Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

29

Website Rank

The Mandalay Bay landing page features a prominent booking form and hero promotion with show package, followed by sections for events, offers, and experiences. It uses consistent branding but feels content-heavy with many categories and lacks notable scarcity triggers.

B

Conversion Qualification*

#

29

Website Rank

B

Conversion Qualification*

The Mandalay Bay landing page features a prominent booking form and hero promotion with show package, followed by sections for events, offers, and experiences. It uses consistent branding but feels content-heavy with many categories and lacks notable scarcity triggers.

#

29

Website Rank

The Mandalay Bay landing page features a prominent booking form and hero promotion with show package, followed by sections for events, offers, and experiences. It uses consistent branding but feels content-heavy with many categories and lacks notable scarcity triggers.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong, cohesive branding with consistent typography and color palette.

Strong, cohesive branding with consistent typography and color palette.

Strong, cohesive branding with consistent typography and color palette.

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circle-check

Prominent booking widget makes room search highly visible above the fold.

Prominent booking widget makes room search highly visible above the fold.

Prominent booking widget makes room search highly visible above the fold.

circle-check

circle-check

Clear, concise CTA texts like "Book Your Room and Show" guide user action.

Clear, concise CTA texts like "Book Your Room and Show" guide user action.

Clear, concise CTA texts like "Book Your Room and Show" guide user action.

circle-check

circle-check

Well-organized chunks: events, offers, and experiences are clearly separated.

Well-organized chunks: events, offers, and experiences are clearly separated.

Well-organized chunks: events, offers, and experiences are clearly separated.

Things to improve

Things to improve

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circle-exclamation

Hero image overlays sometimes reduce text readability due to contrast.

Hero image overlays sometimes reduce text readability due to contrast.

Hero image overlays sometimes reduce text readability due to contrast.

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circle-exclamation

Page feels overwhelming with too many sections and choices for first-time users.

Page feels overwhelming with too many sections and choices for first-time users.

Page feels overwhelming with too many sections and choices for first-time users.

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circle-exclamation

Lacks urgency or scarcity cues on offers to encourage quicker booking.

Lacks urgency or scarcity cues on offers to encourage quicker booking.

Lacks urgency or scarcity cues on offers to encourage quicker booking.

circle-exclamation

circle-exclamation

No visible customer reviews or social proof to boost credibility.

No visible customer reviews or social proof to boost credibility.

No visible customer reviews or social proof to boost credibility.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Responsive layouts adapt across breakpoints, condensing navigation effectively.

Responsive layouts adapt across breakpoints, condensing navigation effectively.

check

check

Navigation transforms into a clear hamburger menu on mobile.

Navigation transforms into a clear hamburger menu on mobile.

xmark

xmark

Date picker fields shrink significantly, risking tap errors on mobile.

Date picker fields shrink significantly, risking tap errors on mobile.

lightbulb

lightbulb

Adjust padding around form elements to prevent accidental taps on small screens.

Adjust padding around form elements to prevent accidental taps on small screens.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Responsive layouts adapt across breakpoints, condensing navigation effectively.

check

Navigation transforms into a clear hamburger menu on mobile.

xmark

Date picker fields shrink significantly, risking tap errors on mobile.

lightbulb

Adjust padding around form elements to prevent accidental taps on small screens.

Good

Good

Solid start

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

CTAs and packages are clear, but lack urgency and social proof elements.

CTAs and packages are clear, but lack urgency and social proof elements.

check

check

Offers and packages are prominently displayed, guiding towards booking.

Offers and packages are prominently displayed, guiding towards booking.

xmark

xmark

No countdown timers or low availability messages to leverage scarcity.

No countdown timers or low availability messages to leverage scarcity.

lightbulb

lightbulb

Add limited-time labels and user testimonials to boost urgency and trust.

Add limited-time labels and user testimonials to boost urgency and trust.

Good

Solid start

Influence Principles

70

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

CTAs and packages are clear, but lack urgency and social proof elements.

check

Offers and packages are prominently displayed, guiding towards booking.

xmark

No countdown timers or low availability messages to leverage scarcity.

lightbulb

Add limited-time labels and user testimonials to boost urgency and trust.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Follows standard hospitality patterns; limited innovative elements.

