Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

147

Website Rank

One-page resort microsite showcasing RiverStone’s spa, condos, event spaces with rich imagery, testimonials, and CTAs. Strong branding, but missing booking widget above fold and suffers from spacing and minor copy issues.

C

Conversion Qualification*

#

147

Website Rank

C

Conversion Qualification*

One-page resort microsite showcasing RiverStone’s spa, condos, event spaces with rich imagery, testimonials, and CTAs. Strong branding, but missing booking widget above fold and suffers from spacing and minor copy issues.

#

147

Website Rank

One-page resort microsite showcasing RiverStone’s spa, condos, event spaces with rich imagery, testimonials, and CTAs. Strong branding, but missing booking widget above fold and suffers from spacing and minor copy issues.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Striking hero image immerses users in the mountain setting

Striking hero image immerses users in the mountain setting

Striking hero image immerses users in the mountain setting

circle-check

circle-check

Consistent color palette reinforces brand identity

Consistent color palette reinforces brand identity

Consistent color palette reinforces brand identity

circle-check

circle-check

TripAdvisor testimonials build social credibility

TripAdvisor testimonials build social credibility

TripAdvisor testimonials build social credibility

circle-check

circle-check

Clear sectional CTAs like 'Explore The Condos' reduce friction

Clear sectional CTAs like 'Explore The Condos' reduce friction

Clear sectional CTAs like 'Explore The Condos' reduce friction

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No above-the-fold booking widget to start reservations quickly

No above-the-fold booking widget to start reservations quickly

No above-the-fold booking widget to start reservations quickly

circle-exclamation

circle-exclamation

Large empty gaps force excessive scrolling

Large empty gaps force excessive scrolling

Large empty gaps force excessive scrolling

circle-exclamation

circle-exclamation

Lack of urgency or limited-time offers reduces conversion

Lack of urgency or limited-time offers reduces conversion

Lack of urgency or limited-time offers reduces conversion

circle-exclamation

circle-exclamation

Some sentences are truncated and contain typo issues

Some sentences are truncated and contain typo issues

Some sentences are truncated and contain typo issues

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Mobile layout shows adaptability but lacks mobile-specific nav cues and booking components

Mobile layout shows adaptability but lacks mobile-specific nav cues and booking components

check

check

Images and text resize nicely on narrower viewports

Images and text resize nicely on narrower viewports

xmark

xmark

Navigation is not collapsed into a hamburger menu risking space

Navigation is not collapsed into a hamburger menu risking space

lightbulb

lightbulb

Implement a mobile-friendly sticky header with quick booking access

Implement a mobile-friendly sticky header with quick booking access

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Mobile layout shows adaptability but lacks mobile-specific nav cues and booking components

check

Images and text resize nicely on narrower viewports

xmark

Navigation is not collapsed into a hamburger menu risking space

lightbulb

Implement a mobile-friendly sticky header with quick booking access

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Social proof is present but lacks urgency and clear promotional offers

Social proof is present but lacks urgency and clear promotional offers

check

check

TripAdvisor testimonials build social credibility

TripAdvisor testimonials build social credibility

xmark

xmark

No scarcity or limited-time promotions to drive immediate action

No scarcity or limited-time promotions to drive immediate action

lightbulb

lightbulb

Add limited-time offer banners to motivate bookings

Add limited-time offer banners to motivate bookings

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Social proof is present but lacks urgency and clear promotional offers

check

TripAdvisor testimonials build social credibility

xmark

No scarcity or limited-time promotions to drive immediate action

lightbulb

Add limited-time offer banners to motivate bookings

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Visual and copy elements feel authentic but follow standard resort templates

