Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
Website Report
Website Report
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
60
Website Rank
Engaging casino resort landing page with hero carousel promotions and event highlights followed by service tiles and events details.
B
Conversion Qualification*
#
60
Website Rank
B
Conversion Qualification*
Engaging casino resort landing page with hero carousel promotions and event highlights followed by service tiles and events details.
#
60
Website Rank
Engaging casino resort landing page with hero carousel promotions and event highlights followed by service tiles and events details.
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Visual design is polished and luxurious
Visual design is polished and luxurious
Visual design is polished and luxurious
circle-check
circle-check
Navigation offers direct links to key services
Navigation offers direct links to key services
Navigation offers direct links to key services
circle-check
circle-check
Hero carousel showcases diverse events
Hero carousel showcases diverse events
Hero carousel showcases diverse events
circle-check
circle-check
Clear branding consistency
Clear branding consistency
Clear branding consistency
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Overwhelming number of options can confuse users
Overwhelming number of options can confuse users
Overwhelming number of options can confuse users
circle-exclamation
circle-exclamation
Text blocks sometimes feel dense
Text blocks sometimes feel dense
Text blocks sometimes feel dense
circle-exclamation
circle-exclamation
Call to action labels are vague in places
Call to action labels are vague in places
Call to action labels are vague in places
circle-exclamation
circle-exclamation
Lack of customer testimonials reduces trust
Lack of customer testimonials reduces trust
Lack of customer testimonials reduces trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adjusts for devices with collapsible nav and stacked cards
Layout adjusts for devices with collapsible nav and stacked cards
check
check
Navigation menu collapses effectively on mobile
Navigation menu collapses effectively on mobile
xmark
xmark
Some text sizes appear too small on mobile view
Some text sizes appear too small on mobile view
lightbulb
lightbulb
Increase mobile font sizes for readability
Increase mobile font sizes for readability
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adjusts for devices with collapsible nav and stacked cards
check
Navigation menu collapses effectively on mobile
xmark
Some text sizes appear too small on mobile view
lightbulb
Increase mobile font sizes for readability
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Promotions visible but scarcity and social proof elements are minimal
Promotions visible but scarcity and social proof elements are minimal
check
check
Multiple promotional offers encourage engagement
Multiple promotional offers encourage engagement
xmark
xmark
No customer reviews or ratings present to build trust
No customer reviews or ratings present to build trust
lightbulb
lightbulb
Add user testimonials and scarcity timers
Add user testimonials and scarcity timers
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Promotions visible but scarcity and social proof elements are minimal
check
Multiple promotional offers encourage engagement
xmark
No customer reviews or ratings present to build trust
lightbulb
Add user testimonials and scarcity timers
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Strong brand imagery but overall layout is conventional for resorts
Strong brand imagery but overall layout is conventional for resorts
check
check
Creative event imagery adds local flavor
Creative event imagery adds local flavor
xmark
xmark
Standard grid and tile patterns feel familiar
Standard grid and tile patterns feel familiar
lightbulb
lightbulb
Introduce unique interactive elements to stand out
Introduce unique interactive elements to stand out
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Strong brand imagery but overall layout is conventional for resorts
check
Creative event imagery adds local flavor
xmark
Standard grid and tile patterns feel familiar
lightbulb
Introduce unique interactive elements to stand out
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Users can find promotions events and offerings but risk choice overload
Users can find promotions events and offerings but risk choice overload
check
check
Section grouping aids scanning across promos and events
Section grouping aids scanning across promos and events
xmark
xmark
Lack of clear visual cues makes locating booking CTA harder
Lack of clear visual cues makes locating booking CTA harder
lightbulb
lightbulb
Emphasize primary booking CTA to guide flow
Emphasize primary booking CTA to guide flow
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Users can find promotions events and offerings but risk choice overload
check
Section grouping aids scanning across promos and events
xmark
Lack of clear visual cues makes locating booking CTA harder
lightbulb
Emphasize primary booking CTA to guide flow
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are informative but button labels lack specificity
Headings are informative but button labels lack specificity
check
check
Headings clearly describe each section purpose
Headings clearly describe each section purpose
xmark
xmark
Buttons labeled GET IN THE ACTION feel ambiguous
Buttons labeled GET IN THE ACTION feel ambiguous
lightbulb
lightbulb
Refine CTA text to improve clarity
Refine CTA text to improve clarity
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are informative but button labels lack specificity
check
Headings clearly describe each section purpose
xmark
Buttons labeled GET IN THE ACTION feel ambiguous
lightbulb
Refine CTA text to improve clarity
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Polished duotone palette and high quality imagery convey luxury
Polished duotone palette and high quality imagery convey luxury
check
check
High quality photography enhances brand prestige
High quality photography enhances brand prestige
xmark
xmark
Visual hierarchy sometimes unclear with multiple carousels competing
Visual hierarchy sometimes unclear with multiple carousels competing
lightbulb
lightbulb
Streamline carousel slicing to improve focus
Streamline carousel slicing to improve focus
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Polished duotone palette and high quality imagery convey luxury
check
High quality photography enhances brand prestige
xmark
Visual hierarchy sometimes unclear with multiple carousels competing
lightbulb
Streamline carousel slicing to improve focus
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Highlight Booking CTA
Highlight Booking CTA
Highlight Booking CTA
Use a contrasting colour in a fixed header CTA to increase click through
Use a contrasting colour in a fixed header CTA to increase click through
Important
Easy fix
Increase mobile font size
Increase mobile font size
Increase mobile font size
Adjust mobile typography scaling for headings and body to improve readability on smaller devices
Adjust mobile typography scaling for headings and body to improve readability on smaller devices
Suggestion
Moderate fix
Add social proof
Add social proof
Add social proof
Incorporate customer testimonials or star ratings to build credibility and trust with site visitors
Incorporate customer testimonials or star ratings to build credibility and trust with site visitors
Suggestion
Easy fix
Introduce scarcity timers
Introduce scarcity timers
Introduce scarcity timers
Add countdown timers or limited offer labels on promotions to create urgency and drive conversions
Add countdown timers or limited offer labels on promotions to create urgency and drive conversions
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025