Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
49
Website Rank
The homepage offers immersive photography, clear sections for destinations, suites, stories, loyalty benefits, shop, and a footer with contact and cookie controls.
B
Conversion Qualification*
#
49
Website Rank
B
Conversion Qualification*
The homepage offers immersive photography, clear sections for destinations, suites, stories, loyalty benefits, shop, and a footer with contact and cookie controls.
#
49
Website Rank
The homepage offers immersive photography, clear sections for destinations, suites, stories, loyalty benefits, shop, and a footer with contact and cookie controls.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, high-quality visuals that reflect luxury branding.
Strong, high-quality visuals that reflect luxury branding.
Strong, high-quality visuals that reflect luxury branding.
circle-check
circle-check
Clear, distinct sections guide users through offerings.
Clear, distinct sections guide users through offerings.
Clear, distinct sections guide users through offerings.
circle-check
circle-check
Concise CTAs like 'Discover More' and 'Browse Now' stand out.
Concise CTAs like 'Discover More' and 'Browse Now' stand out.
Concise CTAs like 'Discover More' and 'Browse Now' stand out.
circle-check
circle-check
Consistent typography and elegant color palette instill trust.
Consistent typography and elegant color palette instill trust.
Consistent typography and elegant color palette instill trust.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of visible booking engine above the fold may frustrate users.
Lack of visible booking engine above the fold may frustrate users.
Lack of visible booking engine above the fold may frustrate users.
circle-exclamation
circle-exclamation
Menu icon hides important navigation items on desktop view.
Menu icon hides important navigation items on desktop view.
Menu icon hides important navigation items on desktop view.
circle-exclamation
circle-exclamation
Cookie banner covers content and distracts from main message.
Cookie banner covers content and distracts from main message.
Cookie banner covers content and distracts from main message.
circle-exclamation
circle-exclamation
Story previews lack engaging imagery and feel incomplete.
Story previews lack engaging imagery and feel incomplete.
Story previews lack engaging imagery and feel incomplete.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts to mobile and desktop, but menu and CTAs could be optimized.
Layout adapts to mobile and desktop, but menu and CTAs could be optimized.
check
check
Sections stack vertically in mobile, maintaining readability.
Sections stack vertically in mobile, maintaining readability.
xmark
xmark
Hamburger menu on desktop hides key navigation links.
Hamburger menu on desktop hides key navigation links.
lightbulb
lightbulb
Introduce a persistent booking CTA in header for faster access.
Introduce a persistent booking CTA in header for faster access.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts to mobile and desktop, but menu and CTAs could be optimized.
check
Sections stack vertically in mobile, maintaining readability.
xmark
Hamburger menu on desktop hides key navigation links.
lightbulb
Introduce a persistent booking CTA in header for faster access.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Implements social proof minimally, lacks urgency or scarcity messaging.
Implements social proof minimally, lacks urgency or scarcity messaging.
check
check
Shows loyalty benefits, hinting at exclusivity for members.
Shows loyalty benefits, hinting at exclusivity for members.
xmark
xmark
No visible countdowns or special offer prompts to drive bookings.
No visible countdowns or special offer prompts to drive bookings.
lightbulb
lightbulb
Add limited-time offer banners to leverage scarcity and prompt action.
Add limited-time offer banners to leverage scarcity and prompt action.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Implements social proof minimally, lacks urgency or scarcity messaging.
check
Shows loyalty benefits, hinting at exclusivity for members.
xmark
No visible countdowns or special offer prompts to drive bookings.
lightbulb
Add limited-time offer banners to leverage scarcity and prompt action.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
High-end design and storytelling entice exploration with standard patterns.
High-end design and storytelling entice exploration with standard patterns.
check
check
Unique hero image sets a memorable first impression.
Unique hero image sets a memorable first impression.
xmark
xmark
Section layouts follow common hotel site templates.
