Welcome,
Welcome,
IHG
IHG
IHG
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
44
44
out of 183 websites
out of 183 websites
75.75
75.75
75.75
/100
/100
/100
You ranked
out of 183 websites
44
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
85
85
85
/100
/100
/100
check
check
What you nailed
CTAs and text stack neatly on mobile screens.
CTAs and text stack neatly on mobile screens.
CTAs and text stack neatly on mobile screens.
xmark
xmark
What you can improve
Some images crop awkwardly on narrow viewports.
Some images crop awkwardly on narrow viewports.
Some images crop awkwardly on narrow viewports.
lightbulb
lightbulb
Quick insight
Refine mobile image cropping and alignment across devices.
Refine mobile image cropping and alignment across devices.
Refine mobile image cropping and alignment across devices.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Program benefits like free WiFi and late checkout stand out.
Program benefits like free WiFi and late checkout stand out.
Program benefits like free WiFi and late checkout stand out.
xmark
xmark
What you can improve
No limited-time offers or countdowns to create urgency.
No limited-time offers or countdowns to create urgency.
No limited-time offers or countdowns to create urgency.
lightbulb
lightbulb
Quick insight
Add scarcity elements like timers or limited-availability messaging.
Add scarcity elements like timers or limited-availability messaging.
Add scarcity elements like timers or limited-availability messaging.
Great
Keep it up!
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
80
80
80
/100
/100
/100
check
check
What you nailed
Three offer cards present choices without overwhelming.
Three offer cards present choices without overwhelming.
Three offer cards present choices without overwhelming.
xmark
xmark
What you can improve
Top navigation has too many links.
Top navigation has too many links.
Top navigation has too many links.
lightbulb
lightbulb
Quick insight
Streamline header links into grouped navigation to reduce cognitive load.
Streamline header links into grouped navigation to reduce cognitive load.
Streamline header links into grouped navigation to reduce cognitive load.
Good
Keep it up!
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
75
75
75
/100
/100
/100
check
check
What you nailed
Benefit-driven headlines clearly communicate loyalty value.
Benefit-driven headlines clearly communicate loyalty value.
Benefit-driven headlines clearly communicate loyalty value.
xmark
xmark
What you can improve
Paragraphs are overly long, reducing scanability.
Paragraphs are overly long, reducing scanability.
Paragraphs are overly long, reducing scanability.
lightbulb
lightbulb
Quick insight
Convert long text blocks into concise bullet points for quick comprehension.
Convert long text blocks into concise bullet points for quick comprehension.
Convert long text blocks into concise bullet points for quick comprehension.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Strong hierarchy with bold headlines and vibrant CTAs.
Strong hierarchy with bold headlines and vibrant CTAs.
Strong hierarchy with bold headlines and vibrant CTAs.
xmark
xmark
What you can improve
Background images under text reduce readability.
Background images under text reduce readability.
Background images under text reduce readability.
lightbulb
lightbulb
Quick insight
Reduce duplicate hero elements to declutter the design.
Reduce duplicate hero elements to declutter the design.
Reduce duplicate hero elements to declutter the design.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Split-screen hero refreshing take on common banner.
Split-screen hero refreshing take on common banner.
Split-screen hero refreshing take on common banner.
xmark
xmark
What you can improve
Predictable section layouts feel repetitive.
Predictable section layouts feel repetitive.
Predictable section layouts feel repetitive.
lightbulb
lightbulb
Quick insight
Introduce interactive modules or subtle animations to boost engagement.
Introduce interactive modules or subtle animations to boost engagement.
Introduce interactive modules or subtle animations to boost engagement.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Implement Scarcity Cues
Introduce limited-time banners or countdown timers on promo offers to create urgency and prompt immediate action.
Suggestion
Easy fix
Optimize Mobile Images
Adjust CSS or serve mobile-specific images to prevent awkward cropping and maintain visual consistency.
Important
Easy fix
Implement Scarcity Cues
Introduce limited-time banners or countdown timers on promo offers to create urgency and prompt immediate action.
Suggestion
Easy fix
Optimize Mobile Images
Adjust CSS or serve mobile-specific images to prevent awkward cropping and maintain visual consistency.
Important
Moderate fix
Simplify Navigation
Consolidate top-level links into a dropdown or mega-menu to declutter the header and streamline user choices.
Suggestion
Moderate fix
Add Social Proof
Incorporate guest testimonials, ratings, or logos under key offers to build trust and leverage social proof.
Important
Moderate fix
Simplify Navigation
Consolidate top-level links into a dropdown or mega-menu to declutter the header and streamline user choices.
Suggestion
Moderate fix
Add Social Proof
Incorporate guest testimonials, ratings, or logos under key offers to build trust and leverage social proof.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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Hospitality & Leisure 2025