Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
92
Website Rank
Elegant luxury page with rich imagery textured text heavy sections highlighting rooms offers and amenities yet suffers from info overload and lacks clear social proof and urgency
B
Conversion Qualification*
#
92
Website Rank
B
Conversion Qualification*
Elegant luxury page with rich imagery textured text heavy sections highlighting rooms offers and amenities yet suffers from info overload and lacks clear social proof and urgency
#
92
Website Rank
Elegant luxury page with rich imagery textured text heavy sections highlighting rooms offers and amenities yet suffers from info overload and lacks clear social proof and urgency
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero area uses striking imagery and typography
Hero area uses striking imagery and typography
Hero area uses striking imagery and typography
circle-check
circle-check
Navigation offers extensive options and filters
Navigation offers extensive options and filters
Navigation offers extensive options and filters
circle-check
circle-check
Clear loyalty program call encourages member sign ups
Clear loyalty program call encourages member sign ups
Clear loyalty program call encourages member sign ups
circle-check
circle-check
High quality lifestyle photos elevate aesthetic appeal
High quality lifestyle photos elevate aesthetic appeal
High quality lifestyle photos elevate aesthetic appeal
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Page content is overwhelming; too many room listings
Page content is overwhelming; too many room listings
Page content is overwhelming; too many room listings
circle-exclamation
circle-exclamation
Lacks social proof elements such as guest reviews or ratings
Lacks social proof elements such as guest reviews or ratings
Lacks social proof elements such as guest reviews or ratings
circle-exclamation
circle-exclamation
CTAs use generic labels limiting click motivation
CTAs use generic labels limiting click motivation
CTAs use generic labels limiting click motivation
circle-exclamation
circle-exclamation
Inconsistent heading capitalization hurts visual polish
Inconsistent heading capitalization hurts visual polish
Inconsistent heading capitalization hurts visual polish
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout reflows images and grid yet some elements feel cramped on small screens
Responsive layout reflows images and grid yet some elements feel cramped on small screens
check
check
Mobile menu collapses navigation into clear hamburger menu
Mobile menu collapses navigation into clear hamburger menu
xmark
xmark
Room listing grid becomes very long on mobile view
Room listing grid becomes very long on mobile view
lightbulb
lightbulb
Introduce sticky back to top button to aid long page navigation
Introduce sticky back to top button to aid long page navigation
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout reflows images and grid yet some elements feel cramped on small screens
check
Mobile menu collapses navigation into clear hamburger menu
xmark
Room listing grid becomes very long on mobile view
lightbulb
Introduce sticky back to top button to aid long page navigation
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Presents loyalty and offers but lacks scarcity and social proof to drive conversions
Presents loyalty and offers but lacks scarcity and social proof to drive conversions
check
check
Loyalty program incentives are clearly highlighted
Loyalty program incentives are clearly highlighted
xmark
xmark
No guest reviews or countdown timers reduce urgency
No guest reviews or countdown timers reduce urgency
lightbulb
lightbulb
Add real time availability and guest testimonials to boost trust
Add real time availability and guest testimonials to boost trust
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Presents loyalty and offers but lacks scarcity and social proof to drive conversions
check
Loyalty program incentives are clearly highlighted
xmark
No guest reviews or countdown timers reduce urgency
lightbulb
Add real time availability and guest testimonials to boost trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic luxury template with minimal unique design elements and interactions
Classic luxury template with minimal unique design elements and interactions
check
check
Seasonal offers section provides fresh timely messaging
Seasonal offers section provides fresh timely messaging
xmark
xmark
Layout feels similar to many chain hotel pages
Layout feels similar to many chain hotel pages
lightbulb
lightbulb
Incorporate unique interactive features reflecting Bermuda locale
Incorporate unique interactive features reflecting Bermuda locale
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic luxury template with minimal unique design elements and interactions
check
Seasonal offers section provides fresh timely messaging
xmark
Layout feels similar to many chain hotel pages
lightbulb
Incorporate unique interactive features reflecting Bermuda locale
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Good interactive elements yet decision complexity high due to many choices and long scroll
Good interactive elements yet decision complexity high due to many choices and long scroll
check
check
Date and guest picker is prominent and easy to use
Date and guest picker is prominent and easy to use
xmark
xmark
Overwhelming number of options may confuse new users
Overwhelming number of options may confuse new users
lightbulb
lightbulb
Simplify choices by grouping and collapsing less critical sections
Simplify choices by grouping and collapsing less critical sections
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Good interactive elements yet decision complexity high due to many choices and long scroll
check
Date and guest picker is prominent and easy to use
xmark
Overwhelming number of options may confuse new users
lightbulb
Simplify choices by grouping and collapsing less critical sections
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy conveys luxury feel but inconsistent capitalization and generic CTAs reduce clarity
Copy conveys luxury feel but inconsistent capitalization and generic CTAs reduce clarity
check
check
Taglines like historic splendor modern luxury set mood
Taglines like historic splendor modern luxury set mood
xmark
xmark
Button labels lack specificity to inspire action
Button labels lack specificity to inspire action
lightbulb
lightbulb
Rewrite CTAs with benefit oriented verbs to boost engagement
Rewrite CTAs with benefit oriented verbs to boost engagement
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy conveys luxury feel but inconsistent capitalization and generic CTAs reduce clarity
check
Taglines like historic splendor modern luxury set mood
xmark
Button labels lack specificity to inspire action
lightbulb
Rewrite CTAs with benefit oriented verbs to boost engagement
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious visuals and typography yet text heavy sections hinder visual hierarchy
Luxurious visuals and typography yet text heavy sections hinder visual hierarchy
check
check
Strong consistent branding and elegant color palette enhance perceived value
Strong consistent branding and elegant color palette enhance perceived value
xmark
xmark
Excessive text blocks and repeated headings reduce visual clarity
Excessive text blocks and repeated headings reduce visual clarity
lightbulb
lightbulb
Reduce repeated headings and use varied section styles to improve hierarchy
Reduce repeated headings and use varied section styles to improve hierarchy
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Luxurious visuals and typography yet text heavy sections hinder visual hierarchy
check
Strong consistent branding and elegant color palette enhance perceived value
xmark
Excessive text blocks and repeated headings reduce visual clarity
lightbulb
Reduce repeated headings and use varied section styles to improve hierarchy
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Simplify Room Listings
Simplify Room Listings
Simplify Room Listings
Consolidate room types into collapsible categories to reduce visual overload and improve user focus
Consolidate room types into collapsible categories to reduce visual overload and improve user focus
Important
Easy fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Add guest review snippets star ratings and third party endorsements near room details to build trust and credibility
Add guest review snippets star ratings and third party endorsements near room details to build trust and credibility
Important
Easy fix
Refine CTAs
Refine CTAs
Refine CTAs
Replace generic CTA labels with benefit oriented copy like Book Your Luxury Escape or Check Real Time Rates
Replace generic CTA labels with benefit oriented copy like Book Your Luxury Escape or Check Real Time Rates
Suggestion
Moderate fix
Introduce Scarcity
Introduce Scarcity
Introduce Scarcity
Display limited time offers and real time availability indicators such as X rooms left or offer expires in Y to encourage faster bookings
Display limited time offers and real time availability indicators such as X rooms left or offer expires in Y to encourage faster bookings
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025