Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
9
Website Rank
Kalahari Resorts homepage features a bold hero image and branded logo a Select Location CTA leads to detailed regional options followed by season pass charity and meetings sections and a comprehensive footer
B+
Conversion Qualification*
#
9
Website Rank
B+
Conversion Qualification*
Kalahari Resorts homepage features a bold hero image and branded logo a Select Location CTA leads to detailed regional options followed by season pass charity and meetings sections and a comprehensive footer
#
9
Website Rank
Kalahari Resorts homepage features a bold hero image and branded logo a Select Location CTA leads to detailed regional options followed by season pass charity and meetings sections and a comprehensive footer
90
90
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold hero image creates immediate brand immersion
Bold hero image creates immediate brand immersion
Bold hero image creates immediate brand immersion
circle-check
circle-check
Clear location selection accelerates user decision
Clear location selection accelerates user decision
Clear location selection accelerates user decision
circle-check
circle-check
Consistent brand colors unify the experience
Consistent brand colors unify the experience
Consistent brand colors unify the experience
circle-check
circle-check
Charity section adds emotional resonance
Charity section adds emotional resonance
Charity section adds emotional resonance
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No pricing or rate info above the fold
No pricing or rate info above the fold
No pricing or rate info above the fold
circle-exclamation
circle-exclamation
Lack of user reviews or testimonials
Lack of user reviews or testimonials
Lack of user reviews or testimonials
circle-exclamation
circle-exclamation
Cookie notice obstructs content on load
Cookie notice obstructs content on load
Cookie notice obstructs content on load
circle-exclamation
circle-exclamation
Season pass CTA blends with background
Season pass CTA blends with background
Season pass CTA blends with background
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across devices but some buttons appear small on mobile
Layout adapts well across devices but some buttons appear small on mobile
check
check
Mobile menu collapses neatly for easy navigation
Mobile menu collapses neatly for easy navigation
xmark
xmark
Location buttons shrink too much on small screens
Location buttons shrink too much on small screens
lightbulb
lightbulb
Increase tappable areas on mobile for all CTAs
Increase tappable areas on mobile for all CTAs
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across devices but some buttons appear small on mobile
check
Mobile menu collapses neatly for easy navigation
xmark
Location buttons shrink too much on small screens
lightbulb
Increase tappable areas on mobile for all CTAs
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Solid CTAs but missing social proof and scarcity cues may reduce urgency
Solid CTAs but missing social proof and scarcity cues may reduce urgency
check
check
Gift Cards and season passes CTAs are prominently placed
Gift Cards and season passes CTAs are prominently placed
xmark
xmark
No limited time offers or countdown timers
No limited time offers or countdown timers
lightbulb
lightbulb
Add scarcity messaging around offers to drive action
Add scarcity messaging around offers to drive action
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Solid CTAs but missing social proof and scarcity cues may reduce urgency
check
Gift Cards and season passes CTAs are prominently placed
xmark
No limited time offers or countdown timers
lightbulb
Add scarcity messaging around offers to drive action
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Brand styling stands out but layout follows typical travel patterns
Brand styling stands out but layout follows typical travel patterns
check
check
Custom map icons add playful uniqueness
Custom map icons add playful uniqueness
xmark
xmark
Layout mirrors standard resort sites too closely
Layout mirrors standard resort sites too closely
lightbulb
lightbulb
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Brand styling stands out but layout follows typical travel patterns
check
Custom map icons add playful uniqueness
xmark
Layout mirrors standard resort sites too closely
lightbulb
Introduce interactive elements to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and CTAs guide users efficiently but lack booking context and details
Navigation and CTAs guide users efficiently but lack booking context and details
check
check
Location CTAs use clear labels that reduce confusion
Location CTAs use clear labels that reduce confusion
xmark
xmark
No date selector visible makes booking unclear
No date selector visible makes booking unclear
lightbulb
lightbulb
Expose date picker above the fold to streamline flow
Expose date picker above the fold to streamline flow
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and CTAs guide users efficiently but lack booking context and details
check
Location CTAs use clear labels that reduce confusion
xmark
No date selector visible makes booking unclear
lightbulb
Expose date picker above the fold to streamline flow
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are concise and action oriented but body copy sometimes generic
Headlines are concise and action oriented but body copy sometimes generic
check
check
Tagline Your Kalahari adventure awaits invites exploration
Tagline Your Kalahari adventure awaits invites exploration
xmark
xmark
Phrases like Explore Passes feel generic
Phrases like Explore Passes feel generic
lightbulb
lightbulb
Tailor CTAs with urgency signals to boost engagement
Tailor CTAs with urgency signals to boost engagement
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are concise and action oriented but body copy sometimes generic
check
Tagline Your Kalahari adventure awaits invites exploration
xmark
Phrases like Explore Passes feel generic
lightbulb
Tailor CTAs with urgency signals to boost engagement
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual hierarchy is strong with bold hero image and contrasting CTAs but some panels feel heavy
Visual hierarchy is strong with bold hero image and contrasting CTAs but some panels feel heavy
check
check
Hero image and map icons feel engaging and on brand
Hero image and map icons feel engaging and on brand
xmark
xmark
Section backgrounds vary widely and can distract
Section backgrounds vary widely and can distract
lightbulb
lightbulb
Simplify background patterns to improve focus on CTAs
Simplify background patterns to improve focus on CTAs
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visual hierarchy is strong with bold hero image and contrasting CTAs but some panels feel heavy
check
Hero image and map icons feel engaging and on brand
xmark
Section backgrounds vary widely and can distract
lightbulb
Simplify background patterns to improve focus on CTAs
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Surface Date Picker earlier
Surface Date Picker earlier
Surface Date Picker earlier
Place the Choose date field above the fold near the primary CTA so users can start booking immediately
Place the Choose date field above the fold near the primary CTA so users can start booking immediately
Important
Moderate fix
Add Guest Reviews
Add Guest Reviews
Add Guest Reviews
Include guest reviews or star ratings below location options to boost trust and credibility
Include guest reviews or star ratings below location options to boost trust and credibility
Suggestion
Easy fix
Implement Scarcity Cues
Implement Scarcity Cues
Implement Scarcity Cues
Highlight limited availability offers or deadlines for season passes to create clear urgency
Highlight limited availability offers or deadlines for season passes to create clear urgency
Suggestion
Easy fix
Improve Mobile Tap Targets
Improve Mobile Tap Targets
Improve Mobile Tap Targets
Increase button padding on mobile devices to meet recommended touch size guidelines for easier interaction
Increase button padding on mobile devices to meet recommended touch size guidelines for easier interaction
RELATED RESOURCES
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UX/UI ANALYSIS
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The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025