Conversion Analysis by Zerf
Conversion Analysis by Zerf
Conversion Analysis by Zerf
SUMMARY
SUMMARY
SUMMARY
A quick look at the conversion pillars.
A quick look at the conversion pillars.
A quick look at the conversion pillars.
C
Conversion Qualification*
#
150
Website Rank
Corporate homepage with strong visuals and clear navigation but missing booking options and detailed property info.
C
Conversion Qualification*
#
150
Website Rank
C
Conversion Qualification*
Corporate homepage with strong visuals and clear navigation but missing booking options and detailed property info.
#
150
Website Rank
Corporate homepage with strong visuals and clear navigation but missing booking options and detailed property info.
80
80
/100
/100
Responsive Design
Responsive Design
50
50
/100
/100
influence principles
influence principles
60
/100
Originality & creativity
70
70
/100
/100
User Experience (UX)
User Experience (UX)
65
65
/100
/100
uX writing
uX writing
75
75
/100
/100
Design & Aesthetics
Design & Aesthetics
60
/100
Originality & creativity
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
*The Conversion Qualification Score results from calculating an average of all individual scores and converting the numeric result into a letter using the American Grading system.
GENERAL COMMENTS
GENERAL COMMENTS
GENERAL COMMENTS
A brief overview of our findings.
A brief overview of our findings.
What's working
What's working
circle-check
circle-check
High-quality hero and feature images create strong visual appeal.
High-quality hero and feature images create strong visual appeal.
High-quality hero and feature images create strong visual appeal.
circle-check
circle-check
Clear sectioning and chunking makes content easy to scan.
Clear sectioning and chunking makes content easy to scan.
Clear sectioning and chunking makes content easy to scan.
circle-check
circle-check
Explore Our Site cards use intuitive imagery for navigation.
Explore Our Site cards use intuitive imagery for navigation.
Explore Our Site cards use intuitive imagery for navigation.
circle-check
circle-check
Footer organizes corporate links into logical groups.
Footer organizes corporate links into logical groups.
Footer organizes corporate links into logical groups.
Things to improve
Things to improve
circle-exclamation
circle-exclamation
No prominent booking or reservation call to action on the homepage.
No prominent booking or reservation call to action on the homepage.
No prominent booking or reservation call to action on the homepage.
circle-exclamation
circle-exclamation
Lack of property details or room information frustrates potential guests.
Lack of property details or room information frustrates potential guests.
Lack of property details or room information frustrates potential guests.
circle-exclamation
circle-exclamation
Copy is overly corporate and not guest-centric.
Copy is overly corporate and not guest-centric.
Copy is overly corporate and not guest-centric.
circle-exclamation
circle-exclamation
No social proof like reviews or awards to build credibility.
No social proof like reviews or awards to build credibility.
No social proof like reviews or awards to build credibility.
CATEGORIES
CATEGORIES
CATEGORIES
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Great
Keep it up!
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
mobile
Responsive Design
Responsive Design
Layout adapts well across breakpoints with a hamburger nav on mobile, though text scaling on small screens could be refined.
Layout adapts well across breakpoints with a hamburger nav on mobile, though text scaling on small screens could be refined.
check
check
Hamburger menu and stacking content adapt smoothly to mobile.
Hamburger menu and stacking content adapt smoothly to mobile.
xmark
xmark
Some text blocks appear small and require zoom on mobile devices.
Some text blocks appear small and require zoom on mobile devices.
lightbulb
lightbulb
Adjust responsive typography to ensure legibility on all devices.
Adjust responsive typography to ensure legibility on all devices.
Great
Keep it up!
mobile
Responsive Design
80
/100
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
mobile
Responsive Design
Layout adapts well across breakpoints with a hamburger nav on mobile, though text scaling on small screens could be refined.
check
Hamburger menu and stacking content adapt smoothly to mobile.
xmark
Some text blocks appear small and require zoom on mobile devices.
lightbulb
Adjust responsive typography to ensure legibility on all devices.
Needs work
Needs work
Check insights
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Influence Principles
Limited application of persuasion tactics; no scarcity, social proof, or pricing incentives are visible.
Limited application of persuasion tactics; no scarcity, social proof, or pricing incentives are visible.
check
check
The monthly feature highlights a specific property effectively.
The monthly feature highlights a specific property effectively.
xmark
xmark
No social proof or urgency cues to encourage bookings.
No social proof or urgency cues to encourage bookings.
lightbulb
lightbulb
Integrate guest testimonials or limited-time offers to boost conversions.
Integrate guest testimonials or limited-time offers to boost conversions.
Needs work
Check insights
Influence Principles
50
/100
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Influence Principles
Limited application of persuasion tactics; no scarcity, social proof, or pricing incentives are visible.
check
The monthly feature highlights a specific property effectively.
xmark
No social proof or urgency cues to encourage bookings.
lightbulb
Integrate guest testimonials or limited-time offers to boost conversions.
Good
Good
Solid start
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
sparkles
sparkles
Originality & Creativity
Originality & Creativity
Page follows common corporate website conventions without distinctive or innovative features.
Page follows common corporate website conventions without distinctive or innovative features.
check
check
Consistent use of imagery across sections provides cohesion.
Consistent use of imagery across sections provides cohesion.
xmark
xmark
Layout and components are standard; no standout creative elements.
Layout and components are standard; no standout creative elements.
lightbulb
lightbulb
Introduce interactive or dynamic elements to differentiate from competitors.
