Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

41

Website Rank

Homepage invites users to select from multiple resort locations, showcasing a vibrant hero, location cards, season passes, charity initiative, and meetings info. Strong visuals but cookie banner obstructs view.

B

Conversion Qualification*

#

41

Website Rank

B

Conversion Qualification*

Homepage invites users to select from multiple resort locations, showcasing a vibrant hero, location cards, season passes, charity initiative, and meetings info. Strong visuals but cookie banner obstructs view.

#

41

Website Rank

Homepage invites users to select from multiple resort locations, showcasing a vibrant hero, location cards, season passes, charity initiative, and meetings info. Strong visuals but cookie banner obstructs view.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero image immediately conveys family adventure.

Strong hero image immediately conveys family adventure.

Strong hero image immediately conveys family adventure.

circle-check

circle-check

Clear location selection with concise descriptions guides users well.

Clear location selection with concise descriptions guides users well.

Clear location selection with concise descriptions guides users well.

circle-check

circle-check

Consistent branding and vibrant colors create a welcoming atmosphere.

Consistent branding and vibrant colors create a welcoming atmosphere.

Consistent branding and vibrant colors create a welcoming atmosphere.

circle-check

circle-check

Prominent CTA buttons make navigation and booking options obvious.

Prominent CTA buttons make navigation and booking options obvious.

Prominent CTA buttons make navigation and booking options obvious.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie consent pop-up obscures content and disrupts user flow.

Cookie consent pop-up obscures content and disrupts user flow.

Cookie consent pop-up obscures content and disrupts user flow.

circle-exclamation

circle-exclamation

Lack of social proof like reviews reduces credibility.

Lack of social proof like reviews reduces credibility.

Lack of social proof like reviews reduces credibility.

circle-exclamation

circle-exclamation

No pricing or availability info on main page forces extra clicks.

No pricing or availability info on main page forces extra clicks.

No pricing or availability info on main page forces extra clicks.

circle-exclamation

circle-exclamation

Charity and meetings sections blend in; hard to prioritize user goals.

Charity and meetings sections blend in; hard to prioritize user goals.

Charity and meetings sections blend in; hard to prioritize user goals.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layout scales effectively; mobile displays prominent CTAs, but truncated nav and long scrolling may hinder quick access.

Responsive layout scales effectively; mobile displays prominent CTAs, but truncated nav and long scrolling may hinder quick access.

check

check

Large touch targets in mobile layout improve usability.

Large touch targets in mobile layout improve usability.

xmark

xmark

Desktop cookie pop-up intrudes on content on all devices.

Desktop cookie pop-up intrudes on content on all devices.

lightbulb

lightbulb

Implement a less intrusive, device-appropriate cookie banner to enhance responsiveness.

Implement a less intrusive, device-appropriate cookie banner to enhance responsiveness.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layout scales effectively; mobile displays prominent CTAs, but truncated nav and long scrolling may hinder quick access.

check

Large touch targets in mobile layout improve usability.

xmark

Desktop cookie pop-up intrudes on content on all devices.

lightbulb

Implement a less intrusive, device-appropriate cookie banner to enhance responsiveness.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic CTAs and benefit-focused copy present, but absence of social proof, scarcity, and standout offers undermines persuasion.

Basic CTAs and benefit-focused copy present, but absence of social proof, scarcity, and standout offers undermines persuasion.

check

check

Benefit-focused blurbs highlight key resort features.

Benefit-focused blurbs highlight key resort features.

xmark

xmark

No testimonials or limited-time deals to reinforce urgency.

No testimonials or limited-time deals to reinforce urgency.

lightbulb

lightbulb

Incorporate reviews and limited-time offers to strengthen conversion potential.

Incorporate reviews and limited-time offers to strengthen conversion potential.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic CTAs and benefit-focused copy present, but absence of social proof, scarcity, and standout offers undermines persuasion.

check

Benefit-focused blurbs highlight key resort features.

xmark

No testimonials or limited-time deals to reinforce urgency.

lightbulb

Incorporate reviews and limited-time offers to strengthen conversion potential.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard resort website layout; appealing visuals but little in the way of unique interactive or storytelling elements.

Standard resort website layout; appealing visuals but little in the way of unique interactive or storytelling elements.

check

check

Use of dynamic waterpark images adds energy.

Use of dynamic waterpark images adds energy.

xmark

xmark

Layout feels template-based and predictable.

Layout feels template-based and predictable.

lightbulb

lightbulb

Add interactive elements or narrative features to differentiate the site.

