Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

B

Conversion Qualification*

#

26

Website Rank

Omena Hotels mobile homepage delivers a clean benefit-focused design highlighting cheap central hotels. Features a prominent booking widget, benefit icons, room image carousel, social proof, Instagram feed, and destination cards. Cookie consent overlay present.

B

Conversion Qualification*

#

26

Website Rank

B

Conversion Qualification*

Omena Hotels mobile homepage delivers a clean benefit-focused design highlighting cheap central hotels. Features a prominent booking widget, benefit icons, room image carousel, social proof, Instagram feed, and destination cards. Cookie consent overlay present.

#

26

Website Rank

Omena Hotels mobile homepage delivers a clean benefit-focused design highlighting cheap central hotels. Features a prominent booking widget, benefit icons, room image carousel, social proof, Instagram feed, and destination cards. Cookie consent overlay present.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Strong hero image and clear value proposition

Strong hero image and clear value proposition

Strong hero image and clear value proposition

circle-check

circle-check

Prominent red Book now button stands out

Prominent red Book now button stands out

Prominent red Book now button stands out

circle-check

circle-check

Features icons communicate benefits quickly

Features icons communicate benefits quickly

Features icons communicate benefits quickly

circle-check

circle-check

Responsive mobile nav with bottom menu is intuitive

Responsive mobile nav with bottom menu is intuitive

Responsive mobile nav with bottom menu is intuitive

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Cookie consent overlay blocks content and requires action

Cookie consent overlay blocks content and requires action

Cookie consent overlay blocks content and requires action

circle-exclamation

circle-exclamation

Lack of scarcity cues to prompt urgency

Lack of scarcity cues to prompt urgency

Lack of scarcity cues to prompt urgency

circle-exclamation

circle-exclamation

No visible cancellation policy or terms link

No visible cancellation policy or terms link

No visible cancellation policy or terms link

circle-exclamation

circle-exclamation

Limited copy on room types and pricing details

Limited copy on room types and pricing details

Limited copy on room types and pricing details

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Well-adapted mobile layout with accordion sections and a bottom nav

Well-adapted mobile layout with accordion sections and a bottom nav

check

check

Accordion keeps feature list organized and space-efficient on mobile

Accordion keeps feature list organized and space-efficient on mobile

xmark

xmark

Search form dropdowns appear too compact for easy finger taps

Search form dropdowns appear too compact for easy finger taps

lightbulb

lightbulb

Enlarge touch targets for form inputs to improve mobile usability

Enlarge touch targets for form inputs to improve mobile usability

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Well-adapted mobile layout with accordion sections and a bottom nav

check

Accordion keeps feature list organized and space-efficient on mobile

xmark

Search form dropdowns appear too compact for easy finger taps

lightbulb

Enlarge touch targets for form inputs to improve mobile usability

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Social proof appears via ratings but no scarcity tactics or special offers

Social proof appears via ratings but no scarcity tactics or special offers

check

check

Review stars and count effectively build trust through social validation

Review stars and count effectively build trust through social validation

xmark

xmark

No countdown timers or limited availability messages to create urgency

No countdown timers or limited availability messages to create urgency

lightbulb

lightbulb

Incorporate flash deals or room availability counters to drive bookings

Incorporate flash deals or room availability counters to drive bookings

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Social proof appears via ratings but no scarcity tactics or special offers

check

Review stars and count effectively build trust through social validation

xmark

No countdown timers or limited availability messages to create urgency

lightbulb

Incorporate flash deals or room availability counters to drive bookings

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Design adheres to familiar patterns with a playful hero but limited uniqueness

Design adheres to familiar patterns with a playful hero but limited uniqueness

check

check

Red sneakers hero visual adds a memorable, playful brand touch

Red sneakers hero visual adds a memorable, playful brand touch

xmark

xmark

Generic icon set for benefits feels uninspired and similar to rivals

Generic icon set for benefits feels uninspired and similar to rivals

lightbulb

lightbulb

Introduce custom illustrations to strengthen distinct brand identity

Introduce custom illustrations to strengthen distinct brand identity

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Design adheres to familiar patterns with a playful hero but limited uniqueness

check

Red sneakers hero visual adds a memorable, playful brand touch

xmark

Generic icon set for benefits feels uninspired and similar to rivals

lightbulb

Introduce custom illustrations to strengthen distinct brand identity

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Users can quickly search hotels, view benefits, read reviews, and explore cities

