Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
128
Website Rank
Premium lifestyle hotel site with evocative imagery and inspirational copy but missing clear booking prompts
B
Conversion Qualification*
#
128
Website Rank
B
Conversion Qualification*
Premium lifestyle hotel site with evocative imagery and inspirational copy but missing clear booking prompts
#
128
Website Rank
Premium lifestyle hotel site with evocative imagery and inspirational copy but missing clear booking prompts
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually cohesive premium aesthetic
Visually cohesive premium aesthetic
Visually cohesive premium aesthetic
circle-check
circle-check
High quality photography evokes emotion
High quality photography evokes emotion
High quality photography evokes emotion
circle-check
circle-check
Elegant serif typography feels refined
Elegant serif typography feels refined
Elegant serif typography feels refined
circle-check
circle-check
Well defined sections aid scanning
Well defined sections aid scanning
Well defined sections aid scanning
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking Call to Action
No visible booking Call to Action
No visible booking Call to Action
circle-exclamation
circle-exclamation
Price and availability channels missing
Price and availability channels missing
Price and availability channels missing
circle-exclamation
circle-exclamation
Social proof like testimonials absent
Social proof like testimonials absent
Social proof like testimonials absent
circle-exclamation
circle-exclamation
CTAs overused as generic Learn More
CTAs overused as generic Learn More
CTAs overused as generic Learn More
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts with hamburger nav and stacked images on mobile
Layout adapts with hamburger nav and stacked images on mobile
check
check
Mobile menu keeps navigation accessible
Mobile menu keeps navigation accessible
xmark
xmark
Some image grids shrink into narrow columns
Some image grids shrink into narrow columns
lightbulb
lightbulb
Optimize responsive image aspect ratios
Optimize responsive image aspect ratios
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts with hamburger nav and stacked images on mobile
check
Mobile menu keeps navigation accessible
xmark
Some image grids shrink into narrow columns
lightbulb
Optimize responsive image aspect ratios
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of scarcity and social proof limits persuasion
Minimal use of scarcity and social proof limits persuasion
check
check
Awards section hints at recognition credibility
Awards section hints at recognition credibility
xmark
xmark
No limited offers or time sensitivity shown
No limited offers or time sensitivity shown
lightbulb
lightbulb
Incorporate urgency and testimonial elements
Incorporate urgency and testimonial elements
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of scarcity and social proof limits persuasion
check
Awards section hints at recognition credibility
xmark
No limited offers or time sensitivity shown
lightbulb
Incorporate urgency and testimonial elements
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Striking photo grids tell visual stories effectively
Striking photo grids tell visual stories effectively
check
check
Marble texture adds brand distinctiveness
Marble texture adds brand distinctiveness
xmark
xmark
Layout feels common among luxury hotel brands
Layout feels common among luxury hotel brands
lightbulb
lightbulb
Add interactive features to stand out
Add interactive features to stand out
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Striking photo grids tell visual stories effectively
check
Marble texture adds brand distinctiveness
xmark
Layout feels common among luxury hotel brands
lightbulb
Add interactive features to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content chunks but lacks primary booking path
Clear content chunks but lacks primary booking path
check
check
Sections are chunked for easy scanning
Sections are chunked for easy scanning
xmark
xmark
Missing direct booking flow reduces conversion
Missing direct booking flow reduces conversion
lightbulb
lightbulb
Introduce clear Book Now at top
Introduce clear Book Now at top
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content chunks but lacks primary booking path
check
Sections are chunked for easy scanning
xmark
Missing direct booking flow reduces conversion
lightbulb
Introduce clear Book Now at top
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Inspiring voice engages visitors but is not directive
Inspiring voice engages visitors but is not directive
check
check
Aspirational headings resonate with audience
Aspirational headings resonate with audience
xmark
xmark
CTAs lack clarity and purpose
CTAs lack clarity and purpose
lightbulb
lightbulb
Replace Learn More with action oriented labels
Replace Learn More with action oriented labels
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Inspiring voice engages visitors but is not directive
check
Aspirational headings resonate with audience
xmark
CTAs lack clarity and purpose
lightbulb
Replace Learn More with action oriented labels
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Premium high contrast design with marble backgrounds and red accent
Premium high contrast design with marble backgrounds and red accent
check
check
Cohesive color palette reinforces brand luxury
Cohesive color palette reinforces brand luxury
xmark
xmark
Heading styles vary in case and weight inconsistently
Heading styles vary in case and weight inconsistently
lightbulb
lightbulb
Standardize heading typography for visual harmony
Standardize heading typography for visual harmony
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Premium high contrast design with marble backgrounds and red accent
check
Cohesive color palette reinforces brand luxury
xmark
Heading styles vary in case and weight inconsistently
lightbulb
Standardize heading typography for visual harmony
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Prominent Book Now Button
Prominent Book Now Button
Prominent Book Now Button
Add a high contrast Book Now button in header above fold to improve conversion
Add a high contrast Book Now button in header above fold to improve conversion
Suggestion
Moderate fix
Embed Guest Testimonials
Embed Guest Testimonials
Embed Guest Testimonials
Include a slider with guest quotes and star ratings to build trust and credibility
Include a slider with guest quotes and star ratings to build trust and credibility
Important
Moderate fix
Show Starting Rates
Show Starting Rates
Show Starting Rates
Display starting room rates on hero or section previews to reduce friction for visitors
Display starting room rates on hero or section previews to reduce friction for visitors
Suggestion
Easy fix
Limited Time Offers
Limited Time Offers
Limited Time Offers
Introduce countdown timers or banners for promotions to create urgency for bookings
Introduce countdown timers or banners for promotions to create urgency for bookings
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025