Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C+

Conversion Qualification*

#

96

Website Rank

Photo-driven homepage with carousel sections highlighting rooms, sustainability, and offers. Clean design with subtle patterns and red CTAs, but lacks social proof and persistent navigation, suggesting room for improved readability and engagement.

C+

Conversion Qualification*

#

96

Website Rank

C+

Conversion Qualification*

Photo-driven homepage with carousel sections highlighting rooms, sustainability, and offers. Clean design with subtle patterns and red CTAs, but lacks social proof and persistent navigation, suggesting room for improved readability and engagement.

#

96

Website Rank

Photo-driven homepage with carousel sections highlighting rooms, sustainability, and offers. Clean design with subtle patterns and red CTAs, but lacks social proof and persistent navigation, suggesting room for improved readability and engagement.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

Crisp, high-quality photography conveys premium experience.

Crisp, high-quality photography conveys premium experience.

Crisp, high-quality photography conveys premium experience.

circle-check

circle-check

Red CTA buttons stand out against neutral background.

Red CTA buttons stand out against neutral background.

Red CTA buttons stand out against neutral background.

circle-check

circle-check

Clear section headings with evocative language.

Clear section headings with evocative language.

Clear section headings with evocative language.

circle-check

circle-check

Ample whitespace avoids clutter and highlights content.

Ample whitespace avoids clutter and highlights content.

Ample whitespace avoids clutter and highlights content.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

Background pattern reduces text contrast in some areas.

Background pattern reduces text contrast in some areas.

Background pattern reduces text contrast in some areas.

circle-exclamation

circle-exclamation

No visible social proof or guest testimonials.

No visible social proof or guest testimonials.

No visible social proof or guest testimonials.

circle-exclamation

circle-exclamation

CTA labels like 'View Offers' lack persuasive detail.

CTA labels like 'View Offers' lack persuasive detail.

CTA labels like 'View Offers' lack persuasive detail.

circle-exclamation

circle-exclamation

Navigation/menu visibility is limited; no sticky header.

Navigation/menu visibility is limited; no sticky header.

Navigation/menu visibility is limited; no sticky header.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Good

Good

Solid start

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Appears mobile-friendly with accessible CTAs and skip links, but lacks visible sticky nav cues.

Appears mobile-friendly with accessible CTAs and skip links, but lacks visible sticky nav cues.

check

check

Skip-to-content link supports accessible navigation.

Skip-to-content link supports accessible navigation.

xmark

xmark

Main menu link placement may be unclear on mobile view.

Main menu link placement may be unclear on mobile view.

lightbulb

lightbulb

Implement a visible hamburger and sticky header for persistent navigation.

Implement a visible hamburger and sticky header for persistent navigation.

Good

Solid start

mobile

Responsive Design

70

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Appears mobile-friendly with accessible CTAs and skip links, but lacks visible sticky nav cues.

check

Skip-to-content link supports accessible navigation.

xmark

Main menu link placement may be unclear on mobile view.

lightbulb

Implement a visible hamburger and sticky header for persistent navigation.

Good

Good

Solid start

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

CTAs are prominent but site lacks scarcity tactics and social proof to drive urgency.

CTAs are prominent but site lacks scarcity tactics and social proof to drive urgency.

check

check

Multiple CTAs reduce friction to booking interactions.

Multiple CTAs reduce friction to booking interactions.

xmark

xmark

No social proof, testimonials, or scarcity messages to drive urgency.

No social proof, testimonials, or scarcity messages to drive urgency.

lightbulb

lightbulb

Integrate guest reviews and limited-time offers to boost conversions

Integrate guest reviews and limited-time offers to boost conversions

Good

Solid start

Influence Principles

60

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

CTAs are prominent but site lacks scarcity tactics and social proof to drive urgency.

check

Multiple CTAs reduce friction to booking interactions.

xmark

No social proof, testimonials, or scarcity messages to drive urgency.

lightbulb

Integrate guest reviews and limited-time offers to boost conversions

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Unique background pattern and watermark logo add brand identity, but layout is conventional.

Unique background pattern and watermark logo add brand identity, but layout is conventional.

check

check

Subtle brand watermark reinforces identity without distraction.

Subtle brand watermark reinforces identity without distraction.

xmark

xmark

Overall layout mirrors typical hotel site structure, missing standout features.

Overall layout mirrors typical hotel site structure, missing standout features.

lightbulb

lightbulb

Introduce interactive elements, like a virtual tour, to differentiate experience.

