Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
58
Website Rank
Landing page features a prominent booking form over a hero image, brand filters, resort showcases, map overview, group event info, FAQs, Instagram feed, and newsletter signup within a clean, modern design.
B
Conversion Qualification*
#
58
Website Rank
B
Conversion Qualification*
Landing page features a prominent booking form over a hero image, brand filters, resort showcases, map overview, group event info, FAQs, Instagram feed, and newsletter signup within a clean, modern design.
#
58
Website Rank
Landing page features a prominent booking form over a hero image, brand filters, resort showcases, map overview, group event info, FAQs, Instagram feed, and newsletter signup within a clean, modern design.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero booking form is prominent and immediately actionable.
Hero booking form is prominent and immediately actionable.
Hero booking form is prominent and immediately actionable.
circle-check
circle-check
Clear section segmentation helps users scan content.
Clear section segmentation helps users scan content.
Clear section segmentation helps users scan content.
circle-check
circle-check
High-quality imagery conveys destination appeal.
High-quality imagery conveys destination appeal.
High-quality imagery conveys destination appeal.
circle-check
circle-check
Filterable brand logos allow quick exploration by traveler type.
Filterable brand logos allow quick exploration by traveler type.
Filterable brand logos allow quick exploration by traveler type.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Absence of scarcity messaging may reduce urgency.
Absence of scarcity messaging may reduce urgency.
Absence of scarcity messaging may reduce urgency.
circle-exclamation
circle-exclamation
FAQ sections lack descriptive summaries for quick answers.
FAQ sections lack descriptive summaries for quick answers.
FAQ sections lack descriptive summaries for quick answers.
circle-exclamation
circle-exclamation
Footer is cluttered with many links, overwhelming users.
Footer is cluttered with many links, overwhelming users.
Footer is cluttered with many links, overwhelming users.
circle-exclamation
circle-exclamation
No pricing or starting rates displayed to anchor booking decisions.
No pricing or starting rates displayed to anchor booking decisions.
No pricing or starting rates displayed to anchor booking decisions.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts with mobile-friendly nav and stacked sections, but some elements can wrap awkwardly.
Layout adapts with mobile-friendly nav and stacked sections, but some elements can wrap awkwardly.
check
check
Collapsible nav menu frees up space on mobile.
Collapsible nav menu frees up space on mobile.
xmark
xmark
Button text may wrap awkwardly on smaller viewports.
Button text may wrap awkwardly on smaller viewports.
lightbulb
lightbulb
Refine responsive typography and adjust button padding to prevent wrapping.
Refine responsive typography and adjust button padding to prevent wrapping.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts with mobile-friendly nav and stacked sections, but some elements can wrap awkwardly.
check
Collapsible nav menu frees up space on mobile.
xmark
Button text may wrap awkwardly on smaller viewports.
lightbulb
Refine responsive typography and adjust button padding to prevent wrapping.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Brand trust shown via logos and Gourmet Inclusive concept, but lacks urgency and social proof.
Brand trust shown via logos and Gourmet Inclusive concept, but lacks urgency and social proof.
check
check
Brand logos lend credibility and cater to diverse segments.
Brand logos lend credibility and cater to diverse segments.
xmark
xmark
No user reviews or testimonials to reinforce trust.
No user reviews or testimonials to reinforce trust.
lightbulb
lightbulb
Introduce guest testimonials or ratings to strengthen social proof.
Introduce guest testimonials or ratings to strengthen social proof.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Brand trust shown via logos and Gourmet Inclusive concept, but lacks urgency and social proof.
check
Brand logos lend credibility and cater to diverse segments.
xmark
No user reviews or testimonials to reinforce trust.
lightbulb
Introduce guest testimonials or ratings to strengthen social proof.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard travel layout enhanced by brand mosaic and social feed adds freshness.
Standard travel layout enhanced by brand mosaic and social feed adds freshness.
check
check
#KARISMAEXPERIENCE mosaic encourages engagement.
#KARISMAEXPERIENCE mosaic encourages engagement.
xmark
xmark
Map visualization is generic without interactive features.
