Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
159
Website Rank
Bottom of site shows promos events loyalty club payouts weather and standard footer nav
C+
Conversion Qualification*
#
159
Website Rank
C+
Conversion Qualification*
Bottom of site shows promos events loyalty club payouts weather and standard footer nav
#
159
Website Rank
Bottom of site shows promos events loyalty club payouts weather and standard footer nav
75
75
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
55
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
55
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Bold dark theme supports brand identity
Bold dark theme supports brand identity
Bold dark theme supports brand identity
circle-check
circle-check
Promotions visuals are vivid and clear
Promotions visuals are vivid and clear
Promotions visuals are vivid and clear
circle-check
circle-check
Loyalty club section stands out
Loyalty club section stands out
Loyalty club section stands out
circle-check
circle-check
Footer shows live payout numbers effectively
Footer shows live payout numbers effectively
Footer shows live payout numbers effectively
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Footer text lines are dense and small
Footer text lines are dense and small
Footer text lines are dense and small
circle-exclamation
circle-exclamation
Navigation links are duplicated causing clutter
Navigation links are duplicated causing clutter
Navigation links are duplicated causing clutter
circle-exclamation
circle-exclamation
Disclaimers are long and unstructured
Disclaimers are long and unstructured
Disclaimers are long and unstructured
circle-exclamation
circle-exclamation
No social proof or urgency indicators
No social proof or urgency indicators
No social proof or urgency indicators
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout stacks well yet CTAs shrink on mobile
Layout stacks well yet CTAs shrink on mobile
check
check
Promotions adapt nicely to narrow screens
Promotions adapt nicely to narrow screens
xmark
xmark
Learn more buttons are too small to tap
Learn more buttons are too small to tap
lightbulb
lightbulb
Enlarge mobile tap targets for key buttons
Enlarge mobile tap targets for key buttons
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout stacks well yet CTAs shrink on mobile
check
Promotions adapt nicely to narrow screens
xmark
Learn more buttons are too small to tap
lightbulb
Enlarge mobile tap targets for key buttons
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Lacks urgency and social proof tactics
Lacks urgency and social proof tactics
check
check
Club Osage loyalty call is persuasive
Club Osage loyalty call is persuasive
xmark
xmark
No scarcity timers or countdowns
No scarcity timers or countdowns
lightbulb
lightbulb
Add limited time offer cues on promos
Add limited time offer cues on promos
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Lacks urgency and social proof tactics
check
Club Osage loyalty call is persuasive
xmark
No scarcity timers or countdowns
lightbulb
Add limited time offer cues on promos
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Typical casino look lacks unique flair
Typical casino look lacks unique flair
check
check
Payout numbers feel dynamic
Payout numbers feel dynamic
xmark
xmark
Event cards follow predictable layout
Event cards follow predictable layout
lightbulb
lightbulb
Introduce custom icons or motifs
Introduce custom icons or motifs
Needs work
Check insights
sparkles
Originality & Creativity
55
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Typical casino look lacks unique flair
check
Payout numbers feel dynamic
xmark
Event cards follow predictable layout
lightbulb
Introduce custom icons or motifs
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear sections but repeated nav links distract
Clear sections but repeated nav links distract
check
check
Book a room CTA remains prominent
Book a room CTA remains prominent
xmark
xmark
Redundant links hinder quick access
Redundant links hinder quick access
lightbulb
lightbulb
Consolidate navigation for faster choice
Consolidate navigation for faster choice
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear sections but repeated nav links distract
check
Book a room CTA remains prominent
xmark
Redundant links hinder quick access
lightbulb
Consolidate navigation for faster choice
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Labels concise but disclaimers overload text
Labels concise but disclaimers overload text
check
check
CTA copy Learn more is direct
CTA copy Learn more is direct
xmark
xmark
Disclaimers bury key info in long text
Disclaimers bury key info in long text
lightbulb
lightbulb
Use accordions to hide lengthy terms
Use accordions to hide lengthy terms
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Labels concise but disclaimers overload text
check
CTA copy Learn more is direct
xmark
Disclaimers bury key info in long text
lightbulb
Use accordions to hide lengthy terms
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Strong brand colors but footer appears heavy
Strong brand colors but footer appears heavy
check
check
Cozy dark style aligns with casino vibe
Cozy dark style aligns with casino vibe
xmark
xmark
Footer typography size is too small
Footer typography size is too small
lightbulb
lightbulb
Increase footer text contrast and spacing
Increase footer text contrast and spacing
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Strong brand colors but footer appears heavy
check
Cozy dark style aligns with casino vibe
xmark
Footer typography size is too small
lightbulb
Increase footer text contrast and spacing
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Simplify menu duplication
Simplify menu duplication
Simplify menu duplication
Merge duplicate nav links to reduce clutter and aid findability
Merge duplicate nav links to reduce clutter and aid findability
Important
Moderate fix
Sticky book CTA
Sticky book CTA
Sticky book CTA
Make book room button persist on scroll to boost conversions
Make book room button persist on scroll to boost conversions
Suggestion
Moderate fix
Add guest reviews
Add guest reviews
Add guest reviews
Include real customer testimonials to build trust and social proof
Include real customer testimonials to build trust and social proof
Suggestion
Moderate fix
Add countdown timers
Add countdown timers
Add countdown timers
Show timers on promotions to create urgency and increase participation
Show timers on promotions to create urgency and increase participation
RELATED RESOURCES
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025