Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
96
Website Rank
Photo-driven homepage with carousel sections highlighting rooms, sustainability, and offers. Clean design with subtle patterns and red CTAs, but lacks social proof and persistent navigation, suggesting room for improved readability and engagement.
C+
Conversion Qualification*
#
96
Website Rank
C+
Conversion Qualification*
Photo-driven homepage with carousel sections highlighting rooms, sustainability, and offers. Clean design with subtle patterns and red CTAs, but lacks social proof and persistent navigation, suggesting room for improved readability and engagement.
#
96
Website Rank
Photo-driven homepage with carousel sections highlighting rooms, sustainability, and offers. Clean design with subtle patterns and red CTAs, but lacks social proof and persistent navigation, suggesting room for improved readability and engagement.
70
70
/100
/100
Responsive Design
Responsive Design
60
60
/100
/100
influence principles
influence principles
70
/100
Originality & creativity
75
75
/100
/100
User Experience (UX)
User Experience (UX)
80
80
/100
/100
uX writing
uX writing
80
80
/100
/100
Design & Aesthetics
Design & Aesthetics
70
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Crisp, high-quality photography conveys premium experience.
Crisp, high-quality photography conveys premium experience.
Crisp, high-quality photography conveys premium experience.
circle-check
circle-check
Red CTA buttons stand out against neutral background.
Red CTA buttons stand out against neutral background.
Red CTA buttons stand out against neutral background.
circle-check
circle-check
Clear section headings with evocative language.
Clear section headings with evocative language.
Clear section headings with evocative language.
circle-check
circle-check
Ample whitespace avoids clutter and highlights content.
Ample whitespace avoids clutter and highlights content.
Ample whitespace avoids clutter and highlights content.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Background pattern reduces text contrast in some areas.
Background pattern reduces text contrast in some areas.
Background pattern reduces text contrast in some areas.
circle-exclamation
circle-exclamation
No visible social proof or guest testimonials.
No visible social proof or guest testimonials.
No visible social proof or guest testimonials.
circle-exclamation
circle-exclamation
CTA labels like 'View Offers' lack persuasive detail.
CTA labels like 'View Offers' lack persuasive detail.
CTA labels like 'View Offers' lack persuasive detail.
circle-exclamation
circle-exclamation
Navigation/menu visibility is limited; no sticky header.
Navigation/menu visibility is limited; no sticky header.
Navigation/menu visibility is limited; no sticky header.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Appears mobile-friendly with accessible CTAs and skip links, but lacks visible sticky nav cues.
Appears mobile-friendly with accessible CTAs and skip links, but lacks visible sticky nav cues.
check
check
Skip-to-content link supports accessible navigation.
Skip-to-content link supports accessible navigation.
xmark
xmark
Main menu link placement may be unclear on mobile view.
Main menu link placement may be unclear on mobile view.
lightbulb
lightbulb
Implement a visible hamburger and sticky header for persistent navigation.
Implement a visible hamburger and sticky header for persistent navigation.
Good
Solid start
mobile
Responsive Design
70
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Appears mobile-friendly with accessible CTAs and skip links, but lacks visible sticky nav cues.
check
Skip-to-content link supports accessible navigation.
xmark
Main menu link placement may be unclear on mobile view.
lightbulb
Implement a visible hamburger and sticky header for persistent navigation.
Good
Good
Solid start
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
CTAs are prominent but site lacks scarcity tactics and social proof to drive urgency.
CTAs are prominent but site lacks scarcity tactics and social proof to drive urgency.
check
check
Multiple CTAs reduce friction to booking interactions.
Multiple CTAs reduce friction to booking interactions.
xmark
xmark
No social proof, testimonials, or scarcity messages to drive urgency.
No social proof, testimonials, or scarcity messages to drive urgency.
lightbulb
lightbulb
Integrate guest reviews and limited-time offers to boost conversions
Integrate guest reviews and limited-time offers to boost conversions
Good
Solid start
Influence Principles
60
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
CTAs are prominent but site lacks scarcity tactics and social proof to drive urgency.
check
Multiple CTAs reduce friction to booking interactions.
xmark
No social proof, testimonials, or scarcity messages to drive urgency.
lightbulb
Integrate guest reviews and limited-time offers to boost conversions
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Unique background pattern and watermark logo add brand identity, but layout is conventional.
Unique background pattern and watermark logo add brand identity, but layout is conventional.
check
check
Subtle brand watermark reinforces identity without distraction.
