Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
59
Website Rank
Hard Rock Hotel New York’s landing page offers immersive rock-themed sections, clear headings, and multiple CTAs. However, long scroll length, missing visible imagery, and lack of urgency cues may hinder engagement and conversions.
B
Conversion Qualification*
#
59
Website Rank
B
Conversion Qualification*
Hard Rock Hotel New York’s landing page offers immersive rock-themed sections, clear headings, and multiple CTAs. However, long scroll length, missing visible imagery, and lack of urgency cues may hinder engagement and conversions.
#
59
Website Rank
Hard Rock Hotel New York’s landing page offers immersive rock-themed sections, clear headings, and multiple CTAs. However, long scroll length, missing visible imagery, and lack of urgency cues may hinder engagement and conversions.
70
70
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, immersive thematic headings reflecting the brand voice.
Strong, immersive thematic headings reflecting the brand voice.
Strong, immersive thematic headings reflecting the brand voice.
circle-check
circle-check
Clear navigation with prominent “Book Now” CTA in top menu.
Clear navigation with prominent “Book Now” CTA in top menu.
Clear navigation with prominent “Book Now” CTA in top menu.
circle-check
circle-check
Consistent use of whitespace maintains visual clarity.
Consistent use of whitespace maintains visual clarity.
Consistent use of whitespace maintains visual clarity.
circle-check
circle-check
Well-structured sections break content into digestible chunks.
Well-structured sections break content into digestible chunks.
Well-structured sections break content into digestible chunks.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of visible room and facility photos limits visual appeal.
Lack of visible room and facility photos limits visual appeal.
Lack of visible room and facility photos limits visual appeal.
circle-exclamation
circle-exclamation
Overly long text blocks may overwhelm quick skimmers.
Overly long text blocks may overwhelm quick skimmers.
Overly long text blocks may overwhelm quick skimmers.
circle-exclamation
circle-exclamation
Missing pricing details force extra clicks for rate info.
Missing pricing details force extra clicks for rate info.
Missing pricing details force extra clicks for rate info.
circle-exclamation
circle-exclamation
Hero section dominates fold, pushing CTAs below the scroll.
Hero section dominates fold, pushing CTAs below the scroll.
Hero section dominates fold, pushing CTAs below the scroll.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Desktop layout appears clear, but mobile/tablet behaviors not shown for full assessment.
Desktop layout appears clear, but mobile/tablet behaviors not shown for full assessment.
check
check
Sticky nav with prominent CTAs likely adapts well to smaller screens.
Sticky nav with prominent CTAs likely adapts well to smaller screens.
xmark
xmark
Long vertical scroll might hinder mobile performance and user retention.
Long vertical scroll might hinder mobile performance and user retention.
lightbulb
lightbulb
Consider collapsible sections to reduce mobile scrolling fatigue.
Consider collapsible sections to reduce mobile scrolling fatigue.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Desktop layout appears clear, but mobile/tablet behaviors not shown for full assessment.
check
Sticky nav with prominent CTAs likely adapts well to smaller screens.
xmark
Long vertical scroll might hinder mobile performance and user retention.
lightbulb
Consider collapsible sections to reduce mobile scrolling fatigue.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers like 20% savings and events present value, but lack urgency cues.
Offers like 20% savings and events present value, but lack urgency cues.
check
check
Clear presentation of promotion details like “20% savings” drives interest.
Clear presentation of promotion details like “20% savings” drives interest.
xmark
xmark
No countdown timers or low-availability notices to instill urgency.
No countdown timers or low-availability notices to instill urgency.
lightbulb
lightbulb
Implement scarcity timers or progress bars to boost conversions.
Implement scarcity timers or progress bars to boost conversions.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers like 20% savings and events present value, but lack urgency cues.
check
Clear presentation of promotion details like “20% savings” drives interest.
xmark
No countdown timers or low-availability notices to instill urgency.
lightbulb
Implement scarcity timers or progress bars to boost conversions.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Distinct rock-and-roll theme shines through headings, but execution feels standard.
Distinct rock-and-roll theme shines through headings, but execution feels standard.
check
check
Creative section titles like “#FACTS Off the Record” stand out.
Creative section titles like “#FACTS Off the Record” stand out.
xmark
xmark
Visual uniqueness is limited without dynamic media or interactive elements.
