Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
B
Conversion Qualification*
#
114
Website Rank
Corporate site highlights brand culture and community impact with a clean design and clear navigation across devices
B
Conversion Qualification*
#
114
Website Rank
B
Conversion Qualification*
Corporate site highlights brand culture and community impact with a clean design and clear navigation across devices
#
114
Website Rank
Corporate site highlights brand culture and community impact with a clean design and clear navigation across devices
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
75
75
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Strong hero imagery evokes brand legacy
Strong hero imagery evokes brand legacy
Strong hero imagery evokes brand legacy
circle-check
circle-check
Clear navigation structure guides to key sections
Clear navigation structure guides to key sections
Clear navigation structure guides to key sections
circle-check
circle-check
Consistent typography and color palette supports brand
Consistent typography and color palette supports brand
Consistent typography and color palette supports brand
circle-check
circle-check
Prominent call to actions in featured updates section
Prominent call to actions in featured updates section
Prominent call to actions in featured updates section
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No direct booking or rate CTAs above fold
No direct booking or rate CTAs above fold
No direct booking or rate CTAs above fold
circle-exclamation
circle-exclamation
Lack of social proof elements or testimonials
Lack of social proof elements or testimonials
Lack of social proof elements or testimonials
circle-exclamation
circle-exclamation
Cookie banner distracts from main content
Cookie banner distracts from main content
Cookie banner distracts from main content
circle-exclamation
circle-exclamation
Text heavy hero grid may confuse first time visitors
Text heavy hero grid may confuse first time visitors
Text heavy hero grid may confuse first time visitors
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts well across viewports with a mobile friendly menu
Site adapts well across viewports with a mobile friendly menu
check
check
Mobile menu is clear and easy to use
Mobile menu is clear and easy to use
xmark
xmark
Some images crop unpredictably on smaller screens
Some images crop unpredictably on smaller screens
lightbulb
lightbulb
Test image scaling across devices to ensure consistent framing
Test image scaling across devices to ensure consistent framing
Great
Keep it up!
mobile
Responsive Design
80
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts well across viewports with a mobile friendly menu
check
Mobile menu is clear and easy to use
xmark
Some images crop unpredictably on smaller screens
lightbulb
Test image scaling across devices to ensure consistent framing
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Social proof and scarcity tactics are minimal limiting persuasive power
Social proof and scarcity tactics are minimal limiting persuasive power
check
check
Featured updates section highlights fresh content regularly
Featured updates section highlights fresh content regularly
xmark
xmark
No limited time offers to create urgency
No limited time offers to create urgency
lightbulb
lightbulb
Incorporate genuine customer testimonials to build trust
Incorporate genuine customer testimonials to build trust
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Social proof and scarcity tactics are minimal limiting persuasive power
check
Featured updates section highlights fresh content regularly
xmark
No limited time offers to create urgency
lightbulb
Incorporate genuine customer testimonials to build trust
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Layout is functional but follows common hospitality site patterns
Layout is functional but follows common hospitality site patterns
check
check
The Instagram call to action adds a social touch
The Instagram call to action adds a social touch
xmark
xmark
Design does not offer unique interaction elements
Design does not offer unique interaction elements
lightbulb
lightbulb
Experiment with interactive modules to engage users
Experiment with interactive modules to engage users
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Layout is functional but follows common hospitality site patterns
check
The Instagram call to action adds a social touch
xmark
Design does not offer unique interaction elements
lightbulb
Experiment with interactive modules to engage users
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and calls to action are clear though booking paths are absent
Navigation and calls to action are clear though booking paths are absent
check
check
Navigation guides users to key areas quickly
Navigation guides users to key areas quickly
xmark
xmark
Booking process is not accessible from this page
Booking process is not accessible from this page
lightbulb
lightbulb
Include a booking widget above the fold
Include a booking widget above the fold
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and calls to action are clear though booking paths are absent
check
Navigation guides users to key areas quickly
xmark
Booking process is not accessible from this page
lightbulb
Include a booking widget above the fold
Good
Good
Solid start
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings and link text are clear but some statements read generic
Headings and link text are clear but some statements read generic
check
check
Section headings communicate content scope effectively
Section headings communicate content scope effectively
xmark
xmark
Link labels like view more lack context
Link labels like view more lack context
lightbulb
lightbulb
Use more descriptive link text to set expectations
Use more descriptive link text to set expectations
Good
Solid start
UX Writing
75
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings and link text are clear but some statements read generic
check
Section headings communicate content scope effectively
xmark
Link labels like view more lack context
lightbulb
Use more descriptive link text to set expectations
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Visual design is clean and on brand with a cohesive palette and strong typography
Visual design is clean and on brand with a cohesive palette and strong typography
check
check
Cohesive palette and typography reinforce brand identity
Cohesive palette and typography reinforce brand identity
xmark
xmark
Hero grid layout feels dense and may overwhelm users
Hero grid layout feels dense and may overwhelm users
lightbulb
lightbulb
Consider adding more whitespace to lighten the hero section
Consider adding more whitespace to lighten the hero section
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
Visual design is clean and on brand with a cohesive palette and strong typography
check
Cohesive palette and typography reinforce brand identity
xmark
Hero grid layout feels dense and may overwhelm users
lightbulb
Consider adding more whitespace to lighten the hero section
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add booking CTA
Add booking CTA
Add booking CTA
Place a booking widget above the fold to streamline reservations on page
Place a booking widget above the fold to streamline reservations on page
Suggestion
Easy fix
Improve link text
Improve link text
Improve link text
Update link labels to be more descriptive so users know where they lead
Update link labels to be more descriptive so users know where they lead
Important
Moderate fix
Introduce testimonials
Introduce testimonials
Introduce testimonials
Add authentic guest reviews with photos to boost social proof credibility
Add authentic guest reviews with photos to boost social proof credibility
Suggestion
Moderate fix
Optimize hero spacing
Optimize hero spacing
Optimize hero spacing
Increase whitespace around hero elements to reduce visual clutter
Increase whitespace around hero elements to reduce visual clutter
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025