Follows standard hospitality patterns; limited innovative elements.

check

check

High-quality imagery adds a sense of place and luxury.

High-quality imagery adds a sense of place and luxury.

xmark

xmark

Layout feels template-driven without unique interactive features.

Layout feels template-driven without unique interactive features.

lightbulb

lightbulb

Introduce custom animations or localized storytelling to stand out.

Introduce custom animations or localized storytelling to stand out.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Follows standard hospitality patterns; limited innovative elements.

check

High-quality imagery adds a sense of place and luxury.

xmark

Layout feels template-driven without unique interactive features.

lightbulb

Introduce custom animations or localized storytelling to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

User flows are logical with top search and content sections, but can overwhelm.

User flows are logical with top search and content sections, but can overwhelm.

check

check

Top-of-page booking form reduces friction for users.

Top-of-page booking form reduces friction for users.

xmark

xmark

Too many sections force extensive scrolling before deeper content.

Too many sections force extensive scrolling before deeper content.

lightbulb

lightbulb

Group related content under collapsible tabs to reduce initial complexity.

Group related content under collapsible tabs to reduce initial complexity.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

User flows are logical with top search and content sections, but can overwhelm.

check

Top-of-page booking form reduces friction for users.

xmark

Too many sections force extensive scrolling before deeper content.

lightbulb

Group related content under collapsible tabs to reduce initial complexity.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is friendly and actionable, but some labels lack context or urgency.

Copy is friendly and actionable, but some labels lack context or urgency.

check

check

CTA labels like "Find rooms" clearly state user action.

CTA labels like "Find rooms" clearly state user action.

xmark

xmark

Headings such as Explore are vague and don't communicate specific benefits.

Headings such as Explore are vague and don't communicate specific benefits.

lightbulb

lightbulb

Enhance headings with descriptive subtext to improve clarity.

Enhance headings with descriptive subtext to improve clarity.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is friendly and actionable, but some labels lack context or urgency.

check

CTA labels like "Find rooms" clearly state user action.

xmark

Headings such as Explore are vague and don't communicate specific benefits.

lightbulb

Enhance headings with descriptive subtext to improve clarity.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern, clean design with strong brand consistency, but heavy image reliance.

Modern, clean design with strong brand consistency, but heavy image reliance.

check

check

Consistent navy and gold palette reinforces Mandalay Bay identity.

Consistent navy and gold palette reinforces Mandalay Bay identity.

xmark

xmark

Large hero image sometimes overshadows key CTAs.

Large hero image sometimes overshadows key CTAs.

lightbulb

lightbulb

Consider adding subtle overlays to improve hero text legibility.

Consider adding subtle overlays to improve hero text legibility.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Modern, clean design with strong brand consistency, but heavy image reliance.

check

Consistent navy and gold palette reinforces Mandalay Bay identity.

xmark

Large hero image sometimes overshadows key CTAs.

lightbulb

Consider adding subtle overlays to improve hero text legibility.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Introduce Social Proof

Introduce Social Proof

Introduce Social Proof

Display customer testimonials or star ratings near rooms and offers to build trust and credibility.

Display customer testimonials or star ratings near rooms and offers to build trust and credibility.

Important

Moderate fix

Add Scarcity Cues

Add Scarcity Cues

Add Scarcity Cues

Show real-time availability or countdowns on promotions to create urgency and encourage immediate booking.

Show real-time availability or countdowns on promotions to create urgency and encourage immediate booking.

Suggestion

Easy fix

Clarify Section Headings

Clarify Section Headings

Clarify Section Headings

Add descriptive subheadings under generic titles like Explore to clearly communicate value and context.

Add descriptive subheadings under generic titles like Explore to clearly communicate value and context.

Suggestion

Easy fix

Improve Mobile Tap Targets

Improve Mobile Tap Targets

Improve Mobile Tap Targets

Increase button and field padding on mobile to enhance tap accuracy and comply with Fitts’s Law.

Increase button and field padding on mobile to enhance tap accuracy and comply with Fitts’s Law.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025