Conversion Analysis by Zerf

Conversion Analysis by Zerf

Conversion Analysis by Zerf

SUMMARY

SUMMARY

SUMMARY

A quick look at the conversion pillars.

A quick look at the conversion pillars.

A quick look at the conversion pillars.

C

Conversion Qualification*

#

150

Website Rank

Corporate homepage with strong visuals and clear navigation but missing booking options and detailed property info.

C

Conversion Qualification*

#

150

Website Rank

C

Conversion Qualification*

Corporate homepage with strong visuals and clear navigation but missing booking options and detailed property info.

#

150

Website Rank

Corporate homepage with strong visuals and clear navigation but missing booking options and detailed property info.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.

GENERAL COMMENTS

GENERAL COMMENTS

GENERAL COMMENTS

A brief overview of our findings.

A brief overview of our findings.

What's working

What's working

circle-check

circle-check

High-quality hero and feature images create strong visual appeal.

High-quality hero and feature images create strong visual appeal.

High-quality hero and feature images create strong visual appeal.

circle-check

circle-check

Clear sectioning and chunking makes content easy to scan.

Clear sectioning and chunking makes content easy to scan.

Clear sectioning and chunking makes content easy to scan.

circle-check

circle-check

Explore Our Site cards use intuitive imagery for navigation.

Explore Our Site cards use intuitive imagery for navigation.

Explore Our Site cards use intuitive imagery for navigation.

circle-check

circle-check

Footer organizes corporate links into logical groups.

Footer organizes corporate links into logical groups.

Footer organizes corporate links into logical groups.

Things to improve

Things to improve

circle-exclamation

circle-exclamation

No prominent booking or reservation call to action on the homepage.

No prominent booking or reservation call to action on the homepage.

No prominent booking or reservation call to action on the homepage.

circle-exclamation

circle-exclamation

Lack of property details or room information frustrates potential guests.

Lack of property details or room information frustrates potential guests.

Lack of property details or room information frustrates potential guests.

circle-exclamation

circle-exclamation

Copy is overly corporate and not guest-centric.

Copy is overly corporate and not guest-centric.

Copy is overly corporate and not guest-centric.

circle-exclamation

circle-exclamation

No social proof like reviews or awards to build credibility.

No social proof like reviews or awards to build credibility.

No social proof like reviews or awards to build credibility.

CATEGORIES

CATEGORIES

CATEGORIES

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

A focused analysis organized by key areas. Explore each category to gain targeted insights.

Great

Great

Keep it up!

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

mobile

Responsive Design

Responsive Design

Layout adapts well across breakpoints with a hamburger nav on mobile, though text scaling on small screens could be refined.

Layout adapts well across breakpoints with a hamburger nav on mobile, though text scaling on small screens could be refined.

check

check

Hamburger menu and stacking content adapt smoothly to mobile.

Hamburger menu and stacking content adapt smoothly to mobile.

xmark

xmark

Some text blocks appear small and require zoom on mobile devices.

Some text blocks appear small and require zoom on mobile devices.

lightbulb

lightbulb

Adjust responsive typography to ensure legibility on all devices.

Adjust responsive typography to ensure legibility on all devices.

Great

Keep it up!

mobile

Responsive Design

80

/100

Responsive Design ensures your site is consistent and works perfectly across all devices.

mobile

Responsive Design

Layout adapts well across breakpoints with a hamburger nav on mobile, though text scaling on small screens could be refined.

check

Hamburger menu and stacking content adapt smoothly to mobile.

xmark

Some text blocks appear small and require zoom on mobile devices.

lightbulb

Adjust responsive typography to ensure legibility on all devices.

Needs work

Needs work

Check insights

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Influence Principles

Limited application of persuasion tactics; no scarcity, social proof, or pricing incentives are visible.

Limited application of persuasion tactics; no scarcity, social proof, or pricing incentives are visible.

check

check

The monthly feature highlights a specific property effectively.

The monthly feature highlights a specific property effectively.

xmark

xmark

No social proof or urgency cues to encourage bookings.

No social proof or urgency cues to encourage bookings.

lightbulb

lightbulb

Integrate guest testimonials or limited-time offers to boost conversions.

Integrate guest testimonials or limited-time offers to boost conversions.

Needs work

Check insights

Influence Principles

50

/100

Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.

Influence Principles

Limited application of persuasion tactics; no scarcity, social proof, or pricing incentives are visible.

check

The monthly feature highlights a specific property effectively.

xmark

No social proof or urgency cues to encourage bookings.

lightbulb

Integrate guest testimonials or limited-time offers to boost conversions.

Good

Good

Solid start

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

Great sites don't just follow best practices, they break the mold.

sparkles

sparkles

Originality & Creativity

Originality & Creativity

Page follows common corporate website conventions without distinctive or innovative features.

Page follows common corporate website conventions without distinctive or innovative features.

check

check

Consistent use of imagery across sections provides cohesion.

Consistent use of imagery across sections provides cohesion.

xmark

xmark

Layout and components are standard; no standout creative elements.

Layout and components are standard; no standout creative elements.

lightbulb

lightbulb

Introduce interactive or dynamic elements to differentiate from competitors.

Introduce interactive or dynamic elements to differentiate from competitors.

