Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
100
Website Rank
Minimal coastal resort site with immersive imagery package deals and intuitive reservation options
B
Conversion Qualification*
#
100
Website Rank
B
Conversion Qualification*
Minimal coastal resort site with immersive imagery package deals and intuitive reservation options
#
100
Website Rank
Minimal coastal resort site with immersive imagery package deals and intuitive reservation options
75
75
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning visual design with high quality photography that evokes beach lifestyle
Stunning visual design with high quality photography that evokes beach lifestyle
Stunning visual design with high quality photography that evokes beach lifestyle
circle-check
circle-check
Clear package offers with descriptive titles and action buttons
Clear package offers with descriptive titles and action buttons
Clear package offers with descriptive titles and action buttons
circle-check
circle-check
Ample white space improves readability and highlights key sections
Ample white space improves readability and highlights key sections
Ample white space improves readability and highlights key sections
circle-check
circle-check
Navigation includes prominent Book Direct button for quick reservations
Navigation includes prominent Book Direct button for quick reservations
Navigation includes prominent Book Direct button for quick reservations
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Top navigation presents too many choices leading to decision overload
Top navigation presents too many choices leading to decision overload
Top navigation presents too many choices leading to decision overload
circle-exclamation
circle-exclamation
Lack of visible social proof elements such as guest reviews or ratings
Lack of visible social proof elements such as guest reviews or ratings
Lack of visible social proof elements such as guest reviews or ratings
circle-exclamation
circle-exclamation
No pricing or rate transparency on offers which may deter potential guests
No pricing or rate transparency on offers which may deter potential guests
No pricing or rate transparency on offers which may deter potential guests
circle-exclamation
circle-exclamation
No clear accessibility information on page despite having an accessibility link
No clear accessibility information on page despite having an accessibility link
No clear accessibility information on page despite having an accessibility link
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts well but some elements appear small on phone screens
Mobile layout adapts well but some elements appear small on phone screens
check
check
Menu collapse works well for mobile navigation
Menu collapse works well for mobile navigation
xmark
xmark
Package cards may feel cramped on smaller screens
Package cards may feel cramped on smaller screens
lightbulb
lightbulb
Optimize card stacking and spacing to improve touch interactions on small devices
Optimize card stacking and spacing to improve touch interactions on small devices
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts well but some elements appear small on phone screens
check
Menu collapse works well for mobile navigation
xmark
Package cards may feel cramped on smaller screens
lightbulb
Optimize card stacking and spacing to improve touch interactions on small devices
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Solid use of package offers but lacks urgency and social proof
Solid use of package offers but lacks urgency and social proof
check
check
Package deals are prominently showcased encouraging bookings
Package deals are prominently showcased encouraging bookings
xmark
xmark
No countdown timers or limited availability prompts to drive urgency
No countdown timers or limited availability prompts to drive urgency
lightbulb
lightbulb
Add limited time banners or low availability notices to create urgency
Add limited time banners or low availability notices to create urgency
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Solid use of package offers but lacks urgency and social proof
check
Package deals are prominently showcased encouraging bookings
xmark
No countdown timers or limited availability prompts to drive urgency
lightbulb
Add limited time banners or low availability notices to create urgency
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Uses familiar travel site patterns with a few thematic twists
Uses familiar travel site patterns with a few thematic twists
check
check
Creative package names reinforce beach resort personality
Creative package names reinforce beach resort personality
xmark
xmark
Overall structure resembles many hotel sites limiting uniqueness
Overall structure resembles many hotel sites limiting uniqueness
lightbulb
lightbulb
Introduce unique interactive elements such as virtual tours or quizzes
Introduce unique interactive elements such as virtual tours or quizzes
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Uses familiar travel site patterns with a few thematic twists
check
Creative package names reinforce beach resort personality
xmark
Overall structure resembles many hotel sites limiting uniqueness
lightbulb
Introduce unique interactive elements such as virtual tours or quizzes
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Streamlined flow with clear CTAs but navigation item count may confuse users
Streamlined flow with clear CTAs but navigation item count may confuse users
check
check
Prominent CTA buttons make key actions easy to find
Prominent CTA buttons make key actions easy to find
xmark
xmark
Excessive menu items create cognitive load for new visitors
Excessive menu items create cognitive load for new visitors
lightbulb
lightbulb
Group navigation links into dropdowns or subsections to simplify choices
Group navigation links into dropdowns or subsections to simplify choices
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Streamlined flow with clear CTAs but navigation item count may confuse users
check
Prominent CTA buttons make key actions easy to find
xmark
Excessive menu items create cognitive load for new visitors
lightbulb
Group navigation links into dropdowns or subsections to simplify choices
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are engaging but body text is limited lacking details on offerings
Headings are engaging but body text is limited lacking details on offerings
check
check
Catchy headings support brand voice and excite interest
Catchy headings support brand voice and excite interest
xmark
xmark
Sparse descriptive text leaves guests unclear about package content
Sparse descriptive text leaves guests unclear about package content
lightbulb
lightbulb
Expand brief descriptions to include key details like inclusions and rates
Expand brief descriptions to include key details like inclusions and rates
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are engaging but body text is limited lacking details on offerings
check
Catchy headings support brand voice and excite interest
xmark
Sparse descriptive text leaves guests unclear about package content
lightbulb
Expand brief descriptions to include key details like inclusions and rates
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern minimal layout with bold imagery effective at conveying brand ethos
Modern minimal layout with bold imagery effective at conveying brand ethos
check
check
High quality imagery and color palette convey upscale beach vibe
High quality imagery and color palette convey upscale beach vibe
xmark
xmark
Some images appear small on mobile reducing visual impact
Some images appear small on mobile reducing visual impact
lightbulb
lightbulb
Consider increasing image size on mobile to maintain visual engagement
Consider increasing image size on mobile to maintain visual engagement
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern minimal layout with bold imagery effective at conveying brand ethos
check
High quality imagery and color palette convey upscale beach vibe
xmark
Some images appear small on mobile reducing visual impact
lightbulb
Consider increasing image size on mobile to maintain visual engagement
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Add guest review section with star ratings to build trust and showcase authentic feedback
Add guest review section with star ratings to build trust and showcase authentic feedback
Important
Easy fix
Simplify Navigation
Simplify Navigation
Simplify Navigation
Consolidate related menu items into grouped dropdowns reducing cognitive load and improving decision speed
Consolidate related menu items into grouped dropdowns reducing cognitive load and improving decision speed
Suggestion
Moderate fix
Introduce Urgency
Introduce Urgency
Introduce Urgency
Implement countdown timers or limited availability alerts on key offers to drive conversions
Implement countdown timers or limited availability alerts on key offers to drive conversions
Suggestion
Easy fix
Expand Offer Details
Expand Offer Details
Expand Offer Details
Include brief descriptions of inclusions rates and booking terms under each package for clarity
Include brief descriptions of inclusions rates and booking terms under each package for clarity
RELATED RESOURCES
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UX/UI ANALYSIS
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025