Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

58

Website Rank

Landing page features a prominent booking form over a hero image, brand filters, resort showcases, map overview, group event info, FAQs, Instagram feed, and newsletter signup within a clean, modern design.

B

Conversion Qualification*

#

58

Website Rank

B

Conversion Qualification*

Landing page features a prominent booking form over a hero image, brand filters, resort showcases, map overview, group event info, FAQs, Instagram feed, and newsletter signup within a clean, modern design.

#

58

Website Rank

Landing page features a prominent booking form over a hero image, brand filters, resort showcases, map overview, group event info, FAQs, Instagram feed, and newsletter signup within a clean, modern design.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero booking form is prominent and immediately actionable.

Hero booking form is prominent and immediately actionable.

Hero booking form is prominent and immediately actionable.

circle-check

circle-check

Clear section segmentation helps users scan content.

Clear section segmentation helps users scan content.

Clear section segmentation helps users scan content.

circle-check

circle-check

High-quality imagery conveys destination appeal.

High-quality imagery conveys destination appeal.

High-quality imagery conveys destination appeal.

circle-check

circle-check

Filterable brand logos allow quick exploration by traveler type.

Filterable brand logos allow quick exploration by traveler type.

Filterable brand logos allow quick exploration by traveler type.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Absence of scarcity messaging may reduce urgency.

Absence of scarcity messaging may reduce urgency.

Absence of scarcity messaging may reduce urgency.

circle-exclamation

circle-exclamation

FAQ sections lack descriptive summaries for quick answers.

FAQ sections lack descriptive summaries for quick answers.

FAQ sections lack descriptive summaries for quick answers.

circle-exclamation

circle-exclamation

Footer is cluttered with many links, overwhelming users.

Footer is cluttered with many links, overwhelming users.

Footer is cluttered with many links, overwhelming users.

circle-exclamation

circle-exclamation

No pricing or starting rates displayed to anchor booking decisions.

No pricing or starting rates displayed to anchor booking decisions.

No pricing or starting rates displayed to anchor booking decisions.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts with mobile-friendly nav and stacked sections, but some elements can wrap awkwardly.

Layout adapts with mobile-friendly nav and stacked sections, but some elements can wrap awkwardly.

check

check

Collapsible nav menu frees up space on mobile.

Collapsible nav menu frees up space on mobile.

xmark

xmark

Button text may wrap awkwardly on smaller viewports.

Button text may wrap awkwardly on smaller viewports.

lightbulb

lightbulb

Refine responsive typography and adjust button padding to prevent wrapping.

Refine responsive typography and adjust button padding to prevent wrapping.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts with mobile-friendly nav and stacked sections, but some elements can wrap awkwardly.

check

Collapsible nav menu frees up space on mobile.

xmark

Button text may wrap awkwardly on smaller viewports.

lightbulb

Refine responsive typography and adjust button padding to prevent wrapping.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Brand trust shown via logos and Gourmet Inclusive concept, but lacks urgency and social proof.

Brand trust shown via logos and Gourmet Inclusive concept, but lacks urgency and social proof.

check

check

Brand logos lend credibility and cater to diverse segments.

Brand logos lend credibility and cater to diverse segments.

xmark

xmark

No user reviews or testimonials to reinforce trust.

No user reviews or testimonials to reinforce trust.

lightbulb

lightbulb

Introduce guest testimonials or ratings to strengthen social proof.

Introduce guest testimonials or ratings to strengthen social proof.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Brand trust shown via logos and Gourmet Inclusive concept, but lacks urgency and social proof.

check

Brand logos lend credibility and cater to diverse segments.

xmark

No user reviews or testimonials to reinforce trust.

lightbulb

Introduce guest testimonials or ratings to strengthen social proof.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Standard travel layout enhanced by brand mosaic and social feed adds freshness.

Standard travel layout enhanced by brand mosaic and social feed adds freshness.

check

check

#KARISMAEXPERIENCE mosaic encourages engagement.

#KARISMAEXPERIENCE mosaic encourages engagement.

xmark

xmark

Map visualization is generic without interactive features.

