Kessler Collection
Kessler Collection
Kessler Collection
Website Conversion Analysis
Website Conversion Analysis
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Welcome,
Kessler Collection
Kessler Collection
Kessler Collection
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
138
138
out of 183 websites
out of 183 websites
69
69
69
/100
/100
/100
You ranked
out of 183 websites
138
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
75
75
75
/100
/100
/100
check
check
What you nailed
Hamburger menu declutters navigation on smaller screens.
Hamburger menu declutters navigation on smaller screens.
Hamburger menu declutters navigation on smaller screens.
xmark
xmark
What you can improve
Primary CTAs scale down, reducing tap target size and prominence.
Primary CTAs scale down, reducing tap target size and prominence.
Primary CTAs scale down, reducing tap target size and prominence.
lightbulb
lightbulb
Quick insight
Increase button sizes and prioritize key CTAs on mobile.
Increase button sizes and prioritize key CTAs on mobile.
Increase button sizes and prioritize key CTAs on mobile.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
Subscription invitation reinforces exclusivity and insider perks.
Subscription invitation reinforces exclusivity and insider perks.
Subscription invitation reinforces exclusivity and insider perks.
xmark
xmark
What you can improve
No visible scarcity notices or limited-time offers to spur action.
No visible scarcity notices or limited-time offers to spur action.
No visible scarcity notices or limited-time offers to spur action.
lightbulb
lightbulb
Quick insight
Add countdown timers or limited availability tags on offers.
Add countdown timers or limited availability tags on offers.
Add countdown timers or limited availability tags on offers.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Logical content flow guides users through brand story.
Logical content flow guides users through brand story.
Logical content flow guides users through brand story.
xmark
xmark
What you can improve
Absence of rate selection disrupts path to purchase.
Absence of rate selection disrupts path to purchase.
Absence of rate selection disrupts path to purchase.
lightbulb
lightbulb
Quick insight
Introduce clear booking flow with visible date picker above the fold.
Introduce clear booking flow with visible date picker above the fold.
Introduce clear booking flow with visible date picker above the fold.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Inspirational headlines align with luxury brand voice.
Inspirational headlines align with luxury brand voice.
Inspirational headlines align with luxury brand voice.
xmark
xmark
What you can improve
“Learn More” CTAs are too generic; missing conversion-focused cues.
“Learn More” CTAs are too generic; missing conversion-focused cues.
“Learn More” CTAs are too generic; missing conversion-focused cues.
lightbulb
lightbulb
Quick insight
Replace generic CTAs with action-driven text like “Book Your Stay”.
Replace generic CTAs with action-driven text like “Book Your Stay”.
Replace generic CTAs with action-driven text like “Book Your Stay”.
Great
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
Uses premium imagery and clean white space to convey luxury atmosphere.
Uses premium imagery and clean white space to convey luxury atmosphere.
Uses premium imagery and clean white space to convey luxury atmosphere.
xmark
xmark
What you can improve
Some modules lack visual hierarchy, making CTA and content hard to distinguish.
Some modules lack visual hierarchy, making CTA and content hard to distinguish.
Some modules lack visual hierarchy, making CTA and content hard to distinguish.
lightbulb
lightbulb
Quick insight
Streamline section styling for clearer focus on conversion elements.
Streamline section styling for clearer focus on conversion elements.
Streamline section styling for clearer focus on conversion elements.
Great
Keep it up!
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
85
85
85
/100
/100
/100
check
check
What you nailed
Unique “Grand Performers” theme adds distinctive brand character.
Unique “Grand Performers” theme adds distinctive brand character.
Unique “Grand Performers” theme adds distinctive brand character.
xmark
xmark
What you can improve
Layouts follow common grid patterns without novel interactions.
Layouts follow common grid patterns without novel interactions.
Layouts follow common grid patterns without novel interactions.
lightbulb
lightbulb
Quick insight
Integrate interactive micro-animations to surprise users.
Integrate interactive micro-animations to surprise users.
Integrate interactive micro-animations to surprise users.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Visible Booking CTA
Add a prominent "Book Now" button in the hero section to drive conversions.
Suggestion
Easy fix
Action-Oriented CTA Copy
Update generic “Learn More” buttons to specific actions like “Book Your Stay” or “View Rates” to improve clarity.
Important
Easy fix
Visible Booking CTA
Add a prominent "Book Now" button in the hero section to drive conversions.
Suggestion
Easy fix
Action-Oriented CTA Copy
Update generic “Learn More” buttons to specific actions like “Book Your Stay” or “View Rates” to improve clarity.
Suggestion
Moderate fix
Scarcity Elements
Implement limited-time offers with countdown timers on key promotions to create urgency.
Important
Moderate fix
Social Proof Integration
Add guest reviews or ratings near offers to increase trust and credibility.
Suggestion
Moderate fix
Scarcity Elements
Implement limited-time offers with countdown timers on key promotions to create urgency.
Important
Moderate fix
Social Proof Integration
Add guest reviews or ratings near offers to increase trust and credibility.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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