Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
16
Website Rank
Elegant coastal retreat site with vivid imagery clear sections and promotional offers
B+
Conversion Qualification*
#
16
Website Rank
B+
Conversion Qualification*
Elegant coastal retreat site with vivid imagery clear sections and promotional offers
#
16
Website Rank
Elegant coastal retreat site with vivid imagery clear sections and promotional offers
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
82
82
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero imagery is captivating and sets a tranquil mood
Hero imagery is captivating and sets a tranquil mood
Hero imagery is captivating and sets a tranquil mood
circle-check
circle-check
Navigation features a prominent book now call to action
Navigation features a prominent book now call to action
Navigation features a prominent book now call to action
circle-check
circle-check
Content sections are well organized and visually distinct
Content sections are well organized and visually distinct
Content sections are well organized and visually distinct
circle-check
circle-check
Use of whitespace enhances readability and flow
Use of whitespace enhances readability and flow
Use of whitespace enhances readability and flow
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Discount offers lack countdown timers to drive urgency
Discount offers lack countdown timers to drive urgency
Discount offers lack countdown timers to drive urgency
circle-exclamation
circle-exclamation
Social proof section only shows text no ratings or visuals
Social proof section only shows text no ratings or visuals
Social proof section only shows text no ratings or visuals
circle-exclamation
circle-exclamation
No detailed room info makes booking decisions harder
No detailed room info makes booking decisions harder
No detailed room info makes booking decisions harder
circle-exclamation
circle-exclamation
Cancellation and policy info are not clearly linked
Cancellation and policy info are not clearly linked
Cancellation and policy info are not clearly linked
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across devices but some elements shrink too much
Layout adapts well across devices but some elements shrink too much
check
check
Nav collapses gracefully into mobile menu
Nav collapses gracefully into mobile menu
xmark
xmark
Text on CTA buttons is small on mobile devices
Text on CTA buttons is small on mobile devices
lightbulb
lightbulb
Increase tap targets and font sizes for mobile CTAs
Increase tap targets and font sizes for mobile CTAs
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across devices but some elements shrink too much
check
Nav collapses gracefully into mobile menu
xmark
Text on CTA buttons is small on mobile devices
lightbulb
Increase tap targets and font sizes for mobile CTAs
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Offers are visible but lack strong scarcity and social proof cues
Offers are visible but lack strong scarcity and social proof cues
check
check
Early booking and resident discounts provide clear value
Early booking and resident discounts provide clear value
xmark
xmark
Absence of room availability indicators misses urgency
Absence of room availability indicators misses urgency
lightbulb
lightbulb
Add real time availability and limited offer banners
Add real time availability and limited offer banners
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Offers are visible but lack strong scarcity and social proof cues
check
Early booking and resident discounts provide clear value
xmark
Absence of room availability indicators misses urgency
lightbulb
Add real time availability and limited offer banners
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic hotel site design with polished imagery but limited innovation
Classic hotel site design with polished imagery but limited innovation
check
check
Use of circle image for room adds creative flair
Use of circle image for room adds creative flair
xmark
xmark
Overall layout feels similar to competitor sites
Overall layout feels similar to competitor sites
lightbulb
lightbulb
Experiment with unique interactive elements for differentiation
Experiment with unique interactive elements for differentiation
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic hotel site design with polished imagery but limited innovation
check
Use of circle image for room adds creative flair
xmark
Overall layout feels similar to competitor sites
lightbulb
Experiment with unique interactive elements for differentiation
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
82
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Smooth flow through sections but decision complexity could be reduced
Smooth flow through sections but decision complexity could be reduced
check
check
Section chunking eases scanning of content
Section chunking eases scanning of content
xmark
xmark
Multiple CTAs with similar labels may confuse users
Multiple CTAs with similar labels may confuse users
lightbulb
lightbulb
Standardize CTA wording to simplify decisions
Standardize CTA wording to simplify decisions
Great
Keep it up!
browser
User Experience (UX)
82
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Smooth flow through sections but decision complexity could be reduced
check
Section chunking eases scanning of content
xmark
Multiple CTAs with similar labels may confuse users
lightbulb
Standardize CTA wording to simplify decisions
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Messaging is clear but could be more persuasive and concise
Messaging is clear but could be more persuasive and concise
check
check
Section headings are descriptive and evocative
Section headings are descriptive and evocative
xmark
xmark
Some paragraphs are too long and dilute the message
Some paragraphs are too long and dilute the message
lightbulb
lightbulb
Edit copy to be more concise; emphasize benefits
Edit copy to be more concise; emphasize benefits
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Messaging is clear but could be more persuasive and concise
check
Section headings are descriptive and evocative
xmark
Some paragraphs are too long and dilute the message
lightbulb
Edit copy to be more concise; emphasize benefits
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished visuals with consistent branding and whitespace
Polished visuals with consistent branding and whitespace
check
check
Cohesive color scheme reflects coastal theme effectively
Cohesive color scheme reflects coastal theme effectively
xmark
xmark
Some section backgrounds feel too uniform leading to monotony
Some section backgrounds feel too uniform leading to monotony
lightbulb
lightbulb
Introduce subtle texture or accent to break uniformity
Introduce subtle texture or accent to break uniformity
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Polished visuals with consistent branding and whitespace
check
Cohesive color scheme reflects coastal theme effectively
xmark
Some section backgrounds feel too uniform leading to monotony
lightbulb
Introduce subtle texture or accent to break uniformity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Scarcity Timers
Add Scarcity Timers
Add Scarcity Timers
Implement countdown timers on discount offers to boost urgency and conversions making deals feel time sensitive
Implement countdown timers on discount offers to boost urgency and conversions making deals feel time sensitive
Important
Easy fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Include star ratings guest photos and logos from review sites in the HEAR FROM RECENT GUESTS section to build credibility
Include star ratings guest photos and logos from review sites in the HEAR FROM RECENT GUESTS section to build credibility
Suggestion
Easy fix
Standardize CTAs
Standardize CTAs
Standardize CTAs
Use consistent wording and styling across all call to action buttons to reduce confusion and improve click through rates
Use consistent wording and styling across all call to action buttons to reduce confusion and improve click through rates
Suggestion
Moderate fix
Detail Room Offerings
Detail Room Offerings
Detail Room Offerings
Add a section with room types features and pricing to help users make informed decisions and move them closer to booking
Add a section with room types features and pricing to help users make informed decisions and move them closer to booking
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025