Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
29
Website Rank
The Mandalay Bay landing page features a prominent booking form and hero promotion with show package, followed by sections for events, offers, and experiences. It uses consistent branding but feels content-heavy with many categories and lacks notable scarcity triggers.
B
Conversion Qualification*
#
29
Website Rank
B
Conversion Qualification*
The Mandalay Bay landing page features a prominent booking form and hero promotion with show package, followed by sections for events, offers, and experiences. It uses consistent branding but feels content-heavy with many categories and lacks notable scarcity triggers.
#
29
Website Rank
The Mandalay Bay landing page features a prominent booking form and hero promotion with show package, followed by sections for events, offers, and experiences. It uses consistent branding but feels content-heavy with many categories and lacks notable scarcity triggers.
85
85
/100
/100
Responsive Design
Responsive Design
70
70
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong, cohesive branding with consistent typography and color palette.
Strong, cohesive branding with consistent typography and color palette.
Strong, cohesive branding with consistent typography and color palette.
circle-check
circle-check
Prominent booking widget makes room search highly visible above the fold.
Prominent booking widget makes room search highly visible above the fold.
Prominent booking widget makes room search highly visible above the fold.
circle-check
circle-check
Clear, concise CTA texts like "Book Your Room and Show" guide user action.
Clear, concise CTA texts like "Book Your Room and Show" guide user action.
Clear, concise CTA texts like "Book Your Room and Show" guide user action.
circle-check
circle-check
Well-organized chunks: events, offers, and experiences are clearly separated.
Well-organized chunks: events, offers, and experiences are clearly separated.
Well-organized chunks: events, offers, and experiences are clearly separated.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero image overlays sometimes reduce text readability due to contrast.
Hero image overlays sometimes reduce text readability due to contrast.
Hero image overlays sometimes reduce text readability due to contrast.
circle-exclamation
circle-exclamation
Page feels overwhelming with too many sections and choices for first-time users.
Page feels overwhelming with too many sections and choices for first-time users.
Page feels overwhelming with too many sections and choices for first-time users.
circle-exclamation
circle-exclamation
Lacks urgency or scarcity cues on offers to encourage quicker booking.
Lacks urgency or scarcity cues on offers to encourage quicker booking.
Lacks urgency or scarcity cues on offers to encourage quicker booking.
circle-exclamation
circle-exclamation
No visible customer reviews or social proof to boost credibility.
No visible customer reviews or social proof to boost credibility.
No visible customer reviews or social proof to boost credibility.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layouts adapt across breakpoints, condensing navigation effectively.
Responsive layouts adapt across breakpoints, condensing navigation effectively.
check
check
Navigation transforms into a clear hamburger menu on mobile.
Navigation transforms into a clear hamburger menu on mobile.
xmark
xmark
Date picker fields shrink significantly, risking tap errors on mobile.
Date picker fields shrink significantly, risking tap errors on mobile.
lightbulb
lightbulb
Adjust padding around form elements to prevent accidental taps on small screens.
Adjust padding around form elements to prevent accidental taps on small screens.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layouts adapt across breakpoints, condensing navigation effectively.
check
Navigation transforms into a clear hamburger menu on mobile.
xmark
Date picker fields shrink significantly, risking tap errors on mobile.
lightbulb
Adjust padding around form elements to prevent accidental taps on small screens.
Good
Good
Solid start
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
CTAs and packages are clear, but lack urgency and social proof elements.
CTAs and packages are clear, but lack urgency and social proof elements.
check
check
Offers and packages are prominently displayed, guiding towards booking.
Offers and packages are prominently displayed, guiding towards booking.
xmark
xmark
No countdown timers or low availability messages to leverage scarcity.
No countdown timers or low availability messages to leverage scarcity.
lightbulb
lightbulb
Add limited-time labels and user testimonials to boost urgency and trust.
Add limited-time labels and user testimonials to boost urgency and trust.
Good
Solid start
Influence Principles
70
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
CTAs and packages are clear, but lack urgency and social proof elements.
check
Offers and packages are prominently displayed, guiding towards booking.
xmark
No countdown timers or low availability messages to leverage scarcity.
lightbulb
Add limited-time labels and user testimonials to boost urgency and trust.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows standard hospitality patterns; limited innovative elements.