Section layouts follow common hotel site templates.
lightbulb
lightbulb
Incorporate interactive elements like hover animations for distinctiveness.
Incorporate interactive elements like hover animations for distinctiveness.
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
High-end design and storytelling entice exploration with standard patterns.
check
Unique hero image sets a memorable first impression.
xmark
Section layouts follow common hotel site templates.
lightbulb
Incorporate interactive elements like hover animations for distinctiveness.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Organized content hierarchy guides exploration, though booking entry point is low.
Organized content hierarchy guides exploration, though booking entry point is low.
check
check
Section headings clearly label content, aiding quick scanning.
Section headings clearly label content, aiding quick scanning.
xmark
xmark
Users must scroll far to reach booking functionality.
Users must scroll far to reach booking functionality.
lightbulb
lightbulb
Add a mini reservation widget above the fold to improve task efficiency.
Add a mini reservation widget above the fold to improve task efficiency.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Organized content hierarchy guides exploration, though booking entry point is low.
check
Section headings clearly label content, aiding quick scanning.
xmark
Users must scroll far to reach booking functionality.
lightbulb
Add a mini reservation widget above the fold to improve task efficiency.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clear labels and concise CTAs, but some copy feels generic.
Clear labels and concise CTAs, but some copy feels generic.
check
check
Discover More' and 'Browse Now' CTAs are actionable and clear.
Discover More' and 'Browse Now' CTAs are actionable and clear.
xmark
xmark
Headings like 'Sensational Suites' are vague without context.
Headings like 'Sensational Suites' are vague without context.
lightbulb
lightbulb
Enhance headings with brief value propositions to increase engagement.
Enhance headings with brief value propositions to increase engagement.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clear labels and concise CTAs, but some copy feels generic.
check
Discover More' and 'Browse Now' CTAs are actionable and clear.
xmark
Headings like 'Sensational Suites' are vague without context.
lightbulb
Enhance headings with brief value propositions to increase engagement.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious full-screen hero, elegant fonts, cohesive color scheme.
Luxurious full-screen hero, elegant fonts, cohesive color scheme.
check
check
Premium imagery and refined typography elevate brand perception.
Premium imagery and refined typography elevate brand perception.
xmark
xmark
Grey placeholders in stories section disrupt the visual flow.
Grey placeholders in stories section disrupt the visual flow.
lightbulb
lightbulb
Replace grey placeholders with live story thumbnails for richer visuals.
Replace grey placeholders with live story thumbnails for richer visuals.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious full-screen hero, elegant fonts, cohesive color scheme.
check
Premium imagery and refined typography elevate brand perception.
xmark
Grey placeholders in stories section disrupt the visual flow.
lightbulb
Replace grey placeholders with live story thumbnails for richer visuals.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Above-the-Fold Booking Widget
Add Above-the-Fold Booking Widget
Add Above-the-Fold Booking Widget
Introduce a compact reservation form in the hero area to let users book without scrolling down, improving conversion paths.
Introduce a compact reservation form in the hero area to let users book without scrolling down, improving conversion paths.
Suggestion
Easy fix
Upgrade Story Thumbnails
Upgrade Story Thumbnails
Upgrade Story Thumbnails
Replace grey placeholders with actual high-resolution story images to increase visual appeal and encourage click-throughs.
Replace grey placeholders with actual high-resolution story images to increase visual appeal and encourage click-throughs.
Important
Easy fix
Persist Navigation CTA
Persist Navigation CTA
Persist Navigation CTA
Add a sticky 'Book Now' button in the header across all pages and viewports to streamline booking initiation.
Add a sticky 'Book Now' button in the header across all pages and viewports to streamline booking initiation.
Suggestion
Moderate fix
Implement Scarcity Banners
Implement Scarcity Banners
Implement Scarcity Banners
Include limited-time offer banners or countdown timers on key pages to create urgency and boost bookings.
Include limited-time offer banners or countdown timers on key pages to create urgency and boost bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025