Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B+
Conversion Qualification*
#
51
Website Rank
Hero imagery and immersive sections showcase RiverStone Resort Spa features and amenities
B+
Conversion Qualification*
#
51
Website Rank
B+
Conversion Qualification*
Hero imagery and immersive sections showcase RiverStone Resort Spa features and amenities
#
51
Website Rank
Hero imagery and immersive sections showcase RiverStone Resort Spa features and amenities
80
80
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
80
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
85
85
/100
/100
Design & Aesthetics
Design & Aesthetics
80
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery that evokes local scenery
Strong hero imagery that evokes local scenery
Strong hero imagery that evokes local scenery
circle-check
circle-check
Testimonials reinforce credibility and trust
Testimonials reinforce credibility and trust
Testimonials reinforce credibility and trust
circle-check
circle-check
Clear primary navigation with relevant categories
Clear primary navigation with relevant categories
Clear primary navigation with relevant categories
circle-check
circle-check
Consistent visual theme and typography
Consistent visual theme and typography
Consistent visual theme and typography
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No visible special offers or rates above the fold
No visible special offers or rates above the fold
No visible special offers or rates above the fold
circle-exclamation
circle-exclamation
Limited scarcity cues to prompt immediate action
Limited scarcity cues to prompt immediate action
Limited scarcity cues to prompt immediate action
circle-exclamation
circle-exclamation
Generic CTA label reduces clarity
Generic CTA label reduces clarity
Generic CTA label reduces clarity
circle-exclamation
circle-exclamation
Text blocks feel long and may overwhelm users
Text blocks feel long and may overwhelm users
Text blocks feel long and may overwhelm users
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Responsive layout adapts visuals and navigation across desktop tablet and mobile with consistent branding
Responsive layout adapts visuals and navigation across desktop tablet and mobile with consistent branding
check
check
Navigation collapses neatly into a mobile-friendly menu on smaller screens
Navigation collapses neatly into a mobile-friendly menu on smaller screens
xmark
xmark
Some text sections truncate unpredictably causing inconsistent spacing
Some text sections truncate unpredictably causing inconsistent spacing
lightbulb
lightbulb
Adjust text wrapping and padding to ensure consistent layout across breakpoints
Adjust text wrapping and padding to ensure consistent layout across breakpoints
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Responsive layout adapts visuals and navigation across desktop tablet and mobile with consistent branding
check
Navigation collapses neatly into a mobile-friendly menu on smaller screens
xmark
Some text sections truncate unpredictably causing inconsistent spacing
lightbulb
Adjust text wrapping and padding to ensure consistent layout across breakpoints
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof via testimonials is strong but lack of scarcity and urgency may reduce conversions
Social proof via testimonials is strong but lack of scarcity and urgency may reduce conversions
check
check
Tripadvisor quotes bolster trust with authentic voices
Tripadvisor quotes bolster trust with authentic voices
xmark
xmark
No limited-time offers or inventory alerts to spark immediate bookings
No limited-time offers or inventory alerts to spark immediate bookings
lightbulb
lightbulb
Add time-sensitive deal banners to stimulate action
Add time-sensitive deal banners to stimulate action
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof via testimonials is strong but lack of scarcity and urgency may reduce conversions
check
Tripadvisor quotes bolster trust with authentic voices
xmark
No limited-time offers or inventory alerts to spark immediate bookings
lightbulb
Add time-sensitive deal banners to stimulate action
Great
Great
Keep it up!
