Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
92
Website Rank
A visually-driven luxury beach resort site with high-quality imagery and clear package highlights but limited immediate booking CTAs above the fold.
C+
Conversion Qualification*
#
92
Website Rank
C+
Conversion Qualification*
A visually-driven luxury beach resort site with high-quality imagery and clear package highlights but limited immediate booking CTAs above the fold.
#
92
Website Rank
A visually-driven luxury beach resort site with high-quality imagery and clear package highlights but limited immediate booking CTAs above the fold.
85
85
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Great high-impact hero imagery evokes beach lifestyle.
Great high-impact hero imagery evokes beach lifestyle.
Great high-impact hero imagery evokes beach lifestyle.
circle-check
circle-check
Consistent brand colors and typography enhance recognition.
Consistent brand colors and typography enhance recognition.
Consistent brand colors and typography enhance recognition.
circle-check
circle-check
Offers are visually chunked with clear headings.
Offers are visually chunked with clear headings.
Offers are visually chunked with clear headings.
circle-check
circle-check
Mobile layout scales images and text legibly.
Mobile layout scales images and text legibly.
Mobile layout scales images and text legibly.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Hero lacks clear primary booking CTA above the fold.
Hero lacks clear primary booking CTA above the fold.
Hero lacks clear primary booking CTA above the fold.
circle-exclamation
circle-exclamation
Navigation menu is overly dense with options.
Navigation menu is overly dense with options.
Navigation menu is overly dense with options.
circle-exclamation
circle-exclamation
No visible pricing or rate comparisons before booking.
No visible pricing or rate comparisons before booking.
No visible pricing or rate comparisons before booking.
circle-exclamation
circle-exclamation
Cookie banner text too verbose and intrusive.
Cookie banner text too verbose and intrusive.
Cookie banner text too verbose and intrusive.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout adapts well but some elements feel isolated.
Mobile layout adapts well but some elements feel isolated.
check
check
Images and text scale appropriately on small screens.
Images and text scale appropriately on small screens.
xmark
xmark
Touch targets for icons appear small and spaced out.
Touch targets for icons appear small and spaced out.
lightbulb
lightbulb
Increase button size and padding for better tap targets.
Increase button size and padding for better tap targets.
Great
Keep it up!
mobile
Responsive Design
85
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout adapts well but some elements feel isolated.
check
Images and text scale appropriately on small screens.
xmark
Touch targets for icons appear small and spaced out.
lightbulb
Increase button size and padding for better tap targets.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Highlights packages but missing scarcity triggers.
Highlights packages but missing scarcity triggers.
check
check
Testimonials and local attraction showcase social proof.
Testimonials and local attraction showcase social proof.
xmark
xmark
No visible time-limited offers or countdowns.
No visible time-limited offers or countdowns.
lightbulb
lightbulb
Implement limited-time banners to drive urgency.
Implement limited-time banners to drive urgency.
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Highlights packages but missing scarcity triggers.
check
Testimonials and local attraction showcase social proof.
xmark
No visible time-limited offers or countdowns.
lightbulb
Implement limited-time banners to drive urgency.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Captures coastal vibe but layout feels standard.
Captures coastal vibe but layout feels standard.
check
check
Unique beach photos differentiate brand.
Unique beach photos differentiate brand.
xmark
xmark
Template-like structure lacks novelty.
Template-like structure lacks novelty.
lightbulb
lightbulb
Introduce interactive elements for personality.
Introduce interactive elements for personality.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Captures coastal vibe but layout feels standard.
check
Unique beach photos differentiate brand.
xmark
Template-like structure lacks novelty.
lightbulb
Introduce interactive elements for personality.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Offers are clear but decision overload in nav.
Offers are clear but decision overload in nav.
check
check
Content is chunked into distinct sections.
Content is chunked into distinct sections.
xmark
xmark
Too many menu links can overwhelm users.
Too many menu links can overwhelm users.
lightbulb
lightbulb
Simplify navigation by grouping related links.
Simplify navigation by grouping related links.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Offers are clear but decision overload in nav.
check
Content is chunked into distinct sections.
xmark
Too many menu links can overwhelm users.
lightbulb
Simplify navigation by grouping related links.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headlines evoke brand mood but CTAs lack clarity.
Headlines evoke brand mood but CTAs lack clarity.
check
check
Taglines are engaging and on-brand.
Taglines are engaging and on-brand.
xmark
xmark
CTAs such as VIEW OFFER lack urgency context.
CTAs such as VIEW OFFER lack urgency context.
lightbulb
lightbulb
Add action-oriented microcopy to CTAs for clarity.
Add action-oriented microcopy to CTAs for clarity.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headlines evoke brand mood but CTAs lack clarity.
check
Taglines are engaging and on-brand.
xmark
CTAs such as VIEW OFFER lack urgency context.
lightbulb
Add action-oriented microcopy to CTAs for clarity.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Modern and visually pleasing design but too sparse.
Modern and visually pleasing design but too sparse.
check
check
Cohesive color palette and quality imagery.
Cohesive color palette and quality imagery.
xmark
xmark
Excessive whitespace reduces content density.
Excessive whitespace reduces content density.
lightbulb
lightbulb
Consider adding subtle visual cues to guide gaze.
Consider adding subtle visual cues to guide gaze.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Modern and visually pleasing design but too sparse.
check
Cohesive color palette and quality imagery.
xmark
Excessive whitespace reduces content density.
lightbulb
Consider adding subtle visual cues to guide gaze.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add primary booking CTA
Add primary booking CTA
Add primary booking CTA
Introduce a prominent Book Now button above the fold next to the hero tagline to drive conversions immediately upon landing.
Introduce a prominent Book Now button above the fold next to the hero tagline to drive conversions immediately upon landing.
Important
Moderate fix
Simplify navigation menu
Simplify navigation menu
Simplify navigation menu
Consolidate related links under dropdowns to reduce decision paralysis and streamline user paths.
Consolidate related links under dropdowns to reduce decision paralysis and streamline user paths.
Suggestion
Easy fix
Enhance CTAs microcopy
Enhance CTAs microcopy
Enhance CTAs microcopy
Revise VIEW OFFER to action-laden phrases like “Unlock 15% Off Now” to improve clarity and motivation.
Revise VIEW OFFER to action-laden phrases like “Unlock 15% Off Now” to improve clarity and motivation.
Suggestion
Moderate fix
Add scarcity timers
Add scarcity timers
Add scarcity timers
Display countdown timers on limited-time offers to instill urgency and drive bookings.
Display countdown timers on limited-time offers to instill urgency and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025