Visual uniqueness is limited without dynamic media or interactive elements.
lightbulb
lightbulb
Integrate interactive elements like short videos or parallax scrolling.
Integrate interactive elements like short videos or parallax scrolling.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Distinct rock-and-roll theme shines through headings, but execution feels standard.
check
Creative section titles like “#FACTS Off the Record” stand out.
xmark
Visual uniqueness is limited without dynamic media or interactive elements.
lightbulb
Integrate interactive elements like short videos or parallax scrolling.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is well-chunked by offers and themes, yet long scroll and repeated CTAs feel redundant.
Content is well-chunked by offers and themes, yet long scroll and repeated CTAs feel redundant.
check
check
Section headings guide users effectively through page content.
Section headings guide users effectively through page content.
xmark
xmark
Lack of filtering or quick links forces users to scroll to each section.
Lack of filtering or quick links forces users to scroll to each section.
lightbulb
lightbulb
Add on-page anchors or a sticky sub-navigation for quicker access.
Add on-page anchors or a sticky sub-navigation for quicker access.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is well-chunked by offers and themes, yet long scroll and repeated CTAs feel redundant.
check
Section headings guide users effectively through page content.
xmark
Lack of filtering or quick links forces users to scroll to each section.
lightbulb
Add on-page anchors or a sticky sub-navigation for quicker access.
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Playful, brand-aligned copy invites exploration, but some paragraphs are info-heavy.
Playful, brand-aligned copy invites exploration, but some paragraphs are info-heavy.
check
check
Headings like “Be Moved by Music” resonate with brand identity.
Headings like “Be Moved by Music” resonate with brand identity.
xmark
xmark
Verbose paragraphs under each section may lose user interest.
Verbose paragraphs under each section may lose user interest.
lightbulb
lightbulb
Shorten copy and add bullet points for scannability.
Shorten copy and add bullet points for scannability.
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Playful, brand-aligned copy invites exploration, but some paragraphs are info-heavy.
check
Headings like “Be Moved by Music” resonate with brand identity.
xmark
Verbose paragraphs under each section may lose user interest.
lightbulb
Shorten copy and add bullet points for scannability.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive brand styling and whitespace, but absence of imagery hampers visual engagement.
Cohesive brand styling and whitespace, but absence of imagery hampers visual engagement.
check
check
Strong use of whitespace and clear typography supports readability.
Strong use of whitespace and clear typography supports readability.
xmark
xmark
Blank image placeholders disrupt visual flow and brand storytelling.
Blank image placeholders disrupt visual flow and brand storytelling.
lightbulb
lightbulb
Incorporating high-quality images could dramatically enhance engagement.
Incorporating high-quality images could dramatically enhance engagement.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Cohesive brand styling and whitespace, but absence of imagery hampers visual engagement.
check
Strong use of whitespace and clear typography supports readability.
xmark
Blank image placeholders disrupt visual flow and brand storytelling.
lightbulb
Incorporating high-quality images could dramatically enhance engagement.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Enhance Visual Appeal
Enhance Visual Appeal
Enhance Visual Appeal
Replace blank placeholders with professional, high-res photos of rooms, amenities, and city scenes to captivate users.
Replace blank placeholders with professional, high-res photos of rooms, amenities, and city scenes to captivate users.
Important
Moderate fix
Quick Section Access
Quick Section Access
Quick Section Access
Add a sticky sub-navigation or anchor links to allow users to jump directly to sections like Rooms, Amenities, and Offers reducing scroll fatigue.
Add a sticky sub-navigation or anchor links to allow users to jump directly to sections like Rooms, Amenities, and Offers reducing scroll fatigue.
Important
Moderate fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Introduce countdown timers for limited-time offers and displays of remaining availability to create a sense of urgency and drive bookings.
Introduce countdown timers for limited-time offers and displays of remaining availability to create a sense of urgency and drive bookings.
Suggestion
Easy fix
Improve Mobile Scannability
Improve Mobile Scannability
Improve Mobile Scannability
Collapse lengthy paragraphs into expandable accordions and use bullet lists for amenities to enhance readability on small screens.
Collapse lengthy paragraphs into expandable accordions and use bullet lists for amenities to enhance readability on small screens.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025