Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
70
Website Rank
Bright hero banner calls out cheap city center hotels - search form - value props - social proof - city links - footer
B
Conversion Qualification*
#
70
Website Rank
B
Conversion Qualification*
Bright hero banner calls out cheap city center hotels - search form - value props - social proof - city links - footer
#
70
Website Rank
Bright hero banner calls out cheap city center hotels - search form - value props - social proof - city links - footer
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
85
85
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visually appealing hero photo focuses on traveler lifestyle
Visually appealing hero photo focuses on traveler lifestyle
Visually appealing hero photo focuses on traveler lifestyle
circle-check
circle-check
Clear prominent search form with a bold book now button
Clear prominent search form with a bold book now button
Clear prominent search form with a bold book now button
circle-check
circle-check
Consistent use of brand colors enhances recognition
Consistent use of brand colors enhances recognition
Consistent use of brand colors enhances recognition
circle-check
circle-check
Well structured value proposition icons follow hero section
Well structured value proposition icons follow hero section
Well structured value proposition icons follow hero section
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie consent overlay blocks content on first load
Cookie consent overlay blocks content on first load
Cookie consent overlay blocks content on first load
circle-exclamation
circle-exclamation
Information overload in footer can confuse user navigation
Information overload in footer can confuse user navigation
Information overload in footer can confuse user navigation
circle-exclamation
circle-exclamation
Social media feed lacks alt text or clear labels
Social media feed lacks alt text or clear labels
Social media feed lacks alt text or clear labels
circle-exclamation
circle-exclamation
Lack of explicit scarcity or time bound offers reduces urgency
Lack of explicit scarcity or time bound offers reduces urgency
Lack of explicit scarcity or time bound offers reduces urgency
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Elements adapt but search form fields appear cramped on tablet
Elements adapt but search form fields appear cramped on tablet
check
check
Mobile menu collapses neatly into hamburger icon
Mobile menu collapses neatly into hamburger icon
xmark
xmark
CTA button spans full width pushing other elements down
CTA button spans full width pushing other elements down
lightbulb
lightbulb
Test form field sizes for touch targets on small screens
Test form field sizes for touch targets on small screens
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Elements adapt but search form fields appear cramped on tablet
check
Mobile menu collapses neatly into hamburger icon
xmark
CTA button spans full width pushing other elements down
lightbulb
Test form field sizes for touch targets on small screens
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Basic social proof present but scarcity cues are missing
Basic social proof present but scarcity cues are missing
check
check
Customer review stars build positive trust
Customer review stars build positive trust
xmark
xmark
No limited time discount or flash sale to drive action
No limited time discount or flash sale to drive action
lightbulb
lightbulb
Add countdown timers on special offers to boost urgency
Add countdown timers on special offers to boost urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Basic social proof present but scarcity cues are missing
check
Customer review stars build positive trust
xmark
No limited time discount or flash sale to drive action
lightbulb
Add countdown timers on special offers to boost urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Functional standard design with modest unique elements
Functional standard design with modest unique elements
check
check
Use of eco conscious badge adds brand personality
Use of eco conscious badge adds brand personality
xmark
xmark
Layout seems similar to many budget hotel sites
Layout seems similar to many budget hotel sites
lightbulb
lightbulb
Introduce a signature interactive element for differentiation
Introduce a signature interactive element for differentiation
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Functional standard design with modest unique elements
check
Use of eco conscious badge adds brand personality
xmark
Layout seems similar to many budget hotel sites
lightbulb
Introduce a signature interactive element for differentiation
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear hierarchy but some sections require too much scrolling
Clear hierarchy but some sections require too much scrolling
check
check
Search form placed above the fold improves task flow
Search form placed above the fold improves task flow
xmark
xmark
Scrolling to view city cards feels endless on mobile
Scrolling to view city cards feels endless on mobile
lightbulb
lightbulb
Consider adding anchor links to skip to key sections
Consider adding anchor links to skip to key sections
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear hierarchy but some sections require too much scrolling
check
Search form placed above the fold improves task flow
xmark
Scrolling to view city cards feels endless on mobile
lightbulb
Consider adding anchor links to skip to key sections
Great
Great
Keep it up!
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise clear copy conveys value with minimal jargon
Concise clear copy conveys value with minimal jargon
check
check
Headings immediately communicate offer and location
Headings immediately communicate offer and location
xmark
xmark
Footer links lack descriptive labels causing ambiguity
Footer links lack descriptive labels causing ambiguity
lightbulb
lightbulb
Revise link text to reflect destination or service context
Revise link text to reflect destination or service context
Great
Keep it up!
UX Writing
85
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise clear copy conveys value with minimal jargon
check
Headings immediately communicate offer and location
xmark
Footer links lack descriptive labels causing ambiguity
lightbulb
Revise link text to reflect destination or service context
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean modern layout strong visuals and brand consistency
Clean modern layout strong visuals and brand consistency
check
check
High resolution hero image sets professional tone
High resolution hero image sets professional tone
xmark
xmark
Section spacing inconsistent between features section
Section spacing inconsistent between features section
lightbulb
lightbulb
Standardize vertical padding for cohesive rhythm
Standardize vertical padding for cohesive rhythm
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean modern layout strong visuals and brand consistency
check
High resolution hero image sets professional tone
xmark
Section spacing inconsistent between features section
lightbulb
Standardize vertical padding for cohesive rhythm
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Improve Form Accessibility
Improve Form Accessibility
Improve Form Accessibility
Ensure date room and hotel pickers meet touch target recommendations on mobile and tablet
Ensure date room and hotel pickers meet touch target recommendations on mobile and tablet
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Highlight limited availability or time limited deals on room cards to incite faster bookings
Highlight limited availability or time limited deals on room cards to incite faster bookings
Suggestion
Easy fix
Optimize Footer Navigation
Optimize Footer Navigation
Optimize Footer Navigation
Reorganize footer links into clear categories and add descriptive labels for better scannability
Reorganize footer links into clear categories and add descriptive labels for better scannability
Suggestion
Moderate fix
Enhance Unique Value
Enhance Unique Value
Enhance Unique Value
Develop an interactive sustainability calculator reflecting eco conscious credentials for engagement
Develop an interactive sustainability calculator reflecting eco conscious credentials for engagement
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025