Add interactive elements or narrative features to differentiate the site.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard resort website layout; appealing visuals but little in the way of unique interactive or storytelling elements.

check

Use of dynamic waterpark images adds energy.

xmark

Layout feels template-based and predictable.

lightbulb

Add interactive elements or narrative features to differentiate the site.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear CTAs and well-chunked content simplify navigation, though choice overload and lack of hierarchy can confuse users.

Clear CTAs and well-chunked content simplify navigation, though choice overload and lack of hierarchy can confuse users.

check

check

Location cards are well-organized with clear actions.

Location cards are well-organized with clear actions.

xmark

xmark

Multiple CTAs compete for attention without clear hierarchy.

Multiple CTAs compete for attention without clear hierarchy.

lightbulb

lightbulb

Introduce visual hierarchy to guide primary booking actions and reduce choice overload.

Introduce visual hierarchy to guide primary booking actions and reduce choice overload.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear CTAs and well-chunked content simplify navigation, though choice overload and lack of hierarchy can confuse users.

check

Location cards are well-organized with clear actions.

xmark

Multiple CTAs compete for attention without clear hierarchy.

lightbulb

Introduce visual hierarchy to guide primary booking actions and reduce choice overload.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise, engaging headlines and location blurbs encourage exploration; however, copy lacks urgency and some prompts are underutilized.

Concise, engaging headlines and location blurbs encourage exploration; however, copy lacks urgency and some prompts are underutilized.

check

check

Headlines like 'Your Kalahari adventure awaits' are motivating.

Headlines like 'Your Kalahari adventure awaits' are motivating.

xmark

xmark

Lacks urgency language like 'limited time' to drive bookings.

Lacks urgency language like 'limited time' to drive bookings.

lightbulb

lightbulb

Incorporate scarcity cues and clear, action-oriented copy to boost conversions.

Incorporate scarcity cues and clear, action-oriented copy to boost conversions.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise, engaging headlines and location blurbs encourage exploration; however, copy lacks urgency and some prompts are underutilized.

check

Headlines like 'Your Kalahari adventure awaits' are motivating.

xmark

Lacks urgency language like 'limited time' to drive bookings.

lightbulb

Incorporate scarcity cues and clear, action-oriented copy to boost conversions.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Site features bold hero imagery and consistent branding, though contrast inconsistencies and visual clutter around lower sections detract.

Site features bold hero imagery and consistent branding, though contrast inconsistencies and visual clutter around lower sections detract.

check

check

Vibrant hero image and color palette support brand identity.

Vibrant hero image and color palette support brand identity.

xmark

xmark

Cookie banner visually clashes and disrupts design flow.

Cookie banner visually clashes and disrupts design flow.

lightbulb

lightbulb

Consider restyling or repositioning the cookie banner to maintain aesthetic consistency.

Consider restyling or repositioning the cookie banner to maintain aesthetic consistency.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Site features bold hero imagery and consistent branding, though contrast inconsistencies and visual clutter around lower sections detract.

check

Vibrant hero image and color palette support brand identity.

xmark

Cookie banner visually clashes and disrupts design flow.

lightbulb

Consider restyling or repositioning the cookie banner to maintain aesthetic consistency.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Optimize Cookie Banner

Optimize Cookie Banner

Optimize Cookie Banner

Redesign or reposition cookie consent pop-up to be less intrusive, matching site styling and ensuring quick dismissal without blocking content.

Redesign or reposition cookie consent pop-up to be less intrusive, matching site styling and ensuring quick dismissal without blocking content.

Important

Moderate fix

Integrate Social Proof

Integrate Social Proof

Integrate Social Proof

Display customer reviews, ratings, or testimonials prominently to build trust and reassure potential guests.

Display customer reviews, ratings, or testimonials prominently to build trust and reassure potential guests.

Suggestion

Moderate fix

Implement Scarcity Messages

Implement Scarcity Messages

Implement Scarcity Messages

Add limited-time offers, countdown timers, or 'Only X rooms left' messages to create urgency and drive bookings.

Add limited-time offers, countdown timers, or 'Only X rooms left' messages to create urgency and drive bookings.

Suggestion

Moderate fix

Add Interactive Map

Add Interactive Map

Add Interactive Map

Include an interactive map of resort locations allowing users to explore amenities and nearby attractions visually.

Include an interactive map of resort locations allowing users to explore amenities and nearby attractions visually.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025