Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
88
Website Rank
Corporate press release page with refined Japanese hospitality tagline clear navigation and PDF downloads of recent news.
B
Conversion Qualification*
#
88
Website Rank
B
Conversion Qualification*
Corporate press release page with refined Japanese hospitality tagline clear navigation and PDF downloads of recent news.
#
88
Website Rank
Corporate press release page with refined Japanese hospitality tagline clear navigation and PDF downloads of recent news.
85
85
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High resolution hero image conveys Japanese elegance.
High resolution hero image conveys Japanese elegance.
High resolution hero image conveys Japanese elegance.
circle-check
circle-check
Navigation is clear and consistent across the site.
Navigation is clear and consistent across the site.
Navigation is clear and consistent across the site.
circle-check
circle-check
PDF icons clarify downloadable press materials.
PDF icons clarify downloadable press materials.
PDF icons clarify downloadable press materials.
circle-check
circle-check
Typography is elegant and matches brand tone.
Typography is elegant and matches brand tone.
Typography is elegant and matches brand tone.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No interactive maps or location details present.
No interactive maps or location details present.
No interactive maps or location details present.
circle-exclamation
circle-exclamation
No search feature for press release content.
No search feature for press release content.
No search feature for press release content.
circle-exclamation
circle-exclamation
Lack of social proof or testimonials reduces credibility.
Lack of social proof or testimonials reduces credibility.
Lack of social proof or testimonials reduces credibility.
circle-exclamation
circle-exclamation
Booking CTA feels out of context on corporate page.
Booking CTA feels out of context on corporate page.
Booking CTA feels out of context on corporate page.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to mobile view with readable text and large buttons.
Layout adapts well to mobile view with readable text and large buttons.
check
check
Mobile menu icon is prominent and easy to access.
Mobile menu icon is prominent and easy to access.
xmark
xmark
Some text lines break awkwardly in narrow view.
Some text lines break awkwardly in narrow view.
lightbulb
lightbulb
Fine tune typography scaling to prevent line wrap issues on small screens.
Fine tune typography scaling to prevent line wrap issues on small screens.
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to mobile view with readable text and large buttons.
check
Mobile menu icon is prominent and easy to access.
xmark
Some text lines break awkwardly in narrow view.
lightbulb
Fine tune typography scaling to prevent line wrap issues on small screens.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof reduces persuasive impact.
Limited use of scarcity or social proof reduces persuasive impact.
check
check
Book group hotel button stands out in gold.
Book group hotel button stands out in gold.
xmark
xmark
Lack of urgency in content fails to drive action.
Lack of urgency in content fails to drive action.
lightbulb
lightbulb
Add time limited or exclusive notices to boost bookings relevance.
Add time limited or exclusive notices to boost bookings relevance.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof reduces persuasive impact.
check
Book group hotel button stands out in gold.
xmark
Lack of urgency in content fails to drive action.
lightbulb
Add time limited or exclusive notices to boost bookings relevance.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visuals are elegant but conceptual creativity is low on interactive elements.
Visuals are elegant but conceptual creativity is low on interactive elements.
check
check
Origami imagery adds cultural nuance and visual interest.
Origami imagery adds cultural nuance and visual interest.
xmark
xmark
Standard menu structure offers little novelty.
Standard menu structure offers little novelty.
lightbulb
lightbulb
Integrate subtle animations to bring design elements to life.
Integrate subtle animations to bring design elements to life.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visuals are elegant but conceptual creativity is low on interactive elements.
check
Origami imagery adds cultural nuance and visual interest.
xmark
Standard menu structure offers little novelty.
lightbulb
Integrate subtle animations to bring design elements to life.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive navigation supports easy content discovery but lacks search.
Intuitive navigation supports easy content discovery but lacks search.
check
check
Skip links to header body and footer aid screen reader navigation.
Skip links to header body and footer aid screen reader navigation.
xmark
xmark
No filters or search makes press release list cumbersome to browse.
No filters or search makes press release list cumbersome to browse.
lightbulb
lightbulb
Introduce filtering to reduce cognitive load when finding content.
Introduce filtering to reduce cognitive load when finding content.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive navigation supports easy content discovery but lacks search.
check
Skip links to header body and footer aid screen reader navigation.
xmark
No filters or search makes press release list cumbersome to browse.
lightbulb
Introduce filtering to reduce cognitive load when finding content.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are concise and descriptive but body copy may feel generic.
Headings are concise and descriptive but body copy may feel generic.
check
check
Press release titles are clear and informative.
Press release titles are clear and informative.
xmark
xmark
Generic tagline copy lacks unique differentiation.
Generic tagline copy lacks unique differentiation.
lightbulb
lightbulb
Craft more distinctive tagline to strengthen brand voice.
Craft more distinctive tagline to strengthen brand voice.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are concise and descriptive but body copy may feel generic.
check
Press release titles are clear and informative.
xmark
Generic tagline copy lacks unique differentiation.
lightbulb
Craft more distinctive tagline to strengthen brand voice.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean minimalist design with premium imagery and refined color palette.
Clean minimalist design with premium imagery and refined color palette.
check
check
Premium hero section evokes brand heritage and quality.
Premium hero section evokes brand heritage and quality.
xmark
xmark
Heavy white space causes lower sections to feel disconnected.
Heavy white space causes lower sections to feel disconnected.
lightbulb
lightbulb
Improve section transitions to guide the eye fluidly down page.
Improve section transitions to guide the eye fluidly down page.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean minimalist design with premium imagery and refined color palette.
check
Premium hero section evokes brand heritage and quality.
xmark
Heavy white space causes lower sections to feel disconnected.
lightbulb
Improve section transitions to guide the eye fluidly down page.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Breadcrumb Navigation
Add Breadcrumb Navigation
Add Breadcrumb Navigation
Include breadcrumbs above press releases to show user page context and improve navigation experience.
Include breadcrumbs above press releases to show user page context and improve navigation experience.
Suggestion
Moderate fix
Introduce Social Proof Section
Introduce Social Proof Section
Introduce Social Proof Section
Add quotes from guests or client logos to build trust and demonstrate credibility on corporate page.
Add quotes from guests or client logos to build trust and demonstrate credibility on corporate page.
Important
Moderate fix
Enable Press Release Search
Enable Press Release Search
Enable Press Release Search
Implement a search bar or filters to help users quickly locate specific press items among many.
Implement a search bar or filters to help users quickly locate specific press items among many.
Suggestion
Easy fix
Enhance Language Toggle Visibility
Enhance Language Toggle Visibility
Enhance Language Toggle Visibility
Highlight language switcher with a distinct icon or position to make global access options more intuitive.
Highlight language switcher with a distinct icon or position to make global access options more intuitive.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025