Website Conversion Analysis
IHG
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75.75/100 Overall Score
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Website Conversion Analysis
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You ranked
44
out of 183 websites
75.75
/100
Overall Score
85
Responsive Design
60
Influence Principles
80
User Experience
75
Copywriting
Design & Aesthetics
70
Originality & Creativity
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
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What you nailed
CTAs and text stack neatly on mobile screens.
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What you can improve
Some images crop awkwardly on narrow viewports.
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Quick insight
Refine mobile image cropping and alignment across devices.
Good
Solid start
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Program benefits like free WiFi and late checkout stand out.
No limited-time offers or countdowns to create urgency.
Add scarcity elements like timers or limited-availability messaging.
UX is all about how easy and enjoyable it is to use your site.
Three offer cards present choices without overwhelming.
Top navigation has too many links.
Streamline header links into grouped navigation to reduce cognitive load.
Words shape action, and copy can make or break momentum.
Benefit-driven headlines clearly communicate loyalty value.
Paragraphs are overly long, reducing scanability.
Convert long text blocks into concise bullet points for quick comprehension.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Strong hierarchy with bold headlines and vibrant CTAs.
Background images under text reduce readability.
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