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Site uses unique curved section dividers and immersive imagery to stand out from standard templates
Site uses unique curved section dividers and immersive imagery to stand out from standard templates
check
check
Curved shapes provide a distinctive visual flow
Curved shapes provide a distinctive visual flow
xmark
xmark
Layout relies heavily on conventional image-text blocks lacking innovative interactions
Layout relies heavily on conventional image-text blocks lacking innovative interactions
lightbulb
lightbulb
Incorporate subtle animations or microinteractions to enhance engagement
Incorporate subtle animations or microinteractions to enhance engagement
Great
Keep it up!
sparkles
Originality & Creativity
80
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Site uses unique curved section dividers and immersive imagery to stand out from standard templates
check
Curved shapes provide a distinctive visual flow
xmark
Layout relies heavily on conventional image-text blocks lacking innovative interactions
lightbulb
Incorporate subtle animations or microinteractions to enhance engagement
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
UX is intuitive with clear menus and visual cues but lacks urgency triggers and concise content
UX is intuitive with clear menus and visual cues but lacks urgency triggers and concise content
check
check
Navigation is logical and labels match user expectations for travel sites
Navigation is logical and labels match user expectations for travel sites
xmark
xmark
Absence of price information and booking steps increases decision anxiety
Absence of price information and booking steps increases decision anxiety
lightbulb
lightbulb
Introduce a progress indicator for booking steps to guide users
Introduce a progress indicator for booking steps to guide users
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
UX is intuitive with clear menus and visual cues but lacks urgency triggers and concise content
check
Navigation is logical and labels match user expectations for travel sites
xmark
Absence of price information and booking steps increases decision anxiety
lightbulb
Introduce a progress indicator for booking steps to guide users
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is descriptive and evocative but occasionally verbose and lacking clear calls to action context
Copy is descriptive and evocative but occasionally verbose and lacking clear calls to action context
check
check
Headlines like Sparks Joy create emotional engagement
Headlines like Sparks Joy create emotional engagement
xmark
xmark
Long paragraphs dilute focus and key selling points
Long paragraphs dilute focus and key selling points
lightbulb
lightbulb
Shorten body copy and include bullet lists for scannability
Shorten body copy and include bullet lists for scannability
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is descriptive and evocative but occasionally verbose and lacking clear calls to action context
check
Headlines like Sparks Joy create emotional engagement
xmark
Long paragraphs dilute focus and key selling points
lightbulb
Shorten body copy and include bullet lists for scannability
Great
Great
Keep it up!
Keep it up!
85
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Design uses stunning imagery and a cohesive color palette with elegant typography and flowing shapes
Design uses stunning imagery and a cohesive color palette with elegant typography and flowing shapes
check
check
High-quality hero image creates immediate emotional appeal and sets tone
High-quality hero image creates immediate emotional appeal and sets tone
xmark
xmark
Overlapping shapes and white on light backgrounds reduce readability in some sections
Overlapping shapes and white on light backgrounds reduce readability in some sections
lightbulb
lightbulb
Boost contrast on text overlays to improve legibility
Boost contrast on text overlays to improve legibility
swatchbook
Design & Aesthetics
Great
Keep it up!
85
/100
Design uses stunning imagery and a cohesive color palette with elegant typography and flowing shapes
check
High-quality hero image creates immediate emotional appeal and sets tone
xmark
Overlapping shapes and white on light backgrounds reduce readability in some sections
lightbulb
Boost contrast on text overlays to improve legibility
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Boost Text Contrast
Boost Text Contrast
Boost Text Contrast
Increase contrast on text overlays and white backgrounds to ensure readability across devices
Increase contrast on text overlays and white backgrounds to ensure readability across devices
Important
Moderate fix
Add Scarcity Cues
Add Scarcity Cues
Add Scarcity Cues
Implement limited-time offer banners or room availability alerts to create urgency for bookings
Implement limited-time offer banners or room availability alerts to create urgency for bookings
Suggestion
Easy fix
Bullet List Highlights
Bullet List Highlights
Bullet List Highlights
Convert long paragraphs into concise bullet lists to improve scanning and highlight key features
Convert long paragraphs into concise bullet lists to improve scanning and highlight key features
Suggestion
Moderate fix
Add Microinteractions
Add Microinteractions
Add Microinteractions
Incorporate subtle animations on buttons and section transitions to engage users and differentiate the brand
Incorporate subtle animations on buttons and section transitions to engage users and differentiate the brand
RELATED RESOURCES
Tools to help you scale your brand.
SEE ALL RESOURCES
UX/UI ANALYSIS
Margaritaville
The mindset behind booking a trip.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025