Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

138

Website Rank

Homepage blends rich imagery and storytelling, showcasing inspiration and brand experiences but lacks direct booking paths.

C

Conversion Qualification*

#

138

Website Rank

C

Conversion Qualification*

Homepage blends rich imagery and storytelling, showcasing inspiration and brand experiences but lacks direct booking paths.

#

138

Website Rank

Homepage blends rich imagery and storytelling, showcasing inspiration and brand experiences but lacks direct booking paths.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning high-resolution imagery creates strong emotional appeal.

Stunning high-resolution imagery creates strong emotional appeal.

Stunning high-resolution imagery creates strong emotional appeal.

circle-check

circle-check

Elegant typography enhances brand’s luxury positioning.

Elegant typography enhances brand’s luxury positioning.

Elegant typography enhances brand’s luxury positioning.

circle-check

circle-check

Grid layout provides visual variety and dynamic storytelling.

Grid layout provides visual variety and dynamic storytelling.

Grid layout provides visual variety and dynamic storytelling.

circle-check

circle-check

Clear footer navigation offers comprehensive site links.

Clear footer navigation offers comprehensive site links.

Clear footer navigation offers comprehensive site links.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No direct booking CTA above the fold for immediate conversions.

No direct booking CTA above the fold for immediate conversions.

No direct booking CTA above the fold for immediate conversions.

circle-exclamation

circle-exclamation

Copy-heavy news sections distract from core booking goals.

Copy-heavy news sections distract from core booking goals.

Copy-heavy news sections distract from core booking goals.

circle-exclamation

circle-exclamation

Lack of visible pricing or offers may frustrate users.

Lack of visible pricing or offers may frustrate users.

Lack of visible pricing or offers may frustrate users.

circle-exclamation

circle-exclamation

Absence of reviews or testimonials undermines credibility.

Absence of reviews or testimonials undermines credibility.

Absence of reviews or testimonials undermines credibility.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Adapts images and text well on mobile, but CTAs shrink and become less prominent.

Adapts images and text well on mobile, but CTAs shrink and become less prominent.

check

check

Hamburger menu declutters navigation on smaller screens.

Hamburger menu declutters navigation on smaller screens.

xmark

xmark

Primary CTAs scale down, reducing tap target size and prominence.

Primary CTAs scale down, reducing tap target size and prominence.

lightbulb

lightbulb

Increase button sizes and prioritize key CTAs on mobile.

Increase button sizes and prioritize key CTAs on mobile.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Adapts images and text well on mobile, but CTAs shrink and become less prominent.

check

Hamburger menu declutters navigation on smaller screens.

xmark

Primary CTAs scale down, reducing tap target size and prominence.

lightbulb

Increase button sizes and prioritize key CTAs on mobile.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Strong emotional appeal but lacks urgency and social proof triggers.

Strong emotional appeal but lacks urgency and social proof triggers.

check

check

Subscription invitation reinforces exclusivity and insider perks.

Subscription invitation reinforces exclusivity and insider perks.

xmark

xmark

No visible scarcity notices or limited-time offers to spur action.

No visible scarcity notices or limited-time offers to spur action.

lightbulb

lightbulb

Add countdown timers or limited availability tags on offers.

Add countdown timers or limited availability tags on offers.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Strong emotional appeal but lacks urgency and social proof triggers.

check

Subscription invitation reinforces exclusivity and insider perks.

xmark

No visible scarcity notices or limited-time offers to spur action.

lightbulb

Add countdown timers or limited availability tags on offers.

Great

Great

Keep it up!

Keep it up!

sparkles

Originality & Creativity

85

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Creative multimedia content enhances brand narrative but layout is conventional.

Creative multimedia content enhances brand narrative but layout is conventional.

check

check

Unique “Grand Performers” theme adds distinctive brand character.

Unique “Grand Performers” theme adds distinctive brand character.

xmark

xmark

Layouts follow common grid patterns without novel interactions.

