Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
112
Website Rank
Loews Hotels home page showcases a seasonal hero promotion for handcrafted non-alcoholic beverages, prominent booking form, categorized experience tiles, and featured property cards under 'We’ve Got You Covered.'
C+
Conversion Qualification*
#
112
Website Rank
C+
Conversion Qualification*
Loews Hotels home page showcases a seasonal hero promotion for handcrafted non-alcoholic beverages, prominent booking form, categorized experience tiles, and featured property cards under 'We’ve Got You Covered.'
#
112
Website Rank
Loews Hotels home page showcases a seasonal hero promotion for handcrafted non-alcoholic beverages, prominent booking form, categorized experience tiles, and featured property cards under 'We’ve Got You Covered.'
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section features vivid, high-quality imagery and clear CTA.
Hero section features vivid, high-quality imagery and clear CTA.
Hero section features vivid, high-quality imagery and clear CTA.
circle-check
circle-check
Primary navigation and booking form are prominently placed above the fold.
Primary navigation and booking form are prominently placed above the fold.
Primary navigation and booking form are prominently placed above the fold.
circle-check
circle-check
Consistent branding and typography deliver professional aesthetic.
Consistent branding and typography deliver professional aesthetic.
Consistent branding and typography deliver professional aesthetic.
circle-check
circle-check
Category tiles give quick access to tailored offers and experiences.
Category tiles give quick access to tailored offers and experiences.
Category tiles give quick access to tailored offers and experiences.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie consent banner obscures content and CTA at bottom.
Cookie consent banner obscures content and CTA at bottom.
Cookie consent banner obscures content and CTA at bottom.
circle-exclamation
circle-exclamation
Excessive links in footer can overwhelm users.
Excessive links in footer can overwhelm users.
Excessive links in footer can overwhelm users.
circle-exclamation
circle-exclamation
Lack of visible scarcity messaging reduces urgency.
Lack of visible scarcity messaging reduces urgency.
Lack of visible scarcity messaging reduces urgency.
circle-exclamation
circle-exclamation
Secondary navigation options require multiple clicks to access offers.
Secondary navigation options require multiple clicks to access offers.
Secondary navigation options require multiple clicks to access offers.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts neatly with hamburger menu, images scale, and CTAs remain accessible.
Mobile layout adapts neatly with hamburger menu, images scale, and CTAs remain accessible.
check
check
Hamburger menu and booking form transition smoothly on mobile.
Hamburger menu and booking form transition smoothly on mobile.
xmark
xmark
Date picker in mobile may be challenging to navigate due to limited space.
Date picker in mobile may be challenging to navigate due to limited space.
lightbulb
lightbulb
Optimize mobile form elements for touch and smaller viewports.
Optimize mobile form elements for touch and smaller viewports.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts neatly with hamburger menu, images scale, and CTAs remain accessible.
check
Hamburger menu and booking form transition smoothly on mobile.
xmark
Date picker in mobile may be challenging to navigate due to limited space.
lightbulb
Optimize mobile form elements for touch and smaller viewports.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotional offers are highlighted but scarcity and social proof are lacking.
Promotional offers are highlighted but scarcity and social proof are lacking.
check
check
Special rates and suite deals are prominently displayed.
Special rates and suite deals are prominently displayed.
xmark
xmark
No countdowns or limited-time indicators reduce urgency.
No countdowns or limited-time indicators reduce urgency.
lightbulb
lightbulb
Incorporate scarcity countdowns and guest testimonials to boost conversions.
Incorporate scarcity countdowns and guest testimonials to boost conversions.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotional offers are highlighted but scarcity and social proof are lacking.
check
Special rates and suite deals are prominently displayed.
xmark
No countdowns or limited-time indicators reduce urgency.
lightbulb
Incorporate scarcity countdowns and guest testimonials to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses familiar hotel website patterns; imagery engaging but layout is conventional.
Uses familiar hotel website patterns; imagery engaging but layout is conventional.
check
check
Innovative category tiles provide thematic exploration.
Innovative category tiles provide thematic exploration.
xmark
xmark
Overall structure follows standard travel site templates with limited novelty.
