Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
140
Website Rank
Modern clean landing page with immersive Boston images clear CTAs and emotive headings minimal descriptive content
C+
Conversion Qualification*
#
140
Website Rank
C+
Conversion Qualification*
Modern clean landing page with immersive Boston images clear CTAs and emotive headings minimal descriptive content
#
140
Website Rank
Modern clean landing page with immersive Boston images clear CTAs and emotive headings minimal descriptive content
70
70
/100
/100
Responsive Design
Responsive Design
55
55
/100
/100
influence principles
influence principles
65
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
65
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
immersive imagery showcases Boston waterfront
immersive imagery showcases Boston waterfront
immersive imagery showcases Boston waterfront
circle-check
circle-check
whitespace highlights content focus and CTAs
whitespace highlights content focus and CTAs
whitespace highlights content focus and CTAs
circle-check
circle-check
bold red CTAs are highly visible and consistent
bold red CTAs are highly visible and consistent
bold red CTAs are highly visible and consistent
circle-check
circle-check
emotive headings inspire guests to explore offerings
emotive headings inspire guests to explore offerings
emotive headings inspire guests to explore offerings
Things to improve
Things to improve
circle-exclamation
circle-exclamation
lacking descriptive details about hotel facilities
lacking descriptive details about hotel facilities
lacking descriptive details about hotel facilities
circle-exclamation
circle-exclamation
no interactive map or direction info visible
no interactive map or direction info visible
no interactive map or direction info visible
circle-exclamation
circle-exclamation
absent social proof elements like reviews or ratings
absent social proof elements like reviews or ratings
absent social proof elements like reviews or ratings
circle-exclamation
circle-exclamation
heavy reliance on whitespace pushes key content too far below the fold
heavy reliance on whitespace pushes key content too far below the fold
heavy reliance on whitespace pushes key content too far below the fold
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
desktop experience strong mobile performance unknown
desktop experience strong mobile performance unknown
check
check
clear navigation and visible CTAs on desktop view
clear navigation and visible CTAs on desktop view
xmark
xmark
cannot verify responsiveness without tablet or mobile view
cannot verify responsiveness without tablet or mobile view
lightbulb
lightbulb
test and optimize layout across device sizes for consistency
test and optimize layout across device sizes for consistency
Good
Solid start
mobile
Responsive Design
70
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
desktop experience strong mobile performance unknown
check
clear navigation and visible CTAs on desktop view
xmark
cannot verify responsiveness without tablet or mobile view
lightbulb
test and optimize layout across device sizes for consistency
Needs work
Needs work
Check insights
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
clear CTA placement but minimal social proof or scarcity
clear CTA placement but minimal social proof or scarcity
check
check
prominent reserve buttons direct user action immediately
prominent reserve buttons direct user action immediately
xmark
xmark
no limited time deals or testimonials to create urgency
no limited time deals or testimonials to create urgency
lightbulb
lightbulb
include guest reviews and highlight deal expirations to boost conversions
include guest reviews and highlight deal expirations to boost conversions
Needs work
Check insights
Influence Principles
55
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
clear CTA placement but minimal social proof or scarcity
check
prominent reserve buttons direct user action immediately
xmark
no limited time deals or testimonials to create urgency
lightbulb
include guest reviews and highlight deal expirations to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
unique pattern background and aerial hero shot stand out
unique pattern background and aerial hero shot stand out
check
check
custom grid pattern adds brand recognition
custom grid pattern adds brand recognition
xmark
xmark
overall layout follows common hotel site conventions
overall layout follows common hotel site conventions
lightbulb
lightbulb
incorporate interactive elements for enhanced uniqueness
incorporate interactive elements for enhanced uniqueness
Good
Solid start
sparkles
Originality & Creativity
65
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
unique pattern background and aerial hero shot stand out
check
custom grid pattern adds brand recognition
xmark
overall layout follows common hotel site conventions
lightbulb
incorporate interactive elements for enhanced uniqueness
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
intuitive flow with clear CTAs but lacking detail depth
intuitive flow with clear CTAs but lacking detail depth
check
check
simple slider sections guide user through content tiers
simple slider sections guide user through content tiers
xmark
xmark
insufficient information forces extra clicks to learn more
insufficient information forces extra clicks to learn more
lightbulb
lightbulb
enrich sections with brief descriptive blurbs to aid decisions
enrich sections with brief descriptive blurbs to aid decisions
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
intuitive flow with clear CTAs but lacking detail depth
check
simple slider sections guide user through content tiers
xmark
insufficient information forces extra clicks to learn more
lightbulb
enrich sections with brief descriptive blurbs to aid decisions
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
evocative headings and action prompts drive engagement
evocative headings and action prompts drive engagement
check
check
headline copy stirs emotion and frames the brand promise
headline copy stirs emotion and frames the brand promise
xmark
xmark
limited body text leaves user unclear on unique features
limited body text leaves user unclear on unique features
lightbulb
lightbulb
add concise benefit statements under headings to inform users
add concise benefit statements under headings to inform users
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
evocative headings and action prompts drive engagement
check
headline copy stirs emotion and frames the brand promise
xmark
limited body text leaves user unclear on unique features
lightbulb
add concise benefit statements under headings to inform users
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
clean modern design with consistent color palette and grid
clean modern design with consistent color palette and grid
check
check
whitespace and subtle background pattern elevate aesthetic
whitespace and subtle background pattern elevate aesthetic
xmark
xmark
excessive whitespace may bury key content below fold
excessive whitespace may bury key content below fold
lightbulb
lightbulb
consider rebalancing spacing to surface important info faster
consider rebalancing spacing to surface important info faster
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
clean modern design with consistent color palette and grid
check
whitespace and subtle background pattern elevate aesthetic
xmark
excessive whitespace may bury key content below fold
lightbulb
consider rebalancing spacing to surface important info faster
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
enhance section descriptions
enhance section descriptions
enhance section descriptions
add brief descriptive text under each heading to improve clarity and reduce extra clicks
add brief descriptive text under each heading to improve clarity and reduce extra clicks
Important
Moderate fix
incorporate social proof
incorporate social proof
incorporate social proof
display guest reviews or ratings in a visible location to build trust and credibility
display guest reviews or ratings in a visible location to build trust and credibility
Suggestion
Moderate fix
add map and directions
add map and directions
add map and directions
embed an interactive map with driving or transit directions to aid guest planning
embed an interactive map with driving or transit directions to aid guest planning
Suggestion
Easy fix
implement scarcity cues
implement scarcity cues
implement scarcity cues
show limited time offers or room availability notices to create urgency for bookings
show limited time offers or room availability notices to create urgency for bookings
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025