Visual and copy elements feel authentic but follow standard resort templates

check

check

Tagline Sparks Joy adds a memorable hook

Tagline Sparks Joy adds a memorable hook

xmark

xmark

Sections mimic common hospitality site patterns without surprises

Sections mimic common hospitality site patterns without surprises

lightbulb

lightbulb

Introduce unique interactive features to differentiate from competitors

Introduce unique interactive features to differentiate from competitors

Good

Solid start

sparkles

Originality & Creativity

75

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Visual and copy elements feel authentic but follow standard resort templates

check

Tagline Sparks Joy adds a memorable hook

xmark

Sections mimic common hospitality site patterns without surprises

lightbulb

Introduce unique interactive features to differentiate from competitors

Good

Good

Solid start

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Content is thematically organized but missing core booking functions and clarity on next steps

Content is thematically organized but missing core booking functions and clarity on next steps

check

check

Sectional CTAs guide users to explore different offerings

Sectional CTAs guide users to explore different offerings

xmark

xmark

Absence of an above-the-fold booking module reduces conversion momentum

Absence of an above-the-fold booking module reduces conversion momentum

lightbulb

lightbulb

Add a date/resort picker near the hero to streamline booking flow

Add a date/resort picker near the hero to streamline booking flow

Good

Solid start

browser

User Experience (UX)

65

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Content is thematically organized but missing core booking functions and clarity on next steps

check

Sectional CTAs guide users to explore different offerings

xmark

Absence of an above-the-fold booking module reduces conversion momentum

lightbulb

Add a date/resort picker near the hero to streamline booking flow

Good

Good

Solid start

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Engaging copy evokes the resort’s atmosphere though some sentences are truncated

Engaging copy evokes the resort’s atmosphere though some sentences are truncated

check

check

Descriptive language transports users to the resort setting

Descriptive language transports users to the resort setting

xmark

xmark

Typographical inconsistencies and cut text break immersion

Typographical inconsistencies and cut text break immersion

lightbulb

lightbulb

Proofread copy for hyphenation errors and complete thought progression

Proofread copy for hyphenation errors and complete thought progression

Good

Solid start

UX Writing

70

/100

Words shape action, and copy can make or break momentum.

UX Writing

Engaging copy evokes the resort’s atmosphere though some sentences are truncated

check

Descriptive language transports users to the resort setting

xmark

Typographical inconsistencies and cut text break immersion

lightbulb

Proofread copy for hyphenation errors and complete thought progression

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean, nature-inspired aesthetic with strong visual hierarchy but some spacing issues

Clean, nature-inspired aesthetic with strong visual hierarchy but some spacing issues

check

check

Hero imagery is striking and aligns with the mountain resort vibe

Hero imagery is striking and aligns with the mountain resort vibe

xmark

xmark

Excessive white space leads to disjointed scrolling experience

Excessive white space leads to disjointed scrolling experience

lightbulb

lightbulb

Tighten spacing between sections to improve visual flow

Tighten spacing between sections to improve visual flow

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

Clean, nature-inspired aesthetic with strong visual hierarchy but some spacing issues

check

Hero imagery is striking and aligns with the mountain resort vibe

xmark

Excessive white space leads to disjointed scrolling experience

lightbulb

Tighten spacing between sections to improve visual flow

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Moderate fix

Add Above-Fold Booking

Add Above-Fold Booking

Add Above-Fold Booking

Place a date and guest picker in the hero so users can start booking without scrolling.

Place a date and guest picker in the hero so users can start booking without scrolling.

Important

Easy fix

Implement Scarcity Cues

Implement Scarcity Cues

Implement Scarcity Cues

Add limited-time offers or remaining-rooms banners to create urgency and boost conversions.

Add limited-time offers or remaining-rooms banners to create urgency and boost conversions.

Suggestion

Easy fix

Optimize Section Spacing

Optimize Section Spacing

Optimize Section Spacing

Tighten vertical spacing between content sections to maintain engagement and reduce scroll fatigue.

Tighten vertical spacing between content sections to maintain engagement and reduce scroll fatigue.

Suggestion

Moderate fix

Improve Mobile Nav

Improve Mobile Nav

Improve Mobile Nav

Switch to a hamburger menu with a sticky header for easier mobile navigation and quick access to BOOK NOW.

Switch to a hamburger menu with a sticky header for easier mobile navigation and quick access to BOOK NOW.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025