Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
141
Website Rank
Homepage features a prominent room finder hero image and curated offers events and experiences sections with a clear navigation and multiple call to action buttons to book rooms or view more details
C+
Conversion Qualification*
#
141
Website Rank
C+
Conversion Qualification*
Homepage features a prominent room finder hero image and curated offers events and experiences sections with a clear navigation and multiple call to action buttons to book rooms or view more details
#
141
Website Rank
Homepage features a prominent room finder hero image and curated offers events and experiences sections with a clear navigation and multiple call to action buttons to book rooms or view more details
70
70
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero section provides a strong visual impact
Hero section provides a strong visual impact
Hero section provides a strong visual impact
circle-check
circle-check
Navigation menus cover all key guest interests
Navigation menus cover all key guest interests
Navigation menus cover all key guest interests
circle-check
circle-check
Offers and events clearly segmented under headings
Offers and events clearly segmented under headings
Offers and events clearly segmented under headings
circle-check
circle-check
Consistent design language across sections
Consistent design language across sections
Consistent design language across sections
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Text heavy footer with overwhelming link list
Text heavy footer with overwhelming link list
Text heavy footer with overwhelming link list
circle-exclamation
circle-exclamation
No visible scarcity or urgency triggers
No visible scarcity or urgency triggers
No visible scarcity or urgency triggers
circle-exclamation
circle-exclamation
Date picker blends into background lacks contrast
Date picker blends into background lacks contrast
Date picker blends into background lacks contrast
circle-exclamation
circle-exclamation
Large blank spaces create layout imbalance
Large blank spaces create layout imbalance
Large blank spaces create layout imbalance
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts to different screen sizes but some elements crowd
Layout adjusts to different screen sizes but some elements crowd
check
check
Mobile navigation collapse works as expected
Mobile navigation collapse works as expected
xmark
xmark
CTA buttons shrink on small screens affecting tap area
CTA buttons shrink on small screens affecting tap area
lightbulb
lightbulb
Increase button size and spacing on mobile views
Increase button size and spacing on mobile views
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts to different screen sizes but some elements crowd
check
Mobile navigation collapse works as expected
xmark
CTA buttons shrink on small screens affecting tap area
lightbulb
Increase button size and spacing on mobile views
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic promotions present but lack strong social proof or scarcity
Basic promotions present but lack strong social proof or scarcity
check
check
Offers and packages are prominently featured above the fold
Offers and packages are prominently featured above the fold
xmark
xmark
No countdown timers or limited availability messages
No countdown timers or limited availability messages
lightbulb
lightbulb
Add scarcity cues and real time availability badges
Add scarcity cues and real time availability badges
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic promotions present but lack strong social proof or scarcity
check
Offers and packages are prominently featured above the fold
xmark
No countdown timers or limited availability messages
lightbulb
Add scarcity cues and real time availability badges
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site follows standard hotel website patterns with limited novelty
Site follows standard hotel website patterns with limited novelty
check
check
Branding elements convey luxury identity
Branding elements convey luxury identity
xmark
xmark
Layout feels similar to many resort sites
Layout feels similar to many resort sites
lightbulb
lightbulb
Introduce interactive elements to differentiate experience
Introduce interactive elements to differentiate experience
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site follows standard hotel website patterns with limited novelty
check
Branding elements convey luxury identity
xmark
Layout feels similar to many resort sites
lightbulb
Introduce interactive elements to differentiate experience
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User journey intuitive with clear section hubs and CTAs
User journey intuitive with clear section hubs and CTAs
check
check
Tabbed categories ease feature discovery
Tabbed categories ease feature discovery
xmark
xmark
Too many link options may create choice overload
Too many link options may create choice overload
lightbulb
lightbulb
Consolidate related links to simplify decision making
Consolidate related links to simplify decision making
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User journey intuitive with clear section hubs and CTAs
check
Tabbed categories ease feature discovery
xmark
Too many link options may create choice overload
lightbulb
Consolidate related links to simplify decision making
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise but lacks persuasive urgency or storytelling
Copy is concise but lacks persuasive urgency or storytelling
check
check
Headings clearly describe content sections
Headings clearly describe content sections
xmark
xmark
Call to action labels are generic and uninspiring
Call to action labels are generic and uninspiring
lightbulb
lightbulb
Use more action oriented copy to drive bookings
Use more action oriented copy to drive bookings
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise but lacks persuasive urgency or storytelling
check
Headings clearly describe content sections
xmark
Call to action labels are generic and uninspiring
lightbulb
Use more action oriented copy to drive bookings
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Design feels modern and cohesive with strong photography
Design feels modern and cohesive with strong photography
check
check
High quality images reinforce brand experience
High quality images reinforce brand experience
xmark
xmark
Some sections appear too sparse or overly wide
Some sections appear too sparse or overly wide
lightbulb
lightbulb
Balance whitespace with content to reduce empty areas
Balance whitespace with content to reduce empty areas
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Design feels modern and cohesive with strong photography
check
High quality images reinforce brand experience
xmark
Some sections appear too sparse or overly wide
lightbulb
Balance whitespace with content to reduce empty areas
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Scarcity Indicators
Add Scarcity Indicators
Add Scarcity Indicators
Display limited time or low availability banners on offers to create urgency and drive conversions
Display limited time or low availability banners on offers to create urgency and drive conversions
Important
Easy fix
Enhance CTA Contrast
Enhance CTA Contrast
Enhance CTA Contrast
Improve call to action button color contrast and tap area on mobile to boost click through rates and accessibility
Improve call to action button color contrast and tap area on mobile to boost click through rates and accessibility
Suggestion
Easy fix
Simplify Footer Links
Simplify Footer Links
Simplify Footer Links
Group similar footer links into expandable categories to reduce visual clutter and help users find information faster
Group similar footer links into expandable categories to reduce visual clutter and help users find information faster
Suggestion
Moderate fix
Incorporate Social Proof
Incorporate Social Proof
Incorporate Social Proof
Add guest reviews star ratings or third party endorsements near offers and rooms to build trust and encourage bookings
Add guest reviews star ratings or third party endorsements near offers and rooms to build trust and encourage bookings
RELATED RESOURCES
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Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025