Subtle brand watermark reinforces identity without distraction.
xmark
xmark
Overall layout mirrors typical hotel site structure, missing standout features.
Overall layout mirrors typical hotel site structure, missing standout features.
lightbulb
lightbulb
Introduce interactive elements, like a virtual tour, to differentiate experience.
Introduce interactive elements, like a virtual tour, to differentiate experience.
Good
Solid start
sparkles
Originality & Creativity
70
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Unique background pattern and watermark logo add brand identity, but layout is conventional.
check
Subtle brand watermark reinforces identity without distraction.
xmark
Overall layout mirrors typical hotel site structure, missing standout features.
lightbulb
Introduce interactive elements, like a virtual tour, to differentiate experience.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Content is chunked into clear sections, but lack of menu persistence may hinder UX.
Content is chunked into clear sections, but lack of menu persistence may hinder UX.
check
check
Carousel sections break content into digestible chunks.
Carousel sections break content into digestible chunks.
xmark
xmark
Absence of sticky nav forces users to scroll up for menu access.
Absence of sticky nav forces users to scroll up for menu access.
lightbulb
lightbulb
Add a sticky header to improve navigation efficiency.
Add a sticky header to improve navigation efficiency.
Good
Solid start
browser
User Experience (UX)
75
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Content is chunked into clear sections, but lack of menu persistence may hinder UX.
check
Carousel sections break content into digestible chunks.
xmark
Absence of sticky nav forces users to scroll up for menu access.
lightbulb
Add a sticky header to improve navigation efficiency.
Great
Great
Keep it up!
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings evoke atmosphere but some CTA labels are ambiguous, lacking urgency.
Headings evoke atmosphere but some CTA labels are ambiguous, lacking urgency.
check
check
Evocative headings create an inviting tone.
Evocative headings create an inviting tone.
xmark
xmark
Generic CTA text like 'View Offers' offers little context or urgency.
Generic CTA text like 'View Offers' offers little context or urgency.
lightbulb
lightbulb
Enhance CTAs with action-oriented, benefit-driven messaging.
Enhance CTAs with action-oriented, benefit-driven messaging.
Great
Keep it up!
UX Writing
80
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings evoke atmosphere but some CTA labels are ambiguous, lacking urgency.
check
Evocative headings create an inviting tone.
xmark
Generic CTA text like 'View Offers' offers little context or urgency.
lightbulb
Enhance CTAs with action-oriented, benefit-driven messaging.
Great
Great
Keep it up!
Keep it up!
80
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Clean layout with premium imagery and consistent red CTAs, but subtle patterns reduce contrast.
Clean layout with premium imagery and consistent red CTAs, but subtle patterns reduce contrast.
check
check
High-quality photos and generous whitespace elevate visual appeal.
High-quality photos and generous whitespace elevate visual appeal.
xmark
xmark
Subtle background pattern can undermine text readability and contrast.
Subtle background pattern can undermine text readability and contrast.
lightbulb
lightbulb
Consider increasing background contrast or overlay opacity to improve readability.
Consider increasing background contrast or overlay opacity to improve readability.
swatchbook
Design & Aesthetics
Great
Keep it up!
80
/100
Clean layout with premium imagery and consistent red CTAs, but subtle patterns reduce contrast.
check
High-quality photos and generous whitespace elevate visual appeal.
xmark
Subtle background pattern can undermine text readability and contrast.
lightbulb
Consider increasing background contrast or overlay opacity to improve readability.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Increase Text Contrast
Increase Text Contrast
Increase Text Contrast
Enhance overlay opacity or darken background patterns to ensure text remains readable across all sections.
Enhance overlay opacity or darken background patterns to ensure text remains readable across all sections.
Suggestion
Easy fix
Refine CTA Messaging
Refine CTA Messaging
Refine CTA Messaging
Update CTA labels to be more benefit-driven and action-oriented, clarifying the value and urgency of clicking.
Update CTA labels to be more benefit-driven and action-oriented, clarifying the value and urgency of clicking.
Important
Moderate fix
Implement Sticky Header
Implement Sticky Header
Implement Sticky Header
Add a persistent header or hamburger menu that stays visible on scroll to reduce navigation effort.
Add a persistent header or hamburger menu that stays visible on scroll to reduce navigation effort.
Important
Moderate fix
Add Social Proof
Add Social Proof
Add Social Proof
Incorporate guest testimonials, star ratings, or review snippets to build trust and encourage bookings.
Incorporate guest testimonials, star ratings, or review snippets to build trust and encourage bookings.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025