Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
26
Website Rank
Omena Hotels mobile homepage delivers a clean benefit-focused design highlighting cheap central hotels. Features a prominent booking widget, benefit icons, room image carousel, social proof, Instagram feed, and destination cards. Cookie consent overlay present.
B
Conversion Qualification*
#
26
Website Rank
B
Conversion Qualification*
Omena Hotels mobile homepage delivers a clean benefit-focused design highlighting cheap central hotels. Features a prominent booking widget, benefit icons, room image carousel, social proof, Instagram feed, and destination cards. Cookie consent overlay present.
#
26
Website Rank
Omena Hotels mobile homepage delivers a clean benefit-focused design highlighting cheap central hotels. Features a prominent booking widget, benefit icons, room image carousel, social proof, Instagram feed, and destination cards. Cookie consent overlay present.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
90
90
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero image and clear value proposition
Strong hero image and clear value proposition
Strong hero image and clear value proposition
circle-check
circle-check
Prominent red Book now button stands out
Prominent red Book now button stands out
Prominent red Book now button stands out
circle-check
circle-check
Features icons communicate benefits quickly
Features icons communicate benefits quickly
Features icons communicate benefits quickly
circle-check
circle-check
Responsive mobile nav with bottom menu is intuitive
Responsive mobile nav with bottom menu is intuitive
Responsive mobile nav with bottom menu is intuitive
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Cookie consent overlay blocks content and requires action
Cookie consent overlay blocks content and requires action
Cookie consent overlay blocks content and requires action
circle-exclamation
circle-exclamation
Lack of scarcity cues to prompt urgency
Lack of scarcity cues to prompt urgency
Lack of scarcity cues to prompt urgency
circle-exclamation
circle-exclamation
No visible cancellation policy or terms link
No visible cancellation policy or terms link
No visible cancellation policy or terms link
circle-exclamation
circle-exclamation
Limited copy on room types and pricing details
Limited copy on room types and pricing details
Limited copy on room types and pricing details
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Well-adapted mobile layout with accordion sections and a bottom nav
Well-adapted mobile layout with accordion sections and a bottom nav
check
check
Accordion keeps feature list organized and space-efficient on mobile
Accordion keeps feature list organized and space-efficient on mobile
xmark
xmark
Search form dropdowns appear too compact for easy finger taps
Search form dropdowns appear too compact for easy finger taps
lightbulb
lightbulb
Enlarge touch targets for form inputs to improve mobile usability
Enlarge touch targets for form inputs to improve mobile usability
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Well-adapted mobile layout with accordion sections and a bottom nav
check
Accordion keeps feature list organized and space-efficient on mobile
xmark
Search form dropdowns appear too compact for easy finger taps
lightbulb
Enlarge touch targets for form inputs to improve mobile usability
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof appears via ratings but no scarcity tactics or special offers
Social proof appears via ratings but no scarcity tactics or special offers
check
check
Review stars and count effectively build trust through social validation
Review stars and count effectively build trust through social validation
xmark
xmark
No countdown timers or limited availability messages to create urgency
No countdown timers or limited availability messages to create urgency
lightbulb
lightbulb
Incorporate flash deals or room availability counters to drive bookings
Incorporate flash deals or room availability counters to drive bookings
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof appears via ratings but no scarcity tactics or special offers
check
Review stars and count effectively build trust through social validation
xmark
No countdown timers or limited availability messages to create urgency
lightbulb
Incorporate flash deals or room availability counters to drive bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design adheres to familiar patterns with a playful hero but limited uniqueness
Design adheres to familiar patterns with a playful hero but limited uniqueness
check
check
Red sneakers hero visual adds a memorable, playful brand touch
Red sneakers hero visual adds a memorable, playful brand touch
xmark
xmark
Generic icon set for benefits feels uninspired and similar to rivals
Generic icon set for benefits feels uninspired and similar to rivals
lightbulb
lightbulb