Layouts follow common grid patterns without novel interactions.

lightbulb

lightbulb

Integrate interactive micro-animations to surprise users.

Integrate interactive micro-animations to surprise users.

Great

Keep it up!

sparkles

Originality & Creativity

85

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Creative multimedia content enhances brand narrative but layout is conventional.

check

Unique “Grand Performers” theme adds distinctive brand character.

xmark

Layouts follow common grid patterns without novel interactions.

lightbulb

Integrate interactive micro-animations to surprise users.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Immersive storytelling fosters engagement, but booking journey remains unclear.

Immersive storytelling fosters engagement, but booking journey remains unclear.

check

check

Logical content flow guides users through brand story.

Logical content flow guides users through brand story.

xmark

xmark

Absence of rate selection disrupts path to purchase.

Absence of rate selection disrupts path to purchase.

lightbulb

lightbulb

Introduce clear booking flow with visible date picker above the fold.

Introduce clear booking flow with visible date picker above the fold.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Immersive storytelling fosters engagement, but booking journey remains unclear.

check

Logical content flow guides users through brand story.

xmark

Absence of rate selection disrupts path to purchase.

lightbulb

Introduce clear booking flow with visible date picker above the fold.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Evocative copy aligns with brand but lacks actionable phrasing for conversions.

Evocative copy aligns with brand but lacks actionable phrasing for conversions.

check

check

Inspirational headlines align with luxury brand voice.

Inspirational headlines align with luxury brand voice.

xmark

xmark

“Learn More” CTAs are too generic; missing conversion-focused cues.

“Learn More” CTAs are too generic; missing conversion-focused cues.

lightbulb

lightbulb

Replace generic CTAs with action-driven text like “Book Your Stay”.

Replace generic CTAs with action-driven text like “Book Your Stay”.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Evocative copy aligns with brand but lacks actionable phrasing for conversions.

check

Inspirational headlines align with luxury brand voice.

xmark

“Learn More” CTAs are too generic; missing conversion-focused cues.

lightbulb

Replace generic CTAs with action-driven text like “Book Your Stay”.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Cohesive upscale design with premium images but some sections feel visually dense.

Cohesive upscale design with premium images but some sections feel visually dense.

check

check

Uses premium imagery and clean white space to convey luxury atmosphere.

Uses premium imagery and clean white space to convey luxury atmosphere.

xmark

xmark

Some modules lack visual hierarchy, making CTA and content hard to distinguish.

Some modules lack visual hierarchy, making CTA and content hard to distinguish.

lightbulb

lightbulb

Streamline section styling for clearer focus on conversion elements.

Streamline section styling for clearer focus on conversion elements.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Cohesive upscale design with premium images but some sections feel visually dense.

check

Uses premium imagery and clean white space to convey luxury atmosphere.

xmark

Some modules lack visual hierarchy, making CTA and content hard to distinguish.

lightbulb

Streamline section styling for clearer focus on conversion elements.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Visible Booking CTA

Visible Booking CTA

Visible Booking CTA

Add a prominent "Book Now" button in the hero section to drive conversions.

Add a prominent "Book Now" button in the hero section to drive conversions.

Suggestion

Easy fix

Action-Oriented CTA Copy

Action-Oriented CTA Copy

Action-Oriented CTA Copy

Update generic “Learn More” buttons to specific actions like “Book Your Stay” or “View Rates” to improve clarity.

Update generic “Learn More” buttons to specific actions like “Book Your Stay” or “View Rates” to improve clarity.

Suggestion

Moderate fix

Scarcity Elements

Scarcity Elements

Scarcity Elements

Implement limited-time offers with countdown timers on key promotions to create urgency.

Implement limited-time offers with countdown timers on key promotions to create urgency.

Important

Moderate fix

Social Proof Integration

Social Proof Integration

Social Proof Integration

Add guest reviews or ratings near offers to increase trust and credibility.

Add guest reviews or ratings near offers to increase trust and credibility.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025