SilverBirch Hotels
SilverBirch Hotels
SilverBirch Hotels
Website Conversion Analysis
Website Conversion Analysis
Welcome,
Welcome,
SilverBirch Hotels
SilverBirch Hotels
SilverBirch Hotels
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Scroll to see full report
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REPORT OVERVIEW
REPORT OVERVIEW
REPORT OVERVIEW
Here's how you scored based on our analysis*
You ranked
You ranked
150
150
out of 183 websites
out of 183 websites
67.75
67.75
67.75
/100
/100
/100
You ranked
out of 183 websites
150
Overall Score
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
*Note: This analysis is based on our own criteria, and may not reflect the most recent version of the website.
DETAILED ANALYSIS
DETAILED ANALYSIS
DETAILED ANALYSIS
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
A focused analysis organized by key areas. Explore each category to gain targeted insights.
Great
Keep it up!
Responsive Design
Responsive Design
Responsive Design
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
60-70% of hotel traffic is mobile. Responsive Design ensures your site is consistent and works perfectly across all devices.
80
80
80
/100
/100
/100
check
check
What you nailed
Hamburger menu and stacking content adapt smoothly to mobile.
Hamburger menu and stacking content adapt smoothly to mobile.
Hamburger menu and stacking content adapt smoothly to mobile.
xmark
xmark
What you can improve
Some text blocks appear small and require zoom on mobile devices.
Some text blocks appear small and require zoom on mobile devices.
Some text blocks appear small and require zoom on mobile devices.
lightbulb
lightbulb
Quick insight
Adjust responsive typography to ensure legibility on all devices.
Adjust responsive typography to ensure legibility on all devices.
Adjust responsive typography to ensure legibility on all devices.
Needs work
Check insights
Influence Principles
Influence Principles
Influence Principles
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
Sites can apply psychological triggers, like social proof, scarcity, and authority, to guide visitors toward booking.
50
50
50
/100
/100
/100
check
check
What you nailed
The monthly feature highlights a specific property effectively.
The monthly feature highlights a specific property effectively.
The monthly feature highlights a specific property effectively.
xmark
xmark
What you can improve
No social proof or urgency cues to encourage bookings.
No social proof or urgency cues to encourage bookings.
No social proof or urgency cues to encourage bookings.
lightbulb
lightbulb
Quick insight
Integrate guest testimonials or limited-time offers to boost conversions.
Integrate guest testimonials or limited-time offers to boost conversions.
Integrate guest testimonials or limited-time offers to boost conversions.
Good
Solid start
User Experience
User Experience
User Experience
UX is all about how easy and enjoyable it is to use your site.
UX is all about how easy and enjoyable it is to use your site.
70
70
70
/100
/100
/100
check
check
What you nailed
Explore cards offer clear navigation choices with visual cues.
Explore cards offer clear navigation choices with visual cues.
Explore cards offer clear navigation choices with visual cues.
xmark
xmark
What you can improve
Absence of booking button forces users to hunt for reservation options.
Absence of booking button forces users to hunt for reservation options.
Absence of booking button forces users to hunt for reservation options.
lightbulb
lightbulb
Quick insight
Add direct booking CTA above the fold to guide users toward conversion.
Add direct booking CTA above the fold to guide users toward conversion.
Add direct booking CTA above the fold to guide users toward conversion.
Good
Solid start
Copywriting
Copywriting
Copywriting
Words shape action, and copy can make or break momentum.
Words shape action, and copy can make or break momentum.
65
65
65
/100
/100
/100
check
check
What you nailed
Headings clearly communicate site sections and purpose.
Headings clearly communicate site sections and purpose.
Headings clearly communicate site sections and purpose.
xmark
xmark
What you can improve
Body text is dense and not action-oriented for guests.
Body text is dense and not action-oriented for guests.
Body text is dense and not action-oriented for guests.
lightbulb
lightbulb
Quick insight
Rewrite intro to emphasize guest benefits and include CTA verbs.
Rewrite intro to emphasize guest benefits and include CTA verbs.
Rewrite intro to emphasize guest benefits and include CTA verbs.
Good
Check insights
Design & Aesthetics
Design & Aesthetics
Design & Aesthetics
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
Good design isn’t just pretty, it’s strategic. A strong aesthetic builds trust and evokes emotion before a single word is read.
75
75
75
/100
/100
/100
check
check
What you nailed
High resolution photos and consistent fonts lend a professional feel.
High resolution photos and consistent fonts lend a professional feel.
High resolution photos and consistent fonts lend a professional feel.
xmark
xmark
What you can improve
Generic corporate aesthetic lacks memorable branding or color identity.
Generic corporate aesthetic lacks memorable branding or color identity.
Generic corporate aesthetic lacks memorable branding or color identity.
lightbulb
lightbulb
Quick insight
Incorporate unique brand elements and color accents to enhance visual identity.
Incorporate unique brand elements and color accents to enhance visual identity.
Incorporate unique brand elements and color accents to enhance visual identity.
Good
Solid start
Originality & Creativity
Originality & Creativity
Originality & Creativity
Great sites don't just follow best practices, they break the mold.
Great sites don't just follow best practices, they break the mold.
60
60
60
/100
/100
/100
check
check
What you nailed
Consistent use of imagery across sections provides cohesion.
Consistent use of imagery across sections provides cohesion.
Consistent use of imagery across sections provides cohesion.
xmark
xmark
What you can improve
Layout and components are standard; no standout creative elements.
Layout and components are standard; no standout creative elements.
Layout and components are standard; no standout creative elements.
lightbulb
lightbulb
Quick insight
Introduce interactive or dynamic elements to differentiate from competitors.
Introduce interactive or dynamic elements to differentiate from competitors.
Introduce interactive or dynamic elements to differentiate from competitors.
Ready to unpack these insights together?
Ready to unpack these insights together?
Ready to unpack these insights together?
QUICK FIXES
QUICK FIXES
Recommended steps to improve your website.
Recommended steps to improve your website.
Important
Easy fix
Add Booking CTA
Place a prominent reservation or 'Book Now' button above the fold to streamline guest booking flow and boost conversions.
Important
Moderate fix
Enhance Social Proof
Incorporate guest reviews, ratings, or award badges in key areas to build trust and persuade potential guests.
Important
Easy fix
Add Booking CTA
Place a prominent reservation or 'Book Now' button above the fold to streamline guest booking flow and boost conversions.
Important
Moderate fix
Enhance Social Proof
Incorporate guest reviews, ratings, or award badges in key areas to build trust and persuade potential guests.
Suggestion
Moderate fix
Improve UX Writing
Rewrite the introductory copy to be more guest-focused, highlighting benefits and using action-oriented language with CTAs.
Suggestion
Easy fix
Responsive Text Scaling
Adjust responsive typography settings to improve readability on mobile devices and ensure content legibility.
Suggestion
Moderate fix
Improve UX Writing
Rewrite the introductory copy to be more guest-focused, highlighting benefits and using action-oriented language with CTAs.
Suggestion
Easy fix
Responsive Text Scaling
Adjust responsive typography settings to improve readability on mobile devices and ensure content legibility.
NEED HELP WITH THESE CHALLENGES?
NEED HELP WITH THESE CHALLENGES?
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
We can boost your conversion rate in just 30 days. Book a quick discovery call now.
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