Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
163
Website Rank
Homepage highlights awards case studies testimonials and scenic imagery lacking direct booking call to action
C+
Conversion Qualification*
#
163
Website Rank
C+
Conversion Qualification*
Homepage highlights awards case studies testimonials and scenic imagery lacking direct booking call to action
#
163
Website Rank
Homepage highlights awards case studies testimonials and scenic imagery lacking direct booking call to action
65
65
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
60
60
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High quality imagery creates immersive brand appeal
High quality imagery creates immersive brand appeal
High quality imagery creates immersive brand appeal
circle-check
circle-check
Testimonials add authenticity and credibility
Testimonials add authenticity and credibility
Testimonials add authenticity and credibility
circle-check
circle-check
Award badges showcase company accomplishments effectively
Award badges showcase company accomplishments effectively
Award badges showcase company accomplishments effectively
circle-check
circle-check
Clean typography enhances readability
Clean typography enhances readability
Clean typography enhances readability
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No clear booking call to action visible
No clear booking call to action visible
No clear booking call to action visible
circle-exclamation
circle-exclamation
Navigation lacks direct access to reservations
Navigation lacks direct access to reservations
Navigation lacks direct access to reservations
circle-exclamation
circle-exclamation
Layout feels overly sparse reducing engagement
Layout feels overly sparse reducing engagement
Layout feels overly sparse reducing engagement
circle-exclamation
circle-exclamation
Content sections appear disconnected
Content sections appear disconnected
Content sections appear disconnected
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout suggests scalable elements although mobile menu visibility is unclear
Layout suggests scalable elements although mobile menu visibility is unclear
check
check
Images likely scale well across viewports
Images likely scale well across viewports
xmark
xmark
No visible mobile navigation indicator in screenshot
No visible mobile navigation indicator in screenshot
lightbulb
lightbulb
Include visible hamburger icon for mobile view
Include visible hamburger icon for mobile view
Good
Solid start
mobile
Responsive Design
65
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout suggests scalable elements although mobile menu visibility is unclear
check
Images likely scale well across viewports
xmark
No visible mobile navigation indicator in screenshot
lightbulb
Include visible hamburger icon for mobile view
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited use of scarcity or social proof elements beyond awards section
Limited use of scarcity or social proof elements beyond awards section
check
check
Award badges reinforce credibility
Award badges reinforce credibility
xmark
xmark
No visible limited time offers or urgency triggers
No visible limited time offers or urgency triggers
lightbulb
lightbulb
Implement limited availability messages
Implement limited availability messages
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited use of scarcity or social proof elements beyond awards section
check
Award badges reinforce credibility
xmark
No visible limited time offers or urgency triggers
lightbulb
Implement limited availability messages
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Design feels polished yet conventional with few standout elements
Design feels polished yet conventional with few standout elements
check
check
Subtle carousel animations add dynamic interest
Subtle carousel animations add dynamic interest
xmark
xmark
Visual style mirrors many resort sites lacking unique flair
Visual style mirrors many resort sites lacking unique flair
lightbulb
lightbulb
Introduce custom illustrations or thematic motifs
Introduce custom illustrations or thematic motifs
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Design feels polished yet conventional with few standout elements
check
Subtle carousel animations add dynamic interest
xmark
Visual style mirrors many resort sites lacking unique flair
lightbulb
Introduce custom illustrations or thematic motifs
Good
Good
Solid start
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Clear content hierarchy yet decision points are limited hindering user flow
Clear content hierarchy yet decision points are limited hindering user flow
check
check
Headings and subheadings guide reading order
Headings and subheadings guide reading order
xmark
xmark
Missing prominent actionable buttons disrupts journey
Missing prominent actionable buttons disrupts journey
lightbulb
lightbulb
Add clear CTAs above the fold to streamline flow
Add clear CTAs above the fold to streamline flow
Good
Solid start
browser
User Experience (UX)
60
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Clear content hierarchy yet decision points are limited hindering user flow
check
Headings and subheadings guide reading order
xmark
Missing prominent actionable buttons disrupts journey
lightbulb
Add clear CTAs above the fold to streamline flow
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is engaging and aligns with brand voice but lacks actionable prompts
Copy is engaging and aligns with brand voice but lacks actionable prompts
check
check
Brand voice is warm authentic and inviting
Brand voice is warm authentic and inviting
xmark
xmark
Absence of directive messaging like book now undermines conversion
Absence of directive messaging like book now undermines conversion
lightbulb
lightbulb
Incorporate action oriented CTAs in copy
Incorporate action oriented CTAs in copy
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is engaging and aligns with brand voice but lacks actionable prompts
check
Brand voice is warm authentic and inviting
xmark
Absence of directive messaging like book now undermines conversion
lightbulb
Incorporate action oriented CTAs in copy
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Elegant tropical color palette and quality imagery evoke brand identity
Elegant tropical color palette and quality imagery evoke brand identity
check
check
Strong cohesive color palette aligns with Hawaiian theme
Strong cohesive color palette aligns with Hawaiian theme
xmark
xmark
Excessive whitespace causes content fragmentation
Excessive whitespace causes content fragmentation
lightbulb
lightbulb
Balance white space with more visual anchors to guide user
Balance white space with more visual anchors to guide user
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Elegant tropical color palette and quality imagery evoke brand identity
check
Strong cohesive color palette aligns with Hawaiian theme
xmark
Excessive whitespace causes content fragmentation
lightbulb
Balance white space with more visual anchors to guide user
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Clear Booking CTA
Add Clear Booking CTA
Add Clear Booking CTA
Place prominent book now button above the fold to drive direct reservations
Place prominent book now button above the fold to drive direct reservations
Suggestion
Moderate fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Include guest review snippets star ratings to build trust and motivate bookings
Include guest review snippets star ratings to build trust and motivate bookings
Important
Moderate fix
Display Limited Time Offers
Display Limited Time Offers
Display Limited Time Offers
Showcase special packages with countdown timers to create urgency and drive bookings
Showcase special packages with countdown timers to create urgency and drive bookings
Suggestion
Easy fix
Improve Mobile Navigation
Improve Mobile Navigation
Improve Mobile Navigation
Add visible hamburger menu icon and optimize menu layout for smaller screens
Add visible hamburger menu icon and optimize menu layout for smaller screens
RELATED RESOURCES
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Tools to help you scale your brand.
Tools to help you scale your brand.
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025