Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

112

Website Rank

Loews Hotels home page showcases a seasonal hero promotion for handcrafted non-alcoholic beverages, prominent booking form, categorized experience tiles, and featured property cards under 'We’ve Got You Covered.'

C+

Conversion Qualification*

#

112

Website Rank

C+

Conversion Qualification*

Loews Hotels home page showcases a seasonal hero promotion for handcrafted non-alcoholic beverages, prominent booking form, categorized experience tiles, and featured property cards under 'We’ve Got You Covered.'

#

112

Website Rank

Loews Hotels home page showcases a seasonal hero promotion for handcrafted non-alcoholic beverages, prominent booking form, categorized experience tiles, and featured property cards under 'We’ve Got You Covered.'

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Hero section features vivid, high-quality imagery and clear CTA.

Hero section features vivid, high-quality imagery and clear CTA.

Hero section features vivid, high-quality imagery and clear CTA.

circle-check

circle-check

Primary navigation and booking form are prominently placed above the fold.

Primary navigation and booking form are prominently placed above the fold.

Primary navigation and booking form are prominently placed above the fold.

circle-check

circle-check

Consistent branding and typography deliver professional aesthetic.

Consistent branding and typography deliver professional aesthetic.

Consistent branding and typography deliver professional aesthetic.

circle-check

circle-check

Category tiles give quick access to tailored offers and experiences.

Category tiles give quick access to tailored offers and experiences.

Category tiles give quick access to tailored offers and experiences.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie consent banner obscures content and CTA at bottom.

Cookie consent banner obscures content and CTA at bottom.

Cookie consent banner obscures content and CTA at bottom.

circle-exclamation

circle-exclamation

Excessive links in footer can overwhelm users.

Excessive links in footer can overwhelm users.

Excessive links in footer can overwhelm users.

circle-exclamation

circle-exclamation

Lack of visible scarcity messaging reduces urgency.

Lack of visible scarcity messaging reduces urgency.

Lack of visible scarcity messaging reduces urgency.

circle-exclamation

circle-exclamation

Secondary navigation options require multiple clicks to access offers.

Secondary navigation options require multiple clicks to access offers.

Secondary navigation options require multiple clicks to access offers.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout adapts neatly with hamburger menu, images scale, and CTAs remain accessible.

Mobile layout adapts neatly with hamburger menu, images scale, and CTAs remain accessible.

check

check

Hamburger menu and booking form transition smoothly on mobile.

Hamburger menu and booking form transition smoothly on mobile.

xmark

xmark

Date picker in mobile may be challenging to navigate due to limited space.

Date picker in mobile may be challenging to navigate due to limited space.

lightbulb

lightbulb

Optimize mobile form elements for touch and smaller viewports.

Optimize mobile form elements for touch and smaller viewports.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout adapts neatly with hamburger menu, images scale, and CTAs remain accessible.

check

Hamburger menu and booking form transition smoothly on mobile.

xmark

Date picker in mobile may be challenging to navigate due to limited space.

lightbulb

Optimize mobile form elements for touch and smaller viewports.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Promotional offers are highlighted but scarcity and social proof are lacking.

Promotional offers are highlighted but scarcity and social proof are lacking.

check

check

Special rates and suite deals are prominently displayed.

Special rates and suite deals are prominently displayed.

xmark

xmark

No countdowns or limited-time indicators reduce urgency.

No countdowns or limited-time indicators reduce urgency.

lightbulb

lightbulb

Incorporate scarcity countdowns and guest testimonials to boost conversions.

Incorporate scarcity countdowns and guest testimonials to boost conversions.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Promotional offers are highlighted but scarcity and social proof are lacking.

check

Special rates and suite deals are prominently displayed.

xmark

No countdowns or limited-time indicators reduce urgency.

lightbulb

Incorporate scarcity countdowns and guest testimonials to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Uses familiar hotel website patterns; imagery engaging but layout is conventional.

Uses familiar hotel website patterns; imagery engaging but layout is conventional.

check

check

Innovative category tiles provide thematic exploration.

Innovative category tiles provide thematic exploration.

xmark

xmark

Overall structure follows standard travel site templates with limited novelty.

