Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
D
Conversion Qualification*
#
174
Website Rank
Corporate site showcasing Prince Resorts Hawaii's culture, awards, and sustainability focus. Lacks booking features, room details, and clear conversion paths.
D
Conversion Qualification*
#
174
Website Rank
D
Conversion Qualification*
Corporate site showcasing Prince Resorts Hawaii's culture, awards, and sustainability focus. Lacks booking features, room details, and clear conversion paths.
#
174
Website Rank
Corporate site showcasing Prince Resorts Hawaii's culture, awards, and sustainability focus. Lacks booking features, room details, and clear conversion paths.
80
80
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Stunning aerial hero image establishes strong visual appeal.
Stunning aerial hero image establishes strong visual appeal.
Stunning aerial hero image establishes strong visual appeal.
circle-check
circle-check
Consistent blue-grey palette reinforces brand cohesion.
Consistent blue-grey palette reinforces brand cohesion.
Consistent blue-grey palette reinforces brand cohesion.
circle-check
circle-check
Award badges in footer build credibility effectively.
Award badges in footer build credibility effectively.
Award badges in footer build credibility effectively.
circle-check
circle-check
Accessibility menu indicates inclusive design consideration.
Accessibility menu indicates inclusive design consideration.
Accessibility menu indicates inclusive design consideration.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No clear booking or service CTA to guide visitors.
No clear booking or service CTA to guide visitors.
No clear booking or service CTA to guide visitors.
circle-exclamation
circle-exclamation
Sparse content on rooms, amenities, or packages.
Sparse content on rooms, amenities, or packages.
Sparse content on rooms, amenities, or packages.
circle-exclamation
circle-exclamation
Slider controls are small and may be hard to tap.
Slider controls are small and may be hard to tap.
Slider controls are small and may be hard to tap.
circle-exclamation
circle-exclamation
Text overlays have low contrast on images, hurting readability.
Text overlays have low contrast on images, hurting readability.
Text overlays have low contrast on images, hurting readability.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts with resizable slider and nav elements on smaller screens.
Layout adapts with resizable slider and nav elements on smaller screens.
check
check
Footer navigation reflows logically on mobile views.
Footer navigation reflows logically on mobile views.
xmark
xmark
Slider arrows appear too small for touch targets on mobile.
Slider arrows appear too small for touch targets on mobile.
lightbulb
lightbulb
Enlarge interactive elements to meet touch target guidelines.
Enlarge interactive elements to meet touch target guidelines.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts with resizable slider and nav elements on smaller screens.
check
Footer navigation reflows logically on mobile views.
xmark
Slider arrows appear too small for touch targets on mobile.
lightbulb
Enlarge interactive elements to meet touch target guidelines.
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Utilizes social proof through awards but lacks urgency and scarcity.
Utilizes social proof through awards but lacks urgency and scarcity.
check
check
Award badges effectively serve as third-party validation.
Award badges effectively serve as third-party validation.
xmark
xmark
No limited-time offers or membership incentives present.
No limited-time offers or membership incentives present.
lightbulb
lightbulb
Add limited-time promotions to harness scarcity principles.
Add limited-time promotions to harness scarcity principles.
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Utilizes social proof through awards but lacks urgency and scarcity.
check
Award badges effectively serve as third-party validation.
xmark
No limited-time offers or membership incentives present.
lightbulb
Add limited-time promotions to harness scarcity principles.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Solid corporate identity but minimal innovative elements.
Solid corporate identity but minimal innovative elements.
check
check
Authentic leadership quotes differentiate the brand.
Authentic leadership quotes differentiate the brand.
xmark
xmark
Overall layout feels generic for hospitality sites.
Overall layout feels generic for hospitality sites.
lightbulb
lightbulb
Incorporate unique interactive features to stand out.
Incorporate unique interactive features to stand out.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Solid corporate identity but minimal innovative elements.
check
Authentic leadership quotes differentiate the brand.
xmark
Overall layout feels generic for hospitality sites.
lightbulb
Incorporate unique interactive features to stand out.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and content structure feel familiar but lack clear calls-to-action.
Navigation and content structure feel familiar but lack clear calls-to-action.
check
check
Clear, compartmentalized sections ease content scanning.
Clear, compartmentalized sections ease content scanning.
xmark
xmark
No primary CTA creates dead-end experience.
No primary CTA creates dead-end experience.
lightbulb
lightbulb
Introduce a clear primary action button above the fold.
Introduce a clear primary action button above the fold.
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and content structure feel familiar but lack clear calls-to-action.
check
Clear, compartmentalized sections ease content scanning.
xmark
No primary CTA creates dead-end experience.
lightbulb
Introduce a clear primary action button above the fold.
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Tone is warm and authentic, but some copy is truncated and vague.
Tone is warm and authentic, but some copy is truncated and vague.
check
check
Quotes from leaders add a personal touch.
Quotes from leaders add a personal touch.
xmark
xmark
Several paragraphs cut off mid-sentence without links.
Several paragraphs cut off mid-sentence without links.
lightbulb
lightbulb
Ensure complete copy or provide "Read more" links for truncated text.
Ensure complete copy or provide "Read more" links for truncated text.
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Tone is warm and authentic, but some copy is truncated and vague.
check
Quotes from leaders add a personal touch.
xmark
Several paragraphs cut off mid-sentence without links.
lightbulb
Ensure complete copy or provide "Read more" links for truncated text.
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Balanced layout with cohesive color scheme and high-quality visuals.
Balanced layout with cohesive color scheme and high-quality visuals.
check
check
The hero slider images are high-res and engaging.
The hero slider images are high-res and engaging.
xmark
xmark
Low contrast text overlays sometimes impede readability.
Low contrast text overlays sometimes impede readability.
lightbulb
lightbulb
Increase text-background contrast and use overlay shading.
Increase text-background contrast and use overlay shading.
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Balanced layout with cohesive color scheme and high-quality visuals.
check
The hero slider images are high-res and engaging.
xmark
Low contrast text overlays sometimes impede readability.
lightbulb
Increase text-background contrast and use overlay shading.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Primary Booking CTA
Add Primary Booking CTA
Add Primary Booking CTA
Introduce a prominent "Book Now" button in the header to guide visitors directly to reservations and improve conversion pathways.
Introduce a prominent "Book Now" button in the header to guide visitors directly to reservations and improve conversion pathways.
Important
Moderate fix
Enhance Slider Interactions
Enhance Slider Interactions
Enhance Slider Interactions
Increase the size and touch target of slider arrows and buttons to improve usability on tablets and mobile devices.
Increase the size and touch target of slider arrows and buttons to improve usability on tablets and mobile devices.
Suggestion
Moderate fix
Expand Service Content
Expand Service Content
Expand Service Content
Add dedicated sections detailing room types, amenities, and packages to inform users and reduce friction in decision-making.
Add dedicated sections detailing room types, amenities, and packages to inform users and reduce friction in decision-making.
Suggestion
Easy fix
Implement Scarcity Tactics
Implement Scarcity Tactics
Implement Scarcity Tactics
Introduce limited-time offers or member-only rates on featured packages to leverage scarcity and drive bookings.
Introduce limited-time offers or member-only rates on featured packages to leverage scarcity and drive bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025