Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
41
Website Rank
Homepage invites users to select from multiple resort locations, showcasing a vibrant hero, location cards, season passes, charity initiative, and meetings info. Strong visuals but cookie banner obstructs view.
B
Conversion Qualification*
#
41
Website Rank
B
Conversion Qualification*
Homepage invites users to select from multiple resort locations, showcasing a vibrant hero, location cards, season passes, charity initiative, and meetings info. Strong visuals but cookie banner obstructs view.
#
41
Website Rank
Homepage invites users to select from multiple resort locations, showcasing a vibrant hero, location cards, season passes, charity initiative, and meetings info. Strong visuals but cookie banner obstructs view.
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero image immediately conveys family adventure.
Strong hero image immediately conveys family adventure.
Strong hero image immediately conveys family adventure.
circle-check
circle-check
Clear location selection with concise descriptions guides users well.
Clear location selection with concise descriptions guides users well.
Clear location selection with concise descriptions guides users well.
circle-check
circle-check
Consistent branding and vibrant colors create a welcoming atmosphere.
Consistent branding and vibrant colors create a welcoming atmosphere.
Consistent branding and vibrant colors create a welcoming atmosphere.
circle-check
circle-check
Prominent CTA buttons make navigation and booking options obvious.
Prominent CTA buttons make navigation and booking options obvious.
Prominent CTA buttons make navigation and booking options obvious.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie consent pop-up obscures content and disrupts user flow.
Cookie consent pop-up obscures content and disrupts user flow.
Cookie consent pop-up obscures content and disrupts user flow.
circle-exclamation
circle-exclamation
Lack of social proof like reviews reduces credibility.
Lack of social proof like reviews reduces credibility.
Lack of social proof like reviews reduces credibility.
circle-exclamation
circle-exclamation
No pricing or availability info on main page forces extra clicks.
No pricing or availability info on main page forces extra clicks.
No pricing or availability info on main page forces extra clicks.
circle-exclamation
circle-exclamation
Charity and meetings sections blend in; hard to prioritize user goals.
Charity and meetings sections blend in; hard to prioritize user goals.
Charity and meetings sections blend in; hard to prioritize user goals.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout scales effectively; mobile displays prominent CTAs, but truncated nav and long scrolling may hinder quick access.
Responsive layout scales effectively; mobile displays prominent CTAs, but truncated nav and long scrolling may hinder quick access.
check
check
Large touch targets in mobile layout improve usability.
Large touch targets in mobile layout improve usability.
xmark
xmark
Desktop cookie pop-up intrudes on content on all devices.
Desktop cookie pop-up intrudes on content on all devices.
lightbulb
lightbulb
Implement a less intrusive, device-appropriate cookie banner to enhance responsiveness.
Implement a less intrusive, device-appropriate cookie banner to enhance responsiveness.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout scales effectively; mobile displays prominent CTAs, but truncated nav and long scrolling may hinder quick access.
check
Large touch targets in mobile layout improve usability.
xmark
Desktop cookie pop-up intrudes on content on all devices.
lightbulb
Implement a less intrusive, device-appropriate cookie banner to enhance responsiveness.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic CTAs and benefit-focused copy present, but absence of social proof, scarcity, and standout offers undermines persuasion.
Basic CTAs and benefit-focused copy present, but absence of social proof, scarcity, and standout offers undermines persuasion.
check
check
Benefit-focused blurbs highlight key resort features.
Benefit-focused blurbs highlight key resort features.
xmark
xmark
No testimonials or limited-time deals to reinforce urgency.
No testimonials or limited-time deals to reinforce urgency.
lightbulb
lightbulb
Incorporate reviews and limited-time offers to strengthen conversion potential.
Incorporate reviews and limited-time offers to strengthen conversion potential.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic CTAs and benefit-focused copy present, but absence of social proof, scarcity, and standout offers undermines persuasion.
check
Benefit-focused blurbs highlight key resort features.
xmark
No testimonials or limited-time deals to reinforce urgency.
lightbulb
Incorporate reviews and limited-time offers to strengthen conversion potential.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard resort website layout; appealing visuals but little in the way of unique interactive or storytelling elements.
Standard resort website layout; appealing visuals but little in the way of unique interactive or storytelling elements.
check
check
Use of dynamic waterpark images adds energy.
Use of dynamic waterpark images adds energy.
xmark
xmark
Layout feels template-based and predictable.
Layout feels template-based and predictable.
lightbulb
lightbulb
Add interactive elements or narrative features to differentiate the site.
