Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
170
Website Rank
404 not found page integrated with hotel search form links and brand nav
C+
Conversion Qualification*
#
170
Website Rank
C+
Conversion Qualification*
404 not found page integrated with hotel search form links and brand nav
#
170
Website Rank
404 not found page integrated with hotel search form links and brand nav
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
30
/100
Originality & creativity
55
55
/100
/100
User Experience (UX)
User Experience (UX)
60
60
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
30
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Consistent brand color and typography across the page
Consistent brand color and typography across the page
Consistent brand color and typography across the page
circle-check
circle-check
Prominent hotel search form above the fold
Prominent hotel search form above the fold
Prominent hotel search form above the fold
circle-check
circle-check
Clear error message explains page is not available
Clear error message explains page is not available
Clear error message explains page is not available
circle-check
circle-check
Extensive destination links help users recover
Extensive destination links help users recover
Extensive destination links help users recover
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Page feels cluttered with many navigation options
Page feels cluttered with many navigation options
Page feels cluttered with many navigation options
circle-exclamation
circle-exclamation
Error page lacks engaging imagery
Error page lacks engaging imagery
Error page lacks engaging imagery
circle-exclamation
circle-exclamation
Footer has overwhelming link list
Footer has overwhelming link list
Footer has overwhelming link list
circle-exclamation
circle-exclamation
Dense cookie consent text distracts users
Dense cookie consent text distracts users
Dense cookie consent text distracts users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well to mobile breakpoints but some elements seem small
Layout adapts well to mobile breakpoints but some elements seem small
check
check
Menu collapses into hamburger on small screens
Menu collapses into hamburger on small screens
xmark
xmark
Long link lists require extra scrolling
Long link lists require extra scrolling
lightbulb
lightbulb
Consider collapsing long lists into accordion
Consider collapsing long lists into accordion
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well to mobile breakpoints but some elements seem small
check
Menu collapses into hamburger on small screens
xmark
Long link lists require extra scrolling
lightbulb
Consider collapsing long lists into accordion
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Page mentions guarantees and perks but lacks urgency cues
Page mentions guarantees and perks but lacks urgency cues
check
check
Highlights best rate guarantee benefit
Highlights best rate guarantee benefit
xmark
xmark
No limited time offers appear
No limited time offers appear
lightbulb
lightbulb
Add scarcity timers or flash deals
Add scarcity timers or flash deals
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Page mentions guarantees and perks but lacks urgency cues
check
Highlights best rate guarantee benefit
xmark
No limited time offers appear
lightbulb
Add scarcity timers or flash deals
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
30
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Standard 404 layout with minimal unique branding cues
Standard 404 layout with minimal unique branding cues
check
check
Branded logo marks the error page
Branded logo marks the error page
xmark
xmark
No unique visuals to engage user
No unique visuals to engage user
lightbulb
lightbulb
Incorporate brand images or playful illustrations
Incorporate brand images or playful illustrations
Needs work
Check insights
sparkles
Originality & Creativity
30
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Standard 404 layout with minimal unique branding cues
check
Branded logo marks the error page
xmark
No unique visuals to engage user
lightbulb
Incorporate brand images or playful illustrations
Needs work
Needs work
Check insights
Check insights
browser
User Experience (UX)
55
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Users can search directly but may feel overwhelmed by link density
Users can search directly but may feel overwhelmed by link density
check
check
Search form provides clear path to book
Search form provides clear path to book
xmark
xmark
Too many nav options distract from main action
Too many nav options distract from main action
lightbulb
lightbulb
Streamline nav to focus on search
Streamline nav to focus on search
Needs work
Check insights
browser
User Experience (UX)
55
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Users can search directly but may feel overwhelmed by link density
check
Search form provides clear path to book
xmark
Too many nav options distract from main action
lightbulb
Streamline nav to focus on search
Good
Good
Solid start
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Concise error message but labels and options lack context
Concise error message but labels and options lack context
check
check
Error headline clearly states problem
Error headline clearly states problem
xmark
xmark
Link labels lack descriptive text
Link labels lack descriptive text
lightbulb
lightbulb
Use clearer labels for navigation options
Use clearer labels for navigation options
Good
Solid start
UX Writing
60
/100
Words shape action, and copy can make or break momentum.
UX Writing
Concise error message but labels and options lack context
check
Error headline clearly states problem
xmark
Link labels lack descriptive text
lightbulb
Use clearer labels for navigation options
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean branded layout but heavy text blocks reduce visual appeal
Clean branded layout but heavy text blocks reduce visual appeal
check
check
On brand colors create visual consistency
On brand colors create visual consistency
xmark
xmark
Long lists of text links feel busy
Long lists of text links feel busy
lightbulb
lightbulb
Add visual elements to break text monotony
Add visual elements to break text monotony
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Clean branded layout but heavy text blocks reduce visual appeal
check
On brand colors create visual consistency
xmark
Long lists of text links feel busy
lightbulb
Add visual elements to break text monotony
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Collapse Long Lists
Collapse Long Lists
Collapse Long Lists
Convert extensive destination and footer links into accordion sections to reduce scrolling and overwhelm
Convert extensive destination and footer links into accordion sections to reduce scrolling and overwhelm
Important
Moderate fix
Streamline Navigation
Streamline Navigation
Streamline Navigation
Reduce or group main nav items to focus users on the booking action and reduce choice overload
Reduce or group main nav items to focus users on the booking action and reduce choice overload
Suggestion
Moderate fix
Introduce Visual Breaks
Introduce Visual Breaks
Introduce Visual Breaks
Add hotel or destination images between sections to boost appeal and guide attention
Add hotel or destination images between sections to boost appeal and guide attention
Suggestion
Easy fix
Enhance Error UX
Enhance Error UX
Enhance Error UX
Add playful copy or simple interactive element on the 404 page to improve mood and recall
Add playful copy or simple interactive element on the 404 page to improve mood and recall
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025