Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

59

Website Rank

Hard Rock Hotel New York’s landing page offers immersive rock-themed sections, clear headings, and multiple CTAs. However, long scroll length, missing visible imagery, and lack of urgency cues may hinder engagement and conversions.

B

Conversion Qualification*

#

59

Website Rank

B

Conversion Qualification*

Hard Rock Hotel New York’s landing page offers immersive rock-themed sections, clear headings, and multiple CTAs. However, long scroll length, missing visible imagery, and lack of urgency cues may hinder engagement and conversions.

#

59

Website Rank

Hard Rock Hotel New York’s landing page offers immersive rock-themed sections, clear headings, and multiple CTAs. However, long scroll length, missing visible imagery, and lack of urgency cues may hinder engagement and conversions.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong, immersive thematic headings reflecting the brand voice.

Strong, immersive thematic headings reflecting the brand voice.

Strong, immersive thematic headings reflecting the brand voice.

circle-check

circle-check

Clear navigation with prominent “Book Now” CTA in top menu.

Clear navigation with prominent “Book Now” CTA in top menu.

Clear navigation with prominent “Book Now” CTA in top menu.

circle-check

circle-check

Consistent use of whitespace maintains visual clarity.

Consistent use of whitespace maintains visual clarity.

Consistent use of whitespace maintains visual clarity.

circle-check

circle-check

Well-structured sections break content into digestible chunks.

Well-structured sections break content into digestible chunks.

Well-structured sections break content into digestible chunks.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lack of visible room and facility photos limits visual appeal.

Lack of visible room and facility photos limits visual appeal.

Lack of visible room and facility photos limits visual appeal.

circle-exclamation

circle-exclamation

Overly long text blocks may overwhelm quick skimmers.

Overly long text blocks may overwhelm quick skimmers.

Overly long text blocks may overwhelm quick skimmers.

circle-exclamation

circle-exclamation

Missing pricing details force extra clicks for rate info.

Missing pricing details force extra clicks for rate info.

Missing pricing details force extra clicks for rate info.

circle-exclamation

circle-exclamation

Hero section dominates fold, pushing CTAs below the scroll.

Hero section dominates fold, pushing CTAs below the scroll.

Hero section dominates fold, pushing CTAs below the scroll.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Desktop layout appears clear, but mobile/tablet behaviors not shown for full assessment.

Desktop layout appears clear, but mobile/tablet behaviors not shown for full assessment.

check

check

Sticky nav with prominent CTAs likely adapts well to smaller screens.

Sticky nav with prominent CTAs likely adapts well to smaller screens.

xmark

xmark

Long vertical scroll might hinder mobile performance and user retention.

Long vertical scroll might hinder mobile performance and user retention.

lightbulb

lightbulb

Consider collapsible sections to reduce mobile scrolling fatigue.

Consider collapsible sections to reduce mobile scrolling fatigue.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Desktop layout appears clear, but mobile/tablet behaviors not shown for full assessment.

check

Sticky nav with prominent CTAs likely adapts well to smaller screens.

xmark

Long vertical scroll might hinder mobile performance and user retention.

lightbulb

Consider collapsible sections to reduce mobile scrolling fatigue.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Offers like 20% savings and events present value, but lack urgency cues.

Offers like 20% savings and events present value, but lack urgency cues.

check

check

Clear presentation of promotion details like “20% savings” drives interest.

Clear presentation of promotion details like “20% savings” drives interest.

xmark

xmark

No countdown timers or low-availability notices to instill urgency.

No countdown timers or low-availability notices to instill urgency.

lightbulb

lightbulb

Implement scarcity timers or progress bars to boost conversions.

Implement scarcity timers or progress bars to boost conversions.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Offers like 20% savings and events present value, but lack urgency cues.

check

Clear presentation of promotion details like “20% savings” drives interest.

xmark

No countdown timers or low-availability notices to instill urgency.

lightbulb

Implement scarcity timers or progress bars to boost conversions.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Distinct rock-and-roll theme shines through headings, but execution feels standard.

Distinct rock-and-roll theme shines through headings, but execution feels standard.

check

check

Creative section titles like “#FACTS Off the Record” stand out.

Creative section titles like “#FACTS Off the Record” stand out.

xmark

xmark

Visual uniqueness is limited without dynamic media or interactive elements.

