Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
34
Website Rank
Elegant coastal resort site with rich imagery and clear sections but lacks detailed room info and direct booking clarity.
B
Conversion Qualification*
#
34
Website Rank
B
Conversion Qualification*
Elegant coastal resort site with rich imagery and clear sections but lacks detailed room info and direct booking clarity.
#
34
Website Rank
Elegant coastal resort site with rich imagery and clear sections but lacks detailed room info and direct booking clarity.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality imagery evokes coastal charm.
High-quality imagery evokes coastal charm.
High-quality imagery evokes coastal charm.
circle-check
circle-check
Elegant font pairing reinforces brand identity.
Elegant font pairing reinforces brand identity.
Elegant font pairing reinforces brand identity.
circle-check
circle-check
Clear CTA 'Check Availability' above the fold.
Clear CTA 'Check Availability' above the fold.
Clear CTA 'Check Availability' above the fold.
circle-check
circle-check
Well-structured sections guide visitors smoothly.
Well-structured sections guide visitors smoothly.
Well-structured sections guide visitors smoothly.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming amount of sections may fatigue users.
Overwhelming amount of sections may fatigue users.
Overwhelming amount of sections may fatigue users.
circle-exclamation
circle-exclamation
No visible price points hinders booking decisions.
No visible price points hinders booking decisions.
No visible price points hinders booking decisions.
circle-exclamation
circle-exclamation
Duplicate 'Flavors' heading causes confusion.
Duplicate 'Flavors' heading causes confusion.
Duplicate 'Flavors' heading causes confusion.
circle-exclamation
circle-exclamation
Lack of direct room details reduces clarity.
Lack of direct room details reduces clarity.
Lack of direct room details reduces clarity.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Likely adaptable layout with alternating sections but mobile resilience unknown.
Likely adaptable layout with alternating sections but mobile resilience unknown.
check
check
Alternating light and dark sections likely translate well to mobile.
Alternating light and dark sections likely translate well to mobile.
xmark
xmark
Dense content sections may lengthen mobile scroll excessively.
Dense content sections may lengthen mobile scroll excessively.
lightbulb
lightbulb
Consider collapsible mobile sections to reduce scroll fatigue.
Consider collapsible mobile sections to reduce scroll fatigue.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Likely adaptable layout with alternating sections but mobile resilience unknown.
check
Alternating light and dark sections likely translate well to mobile.
xmark
Dense content sections may lengthen mobile scroll excessively.
lightbulb
Consider collapsible mobile sections to reduce scroll fatigue.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic urgency with early-booking deals and testimonials present modest persuasion.
Basic urgency with early-booking deals and testimonials present modest persuasion.
check
check
Early booking discounts and resident offers provide clear value.
Early booking discounts and resident offers provide clear value.
xmark
xmark
Absence of real-time availability or countdowns limits urgency.
Absence of real-time availability or countdowns limits urgency.
lightbulb
lightbulb
Integrate limited-time countdown timers to enhance scarcity appeal.
Integrate limited-time countdown timers to enhance scarcity appeal.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic urgency with early-booking deals and testimonials present modest persuasion.
check
Early booking discounts and resident offers provide clear value.
xmark
Absence of real-time availability or countdowns limits urgency.
lightbulb
Integrate limited-time countdown timers to enhance scarcity appeal.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant yet familiar design; lacks standout interactive elements.
Elegant yet familiar design; lacks standout interactive elements.
check
check
Personalized storytelling of New England charm feels authentic.
Personalized storytelling of New England charm feels authentic.
xmark
xmark
No unique interactive features to differentiate experience.
No unique interactive features to differentiate experience.
lightbulb
lightbulb
Add immersive elements like video or interactive maps for novelty.
Add immersive elements like video or interactive maps for novelty.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant yet familiar design; lacks standout interactive elements.
check
Personalized storytelling of New England charm feels authentic.
xmark
No unique interactive features to differentiate experience.
lightbulb
Add immersive elements like video or interactive maps for novelty.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation is familiar and intuitive, but excessive sections can overwhelm.
Navigation is familiar and intuitive, but excessive sections can overwhelm.
check
check
Top nav and prominent CTA support straightforward exploration.
Top nav and prominent CTA support straightforward exploration.
xmark
xmark
Numerous headings without clear hierarchy diminish focus on key actions.
Numerous headings without clear hierarchy diminish focus on key actions.
lightbulb
lightbulb
Streamline section hierarchy to emphasize primary user journeys.
Streamline section hierarchy to emphasize primary user journeys.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation is familiar and intuitive, but excessive sections can overwhelm.
check
Top nav and prominent CTA support straightforward exploration.
xmark
Numerous headings without clear hierarchy diminish focus on key actions.
lightbulb
Streamline section hierarchy to emphasize primary user journeys.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise, descriptive headlines evoke emotion but occasional repetition exists.
Concise, descriptive headlines evoke emotion but occasional repetition exists.
check
check
Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.
Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.
xmark
xmark
Repetition of 'Flavors' and similar messaging reduces clarity.
Repetition of 'Flavors' and similar messaging reduces clarity.
lightbulb
lightbulb
Audit headings to remove duplicates and sharpen key messages.
Audit headings to remove duplicates and sharpen key messages.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise, descriptive headlines evoke emotion but occasional repetition exists.
check
Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.
xmark
Repetition of 'Flavors' and similar messaging reduces clarity.
lightbulb
Audit headings to remove duplicates and sharpen key messages.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished, cohesive visual design with consistent brand aesthetic and high-resolution coastal photography.
Polished, cohesive visual design with consistent brand aesthetic and high-resolution coastal photography.
check
check
Strong use of brand colors and typography creates an upscale feel.
Strong use of brand colors and typography creates an upscale feel.
xmark
xmark
Some sections feel monotonous due to similar layouts and backgrounds.
Some sections feel monotonous due to similar layouts and backgrounds.
lightbulb
lightbulb
Introduce varied layouts or accent styles to break visual monotony.
Introduce varied layouts or accent styles to break visual monotony.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Polished, cohesive visual design with consistent brand aesthetic and high-resolution coastal photography.
check
Strong use of brand colors and typography creates an upscale feel.
xmark
Some sections feel monotonous due to similar layouts and backgrounds.
lightbulb
Introduce varied layouts or accent styles to break visual monotony.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Countdown Timers
Add Countdown Timers
Add Countdown Timers
Implement real-time limited-time offer countdowns on promotions to boost urgency and conversions.
Implement real-time limited-time offer countdowns on promotions to boost urgency and conversions.
Important
Moderate fix
Reduce Content Overload
Reduce Content Overload
Reduce Content Overload
Condense or collapse less critical sections to streamline the page and improve focus on booking CTAs.
Condense or collapse less critical sections to streamline the page and improve focus on booking CTAs.
Suggestion
Easy fix
Audit and Consolidate Headings
Audit and Consolidate Headings
Audit and Consolidate Headings
Eliminate duplicate headings like 'Flavors' and refine messaging for clear content hierarchy.
Eliminate duplicate headings like 'Flavors' and refine messaging for clear content hierarchy.
Suggestion
Moderate fix
Introduce Interactive Map
Introduce Interactive Map
Introduce Interactive Map
Add an interactive map of properties and local attractions to engage users and aid navigation planning.
Add an interactive map of properties and local attractions to engage users and aid navigation planning.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025