Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
138
Website Rank
Homepage blends rich imagery and storytelling, showcasing inspiration and brand experiences but lacks direct booking paths.
C
Conversion Qualification*
#
138
Website Rank
C
Conversion Qualification*
Homepage blends rich imagery and storytelling, showcasing inspiration and brand experiences but lacks direct booking paths.
#
138
Website Rank
Homepage blends rich imagery and storytelling, showcasing inspiration and brand experiences but lacks direct booking paths.
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
85
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
85
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning high-resolution imagery creates strong emotional appeal.
Stunning high-resolution imagery creates strong emotional appeal.
Stunning high-resolution imagery creates strong emotional appeal.
circle-check
circle-check
Elegant typography enhances brand’s luxury positioning.
Elegant typography enhances brand’s luxury positioning.
Elegant typography enhances brand’s luxury positioning.
circle-check
circle-check
Grid layout provides visual variety and dynamic storytelling.
Grid layout provides visual variety and dynamic storytelling.
Grid layout provides visual variety and dynamic storytelling.
circle-check
circle-check
Clear footer navigation offers comprehensive site links.
Clear footer navigation offers comprehensive site links.
Clear footer navigation offers comprehensive site links.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking CTA above the fold for immediate conversions.
No direct booking CTA above the fold for immediate conversions.
No direct booking CTA above the fold for immediate conversions.
circle-exclamation
circle-exclamation
Copy-heavy news sections distract from core booking goals.
Copy-heavy news sections distract from core booking goals.
Copy-heavy news sections distract from core booking goals.
circle-exclamation
circle-exclamation
Lack of visible pricing or offers may frustrate users.
Lack of visible pricing or offers may frustrate users.
Lack of visible pricing or offers may frustrate users.
circle-exclamation
circle-exclamation
Absence of reviews or testimonials undermines credibility.
Absence of reviews or testimonials undermines credibility.
Absence of reviews or testimonials undermines credibility.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Adapts images and text well on mobile, but CTAs shrink and become less prominent.
Adapts images and text well on mobile, but CTAs shrink and become less prominent.
check
check
Hamburger menu declutters navigation on smaller screens.
Hamburger menu declutters navigation on smaller screens.
xmark
xmark
Primary CTAs scale down, reducing tap target size and prominence.
Primary CTAs scale down, reducing tap target size and prominence.
lightbulb
lightbulb
Increase button sizes and prioritize key CTAs on mobile.
Increase button sizes and prioritize key CTAs on mobile.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Adapts images and text well on mobile, but CTAs shrink and become less prominent.
check
Hamburger menu declutters navigation on smaller screens.
xmark
Primary CTAs scale down, reducing tap target size and prominence.
lightbulb
Increase button sizes and prioritize key CTAs on mobile.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong emotional appeal but lacks urgency and social proof triggers.
Strong emotional appeal but lacks urgency and social proof triggers.
check
check
Subscription invitation reinforces exclusivity and insider perks.
Subscription invitation reinforces exclusivity and insider perks.
xmark
xmark
No visible scarcity notices or limited-time offers to spur action.
No visible scarcity notices or limited-time offers to spur action.
lightbulb
lightbulb
Add countdown timers or limited availability tags on offers.
Add countdown timers or limited availability tags on offers.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong emotional appeal but lacks urgency and social proof triggers.
check
Subscription invitation reinforces exclusivity and insider perks.
xmark
No visible scarcity notices or limited-time offers to spur action.
lightbulb
Add countdown timers or limited availability tags on offers.
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Creative multimedia content enhances brand narrative but layout is conventional.
Creative multimedia content enhances brand narrative but layout is conventional.
check
check
Unique “Grand Performers” theme adds distinctive brand character.
Unique “Grand Performers” theme adds distinctive brand character.
xmark
xmark
Layouts follow common grid patterns without novel interactions.
