Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
158
Website Rank
Returns a 404 error page with branded design images newsletter signup and call to action back home no direct booking elements visible
C+
Conversion Qualification*
#
158
Website Rank
C+
Conversion Qualification*
Returns a 404 error page with branded design images newsletter signup and call to action back home no direct booking elements visible
#
158
Website Rank
Returns a 404 error page with branded design images newsletter signup and call to action back home no direct booking elements visible
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
60
60
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Clear error headline
Clear error headline
Clear error headline
circle-check
circle-check
Strong brand presence
Strong brand presence
Strong brand presence
circle-check
circle-check
Visible newsletter signup
Visible newsletter signup
Visible newsletter signup
circle-check
circle-check
Prominent back home CTA
Prominent back home CTA
Prominent back home CTA
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Missing search box
Missing search box
Missing search box
circle-exclamation
circle-exclamation
No direct booking CTA
No direct booking CTA
No direct booking CTA
circle-exclamation
circle-exclamation
Page feels dead end
Page feels dead end
Page feels dead end
circle-exclamation
circle-exclamation
Lacks hotel info
Lacks hotel info
Lacks hotel info
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across viewports
Layout adapts well across viewports
check
check
Navigation collapses into hamburger menu on mobile
Navigation collapses into hamburger menu on mobile
xmark
xmark
Cookie banner overlaps content on small screens
Cookie banner overlaps content on small screens
lightbulb
lightbulb
Ensure banner scales responsively below fold
Ensure banner scales responsively below fold
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across viewports
check
Navigation collapses into hamburger menu on mobile
xmark
Cookie banner overlaps content on small screens
lightbulb
Ensure banner scales responsively below fold
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited sales elements beyond newsletter
Limited sales elements beyond newsletter
check
check
Newsletter signup leverages exclusivity
Newsletter signup leverages exclusivity
xmark
xmark
No scarcity or urgency tactics present
No scarcity or urgency tactics present
lightbulb
lightbulb
Add limited time offers to drive action
Add limited time offers to drive action
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited sales elements beyond newsletter
check
Newsletter signup leverages exclusivity
xmark
No scarcity or urgency tactics present
lightbulb
Add limited time offers to drive action
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard error page design with minor flair
Standard error page design with minor flair
check
check
Newsletter offer feels value driven
Newsletter offer feels value driven
xmark
xmark
No unique interactive elements
No unique interactive elements
lightbulb
lightbulb
Introduce playful animations or illustrations
Introduce playful animations or illustrations
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard error page design with minor flair
check
Newsletter offer feels value driven
xmark
No unique interactive elements
lightbulb
Introduce playful animations or illustrations
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Error messaging is clear and concise
Error messaging is clear and concise
check
check
Main CTA guides user back to homepage
Main CTA guides user back to homepage
xmark
xmark
No search or alternative navigation options
No search or alternative navigation options
lightbulb
lightbulb
Add a search field to reduce user frustration
Add a search field to reduce user frustration
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Error messaging is clear and concise
check
Main CTA guides user back to homepage
xmark
No search or alternative navigation options
lightbulb
Add a search field to reduce user frustration
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is polite and informative
Tone is polite and informative
check
check
Copy explains housekeeping in friendly way
Copy explains housekeeping in friendly way
xmark
xmark
Repetitive mention of housekeeping may confuse users
Repetitive mention of housekeeping may confuse users
lightbulb
lightbulb
Simplify copy to focus on next steps
Simplify copy to focus on next steps
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is polite and informative
check
Copy explains housekeeping in friendly way
xmark
Repetitive mention of housekeeping may confuse users
lightbulb
Simplify copy to focus on next steps
Good
Good
Solid start
Solid start
60
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant layout with ample white space
Elegant layout with ample white space
check
check
Brand elements feel refined and consistent
Brand elements feel refined and consistent
xmark
xmark
Images feel generic and unrelated
Images feel generic and unrelated
lightbulb
lightbulb
Use more relevant imagery to maintain context
Use more relevant imagery to maintain context
swatchbook
Design & Aesthetics
Good
Solid start
60
/100
Elegant layout with ample white space
check
Brand elements feel refined and consistent
xmark
Images feel generic and unrelated
lightbulb
Use more relevant imagery to maintain context
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Integrate Site Search
Integrate Site Search
Integrate Site Search
Add a prominent search box to help users find content after error
Add a prominent search box to help users find content after error
Suggestion
Easy fix
Display Popular Links
Display Popular Links
Display Popular Links
Include links to top destinations and booking to guide users
Include links to top destinations and booking to guide users
Suggestion
Moderate fix
Use Contextual Images
Use Contextual Images
Use Contextual Images
Replace generic photos with Maui resort specific visuals
Replace generic photos with Maui resort specific visuals
Important
Moderate fix
Introduce Limited Offers
Introduce Limited Offers
Introduce Limited Offers
Add time bound deals or scarcity messages to drive newsletter or booking
Add time bound deals or scarcity messages to drive newsletter or booking
RELATED RESOURCES
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UX/UI ANALYSIS
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The mindset behind booking a trip.
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RELATED RESOURCES
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025