Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

D

Conversion Qualification*

#

174

Website Rank

Corporate site showcasing Prince Resorts Hawaii's culture, awards, and sustainability focus. Lacks booking features, room details, and clear conversion paths.

D

Conversion Qualification*

#

174

Website Rank

D

Conversion Qualification*

Corporate site showcasing Prince Resorts Hawaii's culture, awards, and sustainability focus. Lacks booking features, room details, and clear conversion paths.

#

174

Website Rank

Corporate site showcasing Prince Resorts Hawaii's culture, awards, and sustainability focus. Lacks booking features, room details, and clear conversion paths.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Stunning aerial hero image establishes strong visual appeal.

Stunning aerial hero image establishes strong visual appeal.

Stunning aerial hero image establishes strong visual appeal.

circle-check

circle-check

Consistent blue-grey palette reinforces brand cohesion.

Consistent blue-grey palette reinforces brand cohesion.

Consistent blue-grey palette reinforces brand cohesion.

circle-check

circle-check

Award badges in footer build credibility effectively.

Award badges in footer build credibility effectively.

Award badges in footer build credibility effectively.

circle-check

circle-check

Accessibility menu indicates inclusive design consideration.

Accessibility menu indicates inclusive design consideration.

Accessibility menu indicates inclusive design consideration.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No clear booking or service CTA to guide visitors.

No clear booking or service CTA to guide visitors.

No clear booking or service CTA to guide visitors.

circle-exclamation

circle-exclamation

Sparse content on rooms, amenities, or packages.

Sparse content on rooms, amenities, or packages.

Sparse content on rooms, amenities, or packages.

circle-exclamation

circle-exclamation

Slider controls are small and may be hard to tap.

Slider controls are small and may be hard to tap.

Slider controls are small and may be hard to tap.

circle-exclamation

circle-exclamation

Text overlays have low contrast on images, hurting readability.

Text overlays have low contrast on images, hurting readability.

Text overlays have low contrast on images, hurting readability.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts with resizable slider and nav elements on smaller screens.

Layout adapts with resizable slider and nav elements on smaller screens.

check

check

Footer navigation reflows logically on mobile views.

Footer navigation reflows logically on mobile views.

xmark

xmark

Slider arrows appear too small for touch targets on mobile.

Slider arrows appear too small for touch targets on mobile.

lightbulb

lightbulb

Enlarge interactive elements to meet touch target guidelines.

Enlarge interactive elements to meet touch target guidelines.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts with resizable slider and nav elements on smaller screens.

check

Footer navigation reflows logically on mobile views.

xmark

Slider arrows appear too small for touch targets on mobile.

lightbulb

Enlarge interactive elements to meet touch target guidelines.

Needs work

Needs work

Check insights

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Utilizes social proof through awards but lacks urgency and scarcity.

Utilizes social proof through awards but lacks urgency and scarcity.

check

check

Award badges effectively serve as third-party validation.

Award badges effectively serve as third-party validation.

xmark

xmark

No limited-time offers or membership incentives present.

No limited-time offers or membership incentives present.

lightbulb

lightbulb

Add limited-time promotions to harness scarcity principles.

Add limited-time promotions to harness scarcity principles.

Needs work

Check insights

Influence Principles

40

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Utilizes social proof through awards but lacks urgency and scarcity.

check

Award badges effectively serve as third-party validation.

xmark

No limited-time offers or membership incentives present.

lightbulb

Add limited-time promotions to harness scarcity principles.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Solid corporate identity but minimal innovative elements.

Solid corporate identity but minimal innovative elements.

check

check

Authentic leadership quotes differentiate the brand.

Authentic leadership quotes differentiate the brand.

xmark

xmark

Overall layout feels generic for hospitality sites.

Overall layout feels generic for hospitality sites.

lightbulb

lightbulb

Incorporate unique interactive features to stand out.

Incorporate unique interactive features to stand out.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Solid corporate identity but minimal innovative elements.

check

Authentic leadership quotes differentiate the brand.

xmark

Overall layout feels generic for hospitality sites.

lightbulb

Incorporate unique interactive features to stand out.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Navigation and content structure feel familiar but lack clear calls-to-action.

Navigation and content structure feel familiar but lack clear calls-to-action.

check

check

Clear, compartmentalized sections ease content scanning.

Clear, compartmentalized sections ease content scanning.

xmark

xmark

No primary CTA creates dead-end experience.

No primary CTA creates dead-end experience.

lightbulb

lightbulb

Introduce a clear primary action button above the fold.

Introduce a clear primary action button above the fold.

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Navigation and content structure feel familiar but lack clear calls-to-action.

check

Clear, compartmentalized sections ease content scanning.

xmark

No primary CTA creates dead-end experience.

lightbulb

Introduce a clear primary action button above the fold.

Good

Good

Solid start

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Tone is warm and authentic, but some copy is truncated and vague.

Tone is warm and authentic, but some copy is truncated and vague.

check

check

Quotes from leaders add a personal touch.

Quotes from leaders add a personal touch.

xmark

xmark

Several paragraphs cut off mid-sentence without links.

Several paragraphs cut off mid-sentence without links.

lightbulb

lightbulb

Ensure complete copy or provide "Read more" links for truncated text.

Ensure complete copy or provide "Read more" links for truncated text.

Good

Solid start

UX Writing

60

/100

Words shape action, and copy can make or break momentum.

UX Writing

Tone is warm and authentic, but some copy is truncated and vague.

check

Quotes from leaders add a personal touch.

xmark

Several paragraphs cut off mid-sentence without links.

lightbulb

Ensure complete copy or provide "Read more" links for truncated text.

Good

Good

Solid start

Solid start

70

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Balanced layout with cohesive color scheme and high-quality visuals.

Balanced layout with cohesive color scheme and high-quality visuals.

check

check

The hero slider images are high-res and engaging.

The hero slider images are high-res and engaging.

xmark

xmark

Low contrast text overlays sometimes impede readability.

Low contrast text overlays sometimes impede readability.

lightbulb

lightbulb

Increase text-background contrast and use overlay shading.

Increase text-background contrast and use overlay shading.

swatchbook

Design & Aesthetics

Good

Solid start

70

/100

Balanced layout with cohesive color scheme and high-quality visuals.

check

The hero slider images are high-res and engaging.

xmark

Low contrast text overlays sometimes impede readability.

lightbulb

Increase text-background contrast and use overlay shading.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Primary Booking CTA

Add Primary Booking CTA

Add Primary Booking CTA

Introduce a prominent "Book Now" button in the header to guide visitors directly to reservations and improve conversion pathways.

Introduce a prominent "Book Now" button in the header to guide visitors directly to reservations and improve conversion pathways.

Important

Moderate fix

Enhance Slider Interactions

Enhance Slider Interactions

Enhance Slider Interactions

Increase the size and touch target of slider arrows and buttons to improve usability on tablets and mobile devices.

Increase the size and touch target of slider arrows and buttons to improve usability on tablets and mobile devices.

Suggestion

Moderate fix

Expand Service Content

Expand Service Content

Expand Service Content

Add dedicated sections detailing room types, amenities, and packages to inform users and reduce friction in decision-making.

Add dedicated sections detailing room types, amenities, and packages to inform users and reduce friction in decision-making.

Suggestion

Easy fix

Implement Scarcity Tactics

Implement Scarcity Tactics

Implement Scarcity Tactics

Introduce limited-time offers or member-only rates on featured packages to leverage scarcity and drive bookings.

Introduce limited-time offers or member-only rates on featured packages to leverage scarcity and drive bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025