SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

34

Website Rank

Elegant coastal resort site with rich imagery and clear sections but lacks detailed room info and direct booking clarity.

B

Conversion Qualification*

#

34

Website Rank

B

Conversion Qualification*

Elegant coastal resort site with rich imagery and clear sections but lacks detailed room info and direct booking clarity.

#

34

Website Rank

Elegant coastal resort site with rich imagery and clear sections but lacks detailed room info and direct booking clarity.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality imagery evokes coastal charm.

High-quality imagery evokes coastal charm.

High-quality imagery evokes coastal charm.

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circle-check

Elegant font pairing reinforces brand identity.

Elegant font pairing reinforces brand identity.

Elegant font pairing reinforces brand identity.

circle-check

circle-check

Clear CTA 'Check Availability' above the fold.

Clear CTA 'Check Availability' above the fold.

Clear CTA 'Check Availability' above the fold.

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circle-check

Well-structured sections guide visitors smoothly.

Well-structured sections guide visitors smoothly.

Well-structured sections guide visitors smoothly.

Things to improve

Things to improve

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circle-exclamation

Overwhelming amount of sections may fatigue users.

Overwhelming amount of sections may fatigue users.

Overwhelming amount of sections may fatigue users.

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circle-exclamation

No visible price points hinders booking decisions.

No visible price points hinders booking decisions.

No visible price points hinders booking decisions.

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circle-exclamation

Duplicate 'Flavors' heading causes confusion.

Duplicate 'Flavors' heading causes confusion.

Duplicate 'Flavors' heading causes confusion.

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circle-exclamation

Lack of direct room details reduces clarity.

Lack of direct room details reduces clarity.

Lack of direct room details reduces clarity.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Likely adaptable layout with alternating sections but mobile resilience unknown.

Likely adaptable layout with alternating sections but mobile resilience unknown.

check

check

Alternating light and dark sections likely translate well to mobile.

Alternating light and dark sections likely translate well to mobile.

xmark

xmark

Dense content sections may lengthen mobile scroll excessively.

Dense content sections may lengthen mobile scroll excessively.

lightbulb

lightbulb

Consider collapsible mobile sections to reduce scroll fatigue.

Consider collapsible mobile sections to reduce scroll fatigue.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Likely adaptable layout with alternating sections but mobile resilience unknown.

check

Alternating light and dark sections likely translate well to mobile.

xmark

Dense content sections may lengthen mobile scroll excessively.

lightbulb

Consider collapsible mobile sections to reduce scroll fatigue.

Good

Good

Solid start

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Basic urgency with early-booking deals and testimonials present modest persuasion.

Basic urgency with early-booking deals and testimonials present modest persuasion.

check

check

Early booking discounts and resident offers provide clear value.

Early booking discounts and resident offers provide clear value.

xmark

xmark

Absence of real-time availability or countdowns limits urgency.

Absence of real-time availability or countdowns limits urgency.

lightbulb

lightbulb

Integrate limited-time countdown timers to enhance scarcity appeal.

Integrate limited-time countdown timers to enhance scarcity appeal.

Good

Solid start

Influence Principles

65

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Basic urgency with early-booking deals and testimonials present modest persuasion.

check

Early booking discounts and resident offers provide clear value.

xmark

Absence of real-time availability or countdowns limits urgency.

lightbulb

Integrate limited-time countdown timers to enhance scarcity appeal.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant yet familiar design; lacks standout interactive elements.

Elegant yet familiar design; lacks standout interactive elements.

check

check

Personalized storytelling of New England charm feels authentic.

Personalized storytelling of New England charm feels authentic.

xmark

xmark

No unique interactive features to differentiate experience.

No unique interactive features to differentiate experience.

lightbulb

lightbulb

Add immersive elements like video or interactive maps for novelty.

Add immersive elements like video or interactive maps for novelty.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant yet familiar design; lacks standout interactive elements.

check

Personalized storytelling of New England charm feels authentic.

xmark

No unique interactive features to differentiate experience.

lightbulb

Add immersive elements like video or interactive maps for novelty.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation is familiar and intuitive, but excessive sections can overwhelm.

Navigation is familiar and intuitive, but excessive sections can overwhelm.

check

check

Top nav and prominent CTA support straightforward exploration.

Top nav and prominent CTA support straightforward exploration.

xmark

xmark

Numerous headings without clear hierarchy diminish focus on key actions.

Numerous headings without clear hierarchy diminish focus on key actions.

lightbulb

lightbulb

Streamline section hierarchy to emphasize primary user journeys.

Streamline section hierarchy to emphasize primary user journeys.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation is familiar and intuitive, but excessive sections can overwhelm.

check

Top nav and prominent CTA support straightforward exploration.

xmark

Numerous headings without clear hierarchy diminish focus on key actions.

lightbulb

Streamline section hierarchy to emphasize primary user journeys.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Concise, descriptive headlines evoke emotion but occasional repetition exists.

Concise, descriptive headlines evoke emotion but occasional repetition exists.

check

check

Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.

Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.

xmark

xmark

Repetition of 'Flavors' and similar messaging reduces clarity.

Repetition of 'Flavors' and similar messaging reduces clarity.

lightbulb

lightbulb

Audit headings to remove duplicates and sharpen key messages.

Audit headings to remove duplicates and sharpen key messages.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Concise, descriptive headlines evoke emotion but occasional repetition exists.

check

Headlines like 'A Beacon of Coastal Tranquility' effectively set mood.

xmark

Repetition of 'Flavors' and similar messaging reduces clarity.

lightbulb

Audit headings to remove duplicates and sharpen key messages.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Polished, cohesive visual design with consistent brand aesthetic and high-resolution coastal photography.

Polished, cohesive visual design with consistent brand aesthetic and high-resolution coastal photography.

check

check

Strong use of brand colors and typography creates an upscale feel.

Strong use of brand colors and typography creates an upscale feel.

xmark

xmark

Some sections feel monotonous due to similar layouts and backgrounds.

Some sections feel monotonous due to similar layouts and backgrounds.

lightbulb

lightbulb

Introduce varied layouts or accent styles to break visual monotony.

Introduce varied layouts or accent styles to break visual monotony.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Polished, cohesive visual design with consistent brand aesthetic and high-resolution coastal photography.

check

Strong use of brand colors and typography creates an upscale feel.

xmark

Some sections feel monotonous due to similar layouts and backgrounds.

lightbulb

Introduce varied layouts or accent styles to break visual monotony.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Countdown Timers

Add Countdown Timers

Add Countdown Timers

Implement real-time limited-time offer countdowns on promotions to boost urgency and conversions.

Implement real-time limited-time offer countdowns on promotions to boost urgency and conversions.

Important

Moderate fix

Reduce Content Overload

Reduce Content Overload

Reduce Content Overload

Condense or collapse less critical sections to streamline the page and improve focus on booking CTAs.

Condense or collapse less critical sections to streamline the page and improve focus on booking CTAs.

Suggestion

Easy fix

Audit and Consolidate Headings

Audit and Consolidate Headings

Audit and Consolidate Headings

Eliminate duplicate headings like 'Flavors' and refine messaging for clear content hierarchy.

Eliminate duplicate headings like 'Flavors' and refine messaging for clear content hierarchy.

Suggestion

Moderate fix

Introduce Interactive Map

Introduce Interactive Map

Introduce Interactive Map

Add an interactive map of properties and local attractions to engage users and aid navigation planning.

Add an interactive map of properties and local attractions to engage users and aid navigation planning.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025