Seaport Boston Hotel
Seaport Boston Hotel
Seaport Boston Hotel
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
Seaport Boston Hotel
Seaport Boston Hotel
Seaport Boston Hotel
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
96
96
out of 183 websites
out of 183 websites
72.5
72.5
72.5
/100
/100
/100
You ranked
out of 183 websites
96
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Solid start
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
70
70
70
/100
/100
/100
check
check
What you nailed
Skip-to-content link supports accessible navigation.
Skip-to-content link supports accessible navigation.
Skip-to-content link supports accessible navigation.
xmark
xmark
What you can improve
Main menu link placement may be unclear on mobile view.
Main menu link placement may be unclear on mobile view.
Main menu link placement may be unclear on mobile view.
lightbulb
lightbulb
Quick insight
Implement a visible hamburger and sticky header for persistent navigation.
Implement a visible hamburger and sticky header for persistent navigation.
Implement a visible hamburger and sticky header for persistent navigation.
Good
Solid start
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
60
60
60
/100
/100
/100
check
check
What you nailed
Multiple CTAs reduce friction to booking interactions.
Multiple CTAs reduce friction to booking interactions.
Multiple CTAs reduce friction to booking interactions.
xmark
xmark
What you can improve
No social proof, testimonials, or scarcity messages to drive urgency.
No social proof, testimonials, or scarcity messages to drive urgency.
No social proof, testimonials, or scarcity messages to drive urgency.
lightbulb
lightbulb
Quick insight
Integrate guest reviews and limited-time offers to boost conversions
Integrate guest reviews and limited-time offers to boost conversions
Integrate guest reviews and limited-time offers to boost conversions
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
75
75
75
/100
/100
/100
check
check
What you nailed
Carousel sections break content into digestible chunks.
Carousel sections break content into digestible chunks.
Carousel sections break content into digestible chunks.
xmark
xmark
What you can improve
Absence of sticky nav forces users to scroll up for menu access.
Absence of sticky nav forces users to scroll up for menu access.
Absence of sticky nav forces users to scroll up for menu access.
lightbulb
lightbulb
Quick insight
Add a sticky header to improve navigation efficiency.
Add a sticky header to improve navigation efficiency.
Add a sticky header to improve navigation efficiency.
Great
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
80
80
80
/100
/100
/100
check
check
What you nailed
Evocative headings create an inviting tone.
Evocative headings create an inviting tone.
Evocative headings create an inviting tone.
xmark
xmark
What you can improve
Generic CTA text like 'View Offers' offers little context or urgency.
Generic CTA text like 'View Offers' offers little context or urgency.
Generic CTA text like 'View Offers' offers little context or urgency.
lightbulb
lightbulb
Quick insight
Enhance CTAs with action-oriented, benefit-driven messaging.
Enhance CTAs with action-oriented, benefit-driven messaging.
Enhance CTAs with action-oriented, benefit-driven messaging.
Great
Solid start
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
80
80
80
/100
/100
/100
check
check
What you nailed
High-quality photos and generous whitespace elevate visual appeal.
High-quality photos and generous whitespace elevate visual appeal.
High-quality photos and generous whitespace elevate visual appeal.
xmark
xmark
What you can improve
Subtle background pattern can undermine text readability and contrast.
Subtle background pattern can undermine text readability and contrast.
Subtle background pattern can undermine text readability and contrast.
lightbulb
lightbulb
Quick insight
Consider increasing background contrast or overlay opacity to improve readability.
Consider increasing background contrast or overlay opacity to improve readability.
Consider increasing background contrast or overlay opacity to improve readability.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
70
70
70
/100
/100
/100
check
check
What you nailed
Subtle brand watermark reinforces identity without distraction.
Subtle brand watermark reinforces identity without distraction.
Subtle brand watermark reinforces identity without distraction.
xmark
xmark
What you can improve
Overall layout mirrors typical hotel site structure, missing standout features.
Overall layout mirrors typical hotel site structure, missing standout features.
Overall layout mirrors typical hotel site structure, missing standout features.
lightbulb
lightbulb
Quick insight
Introduce interactive elements, like a virtual tour, to differentiate experience.
Introduce interactive elements, like a virtual tour, to differentiate experience.
Introduce interactive elements, like a virtual tour, to differentiate experience.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Increase Text Contrast
Enhance overlay opacity or darken background patterns to ensure text remains readable across all sections.
Suggestion
Easy fix
Refine CTA Messaging
Update CTA labels to be more benefit-driven and action-oriented, clarifying the value and urgency of clicking.
Important
Easy fix
Increase Text Contrast
Enhance overlay opacity or darken background patterns to ensure text remains readable across all sections.
Suggestion
Easy fix
Refine CTA Messaging
Update CTA labels to be more benefit-driven and action-oriented, clarifying the value and urgency of clicking.
Important
Moderate fix
Implement Sticky Header
Add a persistent header or hamburger menu that stays visible on scroll to reduce navigation effort.
Important
Moderate fix
Add Social Proof
Incorporate guest testimonials, star ratings, or review snippets to build trust and encourage bookings.
Important
Moderate fix
Implement Sticky Header
Add a persistent header or hamburger menu that stays visible on scroll to reduce navigation effort.
Important
Moderate fix
Add Social Proof
Incorporate guest testimonials, star ratings, or review snippets to build trust and encourage bookings.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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