Overall structure follows standard travel site templates with limited novelty.
lightbulb
lightbulb
Introduce interactive elements or unique visual treatments to stand out.
Introduce interactive elements or unique visual treatments to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses familiar hotel website patterns; imagery engaging but layout is conventional.
check
Innovative category tiles provide thematic exploration.
xmark
Overall structure follows standard travel site templates with limited novelty.
lightbulb
Introduce interactive elements or unique visual treatments to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear reservation form, logical content sections, but cookie banner impacts usability.
Clear reservation form, logical content sections, but cookie banner impacts usability.
check
check
Booking form located prominently fosters quick action.
Booking form located prominently fosters quick action.
xmark
xmark
Cookie banner could hinder scroll and user flow.
Cookie banner could hinder scroll and user flow.
lightbulb
lightbulb
Consider subtle consent UI that doesn’t disrupt content consumption.
Consider subtle consent UI that doesn’t disrupt content consumption.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear reservation form, logical content sections, but cookie banner impacts usability.
check
Booking form located prominently fosters quick action.
xmark
Cookie banner could hinder scroll and user flow.
lightbulb
Consider subtle consent UI that doesn’t disrupt content consumption.
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging, benefit-driven, but some text truncates and lacks clarity.
Copy is engaging, benefit-driven, but some text truncates and lacks clarity.
check
check
Headlines and offer descriptions communicate benefits effectively.
Headlines and offer descriptions communicate benefits effectively.
xmark
xmark
Several paragraphs are cut off, leaving incomplete sentences.
Several paragraphs are cut off, leaving incomplete sentences.
lightbulb
lightbulb
Review and adjust text blocks to ensure full clarity and no truncation.
Review and adjust text blocks to ensure full clarity and no truncation.
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging, benefit-driven, but some text truncates and lacks clarity.
check
Headlines and offer descriptions communicate benefits effectively.
xmark
Several paragraphs are cut off, leaving incomplete sentences.
lightbulb
Review and adjust text blocks to ensure full clarity and no truncation.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The page has a clean, modern design with high-quality images and consistent branding.
The page has a clean, modern design with high-quality images and consistent branding.
check
check
High-res hero imagery and cohesive typography reinforce brand quality.
High-res hero imagery and cohesive typography reinforce brand quality.
xmark
xmark
Overlapping cookie banner detracts from visual clarity of hero.
Overlapping cookie banner detracts from visual clarity of hero.
lightbulb
lightbulb
Simplify banners and modals to maintain design harmony and focus.
Simplify banners and modals to maintain design harmony and focus.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
The page has a clean, modern design with high-quality images and consistent branding.
check
High-res hero imagery and cohesive typography reinforce brand quality.
xmark
Overlapping cookie banner detracts from visual clarity of hero.
lightbulb
Simplify banners and modals to maintain design harmony and focus.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Streamline Cookie Banner
Streamline Cookie Banner
Streamline Cookie Banner
Revise consent banner to a less intrusive design, such as a top bar or smaller modal, ensuring it doesn’t obscure CTAs or hero imagery.
Revise consent banner to a less intrusive design, such as a top bar or smaller modal, ensuring it doesn’t obscure CTAs or hero imagery.
Important
Easy fix
Enhance Scarcity Messaging
Enhance Scarcity Messaging
Enhance Scarcity Messaging
Add limited-time offers countdown or low availability notices on suite deals to create urgency and drive faster bookings.
Add limited-time offers countdown or low availability notices on suite deals to create urgency and drive faster bookings.
Suggestion
Moderate fix
Fix Text Truncation
Fix Text Truncation
Fix Text Truncation
Audit and correct copy blocks that are being truncated across sections, ensuring complete sentences and consistent messaging.
Audit and correct copy blocks that are being truncated across sections, ensuring complete sentences and consistent messaging.
Suggestion
Moderate fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Integrate guest reviews or ratings alongside offers to build trust and leverage social proof in decision-making.
Integrate guest reviews or ratings alongside offers to build trust and leverage social proof in decision-making.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025