Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
85
Website Rank
Homepage showcases luxury resort with hero imagery, highlights experiences in St Andrews, dining, golf, lodging, well-being, newsletter signup, exclusive offers, gift card, cookie preferences, and footer rewards info.
C+
Conversion Qualification*
#
85
Website Rank
C+
Conversion Qualification*
Homepage showcases luxury resort with hero imagery, highlights experiences in St Andrews, dining, golf, lodging, well-being, newsletter signup, exclusive offers, gift card, cookie preferences, and footer rewards info.
#
85
Website Rank
Homepage showcases luxury resort with hero imagery, highlights experiences in St Andrews, dining, golf, lodging, well-being, newsletter signup, exclusive offers, gift card, cookie preferences, and footer rewards info.
80
80
/100
/100
Responsive Design
Responsive Design
65
65
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image with clear brand messaging.
Striking hero image with clear brand messaging.
Striking hero image with clear brand messaging.
circle-check
circle-check
Elegant typography enhances luxury feel.
Elegant typography enhances luxury feel.
Elegant typography enhances luxury feel.
circle-check
circle-check
Logical section grouping for experiences.
Logical section grouping for experiences.
Logical section grouping for experiences.
circle-check
circle-check
Newsletter and gift card CTAs are prominent.
Newsletter and gift card CTAs are prominent.
Newsletter and gift card CTAs are prominent.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible booking form or rate selector above the fold.
No visible booking form or rate selector above the fold.
No visible booking form or rate selector above the fold.
circle-exclamation
circle-exclamation
Cookie preference modal interrupts initial browsing.
Cookie preference modal interrupts initial browsing.
Cookie preference modal interrupts initial browsing.
circle-exclamation
circle-exclamation
Pricing and availability info is not immediately clear.
Pricing and availability info is not immediately clear.
Pricing and availability info is not immediately clear.
circle-exclamation
circle-exclamation
Footer feels cluttered and hard to scan.
Footer feels cluttered and hard to scan.
Footer feels cluttered and hard to scan.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout maintains readability and imagery across devices.
Responsive layout maintains readability and imagery across devices.
check
check
Mobile stacks content neatly for intuitive scrolling.
Mobile stacks content neatly for intuitive scrolling.
xmark
xmark
Menu navigation requires multiple taps to access booking options.
Menu navigation requires multiple taps to access booking options.
lightbulb
lightbulb
Implement a sticky mobile menu bar for quick CTA access.
Implement a sticky mobile menu bar for quick CTA access.
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout maintains readability and imagery across devices.
check
Mobile stacks content neatly for intuitive scrolling.
xmark
Menu navigation requires multiple taps to access booking options.
lightbulb
Implement a sticky mobile menu bar for quick CTA access.
Good
Good
Solid start
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Some social proof present, but scarcity and limited-time triggers absent.
Some social proof present, but scarcity and limited-time triggers absent.
check
check
Awards badges serve as trust-building social proof.
Awards badges serve as trust-building social proof.
xmark
xmark
No time-limited offers or scarcity messaging to drive action.
No time-limited offers or scarcity messaging to drive action.
lightbulb
lightbulb
Add countdown timers or stock indicators on special offers.
Add countdown timers or stock indicators on special offers.
Good
Solid start
Influence Principles
65
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Some social proof present, but scarcity and limited-time triggers absent.
check
Awards badges serve as trust-building social proof.
xmark
No time-limited offers or scarcity messaging to drive action.
lightbulb
Add countdown timers or stock indicators on special offers.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows luxury hotel conventions with limited unique elements.
Follows luxury hotel conventions with limited unique elements.
check
check
Animated award badges add slight dynamic interest.
Animated award badges add slight dynamic interest.
xmark
xmark
Layout patterns are similar to many competitor sites.
Layout patterns are similar to many competitor sites.
lightbulb
lightbulb
Integrate interactive map or virtual tour to differentiate.
Integrate interactive map or virtual tour to differentiate.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows luxury hotel conventions with limited unique elements.
check
Animated award badges add slight dynamic interest.
xmark
Layout patterns are similar to many competitor sites.
lightbulb
Integrate interactive map or virtual tour to differentiate.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive section flow but key booking actions are buried deeper.
Intuitive section flow but key booking actions are buried deeper.
check
check
Clear section CTAs guide users through experiences.
Clear section CTAs guide users through experiences.
xmark
xmark
Absence of a booking widget forces extra navigation steps.
Absence of a booking widget forces extra navigation steps.
lightbulb
lightbulb
Add a persistent booking widget to streamline reservations.
Add a persistent booking widget to streamline reservations.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive section flow but key booking actions are buried deeper.
check
Clear section CTAs guide users through experiences.
xmark
Absence of a booking widget forces extra navigation steps.
lightbulb
Add a persistent booking widget to streamline reservations.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy sets a premium tone but lacks urgency and specific benefits.
Copy sets a premium tone but lacks urgency and specific benefits.
check
check
Headings evoke emotion and premium positioning.
Headings evoke emotion and premium positioning.
xmark
xmark
Paragraph text underplays unique selling propositions.
Paragraph text underplays unique selling propositions.
lightbulb
lightbulb
Incorporate more action verbs and scarcity cues in CTA copy.
Incorporate more action verbs and scarcity cues in CTA copy.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy sets a premium tone but lacks urgency and specific benefits.
check
Headings evoke emotion and premium positioning.
xmark
Paragraph text underplays unique selling propositions.
lightbulb
Incorporate more action verbs and scarcity cues in CTA copy.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant, cohesive visual design with high-quality imagery.
Elegant, cohesive visual design with high-quality imagery.
check
check
Beautiful hero image and consistent color palette reinforce luxury.
Beautiful hero image and consistent color palette reinforce luxury.
xmark
xmark
Dense footer layout lacks visual separation from main content.
Dense footer layout lacks visual separation from main content.
lightbulb
lightbulb
Add more whitespace around footer elements to improve hierarchy.
Add more whitespace around footer elements to improve hierarchy.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Elegant, cohesive visual design with high-quality imagery.
check
Beautiful hero image and consistent color palette reinforce luxury.
xmark
Dense footer layout lacks visual separation from main content.
lightbulb
Add more whitespace around footer elements to improve hierarchy.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Persistent Booking Bar
Add Persistent Booking Bar
Add Persistent Booking Bar
Implement a sticky booking bar at top or bottom to reduce clicks and enhance conversion.
Implement a sticky booking bar at top or bottom to reduce clicks and enhance conversion.
Important
Easy fix
Introduce Scarcity Cues
Introduce Scarcity Cues
Introduce Scarcity Cues
Add countdown timers to special offers to create urgency and boost conversions.
Add countdown timers to special offers to create urgency and boost conversions.
Suggestion
Moderate fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Include guest testimonials with photos and star ratings to strengthen credibility.
Include guest testimonials with photos and star ratings to strengthen credibility.
Suggestion
Easy fix
Improve Cookie UX
Improve Cookie UX
Improve Cookie UX
Simplify cookie preference modal and reduce its intrusiveness to improve user flow.
Simplify cookie preference modal and reduce its intrusiveness to improve user flow.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025