Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

Website Report

Website Report

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

133

Website Rank

Pendry.com features a high-end minimalist design showcasing hotel and residence offerings through striking imagery and serif typography. While user flow is streamlined and responsive, it lacks social proof, urgency triggers, and interactive elements to fully engage and convert.

C

Conversion Qualification*

#

133

Website Rank

C

Conversion Qualification*

Pendry.com features a high-end minimalist design showcasing hotel and residence offerings through striking imagery and serif typography. While user flow is streamlined and responsive, it lacks social proof, urgency triggers, and interactive elements to fully engage and convert.

#

133

Website Rank

Pendry.com features a high-end minimalist design showcasing hotel and residence offerings through striking imagery and serif typography. While user flow is streamlined and responsive, it lacks social proof, urgency triggers, and interactive elements to fully engage and convert.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking minimalist design exudes luxury and brand identity.

Striking minimalist design exudes luxury and brand identity.

Striking minimalist design exudes luxury and brand identity.

circle-check

circle-check

Hero CTA is prominent and invites immediate action.

Hero CTA is prominent and invites immediate action.

Hero CTA is prominent and invites immediate action.

circle-check

circle-check

High-quality photography highlights key offerings effectively.

High-quality photography highlights key offerings effectively.

High-quality photography highlights key offerings effectively.

circle-check

circle-check

Clear sectioning and whitespace improve readability.

Clear sectioning and whitespace improve readability.

Clear sectioning and whitespace improve readability.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Lack of social proof (no reviews or awards visible).

Lack of social proof (no reviews or awards visible).

Lack of social proof (no reviews or awards visible).

circle-exclamation

circle-exclamation

CTAs inconsistent in style and casing.

CTAs inconsistent in style and casing.

CTAs inconsistent in style and casing.

circle-exclamation

circle-exclamation

Newsletter form fields lack explicit labels.

Newsletter form fields lack explicit labels.

Newsletter form fields lack explicit labels.

circle-exclamation

circle-exclamation

No scarcity or urgency triggers to drive bookings.

No scarcity or urgency triggers to drive bookings.

No scarcity or urgency triggers to drive bookings.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts vertically on mobile but lacks visible menu details and form scaling.

Layout adapts vertically on mobile but lacks visible menu details and form scaling.

check

check

Mobile hero displays CTA clearly and retains impact.

Mobile hero displays CTA clearly and retains impact.

xmark

xmark

Hamburger menu lacks visible labels in snapshot, may impact navigation clarity.

Hamburger menu lacks visible labels in snapshot, may impact navigation clarity.

lightbulb

lightbulb

Ensure mobile menu reveals clear navigation labels and touch areas are sized for tapping.

Ensure mobile menu reveals clear navigation labels and touch areas are sized for tapping.

Good

Solid start

mobile

Responsive Design

75

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts vertically on mobile but lacks visible menu details and form scaling.

check

Mobile hero displays CTA clearly and retains impact.

xmark

Hamburger menu lacks visible labels in snapshot, may impact navigation clarity.

lightbulb

Ensure mobile menu reveals clear navigation labels and touch areas are sized for tapping.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Minimal use of influence tactics; needs social proof and urgency cues.

Minimal use of influence tactics; needs social proof and urgency cues.

check

check

Newsletter signup nurtures leads and builds an audience.

Newsletter signup nurtures leads and builds an audience.

xmark

xmark

No testimonials or scarcity messaging undermines persuasion power.

No testimonials or scarcity messaging undermines persuasion power.

lightbulb

lightbulb

Integrate guest reviews and limited-time offers to boost conversions.

Integrate guest reviews and limited-time offers to boost conversions.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Minimal use of influence tactics; needs social proof and urgency cues.

check

Newsletter signup nurtures leads and builds an audience.

xmark

No testimonials or scarcity messaging undermines persuasion power.

lightbulb

Integrate guest reviews and limited-time offers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Elegant but familiar hotel website layout with predictable sections.

Elegant but familiar hotel website layout with predictable sections.

check

check

Use of sectional imagery with alternating layouts adds visual interest.

Use of sectional imagery with alternating layouts adds visual interest.

xmark

xmark

Lacks interactive elements or unique storytelling features.

Lacks interactive elements or unique storytelling features.

lightbulb

lightbulb

Incorporate subtle animations or storytelling modules to enhance engagement.

