Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
5
Website Rank
Engaging promotional page highlighting Hilton sale with rich imagery and brand offerings; lacks immediate booking form but guides users through curated stays.
B+
Conversion Qualification*
#
5
Website Rank
B+
Conversion Qualification*
Engaging promotional page highlighting Hilton sale with rich imagery and brand offerings; lacks immediate booking form but guides users through curated stays.
#
5
Website Rank
Engaging promotional page highlighting Hilton sale with rich imagery and brand offerings; lacks immediate booking form but guides users through curated stays.
90
90
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero image evokes vacation mood.
Strong hero image evokes vacation mood.
Strong hero image evokes vacation mood.
circle-check
circle-check
Clear call to action guides next steps effectively.
Clear call to action guides next steps effectively.
Clear call to action guides next steps effectively.
circle-check
circle-check
Organized sections showcase diverse offerings.
Organized sections showcase diverse offerings.
Organized sections showcase diverse offerings.
circle-check
circle-check
Consistent branding across page enhances recognition.
Consistent branding across page enhances recognition.
Consistent branding across page enhances recognition.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No booking search form visible above the fold.
No booking search form visible above the fold.
No booking search form visible above the fold.
circle-exclamation
circle-exclamation
Overwhelming brand list may confuse visitors.
Overwhelming brand list may confuse visitors.
Overwhelming brand list may confuse visitors.
circle-exclamation
circle-exclamation
Lack of customer reviews undermines credibility.
Lack of customer reviews undermines credibility.
Lack of customer reviews undermines credibility.
circle-exclamation
circle-exclamation
Repetitive content blocks increase visual fatigue.
Repetitive content blocks increase visual fatigue.
Repetitive content blocks increase visual fatigue.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well across devices with a clear mobile menu.
Responsive layout adapts well across devices with a clear mobile menu.
check
check
Mobile menu toggles smoothly and intuitively.
Mobile menu toggles smoothly and intuitively.
xmark
xmark
Some image cards crop awkwardly on small screens.
Some image cards crop awkwardly on small screens.
lightbulb
lightbulb
Optimize image scaling to maintain clarity across sizes.
Optimize image scaling to maintain clarity across sizes.
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well across devices with a clear mobile menu.
check
Mobile menu toggles smoothly and intuitively.
xmark
Some image cards crop awkwardly on small screens.
lightbulb
Optimize image scaling to maintain clarity across sizes.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotion is clear but limited use of scarcity or social proof elements.
Promotion is clear but limited use of scarcity or social proof elements.
check
check
Sale messaging clearly communicates savings up to 20 percent.
Sale messaging clearly communicates savings up to 20 percent.
xmark
xmark
Absence of countdown timers reduces sense of urgency.
Absence of countdown timers reduces sense of urgency.
lightbulb
lightbulb
Implement limited time offers and timers to drive faster bookings.
Implement limited time offers and timers to drive faster bookings.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotion is clear but limited use of scarcity or social proof elements.
check
Sale messaging clearly communicates savings up to 20 percent.
xmark
Absence of countdown timers reduces sense of urgency.
lightbulb
Implement limited time offers and timers to drive faster bookings.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout follows familiar hotel site patterns but lacks unique interactive elements.
Layout follows familiar hotel site patterns but lacks unique interactive elements.
check
check
Brand styling unifies diverse hotel lines nicely.
Brand styling unifies diverse hotel lines nicely.
xmark
xmark
No novel features or animations to engage users.
No novel features or animations to engage users.
lightbulb
lightbulb
Incorporate dynamic content to showcase destinations in a fresh way.
Incorporate dynamic content to showcase destinations in a fresh way.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout follows familiar hotel site patterns but lacks unique interactive elements.
check
Brand styling unifies diverse hotel lines nicely.
xmark
No novel features or animations to engage users.
lightbulb
Incorporate dynamic content to showcase destinations in a fresh way.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section flow but missing direct search and booking features above the fold.
Intuitive section flow but missing direct search and booking features above the fold.
check
check
Clear promotion headline draws attention immediately.
Clear promotion headline draws attention immediately.
xmark
xmark
No search input forces extra clicks to book.
No search input forces extra clicks to book.
lightbulb
lightbulb
Introduce booking form early to reduce friction for users.
Introduce booking form early to reduce friction for users.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section flow but missing direct search and booking features above the fold.
check
Clear promotion headline draws attention immediately.
xmark
No search input forces extra clicks to book.
lightbulb
Introduce booking form early to reduce friction for users.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are clear and benefit focused but paragraphs feel generic and text heavy.
Headings are clear and benefit focused but paragraphs feel generic and text heavy.
check
check
Promotional headlines effectively highlight key offers.
Promotional headlines effectively highlight key offers.
xmark
xmark
Dense text blocks dilute core messages and urgency.
Dense text blocks dilute core messages and urgency.
lightbulb
lightbulb
Use bullet lists to highlight benefits and improve skimmability.
Use bullet lists to highlight benefits and improve skimmability.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are clear and benefit focused but paragraphs feel generic and text heavy.
check
Promotional headlines effectively highlight key offers.
xmark
Dense text blocks dilute core messages and urgency.
lightbulb
Use bullet lists to highlight benefits and improve skimmability.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern design with strong imagery but many similar style blocks.
Clean modern design with strong imagery but many similar style blocks.
check
check
High quality hero image fosters aspirational feel.
High quality hero image fosters aspirational feel.
xmark
xmark
Sections feel repetitive and visually heavy.
Sections feel repetitive and visually heavy.
lightbulb
lightbulb
Streamline visuals into fewer distinct styles to reduce user fatigue.
Streamline visuals into fewer distinct styles to reduce user fatigue.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Clean modern design with strong imagery but many similar style blocks.
check
High quality hero image fosters aspirational feel.
xmark
Sections feel repetitive and visually heavy.
lightbulb
Streamline visuals into fewer distinct styles to reduce user fatigue.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Display booking widget
Display booking widget
Display booking widget
Add booking widget above the fold to reduce clicks and speed booking process.
Add booking widget above the fold to reduce clicks and speed booking process.
Important
Easy fix
Show guest reviews
Show guest reviews
Show guest reviews
Integrate star ratings and guest testimonials on hotel offers to build trust.
Integrate star ratings and guest testimonials on hotel offers to build trust.
Suggestion
Moderate fix
Introduce scarcity timers
Introduce scarcity timers
Introduce scarcity timers
Add limited time countdown on sale offers to amplify urgency and drive conversions.
Add limited time countdown on sale offers to amplify urgency and drive conversions.
Suggestion
Easy fix
Condense brand list
Condense brand list
Condense brand list
Convert the extensive brand grid into a scrollable carousel to declutter and improve navigation.
Convert the extensive brand grid into a scrollable carousel to declutter and improve navigation.
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025