Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

49

Website Rank

The homepage offers immersive photography, clear sections for destinations, suites, stories, loyalty benefits, shop, and a footer with contact and cookie controls.

B

Conversion Qualification*

#

49

Website Rank

B

Conversion Qualification*

The homepage offers immersive photography, clear sections for destinations, suites, stories, loyalty benefits, shop, and a footer with contact and cookie controls.

#

49

Website Rank

The homepage offers immersive photography, clear sections for destinations, suites, stories, loyalty benefits, shop, and a footer with contact and cookie controls.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong, high-quality visuals that reflect luxury branding.

Strong, high-quality visuals that reflect luxury branding.

Strong, high-quality visuals that reflect luxury branding.

circle-check

circle-check

Clear, distinct sections guide users through offerings.

Clear, distinct sections guide users through offerings.

Clear, distinct sections guide users through offerings.

circle-check

circle-check

Concise CTAs like 'Discover More' and 'Browse Now' stand out.

Concise CTAs like 'Discover More' and 'Browse Now' stand out.

Concise CTAs like 'Discover More' and 'Browse Now' stand out.

circle-check

circle-check

Consistent typography and elegant color palette instill trust.

Consistent typography and elegant color palette instill trust.

Consistent typography and elegant color palette instill trust.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lack of visible booking engine above the fold may frustrate users.

Lack of visible booking engine above the fold may frustrate users.

Lack of visible booking engine above the fold may frustrate users.

circle-exclamation

circle-exclamation

Menu icon hides important navigation items on desktop view.

Menu icon hides important navigation items on desktop view.

Menu icon hides important navigation items on desktop view.

circle-exclamation

circle-exclamation

Cookie banner covers content and distracts from main message.

Cookie banner covers content and distracts from main message.

Cookie banner covers content and distracts from main message.

circle-exclamation

circle-exclamation

Story previews lack engaging imagery and feel incomplete.

Story previews lack engaging imagery and feel incomplete.

Story previews lack engaging imagery and feel incomplete.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts to mobile and desktop, but menu and CTAs could be optimized.

Layout adapts to mobile and desktop, but menu and CTAs could be optimized.

check

check

Sections stack vertically in mobile, maintaining readability.

Sections stack vertically in mobile, maintaining readability.

xmark

xmark

Hamburger menu on desktop hides key navigation links.

Hamburger menu on desktop hides key navigation links.

lightbulb

lightbulb

Introduce a persistent booking CTA in header for faster access.

Introduce a persistent booking CTA in header for faster access.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts to mobile and desktop, but menu and CTAs could be optimized.

check

Sections stack vertically in mobile, maintaining readability.

xmark

Hamburger menu on desktop hides key navigation links.

lightbulb

Introduce a persistent booking CTA in header for faster access.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Implements social proof minimally, lacks urgency or scarcity messaging.

Implements social proof minimally, lacks urgency or scarcity messaging.

check

check

Shows loyalty benefits, hinting at exclusivity for members.

Shows loyalty benefits, hinting at exclusivity for members.

xmark

xmark

No visible countdowns or special offer prompts to drive bookings.

No visible countdowns or special offer prompts to drive bookings.

lightbulb

lightbulb

Add limited-time offer banners to leverage scarcity and prompt action.

Add limited-time offer banners to leverage scarcity and prompt action.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Implements social proof minimally, lacks urgency or scarcity messaging.

check

Shows loyalty benefits, hinting at exclusivity for members.

xmark

No visible countdowns or special offer prompts to drive bookings.

lightbulb

Add limited-time offer banners to leverage scarcity and prompt action.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

High-end design and storytelling entice exploration with standard patterns.

High-end design and storytelling entice exploration with standard patterns.

check

check

Unique hero image sets a memorable first impression.

Unique hero image sets a memorable first impression.

xmark

xmark

Section layouts follow common hotel site templates.

Section layouts follow common hotel site templates.

lightbulb

lightbulb

Incorporate interactive elements like hover animations for distinctiveness.

