Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C+
Conversion Qualification*
#
165
Website Rank
Corporate hotel site with strong imagery and clear navigation; hero image intro text and three main categories; monthly feature and comprehensive footer links
C+
Conversion Qualification*
#
165
Website Rank
C+
Conversion Qualification*
Corporate hotel site with strong imagery and clear navigation; hero image intro text and three main categories; monthly feature and comprehensive footer links
#
165
Website Rank
Corporate hotel site with strong imagery and clear navigation; hero image intro text and three main categories; monthly feature and comprehensive footer links
75
75
/100
/100
Responsive Design
Responsive Design
40
40
/100
/100
influence principles
influence principles
50
/100
Originality & creativity
65
65
/100
/100
User Experience (UX)
User Experience (UX)
70
70
/100
/100
uX writing
uX writing
70
70
/100
/100
Design & Aesthetics
Design & Aesthetics
50
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
Hero image is striking and sets a professional tone
Hero image is striking and sets a professional tone
Hero image is striking and sets a professional tone
circle-check
circle-check
Main categories are visually clear and easy to find
Main categories are visually clear and easy to find
Main categories are visually clear and easy to find
circle-check
circle-check
Typography is clean and supports readability
Typography is clean and supports readability
Typography is clean and supports readability
circle-check
circle-check
Footer offers consistent navigation to key site areas
Footer offers consistent navigation to key site areas
Footer offers consistent navigation to key site areas
Things to improve
Things to improve
circle-exclamation
circle-exclamation
Lacks direct booking call to action above the fold
Lacks direct booking call to action above the fold
Lacks direct booking call to action above the fold
circle-exclamation
circle-exclamation
Text blocks feel dense and hard to scan quickly
Text blocks feel dense and hard to scan quickly
Text blocks feel dense and hard to scan quickly
circle-exclamation
circle-exclamation
Color palette is safe but lacks brand uniqueness
Color palette is safe but lacks brand uniqueness
Color palette is safe but lacks brand uniqueness
circle-exclamation
circle-exclamation
No social proof elements to build visitor trust
No social proof elements to build visitor trust
No social proof elements to build visitor trust
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Good
Good
Solid start
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Site adapts fluidly across screen sizes; mobile nav is intuitive
Site adapts fluidly across screen sizes; mobile nav is intuitive
check
check
Hamburger menu simplifies mobile navigation
Hamburger menu simplifies mobile navigation
xmark
xmark
Text margins on mobile appear too narrow
Text margins on mobile appear too narrow
lightbulb
lightbulb
Adjust mobile padding to improve readability and touch targets
Adjust mobile padding to improve readability and touch targets
Good
Solid start
mobile
Responsive Design
75
/100
Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Site adapts fluidly across screen sizes; mobile nav is intuitive
check
Hamburger menu simplifies mobile navigation
xmark
Text margins on mobile appear too narrow
lightbulb
Adjust mobile padding to improve readability and touch targets
Needs work
Needs work
Check insights
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited urgency and social proof; focus is informational
Limited urgency and social proof; focus is informational
check
check
Monthly feature highlights a relevant property
Monthly feature highlights a relevant property
xmark
xmark
No scarcity tactics or guest reviews present
No scarcity tactics or guest reviews present
lightbulb
lightbulb
Embed testimonials and limited time offers to boost conversions
Embed testimonials and limited time offers to boost conversions
Needs work
Check insights
Influence Principles
40
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited urgency and social proof; focus is informational
check
Monthly feature highlights a relevant property
xmark
No scarcity tactics or guest reviews present
lightbulb
Embed testimonials and limited time offers to boost conversions
Needs work
Needs work
Check insights
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Follows standard corporate layout; creative elements are minimal
Follows standard corporate layout; creative elements are minimal
check
check
Photo selection offers real world context
Photo selection offers real world context
xmark
xmark
Component repetition reduces visual interest
Component repetition reduces visual interest
lightbulb
lightbulb
Incorporate unique design touches like custom icons or patterns
Incorporate unique design touches like custom icons or patterns
Needs work
Check insights
sparkles
Originality & Creativity
50
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Follows standard corporate layout; creative elements are minimal
check
Photo selection offers real world context
xmark
Component repetition reduces visual interest
lightbulb
Incorporate unique design touches like custom icons or patterns
Good
Good
Solid start
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
Navigation and content hierarchy are clear but booking paths are missing
Navigation and content hierarchy are clear but booking paths are missing
check
check
Section labels guide users logically through site
Section labels guide users logically through site
xmark
xmark
No visible booking path increases friction
No visible booking path increases friction
lightbulb
lightbulb
Add direct reservation links within key sections to streamline flow
Add direct reservation links within key sections to streamline flow
Good
Solid start
browser
User Experience (UX)
65
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
Navigation and content hierarchy are clear but booking paths are missing
check
Section labels guide users logically through site
xmark
No visible booking path increases friction
lightbulb
Add direct reservation links within key sections to streamline flow
Good
Good
Solid start
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Headings are engaging and convey brand tone effectively
Headings are engaging and convey brand tone effectively
check
check
Strong headline invites user exploration
Strong headline invites user exploration
xmark
xmark
Paragraphs run long making scanning difficult
Paragraphs run long making scanning difficult
lightbulb
lightbulb
Shorten body text and use bullet lists for key points
Shorten body text and use bullet lists for key points
Good
Solid start
UX Writing
70
/100
Words shape action, and copy can make or break momentum.
UX Writing
Headings are engaging and convey brand tone effectively
check
Strong headline invites user exploration
xmark
Paragraphs run long making scanning difficult
lightbulb
Shorten body text and use bullet lists for key points
Good
Good
Solid start
Solid start
70
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
Professional imagery and clean typography create cohesive look
Professional imagery and clean typography create cohesive look
check
check
Photography quality elevates brand perception
Photography quality elevates brand perception
xmark
xmark
Layout feels generic and lacks unique flair
Layout feels generic and lacks unique flair
lightbulb
lightbulb
Introduce distinctive visual elements to strengthen brand identity
Introduce distinctive visual elements to strengthen brand identity
swatchbook
Design & Aesthetics
Good
Solid start
70
/100
Professional imagery and clean typography create cohesive look
check
Photography quality elevates brand perception
xmark
Layout feels generic and lacks unique flair
lightbulb
Introduce distinctive visual elements to strengthen brand identity
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add booking CTA
Add booking CTA
Add booking CTA
Add a prominent Book Now call to action in main nav and above the fold to drive direct reservations and reduce friction
Add a prominent Book Now call to action in main nav and above the fold to drive direct reservations and reduce friction
Suggestion
Moderate fix
Showcase guest reviews
Showcase guest reviews
Showcase guest reviews
Integrate social proof such as guest testimonials star ratings and logos from review platforms to build trust and urgency
Integrate social proof such as guest testimonials star ratings and logos from review platforms to build trust and urgency
Important
Moderate fix
Improve hero CTAs
Improve hero CTAs
Improve hero CTAs
Overlay clear CTAs on the hero image such as Book Now or View Portfolio to engage users immediately
Overlay clear CTAs on the hero image such as Book Now or View Portfolio to engage users immediately
Suggestion
Easy fix
Fix mobile spacing
Fix mobile spacing
Fix mobile spacing
Adjust mobile padding and line height to improve readability and touch target ease
Adjust mobile padding and line height to improve readability and touch target ease
RELATED RESOURCES
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Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025