Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
147
Website Rank
One-page resort microsite showcasing RiverStone’s spa, condos, event spaces with rich imagery, testimonials, and CTAs. Strong branding, but missing booking widget above fold and suffers from spacing and minor copy issues.
C
Conversion Qualification*
#
147
Website Rank
C
Conversion Qualification*
One-page resort microsite showcasing RiverStone’s spa, condos, event spaces with rich imagery, testimonials, and CTAs. Strong branding, but missing booking widget above fold and suffers from spacing and minor copy issues.
#
147
Website Rank
One-page resort microsite showcasing RiverStone’s spa, condos, event spaces with rich imagery, testimonials, and CTAs. Strong branding, but missing booking widget above fold and suffers from spacing and minor copy issues.
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
75
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
75
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Striking hero image immerses users in the mountain setting
Striking hero image immerses users in the mountain setting
Striking hero image immerses users in the mountain setting
circle-check
circle-check
Consistent color palette reinforces brand identity
Consistent color palette reinforces brand identity
Consistent color palette reinforces brand identity
circle-check
circle-check
TripAdvisor testimonials build social credibility
TripAdvisor testimonials build social credibility
TripAdvisor testimonials build social credibility
circle-check
circle-check
Clear sectional CTAs like 'Explore The Condos' reduce friction
Clear sectional CTAs like 'Explore The Condos' reduce friction
Clear sectional CTAs like 'Explore The Condos' reduce friction
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No above-the-fold booking widget to start reservations quickly
No above-the-fold booking widget to start reservations quickly
No above-the-fold booking widget to start reservations quickly
circle-exclamation
circle-exclamation
Large empty gaps force excessive scrolling
Large empty gaps force excessive scrolling
Large empty gaps force excessive scrolling
circle-exclamation
circle-exclamation
Lack of urgency or limited-time offers reduces conversion
Lack of urgency or limited-time offers reduces conversion
Lack of urgency or limited-time offers reduces conversion
circle-exclamation
circle-exclamation
Some sentences are truncated and contain typo issues
Some sentences are truncated and contain typo issues
Some sentences are truncated and contain typo issues
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Mobile layout shows adaptability but lacks mobile-specific nav cues and booking components
Mobile layout shows adaptability but lacks mobile-specific nav cues and booking components
check
check
Images and text resize nicely on narrower viewports
Images and text resize nicely on narrower viewports
xmark
xmark
Navigation is not collapsed into a hamburger menu risking space
Navigation is not collapsed into a hamburger menu risking space
lightbulb
lightbulb
Implement a mobile-friendly sticky header with quick booking access
Implement a mobile-friendly sticky header with quick booking access
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Mobile layout shows adaptability but lacks mobile-specific nav cues and booking components
check
Images and text resize nicely on narrower viewports
xmark
Navigation is not collapsed into a hamburger menu risking space
lightbulb
Implement a mobile-friendly sticky header with quick booking access
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof is present but lacks urgency and clear promotional offers
Social proof is present but lacks urgency and clear promotional offers
check
check
TripAdvisor testimonials build social credibility
TripAdvisor testimonials build social credibility
xmark
xmark
No scarcity or limited-time promotions to drive immediate action
No scarcity or limited-time promotions to drive immediate action
lightbulb
lightbulb
Add limited-time offer banners to motivate bookings
Add limited-time offer banners to motivate bookings
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof is present but lacks urgency and clear promotional offers
check
TripAdvisor testimonials build social credibility
xmark
No scarcity or limited-time promotions to drive immediate action
lightbulb
Add limited-time offer banners to motivate bookings
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Visual and copy elements feel authentic but follow standard resort templates
Visual and copy elements feel authentic but follow standard resort templates
check
check
Tagline Sparks Joy adds a memorable hook
Tagline Sparks Joy adds a memorable hook
xmark
xmark
Sections mimic common hospitality site patterns without surprises