Map visualization is generic without interactive features.
lightbulb
lightbulb
Convert static map into interactive selector to boost user engagement.
Convert static map into interactive selector to boost user engagement.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard travel layout enhanced by brand mosaic and social feed adds freshness.
check
#KARISMAEXPERIENCE mosaic encourages engagement.
xmark
Map visualization is generic without interactive features.
lightbulb
Convert static map into interactive selector to boost user engagement.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Logical section flow guides exploration, but lack of rate info and urgency may hamper decisions.
Logical section flow guides exploration, but lack of rate info and urgency may hamper decisions.
check
check
Distinct sections chunked logically guide exploration.
Distinct sections chunked logically guide exploration.
xmark
xmark
Long footer demands too much scrolling to find contact info.
Long footer demands too much scrolling to find contact info.
lightbulb
lightbulb
Consider a sticky quick-access CTA or contact bar to improve accessibility.
Consider a sticky quick-access CTA or contact bar to improve accessibility.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Logical section flow guides exploration, but lack of rate info and urgency may hamper decisions.
check
Distinct sections chunked logically guide exploration.
xmark
Long footer demands too much scrolling to find contact info.
lightbulb
Consider a sticky quick-access CTA or contact bar to improve accessibility.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Conversational tone reflects brand voice, but some headings over-capitalized and text is truncated.
Conversational tone reflects brand voice, but some headings over-capitalized and text is truncated.
check
check
Tagline "VACATION LIKE YOU DREAM IT™" is inspiring and clear.
Tagline "VACATION LIKE YOU DREAM IT™" is inspiring and clear.
xmark
xmark
Promotional description text cuts off mid-sentence.
Promotional description text cuts off mid-sentence.
lightbulb
lightbulb
Ensure complete text is displayed and proofread to avoid truncation.
Ensure complete text is displayed and proofread to avoid truncation.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Conversational tone reflects brand voice, but some headings over-capitalized and text is truncated.
check
Tagline "VACATION LIKE YOU DREAM IT™" is inspiring and clear.
xmark
Promotional description text cuts off mid-sentence.
lightbulb
Ensure complete text is displayed and proofread to avoid truncation.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern, clean with high-quality photos and consistent color scheme.
Modern, clean with high-quality photos and consistent color scheme.
check
check
High-res imagery creates emotional appeal.
High-res imagery creates emotional appeal.
xmark
xmark
Duplicate headings appear, reducing visual coherence.
Duplicate headings appear, reducing visual coherence.
lightbulb
lightbulb
Consolidate heading styles and remove duplicates for visual consistency.
Consolidate heading styles and remove duplicates for visual consistency.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Modern, clean with high-quality photos and consistent color scheme.
check
High-res imagery creates emotional appeal.
xmark
Duplicate headings appear, reducing visual coherence.
lightbulb
Consolidate heading styles and remove duplicates for visual consistency.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Fix Text Truncation
Fix Text Truncation
Fix Text Truncation
Complete and proofread promotional descriptions to avoid mid-sentence cuts and maintain professionalism.
Complete and proofread promotional descriptions to avoid mid-sentence cuts and maintain professionalism.
Important
Moderate fix
Display Starting Prices
Display Starting Prices
Display Starting Prices
Show clearly labeled starting rates on featured resort cards to anchor customer expectations and boost conversions.
Show clearly labeled starting rates on featured resort cards to anchor customer expectations and boost conversions.
Important
Easy fix
Add Scarcity Messaging
Add Scarcity Messaging
Add Scarcity Messaging
Implement simple scarcity cues like low room availability or limited-time offers on resort listings to create urgency.
Implement simple scarcity cues like low room availability or limited-time offers on resort listings to create urgency.
Suggestion
Moderate fix
Integrate Guest Testimonials
Integrate Guest Testimonials
Integrate Guest Testimonials
Feature authentic guest reviews with photos and ratings to enhance social proof and build trust with prospective guests.
Feature authentic guest reviews with photos and ratings to enhance social proof and build trust with prospective guests.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025