Follows standard hospitality patterns; limited innovative elements.
check
check
High-quality imagery adds a sense of place and luxury.
High-quality imagery adds a sense of place and luxury.
xmark
xmark
Layout feels template-driven without unique interactive features.
Layout feels template-driven without unique interactive features.
lightbulb
lightbulb
Introduce custom animations or localized storytelling to stand out.
Introduce custom animations or localized storytelling to stand out.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows standard hospitality patterns; limited innovative elements.
check
High-quality imagery adds a sense of place and luxury.
xmark
Layout feels template-driven without unique interactive features.
lightbulb
Introduce custom animations or localized storytelling to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User flows are logical with top search and content sections, but can overwhelm.
User flows are logical with top search and content sections, but can overwhelm.
check
check
Top-of-page booking form reduces friction for users.
Top-of-page booking form reduces friction for users.
xmark
xmark
Too many sections force extensive scrolling before deeper content.
Too many sections force extensive scrolling before deeper content.
lightbulb
lightbulb
Group related content under collapsible tabs to reduce initial complexity.
Group related content under collapsible tabs to reduce initial complexity.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User flows are logical with top search and content sections, but can overwhelm.
check
Top-of-page booking form reduces friction for users.
xmark
Too many sections force extensive scrolling before deeper content.
lightbulb
Group related content under collapsible tabs to reduce initial complexity.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is friendly and actionable, but some labels lack context or urgency.
Copy is friendly and actionable, but some labels lack context or urgency.
check
check
CTA labels like "Find rooms" clearly state user action.
CTA labels like "Find rooms" clearly state user action.
xmark
xmark
Headings such as Explore are vague and don't communicate specific benefits.
Headings such as Explore are vague and don't communicate specific benefits.
lightbulb
lightbulb
Enhance headings with descriptive subtext to improve clarity.
Enhance headings with descriptive subtext to improve clarity.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is friendly and actionable, but some labels lack context or urgency.
check
CTA labels like "Find rooms" clearly state user action.
xmark
Headings such as Explore are vague and don't communicate specific benefits.
lightbulb
Enhance headings with descriptive subtext to improve clarity.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern, clean design with strong brand consistency, but heavy image reliance.
Modern, clean design with strong brand consistency, but heavy image reliance.
check
check
Consistent navy and gold palette reinforces Mandalay Bay identity.
Consistent navy and gold palette reinforces Mandalay Bay identity.
xmark
xmark
Large hero image sometimes overshadows key CTAs.
Large hero image sometimes overshadows key CTAs.
lightbulb
lightbulb
Consider adding subtle overlays to improve hero text legibility.
Consider adding subtle overlays to improve hero text legibility.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern, clean design with strong brand consistency, but heavy image reliance.
check
Consistent navy and gold palette reinforces Mandalay Bay identity.
xmark
Large hero image sometimes overshadows key CTAs.
lightbulb
Consider adding subtle overlays to improve hero text legibility.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Introduce Social Proof
Introduce Social Proof
Introduce Social Proof
Display customer testimonials or star ratings near rooms and offers to build trust and credibility.
Display customer testimonials or star ratings near rooms and offers to build trust and credibility.
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Show real-time availability or countdowns on promotions to create urgency and encourage immediate booking.
Show real-time availability or countdowns on promotions to create urgency and encourage immediate booking.
Suggestion
Easy fix
Clarify Section Headings
Clarify Section Headings
Clarify Section Headings
Add descriptive subheadings under generic titles like Explore to clearly communicate value and context.
Add descriptive subheadings under generic titles like Explore to clearly communicate value and context.
Suggestion
Easy fix
Improve Mobile Tap Targets
Improve Mobile Tap Targets
Improve Mobile Tap Targets
Increase button and field padding on mobile to enhance tap accuracy and comply with Fitts’s Law.
Increase button and field padding on mobile to enhance tap accuracy and comply with Fitts’s Law.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025