Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
25
Website Rank
Premium brand homepage with full width hero and curated image sections for destinations suites loyalty and shop
B+
Conversion Qualification*
#
25
Website Rank
B+
Conversion Qualification*
Premium brand homepage with full width hero and curated image sections for destinations suites loyalty and shop
#
25
Website Rank
Premium brand homepage with full width hero and curated image sections for destinations suites loyalty and shop
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
72
72
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality images that convey luxury and destination allure
High quality images that convey luxury and destination allure
High quality images that convey luxury and destination allure
circle-check
circle-check
Elegant typography and ample white space enhance readability
Elegant typography and ample white space enhance readability
Elegant typography and ample white space enhance readability
circle-check
circle-check
Clear section divisions guide users smoothly through content
Clear section divisions guide users smoothly through content
Clear section divisions guide users smoothly through content
circle-check
circle-check
Cookie management options are transparent and easy to access
Cookie management options are transparent and easy to access
Cookie management options are transparent and easy to access
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No primary book now CTA in hero section to prompt immediate action
No primary book now CTA in hero section to prompt immediate action
No primary book now CTA in hero section to prompt immediate action
circle-exclamation
circle-exclamation
Social proof such as guest reviews is missing to build trust
Social proof such as guest reviews is missing to build trust
Social proof such as guest reviews is missing to build trust
circle-exclamation
circle-exclamation
Destination cards lack contextual pricing or availability cues
Destination cards lack contextual pricing or availability cues
Destination cards lack contextual pricing or availability cues
circle-exclamation
circle-exclamation
Cookie banner covers content and disrupts first impression
Cookie banner covers content and disrupts first impression
Cookie banner covers content and disrupts first impression
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Page layout appears structured into flexible grid and image sliders suggest responsive adaptation across devices
Page layout appears structured into flexible grid and image sliders suggest responsive adaptation across devices
check
check
Image carousels and grid layouts likely adapt well to different screen sizes
Image carousels and grid layouts likely adapt well to different screen sizes
xmark
xmark
Navigation menu on mobile hidden behind hamburger may reduce discoverability
Navigation menu on mobile hidden behind hamburger may reduce discoverability
lightbulb
lightbulb
Test and optimize mobile menu labeling to improve reveal speed and clarity
Test and optimize mobile menu labeling to improve reveal speed and clarity
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Page layout appears structured into flexible grid and image sliders suggest responsive adaptation across devices
check
Image carousels and grid layouts likely adapt well to different screen sizes
xmark
Navigation menu on mobile hidden behind hamburger may reduce discoverability
lightbulb
Test and optimize mobile menu labeling to improve reveal speed and clarity
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Gemmani deploys loyalty and benefits info but lacks urgency or scarcity cues to motivate immediate bookings
Gemmani deploys loyalty and benefits info but lacks urgency or scarcity cues to motivate immediate bookings
check
check
Loyalty program and discovery dollars sections highlight repeat stay incentives
Loyalty program and discovery dollars sections highlight repeat stay incentives
xmark
xmark
No limited time offers or scarcity messaging to prompt faster decisions
No limited time offers or scarcity messaging to prompt faster decisions
lightbulb
lightbulb
Incorporate countdown timers or limited availability labels to harness scarcity
Incorporate countdown timers or limited availability labels to harness scarcity
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Gemmani deploys loyalty and benefits info but lacks urgency or scarcity cues to motivate immediate bookings
check
Loyalty program and discovery dollars sections highlight repeat stay incentives
xmark
No limited time offers or scarcity messaging to prompt faster decisions
lightbulb
Incorporate countdown timers or limited availability labels to harness scarcity
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design leverages high end imagery and elegant layouts but follows common hospitality patterns
Design leverages high end imagery and elegant layouts but follows common hospitality patterns
check
check
Use of cinematic hero and story teasers fosters narrative engagement
Use of cinematic hero and story teasers fosters narrative engagement
xmark
xmark
Layout conventions mirror many competitor sites and offer limited surprise
Layout conventions mirror many competitor sites and offer limited surprise
lightbulb
lightbulb