Add interactive elements or narrative features to differentiate the site.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard resort website layout; appealing visuals but little in the way of unique interactive or storytelling elements.
check
Use of dynamic waterpark images adds energy.
xmark
Layout feels template-based and predictable.
lightbulb
Add interactive elements or narrative features to differentiate the site.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear CTAs and well-chunked content simplify navigation, though choice overload and lack of hierarchy can confuse users.
Clear CTAs and well-chunked content simplify navigation, though choice overload and lack of hierarchy can confuse users.
check
check
Location cards are well-organized with clear actions.
Location cards are well-organized with clear actions.
xmark
xmark
Multiple CTAs compete for attention without clear hierarchy.
Multiple CTAs compete for attention without clear hierarchy.
lightbulb
lightbulb
Introduce visual hierarchy to guide primary booking actions and reduce choice overload.
Introduce visual hierarchy to guide primary booking actions and reduce choice overload.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear CTAs and well-chunked content simplify navigation, though choice overload and lack of hierarchy can confuse users.
check
Location cards are well-organized with clear actions.
xmark
Multiple CTAs compete for attention without clear hierarchy.
lightbulb
Introduce visual hierarchy to guide primary booking actions and reduce choice overload.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise, engaging headlines and location blurbs encourage exploration; however, copy lacks urgency and some prompts are underutilized.
Concise, engaging headlines and location blurbs encourage exploration; however, copy lacks urgency and some prompts are underutilized.
check
check
Headlines like 'Your Kalahari adventure awaits' are motivating.
Headlines like 'Your Kalahari adventure awaits' are motivating.
xmark
xmark
Lacks urgency language like 'limited time' to drive bookings.
Lacks urgency language like 'limited time' to drive bookings.
lightbulb
lightbulb
Incorporate scarcity cues and clear, action-oriented copy to boost conversions.
Incorporate scarcity cues and clear, action-oriented copy to boost conversions.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise, engaging headlines and location blurbs encourage exploration; however, copy lacks urgency and some prompts are underutilized.
check
Headlines like 'Your Kalahari adventure awaits' are motivating.
xmark
Lacks urgency language like 'limited time' to drive bookings.
lightbulb
Incorporate scarcity cues and clear, action-oriented copy to boost conversions.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Site features bold hero imagery and consistent branding, though contrast inconsistencies and visual clutter around lower sections detract.
Site features bold hero imagery and consistent branding, though contrast inconsistencies and visual clutter around lower sections detract.
check
check
Vibrant hero image and color palette support brand identity.
Vibrant hero image and color palette support brand identity.
xmark
xmark
Cookie banner visually clashes and disrupts design flow.
Cookie banner visually clashes and disrupts design flow.
lightbulb
lightbulb
Consider restyling or repositioning the cookie banner to maintain aesthetic consistency.
Consider restyling or repositioning the cookie banner to maintain aesthetic consistency.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Site features bold hero imagery and consistent branding, though contrast inconsistencies and visual clutter around lower sections detract.
check
Vibrant hero image and color palette support brand identity.
xmark
Cookie banner visually clashes and disrupts design flow.
lightbulb
Consider restyling or repositioning the cookie banner to maintain aesthetic consistency.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Optimize Cookie Banner
Optimize Cookie Banner
Optimize Cookie Banner
Redesign or reposition cookie consent pop-up to be less intrusive, matching site styling and ensuring quick dismissal without blocking content.
Redesign or reposition cookie consent pop-up to be less intrusive, matching site styling and ensuring quick dismissal without blocking content.
Important
Moderate fix
Integrate Social Proof
Integrate Social Proof
Integrate Social Proof
Display customer reviews, ratings, or testimonials prominently to build trust and reassure potential guests.
Display customer reviews, ratings, or testimonials prominently to build trust and reassure potential guests.
Suggestion
Moderate fix
Implement Scarcity Messages
Implement Scarcity Messages
Implement Scarcity Messages
Add limited-time offers, countdown timers, or 'Only X rooms left' messages to create urgency and drive bookings.
Add limited-time offers, countdown timers, or 'Only X rooms left' messages to create urgency and drive bookings.
Suggestion
Moderate fix
Add Interactive Map
Add Interactive Map
Add Interactive Map
Include an interactive map of resort locations allowing users to explore amenities and nearby attractions visually.
Include an interactive map of resort locations allowing users to explore amenities and nearby attractions visually.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025