Users can quickly search hotels, view benefits, read reviews, and explore cities

check

check

Central booking widget reduces steps to initiate reservations

Central booking widget reduces steps to initiate reservations

xmark

xmark

Cookie banner disrupts browsing flow and demands immediate attention

Cookie banner disrupts browsing flow and demands immediate attention

lightbulb

lightbulb

Delay presentation of consent until after first content engagement

Delay presentation of consent until after first content engagement

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Users can quickly search hotels, view benefits, read reviews, and explore cities

check

Central booking widget reduces steps to initiate reservations

xmark

Cookie banner disrupts browsing flow and demands immediate attention

lightbulb

Delay presentation of consent until after first content engagement

Good

Good

Solid start

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings are concise and benefit-focused but legal and policy text feels verbose

Headings are concise and benefit-focused but legal and policy text feels verbose

check

check

Primary headline clearly communicates value and location benefit

Primary headline clearly communicates value and location benefit

xmark

xmark

Cookie policy copy is overly detailed and may overwhelm users

Cookie policy copy is overly detailed and may overwhelm users

lightbulb

lightbulb

Link to a brief policy summary instead of lengthy in-banner text

Link to a brief policy summary instead of lengthy in-banner text

Good

Solid start

UX Writing

75

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings are concise and benefit-focused but legal and policy text feels verbose

check

Primary headline clearly communicates value and location benefit

xmark

Cookie policy copy is overly detailed and may overwhelm users

lightbulb

Link to a brief policy summary instead of lengthy in-banner text

Great

Great

Keep it up!

Keep it up!

90

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean minimalist layout with ample whitespace and consistent red accents

Clean minimalist layout with ample whitespace and consistent red accents

check

check

Consistent use of red accent draws attention to CTAs and key elements

Consistent use of red accent draws attention to CTAs and key elements

xmark

xmark

Hero image cropping sometimes hides contextual details on small screens

Hero image cropping sometimes hides contextual details on small screens

lightbulb

lightbulb

Consider rotating hero visuals for each city to keep design fresh

Consider rotating hero visuals for each city to keep design fresh

swatchbook

Design & Aesthetics

Great

Keep it up!

90

/100

Clean minimalist layout with ample whitespace and consistent red accents

check

Consistent use of red accent draws attention to CTAs and key elements

xmark

Hero image cropping sometimes hides contextual details on small screens

lightbulb

Consider rotating hero visuals for each city to keep design fresh

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Enhance Cookie Consent UX

Enhance Cookie Consent UX

Enhance Cookie Consent UX

Simplify the cookie banner interface and reduce its intrusiveness to maintain user flow without sacrificing compliance.

Simplify the cookie banner interface and reduce its intrusiveness to maintain user flow without sacrificing compliance.

Important

Easy fix

Introduce Limited-Time Offers

Introduce Limited-Time Offers

Introduce Limited-Time Offers

Add flash deals or countdown timers on booking options to leverage scarcity and drive faster user decisions and conversions.

Add flash deals or countdown timers on booking options to leverage scarcity and drive faster user decisions and conversions.

Suggestion

Easy fix

Increase Tap Target Sizes

Increase Tap Target Sizes

Increase Tap Target Sizes

Enlarge form fields and dropdown buttons to improve accessibility and reduce selection errors on mobile devices.

Enlarge form fields and dropdown buttons to improve accessibility and reduce selection errors on mobile devices.

Suggestion

Moderate fix

Add Room Preview Cards

Add Room Preview Cards

Add Room Preview Cards

Include a scrollable section highlighting room types with photos and starting prices to inform and entice users.

Include a scrollable section highlighting room types with photos and starting prices to inform and entice users.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025