Introduce interactive or dynamic elements to differentiate from competitors.
Good
Solid start
sparkles
Originality & Creativity
60
/100
Great sites don't just follow best practices, they break the mold.
sparkles
Originality & Creativity
Page follows common corporate website conventions without distinctive or innovative features.
check
Consistent use of imagery across sections provides cohesion.
xmark
Layout and components are standard; no standout creative elements.
lightbulb
Introduce interactive or dynamic elements to differentiate from competitors.
Good
Good
Solid start
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
browser
browser
User Experience (UX)
User Experience (UX)
User flow is simple and predictable, but lacks conversion-focused CTAs and depth for users seeking to book or learn about rooms.
User flow is simple and predictable, but lacks conversion-focused CTAs and depth for users seeking to book or learn about rooms.
check
check
Explore cards offer clear navigation choices with visual cues.
Explore cards offer clear navigation choices with visual cues.
xmark
xmark
Absence of booking button forces users to hunt for reservation options.
Absence of booking button forces users to hunt for reservation options.
lightbulb
lightbulb
Add direct booking CTA above the fold to guide users toward conversion.
Add direct booking CTA above the fold to guide users toward conversion.
Good
Solid start
browser
User Experience (UX)
70
/100
UX is all about how easy and enjoyable it is to use your site.
browser
User Experience (UX)
User flow is simple and predictable, but lacks conversion-focused CTAs and depth for users seeking to book or learn about rooms.
check
Explore cards offer clear navigation choices with visual cues.
xmark
Absence of booking button forces users to hunt for reservation options.
lightbulb
Add direct booking CTA above the fold to guide users toward conversion.
Good
Good
Solid start
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
UX Writing
UX Writing
Copy is clear and professional but leans corporate; lacks persuasive, guest-focused messaging.
Copy is clear and professional but leans corporate; lacks persuasive, guest-focused messaging.
check
check
Headings clearly communicate site sections and purpose.
Headings clearly communicate site sections and purpose.
xmark
xmark
Body text is dense and not action-oriented for guests.
Body text is dense and not action-oriented for guests.
lightbulb
lightbulb
Rewrite intro to emphasize guest benefits and include CTA verbs.
Rewrite intro to emphasize guest benefits and include CTA verbs.
Good
Solid start
UX Writing
65
/100
Words shape action, and copy can make or break momentum.
UX Writing
Copy is clear and professional but leans corporate; lacks persuasive, guest-focused messaging.
check
Headings clearly communicate site sections and purpose.
xmark
Body text is dense and not action-oriented for guests.
lightbulb
Rewrite intro to emphasize guest benefits and include CTA verbs.
Good
Good
Solid start
Solid start
75
/100
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
swatchbook
swatchbook
Design & Aesthetics
Design & Aesthetics
The design uses high-quality imagery, consistent typography, and clean layouts, but feels generic.
The design uses high-quality imagery, consistent typography, and clean layouts, but feels generic.
check
check
High resolution photos and consistent fonts lend a professional feel.
High resolution photos and consistent fonts lend a professional feel.
xmark
xmark
Generic corporate aesthetic lacks memorable branding or color identity.
Generic corporate aesthetic lacks memorable branding or color identity.
lightbulb
lightbulb
Incorporate unique brand elements and color accents to enhance visual identity.
Incorporate unique brand elements and color accents to enhance visual identity.
swatchbook
Design & Aesthetics
Good
Solid start
75
/100
The design uses high-quality imagery, consistent typography, and clean layouts, but feels generic.
check
High resolution photos and consistent fonts lend a professional feel.
xmark
Generic corporate aesthetic lacks memorable branding or color identity.
lightbulb
Incorporate unique brand elements and color accents to enhance visual identity.
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
ACTIONABLE INSIGHTS
Recommended steps to improve this website.
Recommended steps to improve this website.
Recommended steps to improve this website.
Important
Easy fix
Add Booking CTA
Add Booking CTA
Add Booking CTA
Place a prominent reservation or 'Book Now' button above the fold to streamline guest booking flow and boost conversions.
Place a prominent reservation or 'Book Now' button above the fold to streamline guest booking flow and boost conversions.
Important
Moderate fix
Enhance Social Proof
Enhance Social Proof
Enhance Social Proof
Incorporate guest reviews, ratings, or award badges in key areas to build trust and persuade potential guests.
Incorporate guest reviews, ratings, or award badges in key areas to build trust and persuade potential guests.
Suggestion
Moderate fix
Improve UX Writing
Improve UX Writing
Improve UX Writing
Rewrite the introductory copy to be more guest-focused, highlighting benefits and using action-oriented language with CTAs.
Rewrite the introductory copy to be more guest-focused, highlighting benefits and using action-oriented language with CTAs.
Suggestion
Easy fix
Responsive Text Scaling
Responsive Text Scaling
Responsive Text Scaling
Adjust responsive typography settings to improve readability on mobile devices and ensure content legibility.
Adjust responsive typography settings to improve readability on mobile devices and ensure content legibility.
RELATED RESOURCES
RELATED RESOURCES
Tools to help you scale your brand.
Tools to help you scale your brand.
Tools to help you scale your brand.
SEE ALL RESOURCES
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025
Copyright © 2024 Zerf | All Rights Reserved
Top Software Developers -
Hospitality & Leisure 2025