant, playful design with strong brand presence but some placeholder gaps.

Vibrant, playful design with strong brand presence but some placeholder gaps.

check

check

Strong color contrast and typography reinforce brand identity.

Strong color contrast and typography reinforce brand identity.

xmark

xmark

Empty placeholders for some content create a sense of incompleteness.

Empty placeholders for some content create a sense of incompleteness.

lightbulb

lightbulb

Replace placeholders with actual visuals to maintain credibility.

Replace placeholders with actual visuals to maintain credibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Vibrant, playful design with strong brand presence but some placeholder gaps.

check

Strong color contrast and typography reinforce brand identity.

xmark

Empty placeholders for some content create a sense of incompleteness.

lightbulb

Replace placeholders with actual visuals to maintain credibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Reviews

Add Guest Reviews

Add Guest Reviews

Display customer testimonials and star ratings to build social proof and trust on key pages.

Display customer testimonials and star ratings to build social proof and trust on key pages.

Important

Moderate fix

Streamline Lodge Selection

Streamline Lodge Selection

Streamline Lodge Selection

Implement a searchable or filterable lodge selector to reduce scrolling and decision overload.

Implement a searchable or filterable lodge selector to reduce scrolling and decision overload.

Suggestion

Easy fix

Replace Placeholder Images

Replace Placeholder Images

Replace Placeholder Images

Swap out empty content blocks with high-quality photos of suites and attractions to maintain polish.

Swap out empty content blocks with high-quality photos of suites and attractions to maintain polish.

Suggestion

Moderate fix

Introduce Scarcity Cues

Introduce Scarcity Cues

Introduce Scarcity Cues

Add countdown timers or limited-availability labels on deals to create urgency and drive bookings.

Add countdown timers or limited-availability labels on deals to create urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025