Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
29
Website Rank
Full screen hero golf imagery followed by curated sections showcasing luxury experience dining town explore grid offers newsletter sign up and gift card info
B+
Conversion Qualification*
#
29
Website Rank
B+
Conversion Qualification*
Full screen hero golf imagery followed by curated sections showcasing luxury experience dining town explore grid offers newsletter sign up and gift card info
#
29
Website Rank
Full screen hero golf imagery followed by curated sections showcasing luxury experience dining town explore grid offers newsletter sign up and gift card info
90
90
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image creates strong brand impression
Hero image creates strong brand impression
Hero image creates strong brand impression
circle-check
circle-check
Consistent typography enhances readability
Consistent typography enhances readability
Consistent typography enhances readability
circle-check
circle-check
Clean layout guides user attention
Clean layout guides user attention
Clean layout guides user attention
circle-check
circle-check
CTA buttons have clear labels
CTA buttons have clear labels
CTA buttons have clear labels
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No booking form visible above fold
No booking form visible above fold
No booking form visible above fold
circle-exclamation
circle-exclamation
Lack of social proof reduces credibility
Lack of social proof reduces credibility
Lack of social proof reduces credibility
circle-exclamation
circle-exclamation
Sections feel repetitive in layout
Sections feel repetitive in layout
Sections feel repetitive in layout
circle-exclamation
circle-exclamation
Newsletter CTA could be more prominent
Newsletter CTA could be more prominent
Newsletter CTA could be more prominent
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across devices with clear stacking
Layout adapts well across devices with clear stacking
check
check
Mobile navigation is streamlined behind menu icon
Mobile navigation is streamlined behind menu icon
xmark
xmark
Text in hero image may be small on mobile
Text in hero image may be small on mobile
lightbulb
lightbulb
Adjust font scaling for small viewports in hero
Adjust font scaling for small viewports in hero
Great
Keep it up!
mobile
Responsive Design
90
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across devices with clear stacking
check
Mobile navigation is streamlined behind menu icon
xmark
Text in hero image may be small on mobile
lightbulb
Adjust font scaling for small viewports in hero
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited scarcity and social proof weaken persuasion
Limited scarcity and social proof weaken persuasion
check
check
Awards badges add some credibility
Awards badges add some credibility
xmark
xmark
No countdown timers or limited offers visible
No countdown timers or limited offers visible
lightbulb
lightbulb
Add real time availability or limited time deals
Add real time availability or limited time deals
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited scarcity and social proof weaken persuasion
check
Awards badges add some credibility
xmark
No countdown timers or limited offers visible
lightbulb
Add real time availability or limited time deals
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visually distinctive but pattern feels familiar
Visually distinctive but pattern feels familiar
check
check
Unique golf course imagery creates a sense of place
Unique golf course imagery creates a sense of place
xmark
xmark
Grid layout for experiences is standard
Grid layout for experiences is standard
lightbulb
lightbulb
Experiment with dynamic content or animations
Experiment with dynamic content or animations
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visually distinctive but pattern feels familiar
check
Unique golf course imagery creates a sense of place
xmark
Grid layout for experiences is standard
lightbulb
Experiment with dynamic content or animations
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sections and simple navigation support exploration
Clear sections and simple navigation support exploration
check
check
Cards for offerings make options intuitive
Cards for offerings make options intuitive
xmark
xmark
No immediate reservation option adds friction
No immediate reservation option adds friction
lightbulb
lightbulb
Introduce direct booking CTA in top nav for fast access
Introduce direct booking CTA in top nav for fast access
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sections and simple navigation support exploration
check
Cards for offerings make options intuitive
xmark
No immediate reservation option adds friction
lightbulb
Introduce direct booking CTA in top nav for fast access
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Elegant copy evokes luxury but lacks urgency
Elegant copy evokes luxury but lacks urgency
check
check
Headlines communicate key themes effectively
Headlines communicate key themes effectively
xmark
xmark
Body text is verbose and could be more concise
Body text is verbose and could be more concise
lightbulb
lightbulb
Streamline descriptions and add action oriented verbs
Streamline descriptions and add action oriented verbs
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Elegant copy evokes luxury but lacks urgency
check
Headlines communicate key themes effectively
xmark
Body text is verbose and could be more concise
lightbulb
Streamline descriptions and add action oriented verbs
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong visual hierarchy and cohesive style
Strong visual hierarchy and cohesive style
check
check
Bold hero section reinforces brand identity
Bold hero section reinforces brand identity
xmark
xmark
Overlarge hero section pushes content too far down
Overlarge hero section pushes content too far down
lightbulb
lightbulb
Balance hero height to surface key CTAs sooner
Balance hero height to surface key CTAs sooner
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Strong visual hierarchy and cohesive style
check
Bold hero section reinforces brand identity
xmark
Overlarge hero section pushes content too far down
lightbulb
Balance hero height to surface key CTAs sooner
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add direct booking form
Add direct booking form
Add direct booking form
Introduce a date and room picker above fold on hero section to reduce click friction and boost direct reservations
Introduce a date and room picker above fold on hero section to reduce click friction and boost direct reservations
Suggestion
Moderate fix
Display customer testimonials
Display customer testimonials
Display customer testimonials
Include a section with guest reviews and photos to build trust and reinforce credibility
Include a section with guest reviews and photos to build trust and reinforce credibility
Suggestion
Moderate fix
Introduce scarcity timers
Introduce scarcity timers
Introduce scarcity timers
Add countdown timers to special offers to create urgency and drive conversions
Add countdown timers to special offers to create urgency and drive conversions
Suggestion
Easy fix
Highlight loyalty benefits
Highlight loyalty benefits
Highlight loyalty benefits
Promote members only rates and I Prefer program benefits more prominently to encourage sign ups
Promote members only rates and I Prefer program benefits more prominently to encourage sign ups
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025