Introduce interactive elements, like a virtual tour, to differentiate experience.

Good

Solid start

sparkles

Originality & Creativity

70

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Unique background pattern and watermark logo add brand identity, but layout is conventional.

check

Subtle brand watermark reinforces identity without distraction.

xmark

Overall layout mirrors typical hotel site structure, missing standout features.

lightbulb

Introduce interactive elements, like a virtual tour, to differentiate experience.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

Content is chunked into clear sections, but lack of menu persistence may hinder UX.

Content is chunked into clear sections, but lack of menu persistence may hinder UX.

check

check

Carousel sections break content into digestible chunks.

Carousel sections break content into digestible chunks.

xmark

xmark

Absence of sticky nav forces users to scroll up for menu access.

Absence of sticky nav forces users to scroll up for menu access.

lightbulb

lightbulb

Add a sticky header to improve navigation efficiency.

Add a sticky header to improve navigation efficiency.

Good

Solid start

browser

User Experience (UX)

75

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

Content is chunked into clear sections, but lack of menu persistence may hinder UX.

check

Carousel sections break content into digestible chunks.

xmark

Absence of sticky nav forces users to scroll up for menu access.

lightbulb

Add a sticky header to improve navigation efficiency.

Great

Great

Keep it up!

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Headings evoke atmosphere but some CTA labels are ambiguous, lacking urgency.

Headings evoke atmosphere but some CTA labels are ambiguous, lacking urgency.

check

check

Evocative headings create an inviting tone.

Evocative headings create an inviting tone.

xmark

xmark

Generic CTA text like 'View Offers' offers little context or urgency.

Generic CTA text like 'View Offers' offers little context or urgency.

lightbulb

lightbulb

Enhance CTAs with action-oriented, benefit-driven messaging.

Enhance CTAs with action-oriented, benefit-driven messaging.

Great

Keep it up!

UX Writing

80

/100

Words shape action, and copy can make or break momentum.

UX Writing

Headings evoke atmosphere but some CTA labels are ambiguous, lacking urgency.

check

Evocative headings create an inviting tone.

xmark

Generic CTA text like 'View Offers' offers little context or urgency.

lightbulb

Enhance CTAs with action-oriented, benefit-driven messaging.

Great

Great

Keep it up!

Keep it up!

80

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

Clean layout with premium imagery and consistent red CTAs, but subtle patterns reduce contrast.

Clean layout with premium imagery and consistent red CTAs, but subtle patterns reduce contrast.

check

check

High-quality photos and generous whitespace elevate visual appeal.

High-quality photos and generous whitespace elevate visual appeal.

xmark

xmark

Subtle background pattern can undermine text readability and contrast.

Subtle background pattern can undermine text readability and contrast.

lightbulb

lightbulb

Consider increasing background contrast or overlay opacity to improve readability.

Consider increasing background contrast or overlay opacity to improve readability.

swatchbook

Design & Aesthetics

Great

Keep it up!

80

/100

Clean layout with premium imagery and consistent red CTAs, but subtle patterns reduce contrast.

check

High-quality photos and generous whitespace elevate visual appeal.

xmark

Subtle background pattern can undermine text readability and contrast.

lightbulb

Consider increasing background contrast or overlay opacity to improve readability.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Increase Text Contrast

Increase Text Contrast

Increase Text Contrast

Enhance overlay opacity or darken background patterns to ensure text remains readable across all sections.

Enhance overlay opacity or darken background patterns to ensure text remains readable across all sections.

Suggestion

Easy fix

Refine CTA Messaging

Refine CTA Messaging

Refine CTA Messaging

Update CTA labels to be more benefit-driven and action-oriented, clarifying the value and urgency of clicking.

Update CTA labels to be more benefit-driven and action-oriented, clarifying the value and urgency of clicking.

Important

Moderate fix

Implement Sticky Header

Implement Sticky Header

Implement Sticky Header

Add a persistent header or hamburger menu that stays visible on scroll to reduce navigation effort.

Add a persistent header or hamburger menu that stays visible on scroll to reduce navigation effort.

Important

Moderate fix

Add Social Proof

Add Social Proof

Add Social Proof

Incorporate guest testimonials, star ratings, or review snippets to build trust and encourage bookings.

Incorporate guest testimonials, star ratings, or review snippets to build trust and encourage bookings.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025