Sections mimic common hospitality site patterns without surprises
lightbulb
lightbulb
Introduce unique interactive features to differentiate from competitors
Introduce unique interactive features to differentiate from competitors
Good
Solid start
sparkles
Originality & Creativity
75
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Visual and copy elements feel authentic but follow standard resort templates
check
Tagline Sparks Joy adds a memorable hook
xmark
Sections mimic common hospitality site patterns without surprises
lightbulb
Introduce unique interactive features to differentiate from competitors
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is thematically organized but missing core booking functions and clarity on next steps
Content is thematically organized but missing core booking functions and clarity on next steps
check
check
Sectional CTAs guide users to explore different offerings
Sectional CTAs guide users to explore different offerings
xmark
xmark
Absence of an above-the-fold booking module reduces conversion momentum
Absence of an above-the-fold booking module reduces conversion momentum
lightbulb
lightbulb
Add a date/resort picker near the hero to streamline booking flow
Add a date/resort picker near the hero to streamline booking flow
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is thematically organized but missing core booking functions and clarity on next steps
check
Sectional CTAs guide users to explore different offerings
xmark
Absence of an above-the-fold booking module reduces conversion momentum
lightbulb
Add a date/resort picker near the hero to streamline booking flow
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Engaging copy evokes the resort’s atmosphere though some sentences are truncated
Engaging copy evokes the resort’s atmosphere though some sentences are truncated
check
check
Descriptive language transports users to the resort setting
Descriptive language transports users to the resort setting
xmark
xmark
Typographical inconsistencies and cut text break immersion
Typographical inconsistencies and cut text break immersion
lightbulb
lightbulb
Proofread copy for hyphenation errors and complete thought progression
Proofread copy for hyphenation errors and complete thought progression
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Engaging copy evokes the resort’s atmosphere though some sentences are truncated
check
Descriptive language transports users to the resort setting
xmark
Typographical inconsistencies and cut text break immersion
lightbulb
Proofread copy for hyphenation errors and complete thought progression
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean, nature-inspired aesthetic with strong visual hierarchy but some spacing issues
Clean, nature-inspired aesthetic with strong visual hierarchy but some spacing issues
check
check
Hero imagery is striking and aligns with the mountain resort vibe
Hero imagery is striking and aligns with the mountain resort vibe
xmark
xmark
Excessive white space leads to disjointed scrolling experience
Excessive white space leads to disjointed scrolling experience
lightbulb
lightbulb
Tighten spacing between sections to improve visual flow
Tighten spacing between sections to improve visual flow
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Clean, nature-inspired aesthetic with strong visual hierarchy but some spacing issues
check
Hero imagery is striking and aligns with the mountain resort vibe
xmark
Excessive white space leads to disjointed scrolling experience
lightbulb
Tighten spacing between sections to improve visual flow
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Moderate fix
Add Above-Fold Booking
Add Above-Fold Booking
Add Above-Fold Booking
Place a date and guest picker in the hero so users can start booking without scrolling.
Place a date and guest picker in the hero so users can start booking without scrolling.
Important
Easy fix
Implement Scarcity Cues
Implement Scarcity Cues
Implement Scarcity Cues
Add limited-time offers or remaining-rooms banners to create urgency and boost conversions.
Add limited-time offers or remaining-rooms banners to create urgency and boost conversions.
Suggestion
Easy fix
Optimize Section Spacing
Optimize Section Spacing
Optimize Section Spacing
Tighten vertical spacing between content sections to maintain engagement and reduce scroll fatigue.
Tighten vertical spacing between content sections to maintain engagement and reduce scroll fatigue.
Suggestion
Moderate fix
Improve Mobile Nav
Improve Mobile Nav
Improve Mobile Nav
Switch to a hamburger menu with a sticky header for easier mobile navigation and quick access to BOOK NOW.
Switch to a hamburger menu with a sticky header for easier mobile navigation and quick access to BOOK NOW.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025