Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
133
Website Rank
Pendry.com features a high-end minimalist design showcasing hotel and residence offerings through striking imagery and serif typography. While user flow is streamlined and responsive, it lacks social proof, urgency triggers, and interactive elements to fully engage and convert.
C
Conversion Qualification*
#
133
Website Rank
C
Conversion Qualification*
Pendry.com features a high-end minimalist design showcasing hotel and residence offerings through striking imagery and serif typography. While user flow is streamlined and responsive, it lacks social proof, urgency triggers, and interactive elements to fully engage and convert.
#
133
Website Rank
Pendry.com features a high-end minimalist design showcasing hotel and residence offerings through striking imagery and serif typography. While user flow is streamlined and responsive, it lacks social proof, urgency triggers, and interactive elements to fully engage and convert.
75
75
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
80
80
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking minimalist design exudes luxury and brand identity.
Striking minimalist design exudes luxury and brand identity.
Striking minimalist design exudes luxury and brand identity.
circle-check
circle-check
Hero CTA is prominent and invites immediate action.
Hero CTA is prominent and invites immediate action.
Hero CTA is prominent and invites immediate action.
circle-check
circle-check
High-quality photography highlights key offerings effectively.
High-quality photography highlights key offerings effectively.
High-quality photography highlights key offerings effectively.
circle-check
circle-check
Clear sectioning and whitespace improve readability.
Clear sectioning and whitespace improve readability.
Clear sectioning and whitespace improve readability.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lack of social proof (no reviews or awards visible).
Lack of social proof (no reviews or awards visible).
Lack of social proof (no reviews or awards visible).
circle-exclamation
circle-exclamation
CTAs inconsistent in style and casing.
CTAs inconsistent in style and casing.
CTAs inconsistent in style and casing.
circle-exclamation
circle-exclamation
Newsletter form fields lack explicit labels.
Newsletter form fields lack explicit labels.
Newsletter form fields lack explicit labels.
circle-exclamation
circle-exclamation
No scarcity or urgency triggers to drive bookings.
No scarcity or urgency triggers to drive bookings.
No scarcity or urgency triggers to drive bookings.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts vertically on mobile but lacks visible menu details and form scaling.
Layout adapts vertically on mobile but lacks visible menu details and form scaling.
check
check
Mobile hero displays CTA clearly and retains impact.
Mobile hero displays CTA clearly and retains impact.
xmark
xmark
Hamburger menu lacks visible labels in snapshot, may impact navigation clarity.
Hamburger menu lacks visible labels in snapshot, may impact navigation clarity.
lightbulb
lightbulb
Ensure mobile menu reveals clear navigation labels and touch areas are sized for tapping.
Ensure mobile menu reveals clear navigation labels and touch areas are sized for tapping.
Good
Solid start
mobile
Responsive Design
75
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts vertically on mobile but lacks visible menu details and form scaling.
check
Mobile hero displays CTA clearly and retains impact.
xmark
Hamburger menu lacks visible labels in snapshot, may impact navigation clarity.
lightbulb
Ensure mobile menu reveals clear navigation labels and touch areas are sized for tapping.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Minimal use of influence tactics; needs social proof and urgency cues.
Minimal use of influence tactics; needs social proof and urgency cues.
check
check
Newsletter signup nurtures leads and builds an audience.
Newsletter signup nurtures leads and builds an audience.
xmark
xmark
No testimonials or scarcity messaging undermines persuasion power.
No testimonials or scarcity messaging undermines persuasion power.
lightbulb
lightbulb
Integrate guest reviews and limited-time offers to boost conversions.
Integrate guest reviews and limited-time offers to boost conversions.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Minimal use of influence tactics; needs social proof and urgency cues.
check
Newsletter signup nurtures leads and builds an audience.
xmark
No testimonials or scarcity messaging undermines persuasion power.
lightbulb
Integrate guest reviews and limited-time offers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Elegant but familiar hotel website layout with predictable sections.
Elegant but familiar hotel website layout with predictable sections.
check
check
Use of sectional imagery with alternating layouts adds visual interest.
Use of sectional imagery with alternating layouts adds visual interest.
xmark
xmark
Lacks interactive elements or unique storytelling features.
