Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
7
Website Rank
Homepage features large hero image navigation menu sections for rooms events amenities and booking call to action prominently displayed
B+
Conversion Qualification*
#
7
Website Rank
B+
Conversion Qualification*
Homepage features large hero image navigation menu sections for rooms events amenities and booking call to action prominently displayed
#
7
Website Rank
Homepage features large hero image navigation menu sections for rooms events amenities and booking call to action prominently displayed
80
80
/100
/100
Responsive Design
Responsive Design
75
75
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image conveys elegant atmosphere
Hero image conveys elegant atmosphere
Hero image conveys elegant atmosphere
circle-check
circle-check
Prominent call to action button
Prominent call to action button
Prominent call to action button
circle-check
circle-check
Clear section headings for offers
Clear section headings for offers
Clear section headings for offers
circle-check
circle-check
High quality food and event photography
High quality food and event photography
High quality food and event photography
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Navigation menu feels overwhelming with many links
Navigation menu feels overwhelming with many links
Navigation menu feels overwhelming with many links
circle-exclamation
circle-exclamation
Text blocks are dense and lack visual breaks
Text blocks are dense and lack visual breaks
Text blocks are dense and lack visual breaks
circle-exclamation
circle-exclamation
No visible rates or price on hero
No visible rates or price on hero
No visible rates or price on hero
circle-exclamation
circle-exclamation
Events list scrolling feels repetitive
Events list scrolling feels repetitive
Events list scrolling feels repetitive
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts menu and content for mobile
Responsive layout adapts menu and content for mobile
check
check
Menu collapses into hamburger for small screens
Menu collapses into hamburger for small screens
xmark
xmark
Some text and buttons appear small on mobile
Some text and buttons appear small on mobile
lightbulb
lightbulb
Increase tap targets for mobile users
Increase tap targets for mobile users
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts menu and content for mobile
check
Menu collapses into hamburger for small screens
xmark
Some text and buttons appear small on mobile
lightbulb
Increase tap targets for mobile users
Good
Good
Solid start
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Includes scarcity and social proof but could amplify
Includes scarcity and social proof but could amplify
check
check
Uses event dates to create urgency
Uses event dates to create urgency
xmark
xmark
No direct mention of member rates or loyalty benefit
No direct mention of member rates or loyalty benefit
lightbulb
lightbulb
Add loyalty offers to boost direct bookings
Add loyalty offers to boost direct bookings
Good
Solid start
Influence Principles
75
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Includes scarcity and social proof but could amplify
check
Uses event dates to create urgency
xmark
No direct mention of member rates or loyalty benefit
lightbulb
Add loyalty offers to boost direct bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Classic hotel layout with limited unique elements
Classic hotel layout with limited unique elements
check
check
Brand voice feels warm and inviting
Brand voice feels warm and inviting
xmark
xmark
Design follows common industry patterns
Design follows common industry patterns
lightbulb
lightbulb
Introduce a unique interactive element
Introduce a unique interactive element
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Classic hotel layout with limited unique elements
check
Brand voice feels warm and inviting
xmark
Design follows common industry patterns
lightbulb
Introduce a unique interactive element
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Site offers clear content hierarchy but has dense options
Site offers clear content hierarchy but has dense options
check
check
Sections are logically grouped and labelled
Sections are logically grouped and labelled
xmark
xmark
Too many simultaneous choices create decision fatigue
Too many simultaneous choices create decision fatigue
lightbulb
lightbulb
Simplify navigation by consolidating link categories
Simplify navigation by consolidating link categories
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Site offers clear content hierarchy but has dense options
check
Sections are logically grouped and labelled
xmark
Too many simultaneous choices create decision fatigue
lightbulb
Simplify navigation by consolidating link categories
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are descriptive and guiding with room to refine
Headings are descriptive and guiding with room to refine
check
check
Section titles clearly outline content
Section titles clearly outline content
xmark
xmark
Some paragraphs are truncated mid sentence
Some paragraphs are truncated mid sentence
lightbulb
lightbulb
Ensure complete copy is visible without cuts
Ensure complete copy is visible without cuts
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are descriptive and guiding with room to refine
check
Section titles clearly outline content
xmark
Some paragraphs are truncated mid sentence
lightbulb
Ensure complete copy is visible without cuts
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant aesthetic with cohesive color palette
Elegant aesthetic with cohesive color palette
check
check
Imagery highlights venue elegance and details
Imagery highlights venue elegance and details
xmark
xmark
Some text overlays reduce image clarity
Some text overlays reduce image clarity
lightbulb
lightbulb
Improve overlay contrast for readability
Improve overlay contrast for readability
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant aesthetic with cohesive color palette
check
Imagery highlights venue elegance and details
xmark
Some text overlays reduce image clarity
lightbulb
Improve overlay contrast for readability
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Sticky Booking Bar
Sticky Booking Bar
Sticky Booking Bar
Add a persistent booking bar at screen bottom to reduce clicks to reservation page
Add a persistent booking bar at screen bottom to reduce clicks to reservation page
Important
Moderate fix
Display Room Rates
Display Room Rates
Display Room Rates
Show starting rates on hero banner to provide instant pricing transparency and motivation
Show starting rates on hero banner to provide instant pricing transparency and motivation
Suggestion
Easy fix
Event Calendar Filter
Event Calendar Filter
Event Calendar Filter
Implement a calendar filter for upcoming happenings to let users quickly find desired events
Implement a calendar filter for upcoming happenings to let users quickly find desired events
Suggestion
Moderate fix
Interactive Map Section
Interactive Map Section
Interactive Map Section
Embed an interactive map showing hotel location and nearby attractions for user convenience
Embed an interactive map showing hotel location and nearby attractions for user convenience
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025