Overall structure follows standard travel site templates with limited novelty.

lightbulb

lightbulb

Introduce interactive elements or unique visual treatments to stand out.

Introduce interactive elements or unique visual treatments to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Uses familiar hotel website patterns; imagery engaging but layout is conventional.

check

Innovative category tiles provide thematic exploration.

xmark

Overall structure follows standard travel site templates with limited novelty.

lightbulb

Introduce interactive elements or unique visual treatments to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Clear reservation form, logical content sections, but cookie banner impacts usability.

Clear reservation form, logical content sections, but cookie banner impacts usability.

check

check

Booking form located prominently fosters quick action.

Booking form located prominently fosters quick action.

xmark

xmark

Cookie banner could hinder scroll and user flow.

Cookie banner could hinder scroll and user flow.

lightbulb

lightbulb

Consider subtle consent UI that doesn’t disrupt content consumption.

Consider subtle consent UI that doesn’t disrupt content consumption.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Clear reservation form, logical content sections, but cookie banner impacts usability.

check

Booking form located prominently fosters quick action.

xmark

Cookie banner could hinder scroll and user flow.

lightbulb

Consider subtle consent UI that doesn’t disrupt content consumption.

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is engaging, benefit-driven, but some text truncates and lacks clarity.

Copy is engaging, benefit-driven, but some text truncates and lacks clarity.

check

check

Headlines and offer descriptions communicate benefits effectively.

Headlines and offer descriptions communicate benefits effectively.

xmark

xmark

Several paragraphs are cut off, leaving incomplete sentences.

Several paragraphs are cut off, leaving incomplete sentences.

lightbulb

lightbulb

Review and adjust text blocks to ensure full clarity and no truncation.

Review and adjust text blocks to ensure full clarity and no truncation.

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is engaging, benefit-driven, but some text truncates and lacks clarity.

check

Headlines and offer descriptions communicate benefits effectively.

xmark

Several paragraphs are cut off, leaving incomplete sentences.

lightbulb

Review and adjust text blocks to ensure full clarity and no truncation.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The page has a clean, modern design with high-quality images and consistent branding.

The page has a clean, modern design with high-quality images and consistent branding.

check

check

High-res hero imagery and cohesive typography reinforce brand quality.

High-res hero imagery and cohesive typography reinforce brand quality.

xmark

xmark

Overlapping cookie banner detracts from visual clarity of hero.

Overlapping cookie banner detracts from visual clarity of hero.

lightbulb

lightbulb

Simplify banners and modals to maintain design harmony and focus.

Simplify banners and modals to maintain design harmony and focus.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

The page has a clean, modern design with high-quality images and consistent branding.

check

High-res hero imagery and cohesive typography reinforce brand quality.

xmark

Overlapping cookie banner detracts from visual clarity of hero.

lightbulb

Simplify banners and modals to maintain design harmony and focus.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Streamline Cookie Banner

Streamline Cookie Banner

Streamline Cookie Banner

Revise consent banner to a less intrusive design, such as a top bar or smaller modal, ensuring it doesn’t obscure CTAs or hero imagery.

Revise consent banner to a less intrusive design, such as a top bar or smaller modal, ensuring it doesn’t obscure CTAs or hero imagery.

Important

Easy fix

Enhance Scarcity Messaging

Enhance Scarcity Messaging

Enhance Scarcity Messaging

Add limited-time offers countdown or low availability notices on suite deals to create urgency and drive faster bookings.

Add limited-time offers countdown or low availability notices on suite deals to create urgency and drive faster bookings.

Suggestion

Moderate fix

Fix Text Truncation

Fix Text Truncation

Fix Text Truncation

Audit and correct copy blocks that are being truncated across sections, ensuring complete sentences and consistent messaging.

Audit and correct copy blocks that are being truncated across sections, ensuring complete sentences and consistent messaging.

Suggestion

Moderate fix

Introduce Social Proof

Introduce Social Proof

Introduce Social Proof

Integrate guest reviews or ratings alongside offers to build trust and leverage social proof in decision-making.

Integrate guest reviews or ratings alongside offers to build trust and leverage social proof in decision-making.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025