Incorporate interactive elements like hover animations for distinctiveness.

Great

Keep it up!

sparkles

Originality & Creativity

80

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

High-end design and storytelling entice exploration with standard patterns.

check

Unique hero image sets a memorable first impression.

xmark

Section layouts follow common hotel site templates.

lightbulb

Incorporate interactive elements like hover animations for distinctiveness.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Organized content hierarchy guides exploration, though booking entry point is low.

Organized content hierarchy guides exploration, though booking entry point is low.

check

check

Section headings clearly label content, aiding quick scanning.

Section headings clearly label content, aiding quick scanning.

xmark

xmark

Users must scroll far to reach booking functionality.

Users must scroll far to reach booking functionality.

lightbulb

lightbulb

Add a mini reservation widget above the fold to improve task efficiency.

Add a mini reservation widget above the fold to improve task efficiency.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Organized content hierarchy guides exploration, though booking entry point is low.

check

Section headings clearly label content, aiding quick scanning.

xmark

Users must scroll far to reach booking functionality.

lightbulb

Add a mini reservation widget above the fold to improve task efficiency.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clear labels and concise CTAs, but some copy feels generic.

Clear labels and concise CTAs, but some copy feels generic.

check

check

Discover More' and 'Browse Now' CTAs are actionable and clear.

Discover More' and 'Browse Now' CTAs are actionable and clear.

xmark

xmark

Headings like 'Sensational Suites' are vague without context.

Headings like 'Sensational Suites' are vague without context.

lightbulb

lightbulb

Enhance headings with brief value propositions to increase engagement.

Enhance headings with brief value propositions to increase engagement.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clear labels and concise CTAs, but some copy feels generic.

check

Discover More' and 'Browse Now' CTAs are actionable and clear.

xmark

Headings like 'Sensational Suites' are vague without context.

lightbulb

Enhance headings with brief value propositions to increase engagement.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Luxurious full-screen hero, elegant fonts, cohesive color scheme.

Luxurious full-screen hero, elegant fonts, cohesive color scheme.

check

check

Premium imagery and refined typography elevate brand perception.

Premium imagery and refined typography elevate brand perception.

xmark

xmark

Grey placeholders in stories section disrupt the visual flow.

Grey placeholders in stories section disrupt the visual flow.

lightbulb

lightbulb

Replace grey placeholders with live story thumbnails for richer visuals.

Replace grey placeholders with live story thumbnails for richer visuals.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Luxurious full-screen hero, elegant fonts, cohesive color scheme.

check

Premium imagery and refined typography elevate brand perception.

xmark

Grey placeholders in stories section disrupt the visual flow.

lightbulb

Replace grey placeholders with live story thumbnails for richer visuals.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Above-the-Fold Booking Widget

Add Above-the-Fold Booking Widget

Add Above-the-Fold Booking Widget

Introduce a compact reservation form in the hero area to let users book without scrolling down, improving conversion paths.

Introduce a compact reservation form in the hero area to let users book without scrolling down, improving conversion paths.

Suggestion

Easy fix

Upgrade Story Thumbnails

Upgrade Story Thumbnails

Upgrade Story Thumbnails

Replace grey placeholders with actual high-resolution story images to increase visual appeal and encourage click-throughs.

Replace grey placeholders with actual high-resolution story images to increase visual appeal and encourage click-throughs.

Important

Easy fix

Persist Navigation CTA

Persist Navigation CTA

Persist Navigation CTA

Add a sticky 'Book Now' button in the header across all pages and viewports to streamline booking initiation.

Add a sticky 'Book Now' button in the header across all pages and viewports to streamline booking initiation.

Suggestion

Moderate fix

Implement Scarcity Banners

Implement Scarcity Banners

Implement Scarcity Banners

Include limited-time offer banners or countdown timers on key pages to create urgency and boost bookings.

Include limited-time offer banners or countdown timers on key pages to create urgency and boost bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025