Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
66
Website Rank
Elegant luxury hotel chain homepage with minimal design high quality imagery sections on locations residences spa shop and gift cards email signup and clear availability CTA
B
Conversion Qualification*
#
66
Website Rank
B
Conversion Qualification*
Elegant luxury hotel chain homepage with minimal design high quality imagery sections on locations residences spa shop and gift cards email signup and clear availability CTA
#
66
Website Rank
Elegant luxury hotel chain homepage with minimal design high quality imagery sections on locations residences spa shop and gift cards email signup and clear availability CTA
80
80
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
78
78
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero with bold typography
Strong hero with bold typography
Strong hero with bold typography
circle-check
circle-check
High quality images create premium feel
High quality images create premium feel
High quality images create premium feel
circle-check
circle-check
Clear visual hierarchy in section layout
Clear visual hierarchy in section layout
Clear visual hierarchy in section layout
circle-check
circle-check
Clean typography enhances readability
Clean typography enhances readability
Clean typography enhances readability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Copy feels generic and lacks emotion
Copy feels generic and lacks emotion
Copy feels generic and lacks emotion
circle-exclamation
circle-exclamation
No social proof or guest testimonials
No social proof or guest testimonials
No social proof or guest testimonials
circle-exclamation
circle-exclamation
Absence of urgency may reduce conversions
Absence of urgency may reduce conversions
Absence of urgency may reduce conversions
circle-exclamation
circle-exclamation
Footer text overloaded and dense
Footer text overloaded and dense
Footer text overloaded and dense
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Flexible layout adapts from desktop to mobile smoothly
Flexible layout adapts from desktop to mobile smoothly
check
check
Hamburger navigation declutters mobile view
Hamburger navigation declutters mobile view
xmark
xmark
Text truncation observed on some cards
Text truncation observed on some cards
lightbulb
lightbulb
Optimize card text breaking for all viewports
Optimize card text breaking for all viewports
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Flexible layout adapts from desktop to mobile smoothly
check
Hamburger navigation declutters mobile view
xmark
Text truncation observed on some cards
lightbulb
Optimize card text breaking for all viewports
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Foundational conversion elements present but minimal urgency or proof
Foundational conversion elements present but minimal urgency or proof
check
check
Availability CTA is well placed and clear
Availability CTA is well placed and clear
xmark
xmark
No scarcity or limited time offers
No scarcity or limited time offers
lightbulb
lightbulb
Incorporate real time availability notices
Incorporate real time availability notices
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Foundational conversion elements present but minimal urgency or proof
check
Availability CTA is well placed and clear
xmark
No scarcity or limited time offers
lightbulb
Incorporate real time availability notices
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant but largely follows common hotel site patterns
Elegant but largely follows common hotel site patterns
check
check
Unique image compositions add flair
Unique image compositions add flair
xmark
xmark
Layout structure feels predictable
Layout structure feels predictable
lightbulb
lightbulb
Experiment with dynamic content blocks
Experiment with dynamic content blocks
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant but largely follows common hotel site patterns
check
Unique image compositions add flair
xmark
Layout structure feels predictable
lightbulb
Experiment with dynamic content blocks
Good
Good
Solid start
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Intuitive scrolling journey with clear sections
Intuitive scrolling journey with clear sections
check
check
CTAs remain visible above the fold
CTAs remain visible above the fold
xmark
xmark
Multiple similar sections may cause fatigue
Multiple similar sections may cause fatigue
lightbulb
lightbulb
Introduce more distinct section cues
Introduce more distinct section cues
Good
Solid start
browser
User Experience (UX)
78
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Intuitive scrolling journey with clear sections
check
CTAs remain visible above the fold
xmark
Multiple similar sections may cause fatigue
lightbulb
Introduce more distinct section cues
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is concise but lacks persuasive hooks
Copy is concise but lacks persuasive hooks
check
check
Headlines communicate core brand message
Headlines communicate core brand message
xmark
xmark
Truncated paragraphs reduce clarity
Truncated paragraphs reduce clarity
lightbulb
lightbulb
Ensure full sentences display on all devices
Ensure full sentences display on all devices
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is concise but lacks persuasive hooks
check
Headlines communicate core brand message
xmark
Truncated paragraphs reduce clarity
lightbulb
Ensure full sentences display on all devices
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Minimalist refined design with high end feel
Minimalist refined design with high end feel
check
check
Hero section uses stark contrast for instant impact
Hero section uses stark contrast for instant impact
xmark
xmark
Limited color palette can feel austere
Limited color palette can feel austere
lightbulb
lightbulb
Consider adding subtle brand accent colors
Consider adding subtle brand accent colors
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Minimalist refined design with high end feel
check
Hero section uses stark contrast for instant impact
xmark
Limited color palette can feel austere
lightbulb
Consider adding subtle brand accent colors
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
CTA Text Consistency
CTA Text Consistency
CTA Text Consistency
Standardize CTA labels for a unified brand voice across all buttons and links
Standardize CTA labels for a unified brand voice across all buttons and links
Important
Moderate fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Display real guest reviews and ratings to build trust and social proof and influence bookings
Display real guest reviews and ratings to build trust and social proof and influence bookings
Suggestion
Moderate fix
Scarcity Messaging
Scarcity Messaging
Scarcity Messaging
Show limited availability warnings or low room counts to create a sense of urgency
Show limited availability warnings or low room counts to create a sense of urgency
Suggestion
Easy fix
Include Interactive Map
Include Interactive Map
Include Interactive Map
Embed a map showing hotel locations and nearby points of interest to aid planning
Embed a map showing hotel locations and nearby points of interest to aid planning
RELATED RESOURCES
Tools to help you scale your brand.
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UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025