Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
49
Website Rank
Hero section features Rise and Shine banner with search widget overlapping Below a persistent cookie bar followed by Loews Loves content panels then destination cards then a footer
B+
Conversion Qualification*
#
49
Website Rank
B+
Conversion Qualification*
Hero section features Rise and Shine banner with search widget overlapping Below a persistent cookie bar followed by Loews Loves content panels then destination cards then a footer
#
49
Website Rank
Hero section features Rise and Shine banner with search widget overlapping Below a persistent cookie bar followed by Loews Loves content panels then destination cards then a footer
85
85
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery evokes appetite and invites exploration
Strong hero imagery evokes appetite and invites exploration
Strong hero imagery evokes appetite and invites exploration
circle-check
circle-check
Sticky search bar is immediately accessible on load
Sticky search bar is immediately accessible on load
Sticky search bar is immediately accessible on load
circle-check
circle-check
Clear branded sections for family pets flavor weddings chat
Clear branded sections for family pets flavor weddings chat
Clear branded sections for family pets flavor weddings chat
circle-check
circle-check
Consistent iconography and layout across panels
Consistent iconography and layout across panels
Consistent iconography and layout across panels
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie banner obscures content and calls to action
Cookie banner obscures content and calls to action
Cookie banner obscures content and calls to action
circle-exclamation
circle-exclamation
Too many navigation options increase cognitive load
Too many navigation options increase cognitive load
Too many navigation options increase cognitive load
circle-exclamation
circle-exclamation
Loews Loves panels lack interactive cues
Loews Loves panels lack interactive cues
Loews Loves panels lack interactive cues
circle-exclamation
circle-exclamation
A blurred placeholder in banner text reads cut off
A blurred placeholder in banner text reads cut off
A blurred placeholder in banner text reads cut off
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts fluidly on desktop tablet and mobile with a stackable grid and a collapsible menu
Layout adapts fluidly on desktop tablet and mobile with a stackable grid and a collapsible menu
check
check
Mobile menu icon clearly indicated and intuitive
Mobile menu icon clearly indicated and intuitive
xmark
xmark
Search widget overlaps hero content on smaller viewports
Search widget overlaps hero content on smaller viewports
lightbulb
lightbulb
Adjust breakpoint for search widget to stack below hero
Adjust breakpoint for search widget to stack below hero
Great
Keep it up!
mobile
Responsive Design
85
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts fluidly on desktop tablet and mobile with a stackable grid and a collapsible menu
check
Mobile menu icon clearly indicated and intuitive
xmark
Search widget overlaps hero content on smaller viewports
lightbulb
Adjust breakpoint for search widget to stack below hero
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity no countdown timers minimal social proof reliance on imagery
Limited use of scarcity no countdown timers minimal social proof reliance on imagery
check
check
Special offer section highlights value adds
Special offer section highlights value adds
xmark
xmark
No guest reviews to reinforce trust
No guest reviews to reinforce trust
lightbulb
lightbulb
Add real time availability indicators to create urgency
Add real time availability indicators to create urgency
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity no countdown timers minimal social proof reliance on imagery
check
Special offer section highlights value adds
xmark
No guest reviews to reinforce trust
lightbulb
Add real time availability indicators to create urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Content panels follow a standard tile layout offering limited novelty
Content panels follow a standard tile layout offering limited novelty
check
check
The Loews Loves theme ties content together
The Loews Loves theme ties content together
xmark
xmark
Panel images follow a predictable grid without variation
Panel images follow a predictable grid without variation
lightbulb
lightbulb
Introduce dynamic interactions to differentiate panels
Introduce dynamic interactions to differentiate panels
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Content panels follow a standard tile layout offering limited novelty
check
The Loews Loves theme ties content together
xmark
Panel images follow a predictable grid without variation
lightbulb
Introduce dynamic interactions to differentiate panels
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Sticky navigation and search reduce friction but the abundance of options may overwhelm users
Sticky navigation and search reduce friction but the abundance of options may overwhelm users
check
check
The persistent search bar supports quick bookings
The persistent search bar supports quick bookings
xmark
xmark
Dense link lists in footer distract from main call to action
Dense link lists in footer distract from main call to action
lightbulb
lightbulb
Streamline footer links to surface most used items
Streamline footer links to surface most used items
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Sticky navigation and search reduce friction but the abundance of options may overwhelm users
check
The persistent search bar supports quick bookings
xmark
Dense link lists in footer distract from main call to action
lightbulb
Streamline footer links to surface most used items
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are concise and descriptive though some CTAs use generic copy
Headings are concise and descriptive though some CTAs use generic copy
check
check
CTA copy Learn More is clear for users
CTA copy Learn More is clear for users
xmark
xmark
Offer descriptions truncate mid sentence losing context
Offer descriptions truncate mid sentence losing context
lightbulb
lightbulb
Ensure full copy appears or provide a read more option
Ensure full copy appears or provide a read more option
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are concise and descriptive though some CTAs use generic copy
check
CTA copy Learn More is clear for users
xmark
Offer descriptions truncate mid sentence losing context
lightbulb
Ensure full copy appears or provide a read more option
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design uses large high quality imagery clean fonts and a minimal color palette to highlight lifestyle offerings
The design uses large high quality imagery clean fonts and a minimal color palette to highlight lifestyle offerings
check
check
High quality food and lifestyle photography creates a premium feel
High quality food and lifestyle photography creates a premium feel
xmark
xmark
Some text overlays lose contrast on busy backgrounds
Some text overlays lose contrast on busy backgrounds
lightbulb
lightbulb
Consider adding subtle background overlay to improve text readability
Consider adding subtle background overlay to improve text readability
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
The design uses large high quality imagery clean fonts and a minimal color palette to highlight lifestyle offerings
check
High quality food and lifestyle photography creates a premium feel
xmark
Some text overlays lose contrast on busy backgrounds
lightbulb
Consider adding subtle background overlay to improve text readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Refine Cookie Notice
Refine Cookie Notice
Refine Cookie Notice
Move cookie banner to top or allow collapse by default to avoid obscuring main content
Move cookie banner to top or allow collapse by default to avoid obscuring main content
Important
Easy fix
Enhance Text Contrast
Enhance Text Contrast
Enhance Text Contrast
Add semi transparent overlay behind hero text to ensure readability across images
Add semi transparent overlay behind hero text to ensure readability across images
Suggestion
Moderate fix
Simplify Footer Links
Simplify Footer Links
Simplify Footer Links
Prioritize top eight links and collapse others under expandable menus for cleaner footer
Prioritize top eight links and collapse others under expandable menus for cleaner footer
Suggestion
Easy fix
Expand CTAs
Expand CTAs
Expand CTAs
Replace generic Learn More with action oriented copy like Book Now to improve conversions
Replace generic Learn More with action oriented copy like Book Now to improve conversions
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025