Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
82
Website Rank
Homepage features hero booking form brand logos featured resorts map FAQ Instagram feed and subscription footer
B
Conversion Qualification*
#
82
Website Rank
B
Conversion Qualification*
Homepage features hero booking form brand logos featured resorts map FAQ Instagram feed and subscription footer
#
82
Website Rank
Homepage features hero booking form brand logos featured resorts map FAQ Instagram feed and subscription footer
75
75
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero section grabs attention
Striking hero section grabs attention
Striking hero section grabs attention
circle-check
circle-check
Brand logos build credibility
Brand logos build credibility
Brand logos build credibility
circle-check
circle-check
Interactive map engages users
Interactive map engages users
Interactive map engages users
circle-check
circle-check
FAQ section addresses key queries
FAQ section addresses key queries
FAQ section addresses key queries
Things to improve
Things to improve
circle-exclamation
circle-exclamation
CTA contrast is too low
CTA contrast is too low
CTA contrast is too low
circle-exclamation
circle-exclamation
Typography lacks clear hierarchy
Typography lacks clear hierarchy
Typography lacks clear hierarchy
circle-exclamation
circle-exclamation
Content sections feel repetitive
Content sections feel repetitive
Content sections feel repetitive
circle-exclamation
circle-exclamation
Footer links are densely packed
Footer links are densely packed
Footer links are densely packed
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts well but some elements shrink too much
Responsive layout adapts well but some elements shrink too much
check
check
Hamburger menu works well on mobile
Hamburger menu works well on mobile
xmark
xmark
Small buttons are hard to tap
Small buttons are hard to tap
lightbulb
lightbulb
Increase touch target sizes for key actions
Increase touch target sizes for key actions
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts well but some elements shrink too much
check
Hamburger menu works well on mobile
xmark
Small buttons are hard to tap
lightbulb
Increase touch target sizes for key actions
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Utilizes credibility signals but misses urgency tactics
Utilizes credibility signals but misses urgency tactics
check
check
Trust is built through recognized brand names
Trust is built through recognized brand names
xmark
xmark
No visible scarcity or limited time messaging
No visible scarcity or limited time messaging
lightbulb
lightbulb
Add countdown timers or limited offer banners
Add countdown timers or limited offer banners
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Utilizes credibility signals but misses urgency tactics
check
Trust is built through recognized brand names
xmark
No visible scarcity or limited time messaging
lightbulb
Add countdown timers or limited offer banners
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design feels familiar but lacks unique thematic elements
Design feels familiar but lacks unique thematic elements
check
check
Brand segmentation adds a creative touch
Brand segmentation adds a creative touch
xmark
xmark
Stock imagery reduces authenticity
Stock imagery reduces authenticity
lightbulb
lightbulb
Incorporate custom artwork or photo stories
Incorporate custom artwork or photo stories
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design feels familiar but lacks unique thematic elements
check
Brand segmentation adds a creative touch
xmark
Stock imagery reduces authenticity
lightbulb
Incorporate custom artwork or photo stories
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Booking form is prominent but long scroll may deter users
Booking form is prominent but long scroll may deter users
check
check
Clear step by step booking process
Clear step by step booking process
xmark
xmark
Overwhelming amount of information per page
Overwhelming amount of information per page
lightbulb
lightbulb
Consider collapsing or hiding less critical content
Consider collapsing or hiding less critical content
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Booking form is prominent but long scroll may deter users
check
Clear step by step booking process
xmark
Overwhelming amount of information per page
lightbulb
Consider collapsing or hiding less critical content
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines are inspiring but CTAs need more context
Headlines are inspiring but CTAs need more context
check
check
Aspirational hero title resonates with audience
Aspirational hero title resonates with audience
xmark
xmark
Generic CTA labels lack detail
Generic CTA labels lack detail
lightbulb
lightbulb
Use more descriptive action oriented text
Use more descriptive action oriented text
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines are inspiring but CTAs need more context
check
Aspirational hero title resonates with audience
xmark
Generic CTA labels lack detail
lightbulb
Use more descriptive action oriented text
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern clean look but some elements are inconsistent
Modern clean look but some elements are inconsistent
check
check
Bold hero image creates a strong first impression
Bold hero image creates a strong first impression
xmark
xmark
Inconsistent font sizes and weights
Inconsistent font sizes and weights
lightbulb
lightbulb
Simplify color palette and unify typography styles
Simplify color palette and unify typography styles
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern clean look but some elements are inconsistent
check
Bold hero image creates a strong first impression
xmark
Inconsistent font sizes and weights
lightbulb
Simplify color palette and unify typography styles
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve CTA contrast
Improve CTA contrast
Improve CTA contrast
Increase color contrast of Book Now button to improve visibility and clickability
Increase color contrast of Book Now button to improve visibility and clickability
Important
Moderate fix
Introduce Limited-Time Banners
Introduce Limited-Time Banners
Introduce Limited-Time Banners
Add scarcity messages like Offer ends soon to create urgency and drive conversions
Add scarcity messages like Offer ends soon to create urgency and drive conversions
Suggestion
Moderate fix
Refine Typography Hierarchy
Refine Typography Hierarchy
Refine Typography Hierarchy
Standardize font sizes for headings and body text to improve readability and consistency
Standardize font sizes for headings and body text to improve readability and consistency
Suggestion
Moderate fix
Replace Generic Photos
Replace Generic Photos
Replace Generic Photos
Use original resort photos to enhance uniqueness and customer connection
Use original resort photos to enhance uniqueness and customer connection
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025