Introduce custom illustrations to strengthen distinct brand identity
Introduce custom illustrations to strengthen distinct brand identity
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design adheres to familiar patterns with a playful hero but limited uniqueness
check
Red sneakers hero visual adds a memorable, playful brand touch
xmark
Generic icon set for benefits feels uninspired and similar to rivals
lightbulb
Introduce custom illustrations to strengthen distinct brand identity
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Users can quickly search hotels, view benefits, read reviews, and explore cities
Users can quickly search hotels, view benefits, read reviews, and explore cities
check
check
Central booking widget reduces steps to initiate reservations
Central booking widget reduces steps to initiate reservations
xmark
xmark
Cookie banner disrupts browsing flow and demands immediate attention
Cookie banner disrupts browsing flow and demands immediate attention
lightbulb
lightbulb
Delay presentation of consent until after first content engagement
Delay presentation of consent until after first content engagement
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Users can quickly search hotels, view benefits, read reviews, and explore cities
check
Central booking widget reduces steps to initiate reservations
xmark
Cookie banner disrupts browsing flow and demands immediate attention
lightbulb
Delay presentation of consent until after first content engagement
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are concise and benefit-focused but legal and policy text feels verbose
Headings are concise and benefit-focused but legal and policy text feels verbose
check
check
Primary headline clearly communicates value and location benefit
Primary headline clearly communicates value and location benefit
xmark
xmark
Cookie policy copy is overly detailed and may overwhelm users
Cookie policy copy is overly detailed and may overwhelm users
lightbulb
lightbulb
Link to a brief policy summary instead of lengthy in-banner text
Link to a brief policy summary instead of lengthy in-banner text
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are concise and benefit-focused but legal and policy text feels verbose
check
Primary headline clearly communicates value and location benefit
xmark
Cookie policy copy is overly detailed and may overwhelm users
lightbulb
Link to a brief policy summary instead of lengthy in-banner text
Great
Great
Keep it up!
Keep it up!
90
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean minimalist layout with ample whitespace and consistent red accents
Clean minimalist layout with ample whitespace and consistent red accents
check
check
Consistent use of red accent draws attention to CTAs and key elements
Consistent use of red accent draws attention to CTAs and key elements
xmark
xmark
Hero image cropping sometimes hides contextual details on small screens
Hero image cropping sometimes hides contextual details on small screens
lightbulb
lightbulb
Consider rotating hero visuals for each city to keep design fresh
Consider rotating hero visuals for each city to keep design fresh
swatchbook
Design & Aesthetics
Great
Keep it up!
90
/100
Clean minimalist layout with ample whitespace and consistent red accents
check
Consistent use of red accent draws attention to CTAs and key elements
xmark
Hero image cropping sometimes hides contextual details on small screens
lightbulb
Consider rotating hero visuals for each city to keep design fresh
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Enhance Cookie Consent UX
Enhance Cookie Consent UX
Enhance Cookie Consent UX
Simplify the cookie banner interface and reduce its intrusiveness to maintain user flow without sacrificing compliance.
Simplify the cookie banner interface and reduce its intrusiveness to maintain user flow without sacrificing compliance.
Important
Easy fix
Introduce Limited-Time Offers
Introduce Limited-Time Offers
Introduce Limited-Time Offers
Add flash deals or countdown timers on booking options to leverage scarcity and drive faster user decisions and conversions.
Add flash deals or countdown timers on booking options to leverage scarcity and drive faster user decisions and conversions.
Suggestion
Easy fix
Increase Tap Target Sizes
Increase Tap Target Sizes
Increase Tap Target Sizes
Enlarge form fields and dropdown buttons to improve accessibility and reduce selection errors on mobile devices.
Enlarge form fields and dropdown buttons to improve accessibility and reduce selection errors on mobile devices.
Suggestion
Moderate fix
Add Room Preview Cards
Add Room Preview Cards
Add Room Preview Cards
Include a scrollable section highlighting room types with photos and starting prices to inform and entice users.
Include a scrollable section highlighting room types with photos and starting prices to inform and entice users.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025