Hard Rock Hotel New York
Hard Rock Hotel New York
Hard Rock Hotel New York
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Hard Rock Hotel New York
Hard Rock Hotel New York
Hard Rock Hotel New York
Scroll to see full report
Scroll to see full report
Trusted by
Trusted by
REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
59
59
out of 183 websites
out of 183 websites
74.75
74.75
74.75
/100
/100
/100
You ranked
out of 183 websites
59
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Sticky nav with prominent CTAs likely adapts well to smaller screens.
Sticky nav with prominent CTAs likely adapts well to smaller screens.
Sticky nav with prominent CTAs likely adapts well to smaller screens.
xmark
xmark
What you can improve
Long vertical scroll might hinder mobile performance and user retention.
Long vertical scroll might hinder mobile performance and user retention.
Long vertical scroll might hinder mobile performance and user retention.
lightbulb
lightbulb
Quick insight
Consider collapsible sections to reduce mobile scrolling fatigue.
Consider collapsible sections to reduce mobile scrolling fatigue.
Consider collapsible sections to reduce mobile scrolling fatigue.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
65
65
65
/100
/100
/100
check
check
What you nailed
Clear presentation of promotion details like “20% savings” drives interest.
Clear presentation of promotion details like “20% savings” drives interest.
Clear presentation of promotion details like “20% savings” drives interest.
xmark
xmark
What you can improve
No countdown timers or low-availability notices to instill urgency.
No countdown timers or low-availability notices to instill urgency.
No countdown timers or low-availability notices to instill urgency.
lightbulb
lightbulb
Quick insight
Implement scarcity timers or progress bars to boost conversions.
Implement scarcity timers or progress bars to boost conversions.
Implement scarcity timers or progress bars to boost conversions.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Section headings guide users effectively through page content.
Section headings guide users effectively through page content.
Section headings guide users effectively through page content.
xmark
xmark
What you can improve
Lack of filtering or quick links forces users to scroll to each section.
Lack of filtering or quick links forces users to scroll to each section.
Lack of filtering or quick links forces users to scroll to each section.
lightbulb
lightbulb
Quick insight
Add on-page anchors or a sticky sub-navigation for quicker access.
Add on-page anchors or a sticky sub-navigation for quicker access.
Add on-page anchors or a sticky sub-navigation for quicker access.
Great
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
85
85
85
/100
/100
/100
check
check
What you nailed
Headings like “Be Moved by Music” resonate with brand identity.
Headings like “Be Moved by Music” resonate with brand identity.
Headings like “Be Moved by Music” resonate with brand identity.
xmark
xmark
What you can improve
Verbose paragraphs under each section may lose user interest.
Verbose paragraphs under each section may lose user interest.
Verbose paragraphs under each section may lose user interest.
lightbulb
lightbulb
Quick insight
Shorten copy and add bullet points for scannability.
Shorten copy and add bullet points for scannability.
Shorten copy and add bullet points for scannability.
Good
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
Strong use of whitespace and clear typography supports readability.
Strong use of whitespace and clear typography supports readability.
Strong use of whitespace and clear typography supports readability.
xmark
xmark
What you can improve
Blank image placeholders disrupt visual flow and brand storytelling.
Blank image placeholders disrupt visual flow and brand storytelling.
Blank image placeholders disrupt visual flow and brand storytelling.
lightbulb
lightbulb
Quick insight
Incorporating high-quality images could dramatically enhance engagement.
Incorporating high-quality images could dramatically enhance engagement.
Incorporating high-quality images could dramatically enhance engagement.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
80
80
80
/100
/100
/100
check
check
What you nailed
Creative section titles like “#FACTS Off the Record” stand out.
Creative section titles like “#FACTS Off the Record” stand out.
Creative section titles like “#FACTS Off the Record” stand out.
xmark
xmark
What you can improve
Visual uniqueness is limited without dynamic media or interactive elements.
Visual uniqueness is limited without dynamic media or interactive elements.
Visual uniqueness is limited without dynamic media or interactive elements.
lightbulb
lightbulb
Quick insight
Integrate interactive elements like short videos or parallax scrolling.
Integrate interactive elements like short videos or parallax scrolling.
Integrate interactive elements like short videos or parallax scrolling.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Enhance Visual Appeal
Replace blank placeholders with professional, high-res photos of rooms, amenities, and city scenes to captivate users.
Important
Moderate fix
Quick Section Access
Add a sticky sub-navigation or anchor links to allow users to jump directly to sections like Rooms, Amenities, and Offers reducing scroll fatigue.
Important
Easy fix
Enhance Visual Appeal
Replace blank placeholders with professional, high-res photos of rooms, amenities, and city scenes to captivate users.
Important
Moderate fix
Quick Section Access
Add a sticky sub-navigation or anchor links to allow users to jump directly to sections like Rooms, Amenities, and Offers reducing scroll fatigue.
Important
Moderate fix
Add Scarcity Timers
Introduce countdown timers for limited-time offers and displays of remaining availability to create a sense of urgency and drive bookings.
Suggestion
Easy fix
Improve Mobile Scannability
Collapse lengthy paragraphs into expandable accordions and use bullet lists for amenities to enhance readability on small screens.
Important
Moderate fix
Add Scarcity Timers
Introduce countdown timers for limited-time offers and displays of remaining availability to create a sense of urgency and drive bookings.
Suggestion
Easy fix
Improve Mobile Scannability
Collapse lengthy paragraphs into expandable accordions and use bullet lists for amenities to enhance readability on small screens.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
Copyright © 2025 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025