Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
79
Website Rank
Marina Bay Sands luxury landing page features immersive imagery and aspirational headlines guiding visitors to explore hotel suites dining retail and rewards.
B
Conversion Qualification*
#
79
Website Rank
B
Conversion Qualification*
Marina Bay Sands luxury landing page features immersive imagery and aspirational headlines guiding visitors to explore hotel suites dining retail and rewards.
#
79
Website Rank
Marina Bay Sands luxury landing page features immersive imagery and aspirational headlines guiding visitors to explore hotel suites dining retail and rewards.
80
80
/100
/100
Responsive Design
Responsive Design
35
35
/100
/100
influence principles
influence principles
82
/100
Originality & creativity
85
85
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
88
88
/100
/100
Design & Aesthetics
Design & Aesthetics
82
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Compelling full width hero image sets a strong tone
Compelling full width hero image sets a strong tone
Compelling full width hero image sets a strong tone
circle-check
circle-check
Consistent elegant typography enhances brand perception
Consistent elegant typography enhances brand perception
Consistent elegant typography enhances brand perception
circle-check
circle-check
Generous whitespace improves content focus
Generous whitespace improves content focus
Generous whitespace improves content focus
circle-check
circle-check
Clear section hierarchy guides exploration
Clear section hierarchy guides exploration
Clear section hierarchy guides exploration
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Low contrast hero text hinders readability
Low contrast hero text hinders readability
Low contrast hero text hinders readability
circle-exclamation
circle-exclamation
Copy text appears truncated in multiple sections
Copy text appears truncated in multiple sections
Copy text appears truncated in multiple sections
circle-exclamation
circle-exclamation
No social proof leaves visitors unconvinced
No social proof leaves visitors unconvinced
No social proof leaves visitors unconvinced
circle-exclamation
circle-exclamation
Lacks urgency or time limited offers
Lacks urgency or time limited offers
Lacks urgency or time limited offers
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout appears balanced on desktop but mobile behavior not observable
Layout appears balanced on desktop but mobile behavior not observable
check
check
Grid structure suggests ease of scaling across viewports
Grid structure suggests ease of scaling across viewports
xmark
xmark
Mobile navigation and CTA placement not visible for validation
Mobile navigation and CTA placement not visible for validation
lightbulb
lightbulb
Test mobile layout to ensure key actions remain prominent
Test mobile layout to ensure key actions remain prominent
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout appears balanced on desktop but mobile behavior not observable
check
Grid structure suggests ease of scaling across viewports
xmark
Mobile navigation and CTA placement not visible for validation
lightbulb
Test mobile layout to ensure key actions remain prominent
Needs work
Needs work
Check insights
Check insights
Influence Principles
35
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Strong CTAs present but lacks scarcity and social proof elements
Strong CTAs present but lacks scarcity and social proof elements
check
check
Primary reserve CTA is clear and prominent
Primary reserve CTA is clear and prominent
xmark
xmark
No testimonial or guest review reduces trust building
No testimonial or guest review reduces trust building
lightbulb
lightbulb
Incorporate time sensitive offers and user reviews for urgency
Incorporate time sensitive offers and user reviews for urgency
Needs work
Check insights
Influence Principles
35
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Strong CTAs present but lacks scarcity and social proof elements
check
Primary reserve CTA is clear and prominent
xmark
No testimonial or guest review reduces trust building
lightbulb
Incorporate time sensitive offers and user reviews for urgency
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
82
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Narrative driven sections offer unique storytelling approach
Narrative driven sections offer unique storytelling approach
check
check
Distinct section titles create intrigue and brand voice
Distinct section titles create intrigue and brand voice
xmark
xmark
Layout follows common luxury site patterns with limited innovation
Layout follows common luxury site patterns with limited innovation
lightbulb
lightbulb
Explore novel interactive elements to stand out further
Explore novel interactive elements to stand out further
Great
Keep it up!
sparkles
Originality & Creativity
82
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Narrative driven sections offer unique storytelling approach
check
Distinct section titles create intrigue and brand voice
xmark
Layout follows common luxury site patterns with limited innovation
lightbulb
Explore novel interactive elements to stand out further
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
85
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clean navigation and clear section flow reduce decision fatigue
Clean navigation and clear section flow reduce decision fatigue
check
check
Limited options per section support Hick rule
Limited options per section support Hick rule
xmark
xmark
Multiple equal links may create choice overload
Multiple equal links may create choice overload
lightbulb
lightbulb
Consider sticky booking CTA to improve interaction pace
Consider sticky booking CTA to improve interaction pace
Great
Keep it up!
browser
User Experience (UX)
85
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clean navigation and clear section flow reduce decision fatigue
check
Limited options per section support Hick rule
xmark
Multiple equal links may create choice overload
lightbulb
Consider sticky booking CTA to improve interaction pace
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Aspirational tone fits luxury but text is sometimes vague or cutoff
Aspirational tone fits luxury but text is sometimes vague or cutoff
check
check
Headlines evoke emotion and a sense of discovery
Headlines evoke emotion and a sense of discovery
xmark
xmark
Incomplete paragraphs break reading flow
Incomplete paragraphs break reading flow
lightbulb
lightbulb
Review and finalize copy to avoid truncation and improve clarity
Review and finalize copy to avoid truncation and improve clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Aspirational tone fits luxury but text is sometimes vague or cutoff
check
Headlines evoke emotion and a sense of discovery
xmark
Incomplete paragraphs break reading flow
lightbulb
Review and finalize copy to avoid truncation and improve clarity
Great
Great
Keep it up!
Keep it up!
88
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxury minimalist design with high end images and ample whitespace
Luxury minimalist design with high end images and ample whitespace
check
check
Striking imagery with cohesive color palette reinforces luxury feel
Striking imagery with cohesive color palette reinforces luxury feel
xmark
xmark
Text overlay sometimes blends into background image
Text overlay sometimes blends into background image
lightbulb
lightbulb
Enhance text background contrast for better legibility
Enhance text background contrast for better legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
88
/100
Luxury minimalist design with high end images and ample whitespace
check
Striking imagery with cohesive color palette reinforces luxury feel
xmark
Text overlay sometimes blends into background image
lightbulb
Enhance text background contrast for better legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve copy completeness
Improve copy completeness
Improve copy completeness
Audit site copy to eliminate truncation and ensure full sentences display across viewports
Audit site copy to eliminate truncation and ensure full sentences display across viewports
Important
Moderate fix
Add user testimonials
Add user testimonials
Add user testimonials
Integrate guest reviews and ratings to provide social proof and build visitor trust
Integrate guest reviews and ratings to provide social proof and build visitor trust
Suggestion
Moderate fix
Highlight limited offers
Highlight limited offers
Highlight limited offers
Introduce time limited packages or promotions with clear countdowns to drive urgency
Introduce time limited packages or promotions with clear countdowns to drive urgency
Suggestion
Easy fix
Enhance hero text contrast
Enhance hero text contrast
Enhance hero text contrast
Improve background overlay or add subtle shadow behind text to boost legibility on hero image
Improve background overlay or add subtle shadow behind text to boost legibility on hero image
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025