Lacks interactive elements or unique storytelling features.
lightbulb
lightbulb
Incorporate subtle animations or storytelling modules to enhance engagement.
Incorporate subtle animations or storytelling modules to enhance engagement.
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Elegant but familiar hotel website layout with predictable sections.
check
Use of sectional imagery with alternating layouts adds visual interest.
xmark
Lacks interactive elements or unique storytelling features.
lightbulb
Incorporate subtle animations or storytelling modules to enhance engagement.
Great
Great
Keep it up!
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Streamlined choices minimize distraction; predictable structure aids scanning.
Streamlined choices minimize distraction; predictable structure aids scanning.
check
check
Single prominent CTA reduces decision fatigue and guides user.
Single prominent CTA reduces decision fatigue and guides user.
xmark
xmark
Form placeholders used as labels may cause confusion after input.
Form placeholders used as labels may cause confusion after input.
lightbulb
lightbulb
Add floating labels or visible labels above fields to maintain clarity on mobile.
Add floating labels or visible labels above fields to maintain clarity on mobile.
Great
Keep it up!
browser
User Experience (UX)
80
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Streamlined choices minimize distraction; predictable structure aids scanning.
check
Single prominent CTA reduces decision fatigue and guides user.
xmark
Form placeholders used as labels may cause confusion after input.
lightbulb
Add floating labels or visible labels above fields to maintain clarity on mobile.
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Clean, descriptive headings; some truncation suggests copy incomplete.
Clean, descriptive headings; some truncation suggests copy incomplete.
check
check
Headline copy “”CONTEMPORARY LUXURY”” effectively conveys brand promise.
Headline copy “”CONTEMPORARY LUXURY”” effectively conveys brand promise.
xmark
xmark
Several paragraphs cut mid-sentence, indicating copy loading issues.
Several paragraphs cut mid-sentence, indicating copy loading issues.
lightbulb
lightbulb
Review content deployment to ensure full sentences render across devices.
Review content deployment to ensure full sentences render across devices.
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Clean, descriptive headings; some truncation suggests copy incomplete.
check
Headline copy “”CONTEMPORARY LUXURY”” effectively conveys brand promise.
xmark
Several paragraphs cut mid-sentence, indicating copy loading issues.
lightbulb
Review content deployment to ensure full sentences render across devices.
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Luxurious minimalist design with cohesive color palette and typography.
Luxurious minimalist design with cohesive color palette and typography.
check
check
Consistent serif fonts and neutral palette reinforce brand elegance.
Consistent serif fonts and neutral palette reinforce brand elegance.
xmark
xmark
Monochromatic theme risks feeling cold without accent colors.
Monochromatic theme risks feeling cold without accent colors.
lightbulb
lightbulb
Introduce subtle accent hues to enrich visual warmth without diluting luxury.
Introduce subtle accent hues to enrich visual warmth without diluting luxury.
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Luxurious minimalist design with cohesive color palette and typography.
check
Consistent serif fonts and neutral palette reinforce brand elegance.
xmark
Monochromatic theme risks feeling cold without accent colors.
lightbulb
Introduce subtle accent hues to enrich visual warmth without diluting luxury.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Guest Testimonials
Add Guest Testimonials
Add Guest Testimonials
Display curated guest reviews with star ratings prominently on the homepage to build trust and social proof.
Display curated guest reviews with star ratings prominently on the homepage to build trust and social proof.
Important
Moderate fix
Implement Scarcity Messaging
Implement Scarcity Messaging
Implement Scarcity Messaging
Introduce limited-time offers or “only X rooms left” tags on hotel cards to create urgency.
Introduce limited-time offers or “only X rooms left” tags on hotel cards to create urgency.
Suggestion
Easy fix
Enhance Form Accessibility
Enhance Form Accessibility
Enhance Form Accessibility
Replace placeholder-only labels with floating or external labels to improve clarity and accessibility for all users.
Replace placeholder-only labels with floating or external labels to improve clarity and accessibility for all users.
Suggestion
Moderate fix
Improve Mobile Navigation
Improve Mobile Navigation
Improve Mobile Navigation
Expand the hamburger menu to display clear labels and ensure tap targets are sufficiently large for mobile use.
Expand the hamburger menu to display clear labels and ensure tap targets are sufficiently large for mobile use.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025