Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

92

Website Rank

A visually-driven luxury beach resort site with high-quality imagery and clear package highlights but limited immediate booking CTAs above the fold.

C+

Conversion Qualification*

#

92

Website Rank

C+

Conversion Qualification*

A visually-driven luxury beach resort site with high-quality imagery and clear package highlights but limited immediate booking CTAs above the fold.

#

92

Website Rank

A visually-driven luxury beach resort site with high-quality imagery and clear package highlights but limited immediate booking CTAs above the fold.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Great high-impact hero imagery evokes beach lifestyle.

Great high-impact hero imagery evokes beach lifestyle.

Great high-impact hero imagery evokes beach lifestyle.

circle-check

circle-check

Consistent brand colors and typography enhance recognition.

Consistent brand colors and typography enhance recognition.

Consistent brand colors and typography enhance recognition.

circle-check

circle-check

Offers are visually chunked with clear headings.

Offers are visually chunked with clear headings.

Offers are visually chunked with clear headings.

circle-check

circle-check

Mobile layout scales images and text legibly.

Mobile layout scales images and text legibly.

Mobile layout scales images and text legibly.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Hero lacks clear primary booking CTA above the fold.

Hero lacks clear primary booking CTA above the fold.

Hero lacks clear primary booking CTA above the fold.

circle-exclamation

circle-exclamation

Navigation menu is overly dense with options.

Navigation menu is overly dense with options.

Navigation menu is overly dense with options.

circle-exclamation

circle-exclamation

No visible pricing or rate comparisons before booking.

No visible pricing or rate comparisons before booking.

No visible pricing or rate comparisons before booking.

circle-exclamation

circle-exclamation

Cookie banner text too verbose and intrusive.

Cookie banner text too verbose and intrusive.

Cookie banner text too verbose and intrusive.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout adapts well but some elements feel isolated.

Mobile layout adapts well but some elements feel isolated.

check

check

Images and text scale appropriately on small screens.

Images and text scale appropriately on small screens.

xmark

xmark

Touch targets for icons appear small and spaced out.

Touch targets for icons appear small and spaced out.

lightbulb

lightbulb

Increase button size and padding for better tap targets.

Increase button size and padding for better tap targets.

Great

Keep it up!

mobile

Responsive Design

85

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout adapts well but some elements feel isolated.

check

Images and text scale appropriately on small screens.

xmark

Touch targets for icons appear small and spaced out.

lightbulb

Increase button size and padding for better tap targets.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Highlights packages but missing scarcity triggers.

Highlights packages but missing scarcity triggers.

check

check

Testimonials and local attraction showcase social proof.

Testimonials and local attraction showcase social proof.

xmark

xmark

No visible time-limited offers or countdowns.

No visible time-limited offers or countdowns.

lightbulb

lightbulb

Implement limited-time banners to drive urgency.

Implement limited-time banners to drive urgency.

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Highlights packages but missing scarcity triggers.

check

Testimonials and local attraction showcase social proof.

xmark

No visible time-limited offers or countdowns.

lightbulb

Implement limited-time banners to drive urgency.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Captures coastal vibe but layout feels standard.

Captures coastal vibe but layout feels standard.

check

check

Unique beach photos differentiate brand.

Unique beach photos differentiate brand.

xmark

xmark

Template-like structure lacks novelty.

Template-like structure lacks novelty.

lightbulb

lightbulb

Introduce interactive elements for personality.

Introduce interactive elements for personality.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Captures coastal vibe but layout feels standard.

check

Unique beach photos differentiate brand.

xmark

Template-like structure lacks novelty.

lightbulb

Introduce interactive elements for personality.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Offers are clear but decision overload in nav.

Offers are clear but decision overload in nav.

check

check

Content is chunked into distinct sections.

Content is chunked into distinct sections.

xmark

xmark

Too many menu links can overwhelm users.

Too many menu links can overwhelm users.

lightbulb

lightbulb

Simplify navigation by grouping related links.

Simplify navigation by grouping related links.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Offers are clear but decision overload in nav.

check

Content is chunked into distinct sections.

xmark

Too many menu links can overwhelm users.

lightbulb

Simplify navigation by grouping related links.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headlines evoke brand mood but CTAs lack clarity.

Headlines evoke brand mood but CTAs lack clarity.

check

check

Taglines are engaging and on-brand.

Taglines are engaging and on-brand.

xmark

xmark

CTAs such as VIEW OFFER lack urgency context.

CTAs such as VIEW OFFER lack urgency context.

lightbulb

lightbulb

Add action-oriented microcopy to CTAs for clarity.

Add action-oriented microcopy to CTAs for clarity.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headlines evoke brand mood but CTAs lack clarity.

check

Taglines are engaging and on-brand.

xmark

CTAs such as VIEW OFFER lack urgency context.

lightbulb

Add action-oriented microcopy to CTAs for clarity.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Modern and visually pleasing design but too sparse.

Modern and visually pleasing design but too sparse.

check

check

Cohesive color palette and quality imagery.

Cohesive color palette and quality imagery.

xmark

xmark

Excessive whitespace reduces content density.

Excessive whitespace reduces content density.

lightbulb

lightbulb

Consider adding subtle visual cues to guide gaze.

Consider adding subtle visual cues to guide gaze.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Modern and visually pleasing design but too sparse.

check

Cohesive color palette and quality imagery.

xmark

Excessive whitespace reduces content density.

lightbulb

Consider adding subtle visual cues to guide gaze.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add primary booking CTA

Add primary booking CTA

Add primary booking CTA

Introduce a prominent Book Now button above the fold next to the hero tagline to drive conversions immediately upon landing.

Introduce a prominent Book Now button above the fold next to the hero tagline to drive conversions immediately upon landing.

Important

Moderate fix

Simplify navigation menu

Simplify navigation menu

Simplify navigation menu

Consolidate related links under dropdowns to reduce decision paralysis and streamline user paths.

Consolidate related links under dropdowns to reduce decision paralysis and streamline user paths.

Suggestion

Easy fix

Enhance CTAs microcopy

Enhance CTAs microcopy

Enhance CTAs microcopy

Revise VIEW OFFER to action-laden phrases like “Unlock 15% Off Now” to improve clarity and motivation.

Revise VIEW OFFER to action-laden phrases like “Unlock 15% Off Now” to improve clarity and motivation.

Suggestion

Moderate fix

Add scarcity timers

Add scarcity timers

Add scarcity timers

Display countdown timers on limited-time offers to instill urgency and drive bookings.

Display countdown timers on limited-time offers to instill urgency and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025