Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
Needs work
Conversion Qualification*
#
182
Website Rank
Corporate press release page for Hotel Okura featuring a hero banner, top navigation, section links, and a list of recent announcements in PDF format.
Needs work
Conversion Qualification*
#
182
Website Rank
Needs work
Conversion Qualification*
Corporate press release page for Hotel Okura featuring a hero banner, top navigation, section links, and a list of recent announcements in PDF format.
#
182
Website Rank
Corporate press release page for Hotel Okura featuring a hero banner, top navigation, section links, and a list of recent announcements in PDF format.
75
75
/100
/100
Responsive Design
Responsive Design
20
20
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clean, elegant visual design aligns with brand identity.
Clean, elegant visual design aligns with brand identity.
Clean, elegant visual design aligns with brand identity.
circle-check
circle-check
Clear hierarchy separating hero, nav, and press release list.
Clear hierarchy separating hero, nav, and press release list.
Clear hierarchy separating hero, nav, and press release list.
circle-check
circle-check
Consistent color palette and typography throughout.
Consistent color palette and typography throughout.
Consistent color palette and typography throughout.
circle-check
circle-check
Responsive layout adapts well to desktop and mobile views.
Responsive layout adapts well to desktop and mobile views.
Responsive layout adapts well to desktop and mobile views.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks engaging interactive elements to draw user interest.
Lacks engaging interactive elements to draw user interest.
Lacks engaging interactive elements to draw user interest.
circle-exclamation
circle-exclamation
No call-to-action for press release details beyond PDF links.
No call-to-action for press release details beyond PDF links.
No call-to-action for press release details beyond PDF links.
circle-exclamation
circle-exclamation
BOOK GROUP HOTEL' label is unclear to first-time visitors.
BOOK GROUP HOTEL' label is unclear to first-time visitors.
BOOK GROUP HOTEL' label is unclear to first-time visitors.
circle-exclamation
circle-exclamation
Limited use of imagery beyond hero banner reduces visual appeal.
Limited use of imagery beyond hero banner reduces visual appeal.
Limited use of imagery beyond hero banner reduces visual appeal.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Solid responsive behavior, adapting nav and content for screens.
Solid responsive behavior, adapting nav and content for screens.
check
check
Hamburger menu simplifies navigation on mobile.
Hamburger menu simplifies navigation on mobile.
xmark
xmark
Press release text blocks can feel cramped on smaller screens.
Press release text blocks can feel cramped on smaller screens.
lightbulb
lightbulb
Ensure adequate spacing and font scaling on mobile releases.
Ensure adequate spacing and font scaling on mobile releases.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Solid responsive behavior, adapting nav and content for screens.
check
Hamburger menu simplifies navigation on mobile.
xmark
Press release text blocks can feel cramped on smaller screens.
lightbulb
Ensure adequate spacing and font scaling on mobile releases.
Needs work
Needs work
Check insights
Check insights
Influence Principles
20
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity or social proof leads to low persuasion.
Minimal use of scarcity or social proof leads to low persuasion.
check
check
Press release list establishes authority through corporate news.
Press release list establishes authority through corporate news.
xmark
xmark
No urgency or offers to drive user action.
No urgency or offers to drive user action.
lightbulb
lightbulb
Add limited-time announcements or highlights to create urgency.
Add limited-time announcements or highlights to create urgency.
Needs work
Check insights
Influence Principles
20
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity or social proof leads to low persuasion.
check
Press release list establishes authority through corporate news.
xmark
No urgency or offers to drive user action.
lightbulb
Add limited-time announcements or highlights to create urgency.
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Conventional corporate layout with little creative flair.
Conventional corporate layout with little creative flair.
check
check
Brand hero image adds a cultural touch.
Brand hero image adds a cultural touch.
xmark
xmark
Layout feels generic and predictable.
Layout feels generic and predictable.
lightbulb
lightbulb
Experiment with unique section layouts to stand out.
Experiment with unique section layouts to stand out.
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Conventional corporate layout with little creative flair.
check
Brand hero image adds a cultural touch.
xmark
Layout feels generic and predictable.
lightbulb
Experiment with unique section layouts to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive structure but lacks persuasive guidance.
Intuitive structure but lacks persuasive guidance.
check
check
Main navigation clearly labeled for corporate sections.
Main navigation clearly labeled for corporate sections.
xmark
xmark
Excessive PDF downloads may frustrate users seeking summaries.
Excessive PDF downloads may frustrate users seeking summaries.
lightbulb
lightbulb
Provide inline summaries for press releases to reduce friction.
Provide inline summaries for press releases to reduce friction.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive structure but lacks persuasive guidance.
check
Main navigation clearly labeled for corporate sections.
xmark
Excessive PDF downloads may frustrate users seeking summaries.
lightbulb
Provide inline summaries for press releases to reduce friction.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear labels but some CTAs could be more descriptive.
Clear labels but some CTAs could be more descriptive.
check
check
Navigation labels are concise and clear.
Navigation labels are concise and clear.
xmark
xmark
BOOK GROUP HOTEL' CTA is ambiguous in purpose.
BOOK GROUP HOTEL' CTA is ambiguous in purpose.
lightbulb
lightbulb
Rename CTAs to reflect actions (e.g., 'Book a Stay').
Rename CTAs to reflect actions (e.g., 'Book a Stay').
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear labels but some CTAs could be more descriptive.
check
Navigation labels are concise and clear.
xmark
BOOK GROUP HOTEL' CTA is ambiguous in purpose.
lightbulb
Rename CTAs to reflect actions (e.g., 'Book a Stay').
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant and brand-consistent but visually static.
Elegant and brand-consistent but visually static.
check
check
Colors and typography reflect brand heritage and elegance.
Colors and typography reflect brand heritage and elegance.
xmark
xmark
Absence of dynamic visuals makes the design feel static.
Absence of dynamic visuals makes the design feel static.
lightbulb
lightbulb
Incorporate engaging visual elements to break monotony.
Incorporate engaging visual elements to break monotony.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Elegant and brand-consistent but visually static.
check
Colors and typography reflect brand heritage and elegance.
xmark
Absence of dynamic visuals makes the design feel static.
lightbulb
Incorporate engaging visual elements to break monotony.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Clarify Booking CTA
Clarify Booking CTA
Clarify Booking CTA
Change 'BOOK GROUP HOTEL' label to 'Book a Stay' or similar to improve clarity and user understanding.
Change 'BOOK GROUP HOTEL' label to 'Book a Stay' or similar to improve clarity and user understanding.
Suggestion
Moderate fix
Add Press Release Summaries
Add Press Release Summaries
Add Press Release Summaries
Include brief text summaries or excerpts beneath PDF links so users can preview content without downloading.
Include brief text summaries or excerpts beneath PDF links so users can preview content without downloading.
Suggestion
Moderate fix
Enhance Visual Engagement
Enhance Visual Engagement
Enhance Visual Engagement
Incorporate additional imagery or interactive elements in press release section to break visual monotony and hold attention.
Incorporate additional imagery or interactive elements in press release section to break visual monotony and hold attention.
Suggestion
Moderate fix
Implement Social Proof
Implement Social Proof
Implement Social Proof
Integrate testimonials or corporate partner logos to build credibility and support press announcements.
Integrate testimonials or corporate partner logos to build credibility and support press announcements.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025