Incorporate subtle animations or storytelling modules to enhance engagement.

Good

Solid start

sparkles

Originality & Creativity

65

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Elegant but familiar hotel website layout with predictable sections.

check

Use of sectional imagery with alternating layouts adds visual interest.

xmark

Lacks interactive elements or unique storytelling features.

lightbulb

Incorporate subtle animations or storytelling modules to enhance engagement.

Great

Great

Keep it up!

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Streamlined choices minimize distraction; predictable structure aids scanning.

Streamlined choices minimize distraction; predictable structure aids scanning.

check

check

Single prominent CTA reduces decision fatigue and guides user.

Single prominent CTA reduces decision fatigue and guides user.

xmark

xmark

Form placeholders used as labels may cause confusion after input.

Form placeholders used as labels may cause confusion after input.

lightbulb

lightbulb

Add floating labels or visible labels above fields to maintain clarity on mobile.

Add floating labels or visible labels above fields to maintain clarity on mobile.

Great

Keep it up!

browser

User Experience (UX)

80

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Streamlined choices minimize distraction; predictable structure aids scanning.

check

Single prominent CTA reduces decision fatigue and guides user.

xmark

Form placeholders used as labels may cause confusion after input.

lightbulb

Add floating labels or visible labels above fields to maintain clarity on mobile.

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Clean, descriptive headings; some truncation suggests copy incomplete.

Clean, descriptive headings; some truncation suggests copy incomplete.

check

check

Headline copy “”CONTEMPORARY LUXURY”” effectively conveys brand promise.

Headline copy “”CONTEMPORARY LUXURY”” effectively conveys brand promise.

xmark

xmark

Several paragraphs cut mid-sentence, indicating copy loading issues.

Several paragraphs cut mid-sentence, indicating copy loading issues.

lightbulb

lightbulb

Review content deployment to ensure full sentences render across devices.

Review content deployment to ensure full sentences render across devices.

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Clean, descriptive headings; some truncation suggests copy incomplete.

check

Headline copy “”CONTEMPORARY LUXURY”” effectively conveys brand promise.

xmark

Several paragraphs cut mid-sentence, indicating copy loading issues.

lightbulb

Review content deployment to ensure full sentences render across devices.

Great

Great

Keep it up!

Keep it up!

85

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Luxurious minimalist design with cohesive color palette and typography.

Luxurious minimalist design with cohesive color palette and typography.

check

check

Consistent serif fonts and neutral palette reinforce brand elegance.

Consistent serif fonts and neutral palette reinforce brand elegance.

xmark

xmark

Monochromatic theme risks feeling cold without accent colors.

Monochromatic theme risks feeling cold without accent colors.

lightbulb

lightbulb

Introduce subtle accent hues to enrich visual warmth without diluting luxury.

Introduce subtle accent hues to enrich visual warmth without diluting luxury.

swatchbook

Design & Aesthetics

Great

Keep it up!

85

/100

Luxurious minimalist design with cohesive color palette and typography.

check

Consistent serif fonts and neutral palette reinforce brand elegance.

xmark

Monochromatic theme risks feeling cold without accent colors.

lightbulb

Introduce subtle accent hues to enrich visual warmth without diluting luxury.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Guest Testimonials

Add Guest Testimonials

Add Guest Testimonials

Display curated guest reviews with star ratings prominently on the homepage to build trust and social proof.

Display curated guest reviews with star ratings prominently on the homepage to build trust and social proof.

Important

Moderate fix

Implement Scarcity Messaging

Implement Scarcity Messaging

Implement Scarcity Messaging

Introduce limited-time offers or “only X rooms left” tags on hotel cards to create urgency.

Introduce limited-time offers or “only X rooms left” tags on hotel cards to create urgency.

Suggestion

Easy fix

Enhance Form Accessibility

Enhance Form Accessibility

Enhance Form Accessibility

Replace placeholder-only labels with floating or external labels to improve clarity and accessibility for all users.

Replace placeholder-only labels with floating or external labels to improve clarity and accessibility for all users.

Suggestion

Moderate fix

Improve Mobile Navigation

Improve Mobile Navigation

Improve Mobile Navigation

Expand the hamburger menu to display clear labels and ensure tap targets are sufficiently large for mobile use.

Expand the hamburger menu to display clear labels and ensure tap targets are sufficiently large for mobile use.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025