Layouts follow common grid patterns without novel interactions.
lightbulb
lightbulb
Integrate interactive micro-animations to surprise users.
Integrate interactive micro-animations to surprise users.
Great
Keep it up!
sparkles
Originality & Creativity
85
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Creative multimedia content enhances brand narrative but layout is conventional.
check
Unique “Grand Performers” theme adds distinctive brand character.
xmark
Layouts follow common grid patterns without novel interactions.
lightbulb
Integrate interactive micro-animations to surprise users.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Immersive storytelling fosters engagement, but booking journey remains unclear.
Immersive storytelling fosters engagement, but booking journey remains unclear.
check
check
Logical content flow guides users through brand story.
Logical content flow guides users through brand story.
xmark
xmark
Absence of rate selection disrupts path to purchase.
Absence of rate selection disrupts path to purchase.
lightbulb
lightbulb
Introduce clear booking flow with visible date picker above the fold.
Introduce clear booking flow with visible date picker above the fold.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Immersive storytelling fosters engagement, but booking journey remains unclear.
check
Logical content flow guides users through brand story.
xmark
Absence of rate selection disrupts path to purchase.
lightbulb
Introduce clear booking flow with visible date picker above the fold.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Evocative copy aligns with brand but lacks actionable phrasing for conversions.
Evocative copy aligns with brand but lacks actionable phrasing for conversions.
check
check
Inspirational headlines align with luxury brand voice.
Inspirational headlines align with luxury brand voice.
xmark
xmark
“Learn More” CTAs are too generic; missing conversion-focused cues.
“Learn More” CTAs are too generic; missing conversion-focused cues.
lightbulb
lightbulb
Replace generic CTAs with action-driven text like “Book Your Stay”.
Replace generic CTAs with action-driven text like “Book Your Stay”.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Evocative copy aligns with brand but lacks actionable phrasing for conversions.
check
Inspirational headlines align with luxury brand voice.
xmark
“Learn More” CTAs are too generic; missing conversion-focused cues.
lightbulb
Replace generic CTAs with action-driven text like “Book Your Stay”.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Cohesive upscale design with premium images but some sections feel visually dense.
Cohesive upscale design with premium images but some sections feel visually dense.
check
check
Uses premium imagery and clean white space to convey luxury atmosphere.
Uses premium imagery and clean white space to convey luxury atmosphere.
xmark
xmark
Some modules lack visual hierarchy, making CTA and content hard to distinguish.
Some modules lack visual hierarchy, making CTA and content hard to distinguish.
lightbulb
lightbulb
Streamline section styling for clearer focus on conversion elements.
Streamline section styling for clearer focus on conversion elements.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Cohesive upscale design with premium images but some sections feel visually dense.
check
Uses premium imagery and clean white space to convey luxury atmosphere.
xmark
Some modules lack visual hierarchy, making CTA and content hard to distinguish.
lightbulb
Streamline section styling for clearer focus on conversion elements.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Visible Booking CTA
Visible Booking CTA
Visible Booking CTA
Add a prominent "Book Now" button in the hero section to drive conversions.
Add a prominent "Book Now" button in the hero section to drive conversions.
Suggestion
Easy fix
Action-Oriented CTA Copy
Action-Oriented CTA Copy
Action-Oriented CTA Copy
Update generic “Learn More” buttons to specific actions like “Book Your Stay” or “View Rates” to improve clarity.
Update generic “Learn More” buttons to specific actions like “Book Your Stay” or “View Rates” to improve clarity.
Suggestion
Moderate fix
Scarcity Elements
Scarcity Elements
Scarcity Elements
Implement limited-time offers with countdown timers on key promotions to create urgency.
Implement limited-time offers with countdown timers on key promotions to create urgency.
Important
Moderate fix
Social Proof Integration
Social Proof Integration
Social Proof Integration
Add guest reviews or ratings near offers to increase trust and credibility.
Add guest reviews or ratings near offers to increase trust and credibility.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025