Visual uniqueness is limited without dynamic media or interactive elements.

lightbulb

lightbulb

Integrate interactive elements like short videos or parallax scrolling.

Integrate interactive elements like short videos or parallax scrolling.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Distinct rock-and-roll theme shines through headings, but execution feels standard.

check

Creative section titles like “#FACTS Off the Record” stand out.

xmark

Visual uniqueness is limited without dynamic media or interactive elements.

lightbulb

Integrate interactive elements like short videos or parallax scrolling.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Content is well-chunked by offers and themes, yet long scroll and repeated CTAs feel redundant.

Content is well-chunked by offers and themes, yet long scroll and repeated CTAs feel redundant.

check

check

Section headings guide users effectively through page content.

Section headings guide users effectively through page content.

xmark

xmark

Lack of filtering or quick links forces users to scroll to each section.

Lack of filtering or quick links forces users to scroll to each section.

lightbulb

lightbulb

Add on-page anchors or a sticky sub-navigation for quicker access.

Add on-page anchors or a sticky sub-navigation for quicker access.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Content is well-chunked by offers and themes, yet long scroll and repeated CTAs feel redundant.

check

Section headings guide users effectively through page content.

xmark

Lack of filtering or quick links forces users to scroll to each section.

lightbulb

Add on-page anchors or a sticky sub-navigation for quicker access.

Great

Great

Keep it up!

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Playful, brand-aligned copy invites exploration, but some paragraphs are info-heavy.

Playful, brand-aligned copy invites exploration, but some paragraphs are info-heavy.

check

check

Headings like “Be Moved by Music” resonate with brand identity.

Headings like “Be Moved by Music” resonate with brand identity.

xmark

xmark

Verbose paragraphs under each section may lose user interest.

Verbose paragraphs under each section may lose user interest.

lightbulb

lightbulb

Shorten copy and add bullet points for scannability.

Shorten copy and add bullet points for scannability.

Great

Keep it up!

UX Writing

85

/100

Words shape action, and copy can make or break momentum.

UX Writing

Playful, brand-aligned copy invites exploration, but some paragraphs are info-heavy.

check

Headings like “Be Moved by Music” resonate with brand identity.

xmark

Verbose paragraphs under each section may lose user interest.

lightbulb

Shorten copy and add bullet points for scannability.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive brand styling and whitespace, but absence of imagery hampers visual engagement.

Cohesive brand styling and whitespace, but absence of imagery hampers visual engagement.

check

check

Strong use of whitespace and clear typography supports readability.

Strong use of whitespace and clear typography supports readability.

xmark

xmark

Blank image placeholders disrupt visual flow and brand storytelling.

Blank image placeholders disrupt visual flow and brand storytelling.

lightbulb

lightbulb

Incorporating high-quality images could dramatically enhance engagement.

Incorporating high-quality images could dramatically enhance engagement.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Cohesive brand styling and whitespace, but absence of imagery hampers visual engagement.

check

Strong use of whitespace and clear typography supports readability.

xmark

Blank image placeholders disrupt visual flow and brand storytelling.

lightbulb

Incorporating high-quality images could dramatically enhance engagement.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Enhance Visual Appeal

Enhance Visual Appeal

Enhance Visual Appeal

Replace blank placeholders with professional, high-res photos of rooms, amenities, and city scenes to captivate users.

Replace blank placeholders with professional, high-res photos of rooms, amenities, and city scenes to captivate users.

Important

Moderate fix

Quick Section Access

Quick Section Access

Quick Section Access

Add a sticky sub-navigation or anchor links to allow users to jump directly to sections like Rooms, Amenities, and Offers reducing scroll fatigue.

Add a sticky sub-navigation or anchor links to allow users to jump directly to sections like Rooms, Amenities, and Offers reducing scroll fatigue.

Important

Moderate fix

Add Scarcity Timers

Add Scarcity Timers

Add Scarcity Timers

Introduce countdown timers for limited-time offers and displays of remaining availability to create a sense of urgency and drive bookings.

Introduce countdown timers for limited-time offers and displays of remaining availability to create a sense of urgency and drive bookings.

Suggestion

Easy fix

Improve Mobile Scannability

Improve Mobile Scannability

Improve Mobile Scannability

Collapse lengthy paragraphs into expandable accordions and use bullet lists for amenities to enhance readability on small screens.

Collapse lengthy paragraphs into expandable accordions and use bullet lists for amenities to enhance readability on small screens.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025