Map visualization is generic without interactive features.

lightbulb

lightbulb

Convert static map into interactive selector to boost user engagement.

Convert static map into interactive selector to boost user engagement.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Standard travel layout enhanced by brand mosaic and social feed adds freshness.

check

#KARISMAEXPERIENCE mosaic encourages engagement.

xmark

Map visualization is generic without interactive features.

lightbulb

Convert static map into interactive selector to boost user engagement.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Logical section flow guides exploration, but lack of rate info and urgency may hamper decisions.

Logical section flow guides exploration, but lack of rate info and urgency may hamper decisions.

check

check

Distinct sections chunked logically guide exploration.

Distinct sections chunked logically guide exploration.

xmark

xmark

Long footer demands too much scrolling to find contact info.

Long footer demands too much scrolling to find contact info.

lightbulb

lightbulb

Consider a sticky quick-access CTA or contact bar to improve accessibility.

Consider a sticky quick-access CTA or contact bar to improve accessibility.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Logical section flow guides exploration, but lack of rate info and urgency may hamper decisions.

check

Distinct sections chunked logically guide exploration.

xmark

Long footer demands too much scrolling to find contact info.

lightbulb

Consider a sticky quick-access CTA or contact bar to improve accessibility.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Conversational tone reflects brand voice, but some headings over-capitalized and text is truncated.

Conversational tone reflects brand voice, but some headings over-capitalized and text is truncated.

check

check

Tagline "VACATION LIKE YOU DREAM IT™" is inspiring and clear.

Tagline "VACATION LIKE YOU DREAM IT™" is inspiring and clear.

xmark

xmark

Promotional description text cuts off mid-sentence.

Promotional description text cuts off mid-sentence.

lightbulb

lightbulb

Ensure complete text is displayed and proofread to avoid truncation.

Ensure complete text is displayed and proofread to avoid truncation.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Conversational tone reflects brand voice, but some headings over-capitalized and text is truncated.

check

Tagline "VACATION LIKE YOU DREAM IT™" is inspiring and clear.

xmark

Promotional description text cuts off mid-sentence.

lightbulb

Ensure complete text is displayed and proofread to avoid truncation.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern, clean with high-quality photos and consistent color scheme.

Modern, clean with high-quality photos and consistent color scheme.

check

check

High-res imagery creates emotional appeal.

High-res imagery creates emotional appeal.

xmark

xmark

Duplicate headings appear, reducing visual coherence.

Duplicate headings appear, reducing visual coherence.

lightbulb

lightbulb

Consolidate heading styles and remove duplicates for visual consistency.

Consolidate heading styles and remove duplicates for visual consistency.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Modern, clean with high-quality photos and consistent color scheme.

check

High-res imagery creates emotional appeal.

xmark

Duplicate headings appear, reducing visual coherence.

lightbulb

Consolidate heading styles and remove duplicates for visual consistency.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Fix Text Truncation

Fix Text Truncation

Fix Text Truncation

Complete and proofread promotional descriptions to avoid mid-sentence cuts and maintain professionalism.

Complete and proofread promotional descriptions to avoid mid-sentence cuts and maintain professionalism.

Important

Moderate fix

Display Starting Prices

Display Starting Prices

Display Starting Prices

Show clearly labeled starting rates on featured resort cards to anchor customer expectations and boost conversions.

Show clearly labeled starting rates on featured resort cards to anchor customer expectations and boost conversions.

Important

Easy fix

Add Scarcity Messaging

Add Scarcity Messaging

Add Scarcity Messaging

Implement simple scarcity cues like low room availability or limited-time offers on resort listings to create urgency.

Implement simple scarcity cues like low room availability or limited-time offers on resort listings to create urgency.

Suggestion

Moderate fix

Integrate Guest Testimonials

Integrate Guest Testimonials

Integrate Guest Testimonials

Feature authentic guest reviews with photos and ratings to enhance social proof and build trust with prospective guests.

Feature authentic guest reviews with photos and ratings to enhance social proof and build trust with prospective guests.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025