Good

Solid start

sparkles

Originality & Creativity

60

/100

Great sites don't just follow best practices, they break the mold.

sparkles

Originality & Creativity

Page follows common corporate website conventions without distinctive or innovative features.

check

Consistent use of imagery across sections provides cohesion.

xmark

Layout and components are standard; no standout creative elements.

lightbulb

Introduce interactive or dynamic elements to differentiate from competitors.

Good

Good

Solid start

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

UX is all about how easy and enjoyable it is to use your site.

browser

browser

User Experience (UX)

User Experience (UX)

User flow is simple and predictable, but lacks conversion-focused CTAs and depth for users seeking to book or learn about rooms.

User flow is simple and predictable, but lacks conversion-focused CTAs and depth for users seeking to book or learn about rooms.

check

check

Explore cards offer clear navigation choices with visual cues.

Explore cards offer clear navigation choices with visual cues.

xmark

xmark

Absence of booking button forces users to hunt for reservation options.

Absence of booking button forces users to hunt for reservation options.

lightbulb

lightbulb

Add direct booking CTA above the fold to guide users toward conversion.

Add direct booking CTA above the fold to guide users toward conversion.

Good

Solid start

browser

User Experience (UX)

70

/100

UX is all about how easy and enjoyable it is to use your site.

browser

User Experience (UX)

User flow is simple and predictable, but lacks conversion-focused CTAs and depth for users seeking to book or learn about rooms.

check

Explore cards offer clear navigation choices with visual cues.

xmark

Absence of booking button forces users to hunt for reservation options.

lightbulb

Add direct booking CTA above the fold to guide users toward conversion.

Good

Good

Solid start

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

Words shape action, and copy can make or break momentum.

UX Writing

UX Writing

Copy is clear and professional but leans corporate; lacks persuasive, guest-focused messaging.

Copy is clear and professional but leans corporate; lacks persuasive, guest-focused messaging.

check

check

Headings clearly communicate site sections and purpose.

Headings clearly communicate site sections and purpose.

xmark

xmark

Body text is dense and not action-oriented for guests.

Body text is dense and not action-oriented for guests.

lightbulb

lightbulb

Rewrite intro to emphasize guest benefits and include CTA verbs.

Rewrite intro to emphasize guest benefits and include CTA verbs.

Good

Solid start

UX Writing

65

/100

Words shape action, and copy can make or break momentum.

UX Writing

Copy is clear and professional but leans corporate; lacks persuasive, guest-focused messaging.

check

Headings clearly communicate site sections and purpose.

xmark

Body text is dense and not action-oriented for guests.

lightbulb

Rewrite intro to emphasize guest benefits and include CTA verbs.

Good

Good

Solid start

Solid start

75

/100

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.

swatchbook

swatchbook

Design & Aesthetics

Design & Aesthetics

The design uses high-quality imagery, consistent typography, and clean layouts, but feels generic.

The design uses high-quality imagery, consistent typography, and clean layouts, but feels generic.

check

check

High resolution photos and consistent fonts lend a professional feel.

High resolution photos and consistent fonts lend a professional feel.

xmark

xmark

Generic corporate aesthetic lacks memorable branding or color identity.

Generic corporate aesthetic lacks memorable branding or color identity.

lightbulb

lightbulb

Incorporate unique brand elements and color accents to enhance visual identity.

Incorporate unique brand elements and color accents to enhance visual identity.

swatchbook

Design & Aesthetics

Good

Solid start

75

/100

The design uses high-quality imagery, consistent typography, and clean layouts, but feels generic.

check

High resolution photos and consistent fonts lend a professional feel.

xmark

Generic corporate aesthetic lacks memorable branding or color identity.

lightbulb

Incorporate unique brand elements and color accents to enhance visual identity.

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

ACTIONABLE INSIGHTS

Recommended steps to improve this website.

Recommended steps to improve this website.

Recommended steps to improve this website.

Important

Easy fix

Add Booking CTA

Add Booking CTA

Add Booking CTA

Place a prominent reservation or 'Book Now' button above the fold to streamline guest booking flow and boost conversions.

Place a prominent reservation or 'Book Now' button above the fold to streamline guest booking flow and boost conversions.

Important

Moderate fix

Enhance Social Proof

Enhance Social Proof

Enhance Social Proof

Incorporate guest reviews, ratings, or award badges in key areas to build trust and persuade potential guests.

Incorporate guest reviews, ratings, or award badges in key areas to build trust and persuade potential guests.

Suggestion

Moderate fix

Improve UX Writing

Improve UX Writing

Improve UX Writing

Rewrite the introductory copy to be more guest-focused, highlighting benefits and using action-oriented language with CTAs.

Rewrite the introductory copy to be more guest-focused, highlighting benefits and using action-oriented language with CTAs.

Suggestion

Easy fix

Responsive Text Scaling

Responsive Text Scaling

Responsive Text Scaling

Adjust responsive typography settings to improve readability on mobile devices and ensure content legibility.

Adjust responsive typography settings to improve readability on mobile devices and ensure content legibility.

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

YOUR TECH PARTNER

IN HOSPITALITY & TRAVEL

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025

Copyright © 2024 Zerf | All Rights Reserved

Top Software Developers -

Hospitality & Leisure 2025