Introduce interactive elements like hover reveals to stand out creatively
Introduce interactive elements like hover reveals to stand out creatively
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design leverages high end imagery and elegant layouts but follows common hospitality patterns
check
Use of cinematic hero and story teasers fosters narrative engagement
xmark
Layout conventions mirror many competitor sites and offer limited surprise
lightbulb
Introduce interactive elements like hover reveals to stand out creatively
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is organized into clear thematic sections but lacks immediate call to action on key conversion zones
Content is organized into clear thematic sections but lacks immediate call to action on key conversion zones
check
check
Destinations and suites sections use visual cues to engage user interest effectively
Destinations and suites sections use visual cues to engage user interest effectively
xmark
xmark
Absence of availability or pricing info forces extra clicks before booking
Absence of availability or pricing info forces extra clicks before booking
lightbulb
lightbulb
Add quick rate and date picker in hero to streamline booking flow
Add quick rate and date picker in hero to streamline booking flow
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is organized into clear thematic sections but lacks immediate call to action on key conversion zones
check
Destinations and suites sections use visual cues to engage user interest effectively
xmark
Absence of availability or pricing info forces extra clicks before booking
lightbulb
Add quick rate and date picker in hero to streamline booking flow
Good
Good
Solid start
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings invoke emotion and curiosity but CTAs could be more explicit to drive conversions
Headings invoke emotion and curiosity but CTAs could be more explicit to drive conversions
check
check
Headlines like Follow your heartbeat inspire exploration and brand connection
Headlines like Follow your heartbeat inspire exploration and brand connection
xmark
xmark
CTAs such as Discover More are vague and lack clear action context
CTAs such as Discover More are vague and lack clear action context
lightbulb
lightbulb
Rewrite CTAs to include action and benefit for clarity and motivation
Rewrite CTAs to include action and benefit for clarity and motivation
Good
Solid start
UX Writing
72
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings invoke emotion and curiosity but CTAs could be more explicit to drive conversions
check
Headlines like Follow your heartbeat inspire exploration and brand connection
xmark
CTAs such as Discover More are vague and lack clear action context
lightbulb
Rewrite CTAs to include action and benefit for clarity and motivation
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual design uses elegant typography high quality imagery and generous whitespace to express brand luxury
Visual design uses elegant typography high quality imagery and generous whitespace to express brand luxury
check
check
The refined typography and whitespace create clear hierarchy and upscale feel
The refined typography and whitespace create clear hierarchy and upscale feel
xmark
xmark
Monochromatic hero background feels empty and misses a visual hook
Monochromatic hero background feels empty and misses a visual hook
lightbulb
lightbulb
Consider replacing grey hero background with engaging image or video
Consider replacing grey hero background with engaging image or video
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Visual design uses elegant typography high quality imagery and generous whitespace to express brand luxury
check
The refined typography and whitespace create clear hierarchy and upscale feel
xmark
Monochromatic hero background feels empty and misses a visual hook
lightbulb
Consider replacing grey hero background with engaging image or video
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Hero Booking Widget
Add Hero Booking Widget
Add Hero Booking Widget
Embed a simple date and party picker in the hero section to allow users to search rates and availability instantly
Embed a simple date and party picker in the hero section to allow users to search rates and availability instantly
Important
Easy fix
Introduce Social Proof Section
Introduce Social Proof Section
Introduce Social Proof Section
Place guest review snippets with star icons below hero or on destination cards to build trust and credibility early
Place guest review snippets with star icons below hero or on destination cards to build trust and credibility early
Suggestion
Easy fix
Enhance CTA Clarity
Enhance CTA Clarity
Enhance CTA Clarity
Update CTAs to include clear action and benefit such as Book Now for Best Rate or Explore Suites with Pricing
Update CTAs to include clear action and benefit such as Book Now for Best Rate or Explore Suites with Pricing
Suggestion
Moderate fix
Implement Scarcity Messaging
Implement Scarcity Messaging
Implement Scarcity Messaging
Display limited time promotion badges or countdown timers on offer sections to drive urgency and faster booking
Display limited time promotion badges or countdown timers on offer sections to drive urgency and faster booking
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025