Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

Needs work

Conversion Qualification*

#

182

Website Rank

Corporate press release page for Hotel Okura featuring a hero banner, top navigation, section links, and a list of recent announcements in PDF format.

Needs work

Conversion Qualification*

#

182

Website Rank

Needs work

Conversion Qualification*

Corporate press release page for Hotel Okura featuring a hero banner, top navigation, section links, and a list of recent announcements in PDF format.

#

182

Website Rank

Corporate press release page for Hotel Okura featuring a hero banner, top navigation, section links, and a list of recent announcements in PDF format.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Clean, elegant visual design aligns with brand identity.

Clean, elegant visual design aligns with brand identity.

Clean, elegant visual design aligns with brand identity.

circle-check

circle-check

Clear hierarchy separating hero, nav, and press release list.

Clear hierarchy separating hero, nav, and press release list.

Clear hierarchy separating hero, nav, and press release list.

circle-check

circle-check

Consistent color palette and typography throughout.

Consistent color palette and typography throughout.

Consistent color palette and typography throughout.

circle-check

circle-check

Responsive layout adapts well to desktop and mobile views.

Responsive layout adapts well to desktop and mobile views.

Responsive layout adapts well to desktop and mobile views.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lacks engaging interactive elements to draw user interest.

Lacks engaging interactive elements to draw user interest.

Lacks engaging interactive elements to draw user interest.

circle-exclamation

circle-exclamation

No call-to-action for press release details beyond PDF links.

No call-to-action for press release details beyond PDF links.

No call-to-action for press release details beyond PDF links.

circle-exclamation

circle-exclamation

BOOK GROUP HOTEL' label is unclear to first-time visitors.

BOOK GROUP HOTEL' label is unclear to first-time visitors.

BOOK GROUP HOTEL' label is unclear to first-time visitors.

circle-exclamation

circle-exclamation

Limited use of imagery beyond hero banner reduces visual appeal.

Limited use of imagery beyond hero banner reduces visual appeal.

Limited use of imagery beyond hero banner reduces visual appeal.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Solid responsive behavior, adapting nav and content for screens.

Solid responsive behavior, adapting nav and content for screens.

check

check

Hamburger menu simplifies navigation on mobile.

Hamburger menu simplifies navigation on mobile.

xmark

xmark

Press release text blocks can feel cramped on smaller screens.

Press release text blocks can feel cramped on smaller screens.

lightbulb

lightbulb

Ensure adequate spacing and font scaling on mobile releases.

Ensure adequate spacing and font scaling on mobile releases.

Good

Solid start

mobile

Responsive Design

75

/100

60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Solid responsive behavior, adapting nav and content for screens.

check

Hamburger menu simplifies navigation on mobile.

xmark

Press release text blocks can feel cramped on smaller screens.

lightbulb

Ensure adequate spacing and font scaling on mobile releases.

Needs work

Needs work

Check insights

Check insights

Influence Principles

20

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal use of scarcity or social proof leads to low persuasion.

Minimal use of scarcity or social proof leads to low persuasion.

check

check

Press release list establishes authority through corporate news.

Press release list establishes authority through corporate news.

xmark

xmark

No urgency or offers to drive user action.

No urgency or offers to drive user action.

lightbulb

lightbulb

Add limited-time announcements or highlights to create urgency.

Add limited-time announcements or highlights to create urgency.

Needs work

Check insights

Influence Principles

20

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal use of scarcity or social proof leads to low persuasion.

check

Press release list establishes authority through corporate news.

xmark

No urgency or offers to drive user action.

lightbulb

Add limited-time announcements or highlights to create urgency.

Needs work

Needs work

Check insights

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Conventional corporate layout with little creative flair.

Conventional corporate layout with little creative flair.

check

check

Brand hero image adds a cultural touch.

Brand hero image adds a cultural touch.

xmark

xmark

Layout feels generic and predictable.

Layout feels generic and predictable.

lightbulb

lightbulb

Experiment with unique section layouts to stand out.

Experiment with unique section layouts to stand out.

Needs work

Check insights

sparkles

Originality & Creativity

50

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Conventional corporate layout with little creative flair.

check

Brand hero image adds a cultural touch.

xmark

Layout feels generic and predictable.

lightbulb

Experiment with unique section layouts to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Intuitive structure but lacks persuasive guidance.

Intuitive structure but lacks persuasive guidance.

check

check

Main navigation clearly labeled for corporate sections.

Main navigation clearly labeled for corporate sections.

xmark

xmark

Excessive PDF downloads may frustrate users seeking summaries.

Excessive PDF downloads may frustrate users seeking summaries.

lightbulb

lightbulb

Provide inline summaries for press releases to reduce friction.

Provide inline summaries for press releases to reduce friction.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Intuitive structure but lacks persuasive guidance.

check

Main navigation clearly labeled for corporate sections.

xmark

Excessive PDF downloads may frustrate users seeking summaries.

lightbulb

Provide inline summaries for press releases to reduce friction.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear labels but some CTAs could be more descriptive.

Clear labels but some CTAs could be more descriptive.

check

check

Navigation labels are concise and clear.

Navigation labels are concise and clear.

xmark

xmark

BOOK GROUP HOTEL' CTA is ambiguous in purpose.

BOOK GROUP HOTEL' CTA is ambiguous in purpose.

lightbulb

lightbulb

Rename CTAs to reflect actions (e.g., 'Book a Stay').

Rename CTAs to reflect actions (e.g., 'Book a Stay').

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear labels but some CTAs could be more descriptive.

check

Navigation labels are concise and clear.

xmark

BOOK GROUP HOTEL' CTA is ambiguous in purpose.

lightbulb

Rename CTAs to reflect actions (e.g., 'Book a Stay').

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Elegant and brand-consistent but visually static.

Elegant and brand-consistent but visually static.

check

check

Colors and typography reflect brand heritage and elegance.

Colors and typography reflect brand heritage and elegance.

xmark

xmark

Absence of dynamic visuals makes the design feel static.

Absence of dynamic visuals makes the design feel static.

lightbulb

lightbulb

Incorporate engaging visual elements to break monotony.

Incorporate engaging visual elements to break monotony.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Elegant and brand-consistent but visually static.

check

Colors and typography reflect brand heritage and elegance.

xmark

Absence of dynamic visuals makes the design feel static.

lightbulb

Incorporate engaging visual elements to break monotony.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Clarify Booking CTA

Clarify Booking CTA

Clarify Booking CTA

Change 'BOOK GROUP HOTEL' label to 'Book a Stay' or similar to improve clarity and user understanding.

Change 'BOOK GROUP HOTEL' label to 'Book a Stay' or similar to improve clarity and user understanding.

Suggestion

Moderate fix

Add Press Release Summaries

Add Press Release Summaries

Add Press Release Summaries

Include brief text summaries or excerpts beneath PDF links so users can preview content without downloading.

Include brief text summaries or excerpts beneath PDF links so users can preview content without downloading.

Suggestion

Moderate fix

Enhance Visual Engagement

Enhance Visual Engagement

Enhance Visual Engagement

Incorporate additional imagery or interactive elements in press release section to break visual monotony and hold attention.

Incorporate additional imagery or interactive elements in press release section to break visual monotony and hold attention.

Suggestion

Moderate fix

Implement Social Proof

Implement Social Proof

Implement Social Proof

Integrate testimonials or corporate partner logos to build credibility and support press announcements.

Integrate testimonials or corporate partner logos to build credibility and support press announcements.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025